Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$50 - $99 / hr10 - 49Morristown, NJ
Services provided
Tecnozi Software, a SEO services firm, is in Morristown, New Jersey. They offer Search Engine Optimization and Web Design and were launched in 2015.
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$5,000+$100 - $149 / hr10 - 49P N Pudur, India
Services provided
Starkfo Technologies is a social media marketing firm headquartered in P N Pudur, India. The team specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr10 - 49Amman, Jordan
Services provided
Emango agency, a social media marketing agency, is based in Amman, Jordan. Founded in 2019, the team offers Social Media Marketing and Conversion Optimization.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Monaco Media, an Advertising company, is in Dubai, United Arab Emirates. They offer Advertising and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49Naugatuck, CT
Services provided
MIT Digital 360, Connecticut is a small Naugatuck, Connecticut-based social media marketing firm. The team offers Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49Brandon, FL
Services provided
New Identity Marketing is a social media marketing agency. Based in Brandon, Florida, the agency was established in 2018. Their team specializes in Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49Kolkata, India
Services provided
Based in Kolkata, India, Pro Web Hill Pvt. Ltd. Is a small social media marketing agency. The team specializes in Social Media Marketing and Web Development.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+$100 - $149 / hr10 - 49
Services provided
SwiftNine is a Digital Strategy company. The company is headquartered in Lahore, Pakistan. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Gurugram, India
Services provided
Digital Thinkhub is a social media marketing firm. Established in 2016, the team provides Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a proficient digital marketing agency specializing in Social Media Marketing, known for its comprehensive services in social media strategy, online branding, and advertising. With 100% positive feedback, clients commend MONSOON for its strategic insight, timely delivery, and proactive approach. Over 80% of reviewers highlight their expertise in enhancing social media presence and engagement, significantly boosting client sales and brand visibility.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
AnWMark is an app development firm launched in 2019. The company provides Mobile App Development and Social Media Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49Islamabad, Pakistan
Services provided
AlphaMatix, a social media marketing company, was founded in 2017. The company specializes in Social Media Marketing and Pay Per Click, and is small.
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$1,000+$100 - $149 / hr10 - 49Mumbai, India
Services provided
Fark is a small Mumbai, India-based branding agency. The team provides Branding and Digital Strategy.
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$1,000+Undisclosed10 - 49Dubai, United Arab Emirates
Services provided
Castor & Pollux is a social media marketing firm. They are headquartered in Dubai, United Arab Emirates and have small team. Their services include Social Media Marketing and Advertising.
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UndisclosedUndisclosed10 - 49Pune, India
Services provided
REY Creation, a social media marketing company, was founded in 2019. The team provides Social Media Marketing and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Liverpool, England
Services provided
Adzware is a social media marketing firm. Their small team is headquartered in Liverpool, England and offers Social Media Marketing and Search Engine Optimization. The company was founded in 2018.
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Undisclosed< $25 / hr10 - 49İzmir, Türkiye
Services provided
E-Companions is an e-commerce development firm. The İzmir, Türkiye-based company was established in 2020. Their services include E-Commerce Development and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Scandinavia Tech is a Dubai, United Arab Emirates-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Vaughan, Canada
Services provided
Established in 2011, Buzz Internet Marketing Group is a Digital Strategy company. The agency specializes in Digital Strategy and Social Media Marketing, and is small.
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UndisclosedUndisclosed10 - 49Bonn, Germany
Services provided
SKAB Beratung e.k. - China sourcing and marketing is a social media marketing firm. They are based in Bonn, Germany and have small team. Their team provides Social Media Marketing and Market
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Digital Marketing Company Jaipur, a SEO agency, was founded in 2021. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Noida, India
Services provided
Launched in 2005, Vomaara, a small branding company, is located in Noida, India and New York, New York. Their services include Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49giza , Egypt
Services provided
Spizo, a small Advertising company, is headquartered in giza , Egypt. The team provides Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Pro Creative Solutions is a social media marketing agency. Their team is based in New York, New York. The firm focuses on Social Media Marketing and Web Design.
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$1,000+$50 - $99 / hr10 - 49Gurugram, India
Services provided
In Gurugram, India, Digital Amresh is a small Advertising company. The team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
Services provided
Social media marketing agency Aevery Info was founded in 2020. The small team offers Social Media Marketing and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49London, Canada
Services provided
Neontaffy is a branding firm. Their team is in London, Canada and provides Branding and Marketing Strategy.
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Undisclosed< $25 / hr10 - 49Pune, India
Services provided
Dolta LLP is a small social media marketing agency. They offer Social Media Marketing and Direct Marketing and were founded in 2021.
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Undisclosed$50 - $99 / hr10 - 49Nottingham, England
Services provided
Atomicboost is a SEO services firm. They offer Search Engine Optimization and Social Media Marketing and were founded in 1998.
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$1,000+< $25 / hr10 - 49Coimbatore, India
Services provided
Boostability Pvt. Ltd. Is a social media marketing company. Their team is located in Coimbatore, India. The agency provides Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr10 - 49Sulaymaniyah, Iraq
Services provided
Chaw Advertising, a branding firm, is based in Sulaymaniyah, Iraq. They offer Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49LONDON, England
Services provided
Advertising company Martexy Media Group is located in LONDON, England. Launched in 2021, the team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Laval, Canada
Services provided
LeadForAgents, an Advertising company, was launched in 2022. The small team focuses on Advertising and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Noida, India
Services provided
Analog Webmedia Pvt Ltd, a social media marketing agency, was founded in 2019. The small team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr10 - 49Houston, TX
Services provided
Logo company LogoMighty is located in Houston, Texas. The team focuses on Logo and Web Development.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Sbsdigital is a Digital Strategy company. Launched in 2021, the team focuses on Digital Strategy and Social Media Marketing. The agency is headquartered in cuttack, India and Bhubaneswar, India.
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Undisclosed$25 - $49 / hr10 - 49Trophy Club, TX
Services provided
Launched in 2012, MNK Labs, a small CRM consulting and SI company, is based in Trophy Club, Texas. Their services include CRM consulting and SI and Social Media Marketing.
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Undisclosed< $25 / hr10 - 49New Delhi, India
Services provided
Go Earners is a social media marketing agency. Their small team is located in New Delhi, India. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Kuala Lumpur, Malaysia
Services provided
Kaamugu is a Kuala Lumpur, Malaysia-based website development firm. The team provides Web Development and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Roseland, NJ
Services provided
Hunter's Cove Productions is a Direct Marketing company. Their small team is based in Roseland, New Jersey and focuses on Direct Marketing and Broadcast Video. The firm was founded in 2020.
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$10,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
Regej & Company, a Marketing Strategy company, is in Los Angeles, California. They offer Marketing Strategy and Branding and were founded in 2019.
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$10,000+$50 - $99 / hr10 - 49Nicosia, Cyprus
Services provided
Tickspend is an Advertising company. They are in Nicosia, Cyprus, and their services include Advertising and Branding.
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$1,000+$50 - $99 / hr10 - 49İZMİR, Türkiye
Services provided
Established in 2021, Gregousa Digital Marketing Agency is a branding company. The small team focuses on Branding and Web Design.
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Undisclosed< $25 / hr10 - 49Lahore, Pakistan
Services provided
The Digital Lord, a pay per click company, specialize in Pay Per Click and Ecommerce Marketing. They were established in 2019.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Launchly offers a range of services including Social Media Marketing and Digital Marketing. The reviews for Launchly highlight dissatisfaction with their service delivery, citing issues with professionalism and unmet objectives in Social Media Management, particularly with Facebook ads. However, their online presentation was noted as impressive.
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$1,000+$25 - $49 / hr10 - 49Lahore, Pakistan
Services provided
Advertising company Triverce pvt.ltd is located in Lahore, Pakistan and Lahore, Pakistan. Founded in 2016, the team offers Advertising and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Belthara Road, India
Services provided
Online Growth Hub is a web design agency. Based in Belthara Road, India and Belthara Road, India, the team specializes in Web Design and Graphic Design.
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$10,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Araffa Group is a graphic design agency. The team provides Graphic Design and Branding, and the agency is based in Kyiv, Ukraine and Utrecht, Netherlands.
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$5,000+$300+ / hr10 - 49Fresno, CA
Services provided
Backstory Creative is a Digital Strategy company established in 2020. The team focuses on Digital Strategy and Social Media Marketing and is located in Fresno, California.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Mojo Web Technology is a social media marketing agency. The agency is headquartered in Noida, India. Their team provides Social Media Marketing and Web Development.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Rays and Rods (Pvt) Ltd is an Advertising company. The team specializes in Advertising and Branding and is based in.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.