Top Social Media Marketing Agencies
Social media now shapes how brands engage, convert, and retain customers. Brands need to stay on top of the social media game so they can best position themselves to reach audiences. Finding the right partner to manage that presence is critical—and Clutch makes the search simple. Every agency on our platform is evaluated through an in-depth, phone-verified review process that uncovers real project details, results, and client satisfaction scores. Use the directory filters to sort firms by budget, location, industry expertise, and more.
Whether you need a global strategist or a local specialist, you’ll find proven social media marketing partners in the United States, social media marketing companies in the United Kingdom, social media marketing agencies in Canada, and beyond.
Need a niche expert? Try Top Instagram Marketing Agencies.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999San Diego, CAServices provided
See all 175 projectsIgnite Visibility is a digital marketing agency specializing in Social Media Management, Social Media Strategy, and Online Branding. The company has received predominantly positive feedback, with approximately 89% of reviews highlighting strong communication, strategic thinking, and timely execution of campaigns. Clients frequently praise their ability to drive engagement and improve brand visibility across social media platforms. However, there was one notable negative review citing issues with project management and communication.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 73 projectsSociallyin is a digital marketing agency specializing in social media marketing strategies, including social media management, advertising, and online branding. Across reviews, 100% of clients praised their project management and creative storytelling combined with data-driven optimizations. Approximately 50% noted improved engagement and conversions, highlighting Sociallyin's ability to effectively elevate brand presence and social media campaign efficiency.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9München, Germany
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SEO agency MADGE GmbH was established in 2015. The team specializes in Search Engine Optimization and Social Media Marketing and is located in München, Germany.
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UndisclosedUndisclosed2 - 9Cleveland, TN
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Established in 2011, Fantacular Designs is a small social media marketing firm. Their services include Social Media Marketing and Web Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Los Angeles, CAServices provided
See all 13 projectsSocial House, Inc. is a social media marketing agency specializing in Social Media Strategy, Social Media Advertising, and Online Branding. Across various reviews, clients praise the company for its impressive content creation, strategic insights, and ability to drive engagement. 100% of the reviewers commend their project management, timely delivery, and responsiveness, highlighting their effective communication and creativity in producing on-brand, engaging content.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Marketing, providing services such as social media advertising, digital branding, and campaign management. Across reviews, 100% of clients express satisfaction, highlighting their strategic insight and project management excellence. A notable 60% commend their attention to detail and consultative approach, with multiple reviews praising the team's responsiveness and adaptability to client needs.
$1,000+$100 - $149 / hr10 - 49New Orleans, LAServices provided
See all 18 projectsOnline Optimism is a dynamic digital marketing agency with a focus on social media management, social marketing, and digital branding. The company is praised for its creativity, responsiveness, and adaptability, consistently delivering high-quality content and social media strategies that enhance brand recognition and audience engagement. Approximately 90% of reviewers highlight their professional and proactive communication, with many noting their ability to tailor campaigns to specific needs.
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UndisclosedUndisclosed2 - 9Plovdiv, Bulgaria
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Axis - Digital Agency is a social media marketing agency. Headquartered in Plovdiv, Bulgaria, the company was established in 2009. Their team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9
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EnTourage is a media planning and buying agency based in Bucharest, Romania. They provide Media Planning & Buying and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Santo André, Brazil
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Founded in 2012, Agência LL Digital, a small SEO agency, is in Santo André, Brazil. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Social media marketing company Agência Rabbit On - Marketing, Digital & Tecnologia was launched in 2014. The team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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MJ Communication is a small Marketing Strategy company. They provide Marketing Strategy and Social Media Marketing and were founded in 2015.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr50 - 249Montréal, CanadaServices provided
See all 10 projectsinBeat Agency is a digital marketing firm specializing in influencer marketing and user-generated content creation. Renowned for their seamless project management and professional communication, they have consistently delivered successful campaigns, with reviewers appreciating their timely execution and strategic approach. Approximately 85% of reviews highlight their effective use of micro-influencers, while 100% mention their professionalism and responsiveness, demonstrating strong client satisfaction and impactful social media strategies.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency is a digital marketing firm specializing in social media management, online branding, and social media strategy. Reviews highlight their impressive expertise, efficiency, and tailored solutions, resulting in significant improvements such as a 40% increase in organic traffic and a 25% rise in conversion rates. Approximately 80% of reviews emphasize their alignment with client values and effective communication.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a dynamic digital marketing agency specializing in Social Media Marketing, Online Branding, and Digital Marketing strategies. The majority of reviews highlight their proficiency in developing effective Social Media Strategies and managing successful Social Media Campaigns, with clients noting timely delivery and proactive communication. Approximately 90% of feedback is positive, with clients praising their innovative approach and strategic creativity in optimizing marketing channels.
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UndisclosedUndisclosed2 - 9McKinney, TX
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SEO company Online Elevation was launched in 2019. The agency offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9McKinney, TX
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Reach Page One is a SEO company. Headquartered in McKinney, Texas, the firm was launched in 2016. Their team focuses on Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 24 projectsVolterra is a renowned digital marketing agency specializing in Social Media Marketing, Social Media Strategy, and Online Branding. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their project management and client responsiveness. Clients consistently commend Volterra's ability to significantly enhance engagement metrics and brand visibility across multiple platforms, citing their expertise and collaborative approach as standout qualities.
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, social media strategy, and online branding. Clients consistently praise their professionalism and results-driven approach, noting improvements in lead generation and brand visibility. Approximately 90% of reviews highlight their responsiveness and effective communication, while some suggest enhancements in creative strategy. The agency is valued for its alignment with client values and ability to integrate seamlessly with clients' teams.
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UndisclosedUndisclosed2 - 9East Orange, NJ
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Graphic design company The Driven Networker was launched in 2009. The company specializes in Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Coventry, England
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SivOne Digital Marketing Agency - Coventry UK is a SEO services firm founded in 2019. The firm offers Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Coventry, England
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Trade 4 Trade Limited is a SEO services firm launched in 2014. Headquartered in Coventry, England, the team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sao Paulo, Brazil
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Founded in 2017, Veddu Digital is a SEO services firm. The firm offers Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Cidade Monções, Brazil
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Otimizador de Site SEO is a small Cidade Monções, Brazil-based SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9East Orange, NJ
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Strathmore Consultants is a social media marketing firm. The company is located in East Orange, New Jersey. Their team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Lakeland, FL
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The Social Reach is a Lakeland, Florida-based Corporate Photography company. Their services include Corporate Photography and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Advertising company Social Flutterby LLC specializes in Advertising and Social Media Marketing. They are headquartered in Kihei, Hawaii.
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UndisclosedUndisclosed2 - 9Wilmette, IL
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Center Stage Marketing is an Event Marketing company. They were founded in 2009, and their services include Event Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Montevideo, Uruguay
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Nation Traffic is a branding company. Their small team is based in Montevideo, Uruguay. Their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
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Coronation Internet Marketing is a social media marketing company. Founded in 2010, the team focuses on Social Media Marketing and Web Development. The company is based in Gilbert, Arizona.
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UndisclosedUndisclosed2 - 9Bilbao, Spain
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Agencia Vals, a small Advertising company, is in Bilbao, Spain. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Mr. BusinessBuilder, LLC is a SEO services firm established in 2004. The agency provides Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Verona, NJ
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Red Root Marketing is a Verona, New Jersey-based Marketing Strategy company. They provide Marketing Strategy and Social Media Marketing and were established in 2013.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Frontier Creative is a social media marketing company established in 2018. Their team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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Established in 2017, Mogul Clients, a small Content Marketing company, is based in Tuscaloosa, Alabama. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tustin, CA
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Aspect Communication is a small Tustin, California-based Email Marketing company. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9West East Sheen, England
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AB Property Marketing Ltd is a PR firm. They offer Public Relations and Social Media Marketing and were founded in 2005.
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UndisclosedUndisclosed2 - 9Tustin, CA
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Email Marketing company Nessie Media Group is located in Tustin, California. Their services include Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Quito, Ecuador
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Social media marketing firm D' La Cabeza Estudios was launched in 2009. The team offers Social Media Marketing and Web Design.
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$1,000+$100 - $149 / hr2 - 9London, Canada
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Located in London, Canada, IAMSEO is a small Content Marketing company. Their services include Content Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
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Social media marketing company Backstory Consulting is headquartered in New York, New York. They provide Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9Santos, Brazil
Services provided
Unielo Comunicação is an Advertising company. Their team is based in Santos, Brazil. The company specializes in Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Media Burst Fort Worth SEO is a social media marketing agency. They focus on Social Media Marketing and Web Design and were launched in 2008.
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UndisclosedUndisclosed2 - 9
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Http://lancoorbs.com/ is a social media marketing company. Based in China, their team offers Social Media Marketing and Mobile App Development.
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UndisclosedUndisclosed2 - 9Cheng Du Shi, China
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Located in Cheng Du Shi, China, Sichuan Keyuyun Culture Technology Co., Ltd. Is a small social media marketing firm. The team offers Social Media Marketing and cloud consulting & SI.
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UndisclosedUndisclosed2 - 9Fort Smith, AR
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Founded in 2016, GlossyFox Web Design is a small social media marketing agency. Their team specializes in Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Hamilton, Canada
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Based in Hamilton, Canada, HeyTony is a small social media marketing firm. The team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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Social media marketing agency Vibz Talent Agency Inc. Was launched in 2018. The small team provides Social Media Marketing and Blockchain Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Stomping Ground Strategies is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2020. The company is based in Chicago, Illinois.
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UndisclosedUndisclosed2 - 9Poznań, Poland
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Avance Galicja is a small branding firm launched in 1995. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Teqvox Technologies is a social media marketing agency established in 2019. The team focuses on Social Media Marketing and Email Marketing and is headquartered in Kochi, India.
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UndisclosedUndisclosed2 - 9Coín, Spain
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Small social media marketing company Erixon Consulting, is headquartered in Coín, Spain. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Social media marketing firm Kai Communications & Branding Co. Is headquartered in Delray Beach, Florida. Launched in 2021, the team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Press Pillay is a Digital Strategy company. The Toronto, Canada-based firm was launched in 2014. Their team offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kitchener, Canada
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KW Digital Solutions is a small social media marketing firm located in Kitchener, Canada. Their services include Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Norwich, England
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Rainmaker SOS is a social media marketing company in Norwich, England. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9
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Launched in 2020, Grow Solar is a social media marketing firm. Located in Chenab Nagar, California, the team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9København, Denmark
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Wiinholt & Partners is an Advertising company launched in 2022. Headquartered in København, Denmark, the team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Olathe, KS
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Braintrust Interactive is an Olathe, Kansas-based social media marketing company. They offer Social Media Marketing and Email Marketing and were founded in 2015.
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UndisclosedUndisclosed2 - 9Wien, Austria
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Established in 2011, Purtscher Relations is a social media marketing firm. Their services include Social Media Marketing and Event Management.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49
Ability to deliver
37.6/40.019.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
33.7/40.019.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
33.7/40.019.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.1/40.020/20 Reviews9.6/10 Clients & Experience3.4/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
32.4/40.017.8/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$50,000+$200 - $300 / hr250 - 999Staten Island, NY
Ability to deliver
33.6/40.019.2/20 Reviews9.6/10 Clients & Experience4.8/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
36.1/40.020/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
31.6/40.016.8/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
31.4/40.016/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
31.3/40.016.2/20 Reviews9.9/10 Clients & Experience5.2/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
31.3/40.017.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
30% Social Media Marketing70% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
31.2/40.015.8/20 Reviews9.4/10 Clients & Experience6.1/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
31.2/40.016.4/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
31.1/40.017/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
34.2/40.019.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
33/40.018.2/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
50% Social Media Marketing50% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
30.8/40.016.8/20 Reviews8.6/10 Clients & Experience5.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
30.7/40.016.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
30.7/40.016.8/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
30.4/40.016.8/20 Reviews8.6/10 Clients & Experience5/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
30.3/40.016.8/20 Reviews9/10 Clients & Experience4.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
30.3/40.016.2/20 Reviews8.9/10 Clients & Experience5.2/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
30.1/40.017.2/20 Reviews8.4/10 Clients & Experience4.5/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
30/40.015.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
34/40.019/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$1,000+$50 - $99 / hr2 - 9Billericay, England
Ability to deliver
29.9/40.016.2/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$100 - $149 / hr2 - 9
Ability to deliver
29.8/40.016/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Social Media Marketing20% Other
Latest Social Media Marketing Articles
See all articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok based on a proprietary methodology. The top social media marketing agencies for 2026 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.