Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$50 - $99 / hr2 - 9Lincoln, England
Services provided
Branding agency KEYQLIX was launched in 2023. The team offers Branding and Social Media Marketing and is located in Lincoln, England.
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$1,000+Undisclosed2 - 9Miramar, FL
Services provided
Branding firm Jules Management Group was founded in 2016. In Miramar, Florida, the team specializes in Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$10,000+Undisclosed2 - 9Mississauga, Canada
Services provided
D.Vision Aerials is a video production company in Mississauga, Canada. Established in 2021, the team offers Video Production and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Juno Design Studio is a branding agency. Established in 2024, the company is based in Belgrade, Serbia and Serbia, Serbia. Their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Salem, OR
Services provided
Root Pages, a social media marketing firm, is in Salem, Oregon. The team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
BetterX Worldwide is a branding company established in 2020. The company provides Branding and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Headquartered in , Trailblaze Digital is a branding company. The team offers Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$150 - $199 / hr2 - 9Calgary, Canada
Services provided
Public relations company Not Your Average Jo Communications offers Public Relations and Social Media Marketing. They were launched in 2002.
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$1,000+$150 - $199 / hr2 - 9St. Pete Beach, FL
Services provided
Branding firm Gulf Coast IT Solutions is headquartered in St. Pete Beach, Florida. The team focuses on Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+$50 - $99 / hr2 - 9Toronto, Canada
Services provided
Founded in 2022, Social Web Media, a small branding company, is headquartered in Toronto, Canada. Their team specializes in Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Montréal, Canada
Services provided
Dreamstate Agency is a social media marketing company. Their small team is in Montréal, Canada. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Nuneaton, England
Services provided
Saint Nicolas, a social media marketing company, offer Social Media Marketing and Web Design. They were launched in 2011.
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$1,000+< $25 / hr2 - 9București, Romania
Services provided
Webmania is a București, Romania-based PR company. They provide Public Relations and Social Media Marketing and were founded in 2023.
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$1,000+Undisclosed2 - 9Bristol, England
Services provided
Bright Sprout is a social media marketing company. The Bristol, England-based team offers Social Media Marketing and Content Marketing.
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$5,000+< $25 / hr2 - 9Surat, India
Services provided
GK Digital Marketing Agency is a small social media marketing company established in 2020. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Skopje, North Macedonia
Services provided
Pageland - Digital Marketing Agency is a branding firm. They are in Skopje, North Macedonia and have small team. They focus on Branding and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Johannesburg, South Africa
Services provided
Zukhanye Creative Consulting pty Ltd is a social media marketing agency. Established in 2020, the company provides Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Nairobi, Kenya
Services provided
Located in Nairobi, Kenya and Nairobi, Kenya, YuDigify Digital Marketing Agency is a social media marketing company. Founded in 2020, the team provides Social Media Marketing and Email Marketing.
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$5,000+$200 - $300 / hr2 - 9Silver Spring, MD
Services provided
Mitchell Strategies is an Advertising company. They are located in Silver Spring, Maryland and have small team. They provide Advertising and Branding.
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$1,000+$200 - $300 / hr2 - 9Woodstock, GA
Services provided
Norse Consulting is a small branding company headquartered in Woodstock, Georgia. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Coimbatore, India
Services provided
Kho Social, an Advertising company, is in Coimbatore, India. The team offers Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9Patna, India
Services provided
Launched in 2020, Saturs Media is a social media marketing firm. The company offers Social Media Marketing and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr2 - 9Tunis, Tunisia
Services provided
Digital Friendly, a social media marketing company, is based in Tunis, Tunisia. They offer Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Kharghar, India
Services provided
Make My Digital is a branding company. In Kharghar, India, the agency was founded in 2023. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Tuxtla Gutiérrez, Mexico
Services provided
Founded in 2008, Bunker Buró, a small Digital Strategy company, is in Tuxtla Gutiérrez, Mexico. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9London, England
Services provided
DigitXperts is a social media marketing firm. The London, England-based agency was founded in 2023. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9El Paso, TX
Services provided
Drom Digital Marketing is a branding company. Located in El Paso, Texas and Austin, Texas, the agency was founded in 2020. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Duluth, GA
Services provided
Social media marketing company Tappcustom focuses on Social Media Marketing and Search Engine Optimization. They were founded in 2020.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
Blackbird SEO is a small SEO agency in Brooklyn, New York and Auckland, New Zealand. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Hyderabad, India
Services provided
Sehyog Marketing Agency is a branding firm. They are in Hyderabad, India and have small team. They specialize in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2018, Acaycia Digital Agency is a social media marketing company. Headquartered in , the team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Dunakeszi, Hungary
Services provided
'Vantgard Digital Kft. Is a Digital Strategy company. The team offers Digital Strategy and Social Media Marketing, and the firm is in Dunakeszi, Hungary and Budapest, Hungary.
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$1,000+< $25 / hr2 - 9Chennai, India
Services provided
Texon Solutions is a social media marketing firm based in Chennai, India. The team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
Established in 2019, Niravi Digital is a branding firm. Headquartered in Pune, India, the team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Krishnapuram Colony, India
Services provided
Established in 2024, GradientX Digital Marketing Agency is a small social media marketing company. Their team provides Social Media Marketing and Packaging Design.
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$1,000+$25 - $49 / hr2 - 9Bogotá, Colombia
Services provided
Franco Marketing, a small branding company, is in Bogotá, Colombia. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Peotone, IL
Services provided
GetSetGo Solution is a branding agency launched in 2015. Their team focuses on Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Austin, TX
Services provided
Launched in 2018, Top Austin SEO Company is a small SEO company. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
Established in 2020, INICIO ONE is a small Cape Town, South Africa-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Teenovel is a Digital Strategy company. Founded in 2023, the agency is in. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Eagle Farm, Australia
Services provided
Launched in 2023, Purge Digital is a small social media marketing company in Eagle Farm, Australia. Their team provides Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
Services provided
IM Creative is a social media marketing agency. Launched in 2020, the team focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Arlington, VA
Services provided
Social media marketing agency IT Power Systems was launched in 2024. The firm specializes in Social Media Marketing and UX/UI Design, and is small.
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$1,000+$25 - $49 / hr2 - 9Mississauga, Canada
Services provided
Assistantify, a social media marketing agency, is located in Mississauga, Canada. They specialize in Social Media Marketing and Conversion Optimization and were founded in 2024.
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UndisclosedUndisclosed2 - 9Navi Mumbai, India
Services provided
Total Technical Solutions is a small social media marketing firm founded in 2017. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Volts Consulting is a social media marketing company. The small Faridabad, India-based team offers Social Media Marketing and Web Design. The company was launched in 2021.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Preeminent Marketing is a social media marketing agency. The small Toronto, Canada-based team offers Social Media Marketing and Email Marketing. The agency was launched in 2019.
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$1,000+$25 - $49 / hr2 - 9Lucknow, India
Services provided
Headquartered in Lucknow, India, World Pride Private Limited is an Advertising company. They specialize in Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9New Berlin, WI
Services provided
Steadfast Social Media is a New Berlin, Wisconsin-based social media marketing firm. Founded in 2018, the team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
Services provided
Web Mind Games is a social media marketing firm. Based in Islamabad, Pakistan, their team offers Social Media Marketing and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017.2/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.