Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9
Services provided
Established in 2023, LeoModo is a Video Marketing company. The small team focuses on Video Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Murdoch, Australia
Services provided
Leadbytez is a Murdoch, Australia-based Sales Outsourcing company. Their services include Sales Outsourcing and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Passionfruit Media is a Digital Strategy company. They were established in 2018, and their services include Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Lecce, Italy
Services provided
Rocktech srls is an Advertising company. Their team is located in Lecce, Italy and offers Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9London, England
Services provided
Denote Digital is a social media marketing company. They focus on Social Media Marketing and Search Engine Optimization and are located in London, England.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Established in 2023, Dispensary Marketing Co. Is a Marketing Strategy company. The firm specializes in Marketing Strategy and Other Marketing.
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$1,000+Undisclosed2 - 9Dubai, United Arab Emirates
Services provided
126plug is an Ecommerce Marketing company. Their small team is headquartered in Dubai, United Arab Emirates and provides Ecommerce Marketing and Branding. The company was founded in 2021.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+Undisclosed2 - 9Västerås, Sweden
Services provided
Social media marketing agency Nordnether is based in Västerås, Sweden. They offer Social Media Marketing and Email Marketing.
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$1,000+Undisclosed2 - 9Roswell, GA
Services provided
Advertising company Context Content Marketing was founded in 2023. The team focuses on Advertising and Digital Strategy and is in Roswell, Georgia.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+Undisclosed2 - 9Petroupoli, Greece
Services provided
Rockad is a pay per click company. They are in Petroupoli, Greece and have small team of experts. Their services include Pay Per Click and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Izzot Media is a graphic design agency. Located in Mandvi, India, their small team specializes in Graphic Design and Branding. The agency was founded in 2021.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Mobile & App Marketing company All The Way UA is in Rožňava, Slovakia. Their services include Mobile & App Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
[th]ect is an Advertising company. Launched in 2023, the team provides Advertising and Marketing Strategy. The agency is in Cluj-Napoca, Romania.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Adverise , a social media marketing company, specialize in Social Media Marketing and Graphic Design. They were launched in 2023.
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$1,000+Undisclosed2 - 9Brisbane City, Australia
Services provided
Digital Strategy company NoisyMinrs Digital is based in Brisbane City, Australia. They focus on Digital Strategy and Social Media Marketing and were launched in 2023.
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$1,000+$100 - $149 / hr2 - 9Londonderry, NH
Services provided
Launched in 2023, BybDGTL is a small Londonderry, New Hampshire-based Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Homewood, AL
Services provided
Social media marketing agency Bellbird SEO is in Homewood, Alabama. The team focuses on Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Winnipeg, Canada
Services provided
Peggdesigns Winnipeg web design company is a web design agency. They were founded in 2022, and their services include Web Design and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Digitalni Puls is a SEO company. Launched in 2022, the firm is in. Their team focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Kozhikode, India
Services provided
Small graphic design company Loon Branding Studio, is in Kozhikode, India. Their services include Graphic Design and Branding.
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Undisclosed$25 - $49 / hr2 - 9Samokov, Bulgaria
Services provided
SO Management is a social media marketing firm. They were established in 2022, and their services include Social Media Marketing and ERP consulting and SI.
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$1,000+< $25 / hr2 - 9
Services provided
DigitalBrandcore, an Other Digital Marketing company, is in Dubai, United Arab Emirates. The team focuses on Other Digital Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Gole Digital Marketing Agency, a social media marketing company, is headquartered in Tysons, Virginia. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Headquartered in Tanger, Morocco, PUBYOUNEED is a social media marketing firm. Their services include Social Media Marketing and Web Development.
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$1,000+$50 - $99 / hr2 - 9
Services provided
NewTide Solutions, an AI firm, was founded in 2023. They focuses on Artificial Intelligence and Social Media Marketing.
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$1,000+Undisclosed2 - 9Newport Beach, CA
Services provided
Royal Reef Media is a small social media marketing firm launched in 2023. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Lillestrøm, Norway
Services provided
Adcomer AS is a SEO services firm. The team offers Search Engine Optimization and Social Media Marketing and is headquartered in Lillestrøm, Norway.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Launched in 2022, MarketingKnots, a small PPC company, is in Johor Bahru, Malaysia. Their services include Pay Per Click and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Blue Ocean Marketing Co. Is a social media marketing firm. Established in 2017, the team focuses on Social Media Marketing and Branding. The company is in Delhi, India and Los Angeles, California.
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$100,000+Undisclosed2 - 9Tampa, FL
Services provided
Particular Angles, a social media marketing company, was established in 2017. The team provides Social Media Marketing and Search Engine Optimization and is in Tampa, Florida.
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$1,000+$50 - $99 / hr2 - 9Charlestown, RI
Services provided
Rhode Media is a SEO company founded in 2023. The small team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Meteors Media is a branding agency. The company is based in. Their services include Branding and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Pikesville, MD
Services provided
Jolt Dental is a social media marketing firm. The small Pikesville, Maryland-based team focuses on Social Media Marketing and Pay Per Click. The firm was launched in 2020.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Aaqib Amjad is a branding company established in 2021. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2023, Alpha Experties is a SEO agency. The team specializes in Search Engine Optimization and Social Media Marketing and is headquartered in Gilbert, Arizona.
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UndisclosedUndisclosed2 - 9
Services provided
Digital Assistant is a social media marketing agency based in Dhaka, Bangladesh. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
Services provided
Erzen Digital, a Digital Strategy company, was founded in 2023. The company specializes in Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Kolkata, India
Services provided
GOGreater Branding & Marketing (OPC) Pvt. Ltd. Is a social media marketing firm founded in 2022. Their team offers Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed2 - 9
Services provided
The Bob Digital is a social media marketing firm. The small Singapore-based team offers Social Media Marketing and Graphic Design. The agency was launched in 2023.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Peak Digitize is a Karachi, Pakistan-based social media marketing agency. Their services include Social Media Marketing and Content Marketing.
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$5,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
In Bengaluru, India, Protocontents is a social media marketing agency. They provide Social Media Marketing and Search Engine Optimization and were established in 2020.
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UndisclosedUndisclosed2 - 9
Services provided
Oraund Digital Consulting, a social media marketing company, provide Social Media Marketing and Search Engine Optimization. They were established in 2021.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Small web design company Bass Marketer, is headquartered in Lekki, Nigeria. Their services include Web Design and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Digital Ads Lab, a PPC agency, was established in 2023. The team provides Pay Per Click and Social Media Marketing and is located in Porto, Portugal.
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$1,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Microinch Hub is a Pune, India-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Brandxpart is a small social media marketing company based in Dhaka, Bangladesh. The team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
Branding firm Samreej Studio is in Lahore, Pakistan. They specialize in Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Magnofew, a Digital Strategy company, is headquartered in Jaipur, India and Jaipur, India. Their services include Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Los Angeles, CA
Services provided
OmniSpark is a social media marketing company. The Los Angeles, California-based agency was established in 2022. Their team specializes in Social Media Marketing and Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Marikina, Philippines
Services provided
Digital Dino is a Digital Strategy company. They were founded in 2021, and their services include Digital Strategy and Social Media Marketing.
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List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.