Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$50 - $99 / hr2 - 9Pretoria, South Africa
Services provided
Hello Robot, a Digital Strategy company, was launched in 2016. The company provides Digital Strategy and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Faisalabad, Pakistan
Services provided
Rankerzhub is an Email Marketing company. They specialize in Email Marketing and Pay Per Click and are in Faisalabad, Pakistan.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
Small social media marketing company Four Hands Web Solutionss, is based in Pune, India. The team offers Social Media Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Thunder Bay, Canada
Services provided
Ignite Optimization, a social media marketing firm, was established in 2021. The company provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
MarketerzGo is a Lewes, Delaware-based social media marketing firm. They offer Social Media Marketing and Web Design and were founded in 2021.
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$1,000+< $25 / hr2 - 9Varanasi, India
Services provided
Varidee Media, a social media marketing company, was established in 2019. The agency focuses on Social Media Marketing and Search Engine Optimization, and is small.
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$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
MediaChron is an Advertising company launched in 2017. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+Undisclosed2 - 9Atlanta, GA
Services provided
Digital Strategy company MarketBot, LLC provides Digital Strategy and Social Media Marketing. They were established in 2021.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Sky Sea Media is a social media marketing firm. The New York, New York-based company was launched in 2018. Their services include Social Media Marketing and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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UndisclosedUndisclosed2 - 9Lagos, Nigeria
Services provided
Textng Communications is an Advertising company founded in 2020. Their team specializes in Advertising and Market Research.
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$5,000+$100 - $149 / hr2 - 9Dubai, United Arab Emirates
Services provided
Branding agency THE CREW is located in Dubai, United Arab Emirates. Launched in 2018, the team offers Branding and Social Media Marketing.
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$10,000+$25 - $49 / hr2 - 9Lekki, Nigeria
Services provided
Headquartered in Lekki, Nigeria and London, England, Elios Pictures is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Boston, MA
Services provided
Founded in 2020, Medici Digital Services is a small Boston, Massachusetts-based SEO company. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
RWB Digital Marketing Ltd is a social media marketing company. Their small team is based in London, England. Their services include Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9East London, South Africa
Services provided
Established in 2017, Vergo Tech , a small Digital Strategy company, is headquartered in East London, South Africa. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Nairobi, Kenya
Services provided
NalgiTech Digital Agency is a small Nairobi, Kenya-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$50 - $99 / hr2 - 9Langstone, Wales
Services provided
Bluprint Labs is a Langstone, Wales-based Digital Strategy company. Launched in 2016, the team specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Nairobi, Kenya
Services provided
Slaves of Intelligence is a Digital Strategy company. They are located in Nairobi, Kenya and have small team. They offer Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
Services provided
Established in 2017, Adsnetic is a small Lahore, Pakistan-based social media marketing agency. Their services include Social Media Marketing and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Doug Fir Marketing is an Advertising company. They specialize in Advertising and Social Media Marketing and were launched in 2021.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
VRankUp - Digital Marketing Agency is a SEO services firm established in 2021. Their team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
Headquartered in Hyderabad, India, Digi Carotene Private Limited is a social media marketing firm. They specialize in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Al Khobar, Saudi Arabia
Services provided
Based in Al Khobar, Saudi Arabia, Digital Invate is a social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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$1,000+$200 - $300 / hr2 - 9San Antonio, TX
Services provided
Le Ivy Noir is an Advertising company. The San Antonio, Texas-based team focuses on Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
Pay per click agency MyDigiPal was founded in 2016. The small team offers Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Riyadh, Saudi Arabia
Services provided
Marketing Strategy company Molm Marketing was established in 2021. The team provides Marketing Strategy and Digital Strategy and is located in Riyadh, Saudi Arabia.
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$1,000+$25 - $49 / hr2 - 9Chennai, India
Services provided
PPCbox, a pay per click company, is headquartered in Chennai, India. They provide Pay Per Click and Social Media Marketing.
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$1,000+$300+ / hr2 - 9Burlington, Canada
Services provided
Web design company Deland Marketing is in Burlington, Canada. They specialize in Web Design and Direct Marketing.
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UndisclosedUndisclosed2 - 9Greater Noida, India
Services provided
Tech 11, a small social media marketing firm, is based in Greater Noida, India. The team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Santo Domingo, Dominican Republic
Services provided
Monkey is Marketing, a Digital Strategy company, was launched in 2019. Located in Santo Domingo, Dominican Republic, the team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Myrtle Beach, SC
Services provided
Zorka Web is a social media marketing agency launched in 2021. The team offers Social Media Marketing and Search Engine Optimization and is located in Myrtle Beach, South Carolina.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
Social media marketing company Stepup Communications was launched in 2018. The small team provides Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Dubai, United Arab Emirates
Services provided
Https://www.humansaucer.com/, a branding company, was founded in 2020. The small team provides Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9Dhaka, Bangladesh
Services provided
Launched in 2021, Arfin Arif - SEO Expert in Bangladesh is a SEO agency. The team specializes in Search Engine Optimization and Social Media Marketing and is in Dhaka, Bangladesh.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
Founded in 2017, Quola Web Design and Marketing is a small SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Jamnagar, India
Services provided
TechEnd is a social media marketing agency. The team is located in Jamnagar, India, and their services include Social Media Marketing and Web Design.
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$1,000+$150 - $199 / hr2 - 9London, England
Services provided
In London, England, David Digital is a small pay per click agency. The team specializes in Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
Services provided
Social media marketing company LeadMarketing is located in Zagreb, Croatia. They offer Social Media Marketing and Content Marketing and were established in 2019.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
The Qrious Box is a Digital Strategy company. Launched in 2019, the company offers Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Founded in 2015, Midas Touch Infotech is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2019, DigitalGurus is a branding agency. The firm focuses on Branding and Digital Strategy, and is small.
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$1,000+$150 - $199 / hr2 - 9Adelaide, Australia
Services provided
Martins Digital Marketing is a SEO services firm. The Adelaide, Australia-based company was established in 2021. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Delhi, India
Services provided
Branding firm Maaztr Studio was established in 2021. The small team provides Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Brampton, Canada
Services provided
Growth Native is a Digital Strategy company. The Brampton, Canada-based agency was established in 2013. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Bearworth Media is a Digital Strategy company. They specialize in Digital Strategy and Social Media Marketing and are headquartered in Toronto, Canada.
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UndisclosedUndisclosed2 - 9Sulaymaniyah, Iraq
Services provided
Maze Iraq is a social media marketing company launched in 2019. The small team provides Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Amman, Jordan
Services provided
Clickers Era Agency, an Other Digital Marketing company, is in Amman, Jordan. They specialize in Other Digital Marketing and Social Media Marketing and were founded in 2016.
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$1,000+$100 - $149 / hr2 - 9Double Bay, Australia
Services provided
Launched in 2017, NJ Consulting is a branding agency. The team provides Branding and Digital Strategy.
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Undisclosed< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Digit Rama is an Advertising company. Headquartered in Dubai, United Arab Emirates, the team provides Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Port Harcourt, Nigeria
Services provided
Branding agency Xcelemy is headquartered in Port Harcourt, Nigeria. They specialize in Branding and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Ability to deliver
33.1/40.016.4/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.