Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Launched in 1999, GLOW Social & Digital Agency is a small New York, New York-based Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Bari, Italy
Services provided
Studio Girone, a Business Consulting company, is located in Bari, Italy. The team focuses on Business Consulting and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed10 - 49Herndon, VA
Services provided
Social media marketing firm Consulting Services Group, LLC offers Social Media Marketing and Corporate Training & Coaching. They are located in Herndon, Virginia.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
Washington Blade is a Content Marketing company based in Washington, District of Columbia. They specialize in Content Marketing and Social Media Marketing and were established in 1969.
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$1,000+$100 - $149 / hr10 - 49
Services provided
Digivark is a Shrewsbury, England-based Digital Strategy company. They specialize in Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49دبي, United Arab Emirates
Services provided
Launched in 2020, Digital Marketing Mix is a small social media marketing agency headquartered in دبي, United Arab Emirates. Their team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Blue Wing Ads is a social media marketing agency. The company is based in Los Angeles, California. Their services include Social Media Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Digital Servepro is a small Karachi, Pakistan-based SEO services firm. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Vancouver, WA
Services provided
Headquartered in Vancouver, Washington, Trek Global is a SEO agency. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed10 - 49New York, NY
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Social media marketing firm Grow Enrollments is located in New York, New York. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toronto, Canada
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Founded in 2014, Peloton Media Inc. Is a social media marketing company. The company offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Newburyport, MA
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Admachines is a social media marketing agency. They specialize in Social Media Marketing and Pay Per Click and were established in 2012. The company is in Newburyport, Massachusetts.
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UndisclosedUndisclosed10 - 49London, England
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BOTTERS. Is a social media marketing agency. Launched in 2020, the agency is headquartered in London, England. Their team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49
Services provided
Social SinQ is a social media marketing firm. Founded in 2019, the team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49London, England
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DemandMore is a social media marketing firm. The firm is in London, England. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Saint-Gilles, Belgium
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Founded in 2015, Stellar Tech is a social media marketing firm. The agency offers Social Media Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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Founded in 2014, BE INFLUENCE is a social media marketing agency. The team specializes in Social Media Marketing and Web Design.
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$1,000+Undisclosed10 - 49
Services provided
The CrowdBrain is a -based public relations agency. The team offers Public Relations and Other Digital Marketing.
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$1,000+< $25 / hr10 - 49Chandigarh, India
Services provided
Digital Strategy company Digifame focuses on Digital Strategy and Social Media Marketing. They are located in Chandigarh, India.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
See all 1 projectsLofty Minds Marketing Agency provides comprehensive digital marketing services, specializing in Social Media Marketing, SEO, and Online Branding. Client feedback highlights their effective communication, dedication, and ability to deliver impressive results, such as increased inquiries and conversions, aligning with clients' goals. Lofty Minds is commended for its strategic approach and timely project management.
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$5,000+$100 - $149 / hr2 - 9St. Augustine, FL
Services provided
Purely Digital Marketing is a SEO services firm established in 2018. The team offers Search Engine Optimization and Web Design.
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Undisclosed$100 - $149 / hr2 - 9Novi, MI
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Based in Novi, Michigan, Blue Lake Web Design is a SEO agency. The team focuses on Search Engine Optimization and Web Design.
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$1,000+$200 - $300 / hr10 - 49Frederiksberg, Denmark
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Leadtime is a SEO services firm. The Frederiksberg, Denmark-based team focuses on Search Engine Optimization and Direct Marketing.
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$5,000+$100 - $149 / hr10 - 49
Services provided
FROM6 Communications is a branding company. They provide Branding and Digital Strategy and are headquartered in Manama, Bahrain.
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Undisclosed$100 - $149 / hr10 - 49Lafayette, LA
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Burning Stick Creative is a branding company. The Lafayette, Louisiana-based team offers Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Seoul, South Korea
Services provided
Aix is a Mobile & App Marketing company founded in 2021. The team provides Mobile & App Marketing and Advertising.
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$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
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SEO company Justdigilab is headquartered in Los Angeles, California. Launched in 2020, the team offers Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hrFreelancerAthens, Greece
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Established in 2013, Vivi Papaliaga is a small Athens, Greece-based SEO services firm. Their team offers Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hrFreelancerRedmond, OR
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Genesis Unlimited is a PPC company. Established in 2010, the company is located in Redmond, Oregon. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Tirur, India
Services provided
Founded in 2007, iQ-Tech Solutions is a small Tirur, India-based branding agency. Their services include Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Ludhiana, India
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Stella Brands is a Conversion Optimization company. They were launched in 2022 and provide Conversion Optimization and Corporate Training & Coaching.
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$5,000+$100 - $149 / hr2 - 9Rīga, Latvia
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See all 1 projectsRequest specializes in designing comprehensive UX mockups, developing websites on platforms like WordPress, and creating launch strategies for digital products. Overall, their reviews highlight a commendable attention to detail, timely project delivery, and effective communication. Clients appreciate their value for cost and the refreshing experience compared to previous agencies. Request effectively meets client objectives, contributing to successful project outcomes.
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$1,000+< $25 / hr2 - 9
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See all 1 projectsWebarts.lk offers website design, development, and search engine optimization (SEO) services. The overall feedback indicates that their design work is exceptional, and they are dedicated to client satisfaction. Clients highlighted their excellent service and effective project management, with no areas for improvement noted.
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$5,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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Taqseem Marketing Management LLC is a branding firm launched in 2022. Their team provides Branding and Social Media Marketing.
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$5,000+Undisclosed2 - 9Portland, OR
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Founded in 2015, Click Marketing is a Digital Strategy company. Their team focuses on Digital Strategy and Advertising.
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$1,000+$25 - $49 / hr2 - 9Nairobi, Kenya
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Kevsam Solutions is a web design agency. The team offers Web Design and Web Development, and the company is in Nairobi, Kenya.
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$1,000+< $25 / hr2 - 9San Antonio, TX
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EdigiZone is a SEO company. Their small team is in San Antonio, Texas. Their services include Search Engine Optimization and Content Marketing.
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$1,000+< $25 / hr2 - 9Hiranpur, India
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UTINweb Solution is a website development firm. They provide Web Development and Custom Software Development and are in Hiranpur, India and Durgapur, India.
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$1,000+Undisclosed2 - 9
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Monkey Dragon Productions is a video production company. Their small team of employees is located in Nosara, Costa Rica. Their team offers Video Production and Content Marketing.
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UndisclosedUndisclosed2 - 9Richmond, TX
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White Cat Digital Marketing is an Advertising company. The team is in Richmond, Texas, and their services include Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Lucknow, India
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Established in 2015, THINKTREK WEBSOFT PRIVATE LIMITED is a small UX design company located in Lucknow, India. Their team specializes in UX/UI Design and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Calgary, Canada
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W3 Digital Marketing is a pay per click company. They are in Calgary, Canada, and their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Gulf Breeze, FL
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Attraxios is a small Gulf Breeze, Florida-based Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9New York, NY
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MinusL, a video production company, is located in New York, New York. They provide Video Production and Content Marketing and were launched in 2010.
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Undisclosed$50 - $99 / hr2 - 9Glasgow, Scotland
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Orvio is a social media marketing company. The small Glasgow, Scotland-based team specializes in Social Media Marketing and Conversion Optimization. The company was established in 2016.
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$1,000+$50 - $99 / hr2 - 9Petit-de-Grat, Canada
Services provided
Samson.Digital is a web design agency. They provide Web Design and Logo and were established in 2020. The agency is in Petit-de-Grat, Canada.
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$5,000+$300+ / hr2 - 9Port Melbourne, Australia
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Hatsoff Content is a small video production agency based in Port Melbourne, Australia. The team specializes in Video Production and Broadcast Video.
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Undisclosed$25 - $49 / hr2 - 9Fremont, CA
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User experience design company Logo Tunnel focuses on UX/UI Design and E-Commerce Development. They are located in Fremont, California.
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$1,000+< $25 / hr2 - 9Kolkata, India
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Miarbor is a SEO agency. They were founded in 2019 and focus on Search Engine Optimization and Digital Strategy.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Branding agency SocialTag is headquartered in Mumbai, India. Established in 2020, the team focuses on Branding and Digital Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.3/40.017.8/20 Reviews8.4/10 Clients & Experience8.1/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.