Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
Services provided
Content Marketing company Full Contact SEO was established in 2018. The small team specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Bengaluru, India
Services provided
Established in 2017, BinaryDigital360 is a pay per click company. The firm focuses on Pay Per Click and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Heswall, England
Services provided
Revolution Four is a graphic design agency. They are headquartered in Heswall, England and have small team. They specialize in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Vallejo, CA
Services provided
Results Marketing is a social media marketing company. The firm is headquartered in Vallejo, California. Their team provides Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9Savannah, GA
Services provided
Custom Focus Marketing is a branding agency. Located in Savannah, Georgia, their small team offers Branding and Social Media Marketing. The company was launched in 2019.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
WebABCs LLC, an Email Marketing company, was founded in 2013. Based in Alexandria, Virginia, the team specializes in Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tampa, FL
Services provided
DD-Media is a branding firm. They are based in Tampa, Florida and have small team. Their team specializes in Branding and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$50 - $99 / hr2 - 9Cambridge, England
Services provided
Based in Cambridge, England, Convincible is a branding agency. They focus on Branding and Graphic Design and were founded in 2017.
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$1,000+$50 - $99 / hr2 - 9Ljubljana, Slovenia
Services provided
Actuado is a small Digital Strategy company. They specialize in Digital Strategy and Content Marketing and were launched in 2001.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+Undisclosed2 - 9Barcelona, Spain
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Digital Strategy company Jim Collective was founded in 2010. The team focuses on Digital Strategy and Artificial Intelligence and is based in Barcelona, Spain.
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UndisclosedUndisclosed2 - 9Hershey, PA
Services provided
H2H Marketing is a Mobile & App Marketing company. In Hershey, Pennsylvania and Lancaster, Pennsylvania, the company focuses on Mobile & App Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Trebaseleghe, Italy
Services provided
UVcommerce is a Digital Strategy company. Their small team is located in Trebaseleghe, Italy. Their services include Digital Strategy and Fulfillment.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Graphic Vision Creative Group is a branding company. In Fort Lauderdale, Florida, their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Plant City, FL
Services provided
517 Design is a graphic design agency established in 1996. The team provides Graphic Design and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9Jaipur, India
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RMV-IT Services PVT LTD is an IT managed services company. Their small team is headquartered in Jaipur, India. Their services include IT managed services and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Ahmedabad, India
Services provided
SEO Expert in India, a SEO agency, was launched in 2014. The firm specializes in Search Engine Optimization and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9
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Located in , (in)spiregraphics is a small branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Carolina Web Pro is a Burlington, North Carolina-based web design agency. They specialize in Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
Services provided
Gatts Digital Marketing is a small Rio de Janeiro, Brazil-based Digital Strategy company. Their services include Digital Strategy and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Modesto, CA
Services provided
Modesto Web Design Group is a web design agency. The agency is headquartered in Modesto, California. Their services include Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9Mornington, Australia
Services provided
Marketing Strategy company PIER Marketing was founded in 2014. The firm provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ahmedabad, India
Services provided
Kaival Infotech, a SEO agency, was founded in 2016. The firm focuses on Search Engine Optimization and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Harrison, TN
Services provided
Z25 Marketing, LLC, an Advertising company, was founded in 2015. The company specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Digital webbyrå is a Digital Strategy company launched in 2017. Their team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Athina, Greece
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Flip Digital, a small Digital Strategy company, is located in Athina, Greece. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Merrimack, NH
Services provided
Luhrs is a branding firm. Headquartered in Merrimack, New Hampshire, the team specializes in Branding and E-Commerce Development.
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$1,000+$25 - $49 / hr2 - 9Málaga, Spain
Services provided
SEO services firm Net Seo is based in Málaga, Spain. Established in 2013, the team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Belleville, NJ
Services provided
Broadcast Video company Lucror SEO offers Broadcast Video and Digital Strategy. They were established in 2016.
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UndisclosedUndisclosed2 - 9
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One Call Web Design is a SEO company. They are located in Santa Ana, California and have small team. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fullerton, CA
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ClickMobile Solutions is a small Fullerton, California-based Content Marketing company. Their services include Content Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Small Content Marketing company Infinite Digital, is located in Dubai, United Arab Emirates. The team provides Content Marketing and Digital Strategy.
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$1,000+< $25 / hr2 - 9Ilorin, Nigeria
Services provided
ECGD TECHNOLOGY is a web design agency. In Ilorin, Nigeria, the team provides Web Design and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Long Beach, NY
Services provided
EMPKT Media Inc., a PR company, is in Long Beach, New York. Launched in 2018, the team offers Public Relations and Social Media Marketing.
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$1,000+Undisclosed2 - 9Wrocław, Poland
Services provided
Fattmedia, an Advertising company, was launched in 2013. They provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Albuquerque, NM
Services provided
Solomo Science is a small Content Marketing company in Albuquerque, New Mexico. The team provides Content Marketing and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Portales, NM
Services provided
FocalShift Media is an Advertising company headquartered in Portales, New Mexico. Their services include Advertising and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Scottsdale, AZ
Services provided
ContentCollective Digital is a Content Marketing company. Their team is headquartered in Scottsdale, Arizona. The agency provides Content Marketing and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Jaipur, India
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Filmic Productions is a Corporate Photography company. The team specializes in Corporate Photography and Event Marketing and is based in Jaipur, India.
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$1,000+$50 - $99 / hr2 - 9Ataşehir, Türkiye
Services provided
Dijital Kafa Dijital Pazarlama Ajansı is a Conversion Optimization company launched in 2016. The small team focuses on Conversion Optimization and Mobile & App Marketing.
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$5,000+$100 - $149 / hr2 - 9London, England
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Digital City Agency is a pay per click agency. The team focuses on Pay Per Click and Search Engine Optimization, and the agency is located in London, England.
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UndisclosedUndisclosed2 - 9
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Founded in 2018, MCH London is a small -based Advertising company. Their team specializes in Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Abuja, Nigeria
Services provided
Bodmek Digitals is a Digital Strategy company. The firm is in Abuja, Nigeria. Their team specializes in Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Niš, Serbia
Services provided
Vieri Web Studio is a Digital Strategy company. They are based in Niš, Serbia and have small team. They offer Digital Strategy and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
On Command is a Digital Strategy company. Their small team is based in London, England. Their services include Digital Strategy and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Delhi, India
Services provided
Delhi Digital Marketing Agency, a SEO services firm, is in Delhi, India. Founded in 2017, the team provides Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 908, Andorra
Services provided
Jungle Communications is a Digital Strategy company. Their team is in Escaldes-Engordany, Andorra and focuses on Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Indore, India
Services provided
Technicalmad IT Solutions is an UX company. Based in Indore, India, the agency was founded in 2017. Their team focuses on UX/UI Design and IT strategy consulting.
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$1,000+< $25 / hr2 - 9Hyderabad, India
Services provided
FunnelHub Martech Labs, a SEO company, was launched in 2018. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Mumbai, India
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SEO company TheDigiCreators focuses on Search Engine Optimization and Pay Per Click. They are headquartered in Mumbai, India.
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$1,000+$25 - $49 / hr2 - 9Bikaner, India
Services provided
Digital Manohar is a Digital Strategy company based in Bikaner, India and Timișoara, Romania. They focus on Digital Strategy and Branding and were launched in 2019.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.