Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 41 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$25 - $49 / hr2 - 9Ramanathapuram, India
Services provided
DigiCouch is a small social media marketing firm in Ramanathapuram, India. The team offers Social Media Marketing and Email Marketing.
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Undisclosed< $25 / hr2 - 9Dhaka, Bangladesh
Services provided
Branding company Tahaan IT World is in Dhaka, Bangladesh. The team focuses on Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$100 - $149 / hr2 - 9Edwalton, England
Services provided
Dodl digital is a social media marketing agency. The Edwalton, England-based team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Jakarta, Indonesia
Services provided
Manterra, a branding firm, was established in 2021. The company specializes in Branding and Social Media Marketing, and is small.
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$5,000+$50 - $99 / hr2 - 9Detroit, MI
Services provided
Launched in 2024, WebGeniusBuild is a small Detroit, Michigan-based Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Chennai, India
Services provided
Small social media marketing firm Roosterflyt, is located in Chennai, India. Their services include Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Kubwa, Nigeria
Services provided
Digital Network Savvy is a branding firm. They are based in Kubwa, Nigeria. Their team specializes in Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
RankShark Media is a small Delhi, India-based PR company. The team provides Public Relations and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Calamba, Philippines
Services provided
SKITS Digital Solutions is a social media marketing company. Their team is based in Calamba, Philippines. The company specializes in Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+$25 - $49 / hr2 - 9Sarajevo, Bosnia and Herzegovina
Services provided
Agens Marketing, a social media marketing company, offers Social Media Marketing and Content Marketing. The company is based in Sarajevo, Bosnia and Herzegovina.
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UndisclosedUndisclosed2 - 9Mount Holly Township, NJ
Services provided
Founded in 2023, PSM Digital Agency USA is a social media marketing company. The small team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Rajkot, India
Services provided
Quzeks, a social media marketing firm, was founded in 2021. In Rajkot, India, the team focuses on Social Media Marketing and Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Lucknow, India
Services provided
Amplivista Web Solutions, a branding firm, was launched in 2023. The agency focuses on Branding and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Jaipur, India
Services provided
AP Creative Solution, a social media marketing agency, offer Social Media Marketing and Search Engine Optimization. They were established in 2024.
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$1,000+Undisclosed2 - 9
Services provided
CubedAC is an Advertising company. Their small team is based in. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Reel & Reach - Digital Marketing is a branding agency. The Ar-Rayyan, Qatar-based firm was launched in 2018. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Business Ocean LLC is a SEO services firm. Founded in 2024, the firm specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Launched in 2021, Gyani Master Digital is a branding firm. The agency focuses on Branding and Social Media Marketing, and is small.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Developer Labs AI, a small branding company, is based in Dover, Delaware. The team focuses on Branding and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Headquartered in New Delhi, India, Organic Saas is a branding agency. The team specializes in Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Jūrmala, Latvia
Services provided
Branding company LEADCRAFT SIA is located in Jūrmala, Latvia. They provide Branding and Social Media Marketing.
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$10,000+$25 - $49 / hr2 - 9Suwanee, GA
Services provided
Stary.in is a social media marketing company. Established in 2021, the team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Maze25 is a Toronto, Canada-based branding agency. The team provides Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Webdesignix is a social media marketing firm. They offer Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
Services provided
Webby is a small social media marketing agency in Singapore, Singapore. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
Services provided
Digital Hives, a social media marketing agency, was founded in 2021. In New Delhi, India, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Wan Chai, Hong Kong
Services provided
ByClicks Local SEO Services Hong Kong is an Advertising company. Established in 2024, their team focuses on Advertising and Market Research.
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$1,000+< $25 / hr2 - 9Palghar, India
Services provided
Founded in 2023, BMarketKing is a social media marketing firm. The firm offers Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Pinewood Digital is an Advertising company. The small Mumbai, India-based team focuses on Advertising and Branding. The firm was established in 2022.
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UndisclosedUndisclosed2 - 9Nugegoda, Sri Lanka
Services provided
Amsome is a social media marketing company. The Nugegoda, Sri Lanka-based team offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Lagos, Nigeria
Services provided
ReoMega Digital is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and are in Lagos, Nigeria.
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UndisclosedUndisclosed2 - 9
Services provided
OnlineJao is an Advertising company established in 2023. Their services include Advertising and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Bhadsali, India
Services provided
Founded in 2024, Flashwave Media is a small social media marketing agency in Bhadsali, India. Their team offers Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Launched in 2024, Inflection Communications is a branding firm. The team focuses on Branding and Public Relations.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Webora Innovations is a branding firm. In Navi Mumbai, India, the company was established in 2024. Their team focuses on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
HTNBD Solutions is a Marketing Strategy company. Established in 2024, the company offers Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Adforge, a social media marketing agency, was launched in 2024. Headquartered in New Delhi, India, the team focuses on Social Media Marketing and Content Marketing.
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$1,000+$200 - $300 / hr2 - 9Kummankode, India
Services provided
Freelance Digital Marketing Strategist In Kozhikode | NIYAS PTK is a social media marketing agency launched in 2024. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$50,000+$150 - $199 / hr2 - 9
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Digital marketing freelancer in malappuram is an Advertising company established in 2024. Their services include Advertising and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Based in Vatakara, India, FREELANCE DIGITAL MARKETING CONSULTANT IN CALICUT-Arunima is a branding company. They provide Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Best digital marketing consultant in calicut , kerala - shihal Brand, a SEO agency, is based in Vatakara, India and Vatakara, India. They specialize in Search Engine Optimization and Branding.
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Undisclosed$50 - $99 / hr2 - 9Canegrate, Italy
Services provided
Rebirth Agency is a Canegrate, Italy-based Advertising company. Their services include Advertising and Digital Strategy.
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$1,000+Undisclosed2 - 9Al Kuwayt, Kuwait
Services provided
Brand Wave, a small branding firm, is headquartered in Al Kuwayt, Kuwait. The team provides Branding and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9North Vancouver, Canada
Services provided
RedChiliTech Digital Marketing Agency is a SEO company. The North Vancouver, Canada-based company was established in 2021. Their services include Search Engine Optimization and Social Media
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UndisclosedUndisclosed2 - 9
Services provided
IDEOSPACE is a branding firm launched in 2024. The firm provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Rishon LeTsiyon, Israel
Services provided
Bitux® is a social media marketing agency. They provide Social Media Marketing and Pay Per Click and were founded in 2022. The agency is located in Rishon LeTsiyon, Israel.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Opti Eagle is a social media marketing company. Their team is headquartered in London, England and provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
Services provided
Launched in 2023, Blue Hat is a social media marketing company. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Bedford, Canada
Services provided
Visual Web Solutions is a social media marketing firm. Their team is in Bedford, Canada. The company focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Warszawa, Poland
Services provided
Getforce Ai is an AI development company based in Warszawa, Poland. They focus on Artificial Intelligence and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
33.1/40.016.4/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.