Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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UndisclosedUndisclosed2 - 9
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Marketing Results Group is a small Marketing Strategy and social media marketing company based in Indian Wells, California. The team provides Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Palermo, Argentina
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MOT Content is a small Content Marketing and social media marketing firm. Established in 2014, the team focuses on Content Marketing and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9Roseland, NJ
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Maslowski & Associates Public Relations is a social media marketing company. They provide Social Media Marketing and Public Relations and were founded in 1988.
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UndisclosedUndisclosed2 - 9Elk Grove, CA
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Located in Elk Grove, California, Re Invent Marketing is a small SEO company and social media marketing company. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Sugar Land, TX
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IX Brand SEO Services Company is a small SEO agency and social media marketing company founded in 2007. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Barry Real Marketing is a SEO agency and social media marketing agency. Their small team is based in Houston, Texas. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Abigdoor SEO is a small SEO services firm and social media marketing firm based in Argentina. The team focuses on Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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UndisclosedUndisclosed2 - 9Richmond, TX
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DonDulin.com, LP is a small social media marketing firm and web design agency based in Richmond, Texas. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Houston, TX
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XlrINT, LLC is a small IT managed services and social media marketing company. They specialize in IT managed services and Social Media Marketing and were launched in 2008.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Ellicott City, MD
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Drawpixel Interactive is an Ellicott City, Maryland-based social media marketing company and web design agency. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Inteliart Online Marketing is a social media marketing agency and web development firm. The agency is based in Budapest, Hungary. Their team offers Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Budapest, Hungary
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Located in Budapest, Hungary, Mindea is a small social media marketing firm. Their services include Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Founded in 2011, Upbeat Agency is a small -based social media marketing firm and video production company. Their team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9
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Located in Houston, Texas, Market Mouse Web Design is a small branding company and social media marketing agency. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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The Storage Web is a small SEO company and social media marketing firm based in Houston, Texas. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Headquartered in Houston, Texas, D. E. Digital Marketing Group is a Content Marketing and social media marketing firm. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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AAA Process Services, Inc., a social media marketing company and website development company, is located in Houston, Texas. They specialize in Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Houston, TX
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Stacey E. Burke, P.C. Is a Business Consulting and social media marketing company established in 2010. The team offers Business Consulting and Social Media Marketing and is in Houston, Texas.
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UndisclosedUndisclosed2 - 9Ultimo, Australia
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Canny Digital - Australia is a social media marketing company and PPC agency. The team offers Social Media Marketing and Pay Per Click, and the agency is headquartered in Ultimo, Australia.
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UndisclosedUndisclosed2 - 9Ellicott City, MD
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Asage Marketing is a social media marketing firm and web development company established in 2009. The team provides Social Media Marketing and Web Development and is based in Ellicott City,
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UndisclosedUndisclosed2 - 9Ellicott City, MD
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Geotech, LLC is an Ellicott City, Maryland-based social media marketing company and website development firm. They specialize in Social Media Marketing and Web Development and were founded in 2016.
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UndisclosedUndisclosed2 - 9Katy, TX
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In Katy, Texas, Adrian Palomares - SEO is a small SEO company and social media marketing firm. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Provost Computer is a small Conroe, Texas-based social media marketing firm and web design company. The team offers Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9
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Headquartered in Texas, Branding Iron Media is a small branding agency and social media marketing agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Established in 2018, HTX Media Group is an Other Digital Marketing and social media marketing firm. The small team specializes in Other Digital Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Orange, CA
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Infinity Reach Media is a small Orange, California-based Advertising and social media marketing firm. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Washington, DC
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Prestwood Group is a social media marketing company. The team specializes in Social Media Marketing and Web Design and is located in Washington, District of Columbia.
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UndisclosedUndisclosed2 - 9Bowie, MD
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Small Digital Strategy and social media marketing company Miles Ahead Entertainment, is based in Bowie, Maryland. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Bismarck, ND
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Launched in 2003, Okiciya Consulting is a small Bismarck, North Dakota-based social media marketing firm. Their team focuses on Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Newark, NJ
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Theory Consulting LLC is a Newark, New Jersey-based branding company and social media marketing company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Headquartered in Baton Rouge, Louisiana, Resource and Fund Development is a Direct Marketing and social media marketing firm. They provide Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Milano, Italy
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Goodpoint Srl Società Benefit is a small social media marketing company and Business Consulting company established in 2011. Their team specializes in Social Media Marketing and Business
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UndisclosedUndisclosed2 - 9
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Launched in 2022, OnFleek Ads | Marketing Agency is a social media marketing agency and Ecommerce Marketing company. Their team offers Social Media Marketing and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9Leeds, England
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Advertising and social media marketing company AdsVentures (Marketing) LTD was launched in 2016. In Leeds, England, the team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Futurity Digital Marketing is a social media marketing firm and Ecommerce Marketing company launched in 2017. The team focuses on Social Media Marketing and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9
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Located in Raleigh, North Carolina, Unruly Media Group is a small social media marketing agency and Ecommerce Marketing company. The team offers Social Media Marketing and Ecommerce Marketing.
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UndisclosedUndisclosed2 - 9
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TAG Creative Marketing, a Digital Strategy and social media marketing agency, is based in Boise, Idaho. Launched in 2019, the team focuses on Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Blue Bird Marketing is an Advertising and social media marketing company. Their small team is in Bozeman, Montana. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Fayetteville, GA
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Other Marketing and social media marketing firm Pinq Inc is in Fayetteville, Georgia. They offer Other Marketing and Social Media Marketing and were established in 2014.
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UndisclosedUndisclosed2 - 9Brandon, Canada
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Tweedia Social Media is a small social media marketing firm in Brandon, Canada. The team specializes in Social Media Marketing and Content Writing Services.
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UndisclosedUndisclosed2 - 9Dallas, TX
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Small social media marketing company and Content Writing Services company The Shaddock Agency, is headquartered in Dallas, Texas. The team provides Social Media Marketing and Content Writing
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UndisclosedUndisclosed2 - 9Chantilly, VA
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Engage Brands is a branding agency and social media marketing firm. They are based in Chantilly, Virginia and have small team. They specialize in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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Giddyup Genie, a social media marketing company and SMS Marketing company, is located in Tucson, Arizona. They offer Social Media Marketing and SMS Marketing.
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UndisclosedUndisclosed2 - 9Sydney, Australia
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Social media marketing firm and pay per click company CliqueSolution was launched in 2015. Based in Sydney, Australia, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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MakeMeViral is a London, England-based social media marketing agency and PPC company. The team specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Image Advantage is a social media marketing company and pay per click agency launched in 2004. Their team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Launched in 2009, Vitruvian Advertising is a social media marketing agency and PPC company. Headquartered in Chicago, Illinois, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Chicago, IL
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CareMarketer is a social media marketing agency and PPC agency. The team is based in Chicago, Illinois, and their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Houston, TX
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Based in Houston, Texas, Spotter Advertising LLC is a social media marketing firm and PPC agency. Launched in 2018, the team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2018, Tandem Advertising LLC is a social media marketing company and pay per click company. The company specializes in Social Media Marketing and Pay Per Click, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38.2/40.019.8/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.