Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+Undisclosed250 - 999Harrisburg, PAServices provided
See all 441 projectsWebFX is a digital marketing agency specializing in services such as SEO, PPC, and Social Media Marketing, including Social Media Advertising and Strategy. According to the reviews, they maintain a highly organized project management approach and consistently deliver projects on time. Impressively, about 75% of reviewers praise WebFX for their professional communication and quick responsiveness, while 80% emphasize their expertise and the positive impact on lead generation and brand awareness.
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital marketing agency specializing in social media marketing, PPC, and online branding strategies to drive lead generation and revenue growth. Reviews highlight their strong project management, responsiveness, and ability to deliver measurable results, such as increased revenue by 77% and 5X growth for clients. Over 90% of reviewers praise their authentic engagement and alignment with client values.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
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UndisclosedUndisclosed250 - 999
Services provided
Established in 2022, ManilaPros is a Business Consulting company. The midsize team focuses on Business Consulting and Search Engine Optimization.
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Undisclosed$25 - $49 / hr2 - 9Blue Springs, MO
Services provided
Simple Social Sale is a social media marketing agency. The Blue Springs, Missouri-based company was established in 2025. Their team provides Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 5 projectsIron Roots is a digital marketing agency specializing in social media management and strategy, online branding, and social media advertising. Reviewers consistently praise their strategic insights and timely project delivery, resulting in increased engagement and growth in online presence. Impressively, 100% of reviewers noted their responsive communication, and over 80% highlighted Iron Roots' proactive and collaborative approach.
$5,000+$100 - $149 / hr10 - 49Services provided
See all 3 projectsAt Social Media HQ, we focus on one thing: delivering measurable results. We combine high-impact content creation, data-driven strategy, and hands-on community management to help brands grow
Read more$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in social media advertising and digital strategy. A comprehensive analysis of their Clutch.co reviews reveals a 100% satisfaction rate, emphasizing their exceptional attention to detail and project management skills. Notable feedback highlights their expertise in social media campaigns and digital branding, with clients praising their ability to drive brand awareness and improve online reputation.
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$5,000+$25 - $49 / hr2 - 9Tel Aviv-Yafo, Israel
Services provided
Radical Fox is a branding firm. Headquartered in Tel Aviv-Yafo, Israel, the team specializes in Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9Panamá, Panama
Services provided
Popcorn Labs is a social media marketing firm. They are headquartered in Panamá, Panama. Their team focuses on Social Media Marketing and Web Design.
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$10,000+$100 - $149 / hr2 - 9Ruskin, FL
Services provided
2DIFORE Marketing Solutions is a social media marketing firm located in Ruskin, Florida. The team focuses on Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Dallas, TX
Services provided
EJP Marketing Co. Is a PR agency located in Dallas, Texas. The team offers Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Traverse City, MI
Services provided
Colliver Technology Group, LLC is a Traverse City, Michigan-based Marketing Strategy company. They specialize in Marketing Strategy and CRM consulting and SI.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a versatile digital marketing agency specializing in social media marketing, online branding, and social media strategy. Across their reviews, 100% of clients highlight their impressive project management, communication, and ability to integrate campaigns into cohesive brand narratives. Their effective strategies have led to measurable outcomes like increased engagement rates and conversions, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Gilbert, AZ
Services provided
Magnet Marketing SEO is an Advertising company launched in 2016. Their services include Advertising and Social Media Marketing.
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$1,000+Undisclosed2 - 9South San Francisco, CA
Services provided
Founded in 2021, Titanology is a small South San Francisco, California-based social media marketing firm. Their services include Social Media Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 48 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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$1,000+$25 - $49 / hr2 - 9Lucknow, India
Services provided
Established in 2022, Marketing Brains is a small media planning & buying agency. Their services include Media Planning & Buying and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Dubai, United Arab Emirates
Services provided
Brazen MENA is a public relations company based in Dubai, United Arab Emirates. They offer Public Relations and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Advertising company Mediatrack Pakistan was launched in 2007. The agency provides Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9München, Germany
Services provided
SEMSEO Solutions is a social media marketing agency in München, Germany. They provide Social Media Marketing and Search Engine Optimization and were founded in 2025.
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$1,000+$100 - $149 / hr2 - 9Rijen, Netherlands
Services provided
Brandness is a social media marketing company. The Rijen, Netherlands-based team focuses on Social Media Marketing and Email Marketing.
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$1,000+$25 - $49 / hr10 - 49Indore, India
Services provided
See all 1 projectsWebSeeder Technologies specializes in Social Media Marketing, website development, and digital branding services. Client reviews highlight their exceptional service quality, timely delivery, and effective social media management, contributing significantly to clients' brand growth and online presence. Their creativity and dedication, particularly in logo design and website development, are consistently praised.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
See all 1 projectsEta Solution - Social Media Marketing | Website Development Best Digital Marketing Agency in Ahmedabad, Gujarat offers services in Social Media Marketing, Digital Marketing, and Online Branding. Reviews highlight the agency's effectiveness in generating organic traffic and enhancing brand awareness, with commendations for their project management and commitment to client objectives. Clients appreciate their high-value service and disciplined approach to social media management.
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Undisclosed< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
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W3Police- Reputation Management Firm is a branding firm. Their small team is headquartered in Sahibzada Ajit Singh Nagar, India. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Hyderabad, India
Services provided
Pyrite Technologies is a SEO services firm. The team offers Search Engine Optimization and Social Media Marketing and is located in Hyderabad, India and San Jose, California.
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$5,000+$25 - $49 / hr10 - 49Paris, France
Services provided
Abakus is a Paris, France-based social media marketing firm. Founded in 1995, the team provides Social Media Marketing and Web Development.
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$5,000+$25 - $49 / hr10 - 49Montevideo, Uruguay
Services provided
Founded in 2002, Takeoff, a small branding firm, is in Montevideo, Uruguay and Kirkland, Washington. Their team offers Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49Culver City, CA
Services provided
Located in Culver City, California, BARU Advertising is an Advertising company. They offer Advertising and Social Media Marketing and were established in 2007.
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$5,000+$25 - $49 / hr10 - 49Ciudad Autónoma de Buenos Aires, Argentina
Services provided
Argin, a mobile app development firm, is located in Ciudad Autónoma de Buenos Aires, Argentina. The team offers Mobile App Development and Custom Software Development.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Nativo Digital is a small branding company located in Mexico. The team focuses on Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Ciudad de México, Mexico
Services provided
Retuit, a Digital Strategy company, specialize in Digital Strategy and Social Media Marketing. They were established in 2012.
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$1,000+< $25 / hr10 - 49New Delhi, India
Services provided
Vintage IT India is a SEO company. The New Delhi, India-based firm was founded in 2011. Their team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
Chemistry Public Relations is a small public relations company located in San Diego, California and Santa Monica, California. Their services include Public Relations and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Vilnius, Lithuania
Services provided
AdDrama is a small social media marketing agency. They focus on Social Media Marketing and Advertising and were founded in 2015.
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$5,000+$150 - $199 / hr10 - 49
Services provided
Advertising company Newbridge Marketing Group was established in 2004. The team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Geel, Belgium
Services provided
Tunity is a Geel, Belgium-based social media marketing company. They specialize in Social Media Marketing and Performance Marketing and were founded in 2018.
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$1,000+< $25 / hr10 - 49Thành phố Buôn Ma Thuột, Vietnam
Services provided
Nhat Phuong is a branding agency. Based in Thành phố Buôn Ma Thuột, Vietnam, the team offers Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Kakao Media is a Digital Strategy company. Launched in 2012, the firm is located in Managua, Nicaragua. Their team provides Digital Strategy and UX/UI Design.
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$10,000+$100 - $149 / hr10 - 49
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Butin Integrated Communications, a small public relations firm, is headquartered in North Carolina. The team provides Public Relations and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Lahore, Pakistan
Services provided
Founded in 2014, Mark1 Technologies is a SEO company. The small team specializes in Search Engine Optimization and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49
Services provided
ELSA Information Technology is a social media marketing firm launched in 2004. The team provides Social Media Marketing and Graphic Design and is headquartered in Doha, Qatar.
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$1,000+$50 - $99 / hr10 - 49San Diego, CA
Services provided
Straightfire Web Design & Digital Marketing, a web design agency, is in San Diego, California. They provide Web Design and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Bochum, Germany
Services provided
Adbites is a social media marketing firm. Located in Bochum, Germany, their small team specializes in Social Media Marketing and Web Design. The firm was founded in 2007.
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UndisclosedUndisclosed10 - 49Brooklyn , NY
Services provided
MOTG, a PR company, was founded in 2006. The team specializes in Public Relations and Advertising.
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$1,000+< $25 / hr10 - 49New Delhi, India
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NextGen Global Services Pvt Ltd is a SEO company. Based in Des Plaines, Illinois and New Delhi, India, the firm focuses on Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Kochi, India
Services provided
CODE CL is a Kochi, India-based SEO company. The team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Jaipur, India
Services provided
Based in Jaipur, India, VentureHeap Digital Services Pvt. Ltd. Is a SEO agency. They specialize in Search Engine Optimization and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Noida, India
Services provided
Located in Noida, India, Ajastra is a SEO company. The team provides Search Engine Optimization and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Walnut, CA
Services provided
Jetfuel.agency is a small Email Marketing company based in Walnut, California. Their services include Email Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr10 - 49Miami, FL
Services provided
DJS3 LLC is a Digital Strategy company. The agency is based in Miami, Florida. Their team offers Digital Strategy and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49London, England
Services provided
Patch is a small London, England-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Auckland, New Zealand
Services provided
Double is a social media marketing agency. Headquartered in Auckland, New Zealand, the firm specializes in Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr10 - 49Chicago, IL
Services provided
DigAptics is a small SEO services firm founded in 2017. Their team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49San Pedro Sula, Honduras
Services provided
Launched in 2011, Mintec Digital is a small social media marketing agency. Their team provides Social Media Marketing and Web Design.
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$1,000+< $25 / hr10 - 49Singapore
Services provided
Small SEO services firm Thrive SEO, is headquartered in Singapore. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr10 - 49Maslak, Türkiye
Services provided
Earnado is a social media marketing company. Their small team of employees is in Maslak, Türkiye. Their team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49South Melbourne, Australia
Services provided
Founded in 2020, Digital Oasis is a social media marketing firm. Based in South Melbourne, Australia, the team provides Social Media Marketing and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.3/40.017.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.7/40.019.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.5/40.017/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49Montréal, Canada
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35/40.016.8/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34.6/40.017.8/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$1,000+$50 - $99 / hr2 - 9Maple Ridge, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.4/40.019/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.7/40.017.4/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$10,000+$100 - $149 / hr50 - 249Kato Polemidia, Cyprus
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
Undisclosed$50 - $99 / hr2 - 9Birmingham, England
Ability to deliver
33.3/40.017/20 Reviews8.6/10 Clients & Experience7.8/10 Market PresenceService focus
100% Social Media Marketing
Latest Social Media Marketing Articles
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Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.