Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Denver Web Studio is a social media marketing agency. They are located in Denver, Colorado, and their services include Social Media Marketing and Web Design.
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Undisclosed< $25 / hr2 - 9
Services provided
FK Digital is a social media marketing company. Established in 2020, the company specializes in Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+$25 - $49 / hr2 - 9Valladolid, Spain
Services provided
Digital Strategy company VORO Marketing was launched in 2014. The team offers Digital Strategy and Social Media Marketing and is located in Valladolid, Spain.
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UndisclosedUndisclosed2 - 9Chennai, India
Services provided
Digihertz is a Business Consulting company. They focus on Business Consulting and Social Media Marketing and were launched in 2015.
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$1,000+$25 - $49 / hr2 - 9Istanbul, Türkiye
Services provided
Founded in 2022, KRPT is a public relations agency. The team focuses on Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Tiruppur, India
Services provided
Sunface Technologies is a social media marketing company launched in 2022. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Founded in 2020, Common Ground PR is a branding agency. The firm provides Branding and Public Relations, and is small.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Meet2Web is a Digital Strategy company. They are located in Scandicci, Italy, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Bridge Marketing is a branding company. Launched in 2003, their team provides Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Aspina, a small Direct Marketing company, is headquartered in Cambridge, England. Their services include Direct Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Digital Strategy company ASHS Consultants focuses on Digital Strategy and Social Media Marketing. They were launched in 2015.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Dot Kom Consulting Inc is a social media marketing company. The Tampa, Florida-based agency was launched in 2015. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Lucknow, India
Services provided
Kano Infotech India Pvt Ltd is a branding agency established in 2013. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Headquartered in Pécs, Hungary, salflow is a Market Research company. Their services include Market Research and Marketing Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Nilo Agency is an Advertising company headquartered in Novi Sad, Serbia. Their services include Advertising and Social Media Marketing.
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$1,000+< $25 / hr2 - 9New Delhi, India
Services provided
Royal Digi is an Advertising company. Their small team of employees is headquartered in New Delhi, India. Their team provides Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Glasgow, Scotland
Services provided
Pink Pine Media is a branding firm. They were launched in 2021 and focus on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Vancouver, Canada
Services provided
Quake Media Ltd is a social media marketing firm. The small Vancouver, Canada-based team focuses on Social Media Marketing and Search Engine Optimization. The agency was founded in 2020.
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$1,000+$100 - $149 / hr2 - 9
Services provided
MoonSauce Agency is a Toms River, New Jersey-based SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were established in 2024.
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$1,000+$100 - $149 / hr2 - 9Düsseldorf, Germany
Services provided
Advertising company Lemon Brand is headquartered in Düsseldorf, Germany. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Cesson-Sévigné, France
Services provided
Located in Cesson-Sévigné, France, Webenvue is a small branding firm. The team offers Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Tampa, FL
Services provided
Ali Dahmash, a social media marketing agency, is based in Tampa, Florida. Their services include Social Media Marketing and Content Marketing.
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$1,000+$200 - $300 / hr2 - 9
Services provided
MarketVisory Group, Inc, a small PR company, is located in Northbrook, Illinois. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
The Search Sherpa is a Mokena, Illinois-based social media marketing agency. They provide Social Media Marketing and Search Engine Optimization and were founded in 2023.
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UndisclosedUndisclosed2 - 9
Services provided
For Good Club is a small Market Research company headquartered in Manchester, England. Their services include Market Research and Marketing Strategy.
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$1,000+< $25 / hr2 - 9
Services provided
Socialatic is a public relations company established in 2022. The agency offers Public Relations and Marketing Strategy, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Fixtrail Media is a social media marketing company. Headquartered in kathmandu, Nepal, the agency was launched in 2015. Their team focuses on Social Media Marketing and Content Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2019, Nómadas Comunicación Creativa is a small Murcia, Spain-based branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
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$1,000+$25 - $49 / hr2 - 9
Services provided
WiseDevs is a social media marketing agency launched in 2020. Their services include Social Media Marketing and UX/UI Design.
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Undisclosed< $25 / hr2 - 9
Services provided
Social media marketing company BeeLike was founded in 2020. The team offers Social Media Marketing and Search Engine Optimization and is in Madurai, India.
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$5,000+$100 - $149 / hr2 - 9Garliava, Lithuania
Services provided
Partnergap is an Affiliate Marketing company. Launched in 2023, the team provides Affiliate Marketing and Social Media Marketing. The firm is in Garliava, Lithuania.
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$1,000+Undisclosed2 - 9Barcelona, Spain
Services provided
Advertising company Plus Roi Media was founded in 2023. The team offers Advertising and Marketing Strategy.
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Undisclosed< $25 / hr2 - 9Luque, Paraguay
Services provided
FF Informática y Comunicación, a social media marketing firm, is based in Luque, Paraguay. They focus on Social Media Marketing and Search Engine Optimization.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Social Exposure is a social media marketing firm. Based in Mumbai, India, the firm was launched in 2024. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Catnip Comms, a social media marketing agency, was founded in 2020. The team specializes in Social Media Marketing and Content Marketing and is in New York, New York and Poundbury, England.
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$1,000+< $25 / hr2 - 9
Services provided
Social media marketing firm Nagpur Soft Tech was launched in 2017. The small team specializes in Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Advertising company Dutch Influencer Agency was established in 2016. The firm offers Advertising and Branding, and is small.
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$250,000+< $25 / hr2 - 9Agra, India
Services provided
Techinfigo is a social media marketing firm in Agra, India. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Black Buck Design Studios is an Advertising company established in 2017. Their team focuses on Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Vikram Analytics is a Marketing Strategy company headquartered in Bengaluru, India. They specialize in Marketing Strategy and Social Media Marketing and were established in 2017.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Píxel&Roi, a social media marketing firm, was founded in 2014. The agency offers Social Media Marketing and Search Engine Optimization, and is small.
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$50,000+$150 - $199 / hr2 - 9Dover, DE
Services provided
Branding firm BlueNest Fashion was launched in 2017. The firm provides Branding and Social Media Marketing, and is small.
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$5,000+$150 - $199 / hr2 - 9Mannheim, Germany
Services provided
Solution-Work is a social media marketing firm. The Mannheim, Germany-based agency was established in 2011. Their team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$200 - $300 / hr2 - 9
Services provided
Founded in 2024, Genius is a branding company. The firm specializes in Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2020, Hot Coffee Media Pvt. Ltd. Is a small Kolkata, India-based branding company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pune, India
Services provided
Contentspire is a Content Marketing company. Located in Pune, India, their team specializes in Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
Fanntastic Media is a social media marketing company established in 2020. Their services include Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9cairo, Egypt
Services provided
Social media marketing firm Identity Digital Marketing was established in 2021. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Host Web IT is a social media marketing agency. They were founded in 2021, and their services include Social Media Marketing and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.