Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
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$5,000+$100 - $149 / hr2 - 9Marlboro, NJ
Services provided
SEO company netEMBARK was established in 2009. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Henderson, NV
Services provided
Founded in 2003, Nevada Website Design is a SEO company. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9York, England
Services provided
Zigzag Digital is a PPC agency in York, England. They provide Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Sulaymaniyah, Iraq
Services provided
TeraTarget is a branding company. Headquartered in Sulaymaniyah, Iraq, their team provides Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Adeve Digital is a pay per click company. The team is located in Kuala Lumpur, Malaysia, and their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Amman, Jordan
Services provided
Socialanji, a Marketing Strategy company, offer Marketing Strategy and Pay Per Click. They were launched in 2016.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
Services provided
FLOW MARKETING is a small Auckland, New Zealand-based graphic design agency. The team specializes in Graphic Design and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
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$5,000+Undisclosed2 - 9Christchurch, New Zealand
Services provided
Muritai Group is a Christchurch, New Zealand-based branding firm. They offer Branding and Marketing Strategy and were founded in 2015.
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$1,000+Undisclosed2 - 9Portland, OR
Services provided
Forza Digital Marketing, a small SEO company, is headquartered in Portland, Oregon. Their services include Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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Undisclosed< $25 / hr2 - 9Belgrano , Argentina
Services provided
Founded in 2016, Scroll | Consultora Digital, a small pay per click agency, is located in Belgrano , Argentina. Their services include Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Online Xperts is a web design company headquartered in Toronto, Canada. Founded in 2016, the team offers Web Design and Graphic Design.
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$1,000+Undisclosed2 - 9Doral, FL
Services provided
Reacher Digital Solutions is a SEO company. They are headquartered in Doral, Florida and have small team. Their team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Luneckas Consulting is a public relations firm founded in 2000. The agency offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Small graphic design company Heavy Graphics Marketing, is located in Miami, Florida. Their services include Graphic Design and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Auckland, New Zealand
Services provided
Ryze Digital is a SEO services firm located in Auckland, New Zealand. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Youngstown, OH
Services provided
The Houck Agency is a public relations firm. Their small team is located in Youngstown, Ohio. Their services include Public Relations and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Pasadena, CA
Services provided
Holistic SEO Company is a small Digital Strategy company based in Pasadena, California. The team provides Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Loulé, Portugal
Services provided
SlashWeb is a branding agency. Their small team is in Loulé, Portugal. Their services include Branding and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2011, ATC Domain Solutions is a SEO services firm. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Rockville, MD
Services provided
IJ Media SEO & Digital Marketing is a SEO company. Established in 2018, the company is located in Rockville, Maryland. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+Undisclosed2 - 9Pittsburgh, PA
Services provided
PPC agency Gap Up Internet Marketing was established in 2003. The company provides Pay Per Click and Social Media Marketing, and is small.
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$1,000+< $25 / hr2 - 9
Services provided
Nobleman Creations, an Advertising company, is located in Malaysia. The team provides Advertising and Content Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Founded in 2015, NSOL | Niku Solutions Pte Ltd, a small Email Marketing company, is in Singapore, Singapore and Kerachi, Pakistan. Their services include Email Marketing and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Vicarage Crescent, England
Services provided
MetrixSEO Ltd | SEO Services is a Content Marketing company. The Vicarage Crescent, England-based agency was founded in 2018. Their team focuses on Content Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
Services provided
Kreattivo is a Content Marketing company. The company is in San Giorgio Monferrato, Italy. Their team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Punta Gorda, FL
Services provided
Founded in 2010, SimpleLogic is a Digital Strategy company. Their services include Digital Strategy and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Reno, NV
Services provided
W.inc digital is an Email Marketing company. The small Reno, Nevada-based team specializes in Email Marketing and Search Engine Optimization. The agency was launched in 2017.
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UndisclosedUndisclosed2 - 9
Services provided
Missing Link SEO Services, an Other Digital Marketing company, provides Other Digital Marketing and Search Engine Optimization. The agency is based in Lincoln, Nebraska.
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$1,000+Undisclosed2 - 9
Services provided
BZ9 LTD, a small Digital Strategy company, is in Giza, Egypt. The team specializes in Digital Strategy and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9Hove, England
Services provided
VIXXR is an e-commerce development company. They specialize in E-Commerce Development and Social Media Marketing and were launched in 2017.
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UndisclosedUndisclosed2 - 9
Services provided
Crystal Clear SEO is an Email Marketing company. They are in Springfield, Missouri and have small team. Their team provides Email Marketing and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Fremont, CA
Services provided
Founded in 2019, Go Flippa is a SEO agency. The team provides Search Engine Optimization and Conversion Optimization and is headquartered in Fremont, California.
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$1,000+$25 - $49 / hr2 - 9Durban, South Africa
Services provided
Peniel Agency, a social media marketing agency, is based in Durban, South Africa. They focus on Social Media Marketing and Pay Per Click and were launched in 2012.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
DIGI SUCCESS is a Digital Strategy company. They offer Digital Strategy and Pay Per Click and are based in Delhi, India.
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$1,000+< $25 / hr2 - 9Casablanca, Morocco
Services provided
Webex IT is a small SEO agency founded in 2012. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Kamo Digital Solutions is a small Email Marketing company launched in 2018. Their services include Email Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9London Fields, England
Services provided
Fox & Hare Group Ltd is an Advertising company. The London Fields, England-based company focuses on Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
GediWeb Solutions is a SEO agency established in 2006. The team offers Search Engine Optimization and Social Media Marketing and is in Fort Lauderdale, Florida.
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UndisclosedUndisclosed2 - 9Terre Haute, IN
Services provided
Established in 2017, Williams Marketing Systems, LLC, a small PPC company, is located in Terre Haute, Indiana. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Carol Stream, IL
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Focused Social Media Solutions is a small Email Marketing company in Carol Stream, Illinois. The team specializes in Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tirana, Albania
Services provided
AGOG Marketing is an Advertising company launched in 2016. The team offers Advertising and Content Marketing and is located in Tirana, Albania.
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$5,000+$100 - $149 / hr2 - 9Glasgow, Scotland
Services provided
Five Percent is a Content Marketing company. The small Glasgow, Scotland-based team focuses on Content Marketing and Digital Strategy. The company was established in 2018.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
IDMD Online Brand and Reputation Management is a Content Marketing company launched in 2016. Their team offers Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Podgorica, Montenegro
Services provided
Restart IT, a Digital Strategy company, is based in Podgorica, Montenegro. Their services include Digital Strategy and Social Media Marketing.
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$10,000+$25 - $49 / hr2 - 9Podgorica, Montenegro
Services provided
Established in 2009, DAA Montenegro LLC is an Advertising company. Their services include Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
Services provided
Content Marketing company Konzept Social Media & Digital Marketing Agency specializes in Content Marketing and Social Media Marketing. They are headquartered in Sarajevo, Bosnia and Herzegovina.
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UndisclosedUndisclosed2 - 9
Services provided
Other Marketing company Leveled Up is located in. Launched in 2019, the team focuses on Other Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lehi, UT
Services provided
ISSIMO - Store Agency is an Advertising company. In Lehi, Utah, the firm was established in 2006. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Orange, CA
Services provided
Orange Web Group, LLC, a SEO company, is in Orange, California. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lubbock, TX
Services provided
Stevendev Marketing is a Business Consulting company. Located in Lubbock, Texas, the company was launched in 1997. Their team specializes in Business Consulting and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.8/40.018.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
38/40.019.6/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.