Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$1,000+$100 - $149 / hr50 - 249Sacramento, CA
Services provided
See all 11 projectsBeyrMedia is a dynamic digital marketing and creative agency committed to helping brands excel in today's ever-changing digital landscape. We develop innovative marketing strategies that yield
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$5,000+$50 - $99 / hr50 - 249
Services provided
See all 10 projectsHomage USA is a leading creative agency specializing in logo design, website development, UI/UX design, and social media marketing. We help businesses establish a strong digital presence by creating
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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$1,000+< $25 / hr10 - 49Ghaziabad, India
Services provided
See all 1 projectsMR Digital Solution offers comprehensive services in web design and digital marketing, with a particular focus on Social Media Marketing (SMM) and online branding. Reviews consistently highlight the company's exceptional project management, timely delivery, and advanced technical expertise. Clients appreciate their effective communication, highly professional team, and impressive support, especially in website and marketing maintenance.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Small cloud consulting & SI company DevOps Enabler & Co., is based in Bengaluru, India. The team specializes in cloud consulting & SI and IT managed services.
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UndisclosedUndisclosed10 - 49Lungsod Quezon, Philippines
Services provided
Video production agency Vitalstrats Creative Solutions is based in Lungsod Quezon, Philippines. Their services include Video Production and Branding.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
Services provided
Launched in 2013, MediaOne is a small Singapore, Singapore-based SEO agency. Their team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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SEO company Webtech is headquartered in Dhaka, Bangladesh. Established in 2012, the team provides Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$1,000+$50 - $99 / hr10 - 49São Paulo, Brazil
Services provided
Edm2 Marketing is an Advertising company. Their small team of employees is based in São Paulo, Brazil. Their team provides Advertising and Branding.
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$5,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
Services provided
SEO agency ADVERTISING COMPANIES IN DUBAI-ADVERTISING AGENCY IN DUBAI was established in 2004. The firm provides Search Engine Optimization and Advertising, and is small.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$5,000+Undisclosed10 - 49Montevideo, Uruguay
Services provided
Headquartered in Montevideo, Uruguay, Lychee Digital is a small Digital Strategy company. The team provides Digital Strategy and Mobile & App Marketing.
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$1,000+$25 - $49 / hr10 - 49Gurugram, India
Services provided
IBrandox Online Pvt Ltd is a branding company launched in 2014. The team specializes in Branding and Digital Strategy.
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$1,000+< $25 / hr10 - 49Amman, Jordan
Services provided
Cayan for Digital Technology is a Direct Marketing company. They are based in Amman, Jordan and have small team of experts. Their services include Direct Marketing and Market Research.
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$1,000+< $25 / hr10 - 49
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Persistent Infotech is a small social media marketing company. Established in 2017, the team provides Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr10 - 49Dubai, United Arab Emirates
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Glinks Media Social Media Marketing is a social media marketing firm. The team specializes in Social Media Marketing and Content Marketing and is located in Dubai, United Arab Emirates.
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$10,000+$150 - $199 / hr10 - 49Hatfield, England
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SEO agency Submerge was launched in 2014. The team provides Search Engine Optimization and Web Design and is in Hatfield, England.
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$5,000+$300+ / hr10 - 49Orlando, FL
Services provided
VEOOZ is an Advertising company. The small Orlando, Florida-based team focuses on Advertising and Social Media Marketing. The company was established in 2024.
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$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
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WorkFlow Media, a pay per click agency, was launched in 2019. The company offers Pay Per Click and Marketing Strategy, and is small.
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$5,000+$50 - $99 / hr10 - 49
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NSP Global Services, a Content Marketing company, provides Content Marketing and Digital Strategy. The agency is in B.S.City, India.
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$1,000+$25 - $49 / hr10 - 49
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Video production agency XP.ADS was founded in 2020. The team focuses on Video Production and Advertising and is based in Belo Horizonte, Brazil.
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$1,000+$25 - $49 / hr10 - 49T'bilisi, Georgia
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Smart Web, a social media marketing firm, is located in T'bilisi, Georgia. They focus on Social Media Marketing and Web Development and were launched in 2009.
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$5,000+$50 - $99 / hr50 - 249Singapore, Singapore
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See all 4 projectsWe unite digital creatives and and marketing-obsessed data quants. Vynix is a privately held digital marketing agency based in the Singapore. For over 14 years, we've partnered with discerning
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$1,000+< $25 / hr50 - 249
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See all 3 projectsWelcome to Staff BD — Your Partner in Digital Excellence At Staff BD, we are more than just a digital marketing agency — we are your strategic partner in building a powerful and
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$1,000+$150 - $199 / hr50 - 249
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See all 3 projectsSkyloft Digital, an affordable website design agency, has been empowering businesses across diverse industries with bespoke custom web development services. Our approach combines creativity and
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$5,000+$50 - $99 / hr50 - 249
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See all 3 projectsFunnelic Agency is a digital agency that specializes in PPC advertising for Amazon
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$1,000+< $25 / hr50 - 249New York, NY
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See all 2 projectsYour story was never meant to stay silent. At Donald’s Book Publishing, we don’t just help you publish a book — we help you bring your legacy to life. Whether your thoughts are
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$5,000+$25 - $49 / hr50 - 249Houston, TX
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See all 2 projectsWeblynx has a broad range of digital skills and experience. We help businesses create and improve digital products and online experiences. We offer services in mobile and web app development,
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UndisclosedUndisclosed50 - 249Ludhiana, India
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See all 1 projectsIndia Virtual Connect Digital Market Agency Welcome to India Virtual Connect, your ultimate destination for comprehensive digital marketing solutions. Recognized as the Best Digital Marketing Agency
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$5,000+$25 - $49 / hr50 - 249Gloucester Township, NJ
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See all 1 projectsDigitalDezk is a full-service web solutions agency dedicated to helping businesses establish a strong online presence. Specializing in website development, e-commerce solutions, digital marketing,
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsAt AtoZ Xperts, we specialize in digital marketing, web development, and branding solutions designed to help businesses grow and thrive in the digital landscape. With years of experience and a team
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsInnovatix Book Hub is your trusted partner in bringing stories to life. We offer end-to-end book publishing solutions, including ghostwriting, editing, cover design, formatting, eBook creation,
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$1,000+< $25 / hr50 - 249
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See all 1 projectsCochin Computing is a trusted ISO-certified IT services and software development company based in Kochi, India, with over 30 years of industry experience. We specialise in delivering custom
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$1,000+$300+ / hr50 - 249Wheaton, IL
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See all 1 projectsBusiness Automation USA empowers companies through intelligent automation, helping optimize workflows, enhance productivity, and reduce costs. They provide tailored solutions in CRM integration,
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsHassan has worked in the fast-paced world of marketing for over 10 years and has specialized in social media since 2016. He's helped businesses across industries reach new levels of
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$5,000+$50 - $99 / hr50 - 249
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See all 1 projectsAmerican Dream Writers help turn the idea of becoming an author into something real and achievable. We work with entrepreneurs, experts, and storytellers who are ready to share their knowledge or
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsAlpine Publishers is your elite ghostwriting and publishing partner, specializing in transforming powerful ideas and compelling stories into expertly crafted books. We work with busy executives,
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$5,000+$50 - $99 / hr50 - 249
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See all 1 projectsA California-based full-stack design, development, and digital marketing agency specializing in custom branding, web and mobile application development, digital marketing, and animation services.
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$1,000+$100 - $149 / hrFreelancerSquamish, Canada
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See all 3 projectsElena Catherine Media - Out of Business was a social media management and digital marketing company specializing in Social Media Strategy, content planning, and online branding. Reviewers consistently praised Elena's personable and accommodating approach, with a 100% positive sentiment, highlighting her ability to boost Instagram engagement and audience growth significantly. Most noted her expertise in creating customized social media strategies.
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$1,000+$25 - $49 / hr50 - 249
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See all 1 projectsWEBTOS | The Expert Digital Marketing Agency specializes in Social Media Marketing, enhancing online branding and delivering tailored digital marketing strategies. Reviews highlight their significant impact on organic traffic, conversions, and search engine rankings, noting their responsiveness, detailed project management, and commitment to high-quality results. Clients commend their ability to customize strategies that meet unique business needs.
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Undisclosed$25 - $49 / hr50 - 249Dhaka, Bangladesh
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See all 1 projectsBangladesh SEO Peak provides SEO services designed to enhance online visibility and customer acquisition. The reviews reflect satisfaction with their ability to deliver timely results, as evidenced by increased online traffic and customer growth. Clients commend their outstanding support and alignment with company values, indicating a positive and professional collaboration experience.
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$1,000+$150 - $199 / hr50 - 249Prosper, TX
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See all 1 projectsTech Hub Solution offers services that include improving website performance, integrating new features, and upgrading security measures. Reviews consistently highlight their exceptional creativity, efficiency, and communication, along with 24/7 support and timely delivery. Clients report increased sales, improved customer satisfaction, and higher social media engagement, marking Tech Hub Solution as a top choice for transformative online experiences.
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$1,000+$100 - $149 / hrFreelancer
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Condor Social LLC is a social media marketing agency founded in 2015. The agency specializes in Social Media Marketing and Web Design, and is small.
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$5,000+$100 - $149 / hr50 - 249Denver, CO
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90octane is a SEO company. The team provides Search Engine Optimization and Social Media Marketing, and the company is in Denver, Colorado.
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$1,000+$25 - $49 / hr50 - 249Toronto, Canada
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John st. Is a Digital Strategy company. Established in 2001, the firm is based in Toronto, Canada and Montréal, Canada. Their team offers Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr50 - 249New York, NY
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Headquartered in New York, New York and , Addison is a branding company. They focus on Branding and Social Media Marketing and were founded in 1962.
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$5,000+$100 - $149 / hr50 - 249Boston, MA
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SnapApp is a Content Marketing company in Boston, Massachusetts. They offer Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hrFreelancerOudergem, Belgium
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Established in 2015, Amandine Vanderbecq is a small social media marketing firm. Their services include Social Media Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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.UYSocial is a small Montevideo, Uruguay-based social media marketing agency. The team specializes in Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249
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Creation Agency, a PPC company, was founded in 2002. The team offers Pay Per Click and Social Media Marketing and is in England.
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UndisclosedUndisclosed50 - 249Youngdeungpogu, South Korea
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FEELingK, an application development firm, is headquartered in Youngdeungpogu, South Korea. Their services include Mobile App Development and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Charlotte, NC
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AMP Marketing is an Advertising company. The Charlotte, North Carolina-based company was founded in 2011. Their services include Advertising and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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What Meta's Andromeda Update Means for Businesses in 2026
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.