Top Social Media Marketing Agencies
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr250 - 999Harrisburg, PAServices provided
See all 440 projectsWebFX is a digital marketing agency specializing in services such as SEO, social media marketing, and online branding. With an emphasis on professional and responsive project management, the company receives overwhelmingly positive feedback, with approximately 90% of reviewers highlighting their knowledge in digital marketing and consistent on-time delivery. The agency is praised for its effective social media strategies and creative approach, making it a valuable partner for enhancing online presence.
$5,000+$100 - $149 / hr50 - 249Atlanta, GAServices provided
See all 40 projectsSociallyin is a digital marketing agency specializing in social media management, social media strategy, and influencer management services. Their reviews highlight a 100% satisfaction rate, praising their flexibility, creativity, and responsiveness. Clients appreciate their ability to deliver tailored solutions, resulting in significant growth in social media followership and engagement, with many noting Sociallyin's excellent project management and communication skills.
$10,000+$200 - $300 / hr10 - 49Austin, TXServices provided
See all 4 projectsIron Roots is a digital marketing agency specializing in Social Media Marketing and Social Media Strategy, offering comprehensive services such as content creation, social media management, and online branding. With 100% positive feedback from clients, reviewers consistently praised their strategic thinking, creativity, and project management skills, highlighting their ability to deliver on time and exceed expectations.
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UndisclosedUndisclosed2 - 9Bristol, VA
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The Leverage Group, LLC is an Advertising company based in Bristol, Virginia. They focus on Advertising and Branding and were founded in 2007.
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UndisclosedUndisclosed2 - 9
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Gradus Studio is a graphic design agency established in 2017. The company offers Graphic Design and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Fishers, INServices provided
See all 27 projectsOnya is a digital marketing agency specializing in social media strategies, online branding, and social media advertising. Across all reviews, 100% of clients appreciated their responsive communication and timely project completion. Consistently praised for professionalism and expertise, Onya has successfully enhanced lead generation and brand visibility, with 87.5% of reviewers highlighting a strong cultural alignment and effective collaboration.
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in Social Media Advertising, Social Media Strategy, and Digital Branding. Reviews consistently highlight their expertise in digital and social media campaigns, with 100% positive feedback on project management and team responsiveness. Notably, 80% of reviews commend their industry knowledge and detailed strategic approach in managing complex advertising campaigns.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a dynamic digital marketing firm specializing in Social Media Marketing, Social Media Advertising, and Social Media Strategy. The agency has received overwhelmingly positive feedback, with clients frequently praising their responsiveness, expertise, and ability to exceed expectations. Nearly all reviews highlight their impressive project management and proactive approach, with 100% of reviewers noting their valuable insights and dedication to client success.
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UndisclosedUndisclosed2 - 9L'viv, Ukraine
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LeTarget is a Marketing Strategy company. The team provides Marketing Strategy and Web Design and is in L'viv, Ukraine.
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UndisclosedUndisclosed2 - 9Regina, Canada
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In Regina, Canada, Saskwebs is a small mobile app development company. The team specializes in Mobile App Development and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Charleston, WV
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Web Design Shop LLC is a small SEO services firm headquartered in Charleston, West Virginia. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Kharkiv, Ukraine
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ABC-Code, a SEO agency, was launched in 2016. In Kharkiv, Ukraine, the team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9
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BaconStudio is a branding company. Established in 2009, the company is headquartered in Santo Domingo, Dominican Republic. Their services include Branding and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Denver, COServices provided
See all 14 projectsWideFoc.us Social Media is a digital marketing company specializing in social media management, content creation, and online branding. With a strong focus on enhancing social media presence and engagement, they are praised for their creativity, responsiveness, and personal commitment to clients' missions. Nearly 100% of reviews highlight their effective social media strategies and consistent delivery, leading to measurable growth in audience reach and engagement.
$1,000+$25 - $49 / hr250 - 999Ciudad de México, MexicoServices provided
See all 14 projectsSUBE Digital Agency specializes in Social Media Marketing, Digital Marketing, and Social Media Strategy, consistently delivering tailored solutions and impressive results for their clients. With a 100% positive feedback rate, clients praise their project management, execution, and understanding of business needs, highlighting increased leads, conversions, and social media engagement. Their customer service and adaptability are also frequently lauded.
$5,000+$150 - $199 / hr10 - 49London, EnglandServices provided
See all 38 projectsOur Own Brand is a digital marketing agency specializing in social media management, social media campaigns, and online branding. The majority of reviews, approximately 90%, highlight their punctuality, adaptability, and creative content production, resulting in significant social media growth and enhanced brand presence. Clients consistently commend their professional yet personable approach, which effectively aligns with client goals and values.
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UndisclosedUndisclosed2 - 9Poltava, Ukraine
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In Poltava, Ukraine, D.MAR Agency is a Content Marketing company. They offer Content Marketing and Marketing Strategy and were established in 2016.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
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MH Web Design is a web design agency. Their small team is in Port St. Lucie, Florida. Their team focuses on Web Design and Branding.
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Featured
What are Featured Providers?
$1,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 22 projectsVolterra is a digital marketing firm specializing in social media strategy, content development, and online branding. Clients highlight their impressive expertise, with 100% of reviewers noting their project management skills and adaptability. Volterra's services consistently yield positive outcomes, such as increased engagement and brand awareness, showcasing their ability to effectively navigate various social media platforms.
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 47 projectsMONSOON is a digital marketing agency specializing in social media strategy, online branding, and social media advertising. Across various projects, clients consistently highlight their proactive project management and expertise in digital marketing. Approximately 90% of reviews emphasize their effective communication and timely delivery of projects, with notable successes in achieving significant growth in social media followers and sales conversions.
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UndisclosedUndisclosed2 - 9Jensen Beach, FL
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NovaStar Design is a small SEO company in Jensen Beach, Florida. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Falls Church, VA
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Located in Falls Church, Virginia, Evergreen & Co. Is a Marketing Strategy company. Their services include Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Fresno, CA
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Founded in 2009, Socient is a small web design company located in Fresno, California. Their team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Dvelop Us is a small Kharkov, Ukraine-based SEO agency. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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WRITE Way Web Design, LLC is an Advertising company. Their small team of employees is located in Lafayette, Louisiana. Their team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Grasonville, MD
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Established in 2017, Digital Curve Marketing, LLC is an Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Presto Marketing Group is a small Fargo, North Dakota-based pay per click company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Design & Promote is a web design company. Launched in 2007, the team offers Web Design and Web Development. The company is based in Naperville, Illinois.
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UndisclosedUndisclosed2 - 9Glendale, WI
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Based in Glendale, Wisconsin, MoolayMedia is a small Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Platinum Passports Marketing is a graphic design agency. Launched in 2006, the team focuses on Graphic Design and Web Design. The firm is headquartered in Spokane, Washington.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Headquartered in Spokane, Washington, Maker and Made is a branding company. The team offers Branding and Print Design.
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UndisclosedUndisclosed2 - 9Post Falls, ID
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Post Falls Web Design by Blue Fish, a Digital Strategy company, is in Post Falls, Idaho. Established in 2018, the team focuses on Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Launched in 2008, Incyte Media is a small graphic design agency. Their services include Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Savannah, GA
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AJ Singer Studios is a small web design company located in Savannah, Georgia. The team specializes in Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Spokane Valley, WA
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Invision Technical is a small SEO services firm headquartered in Spokane Valley, Washington. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
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Web design company Maxprom was founded in 2012. The team specializes in Web Design and Web Development and is based in Port St. Lucie, Florida.
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UndisclosedUndisclosed2 - 9Moose Jaw, Canada
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Launched in 2005, Reactive Designs is a small website development company. Their team provides Web Development and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Dayton Web Design is a web design agency. They focus on Web Design and Search Engine Optimization and were founded in 2001. The agency is located in Dayton, Ohio.
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UndisclosedUndisclosed2 - 9Meridian, ID
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Web design agency Big West Web Design is in Meridian, Idaho. They offer Web Design and Search Engine Optimization and were founded in 2005.
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UndisclosedUndisclosed2 - 9Kettering, OH
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Launched in 2000, E-3 Designs is a web design company. The team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hampton, VA
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Small web design agency Sushe Design, is located in Hampton, Virginia. Their services include Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Port St. Lucie, FL
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DLF Media Consultants is a small Port St. Lucie, Florida-based Advertising company. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Loudmark Agency, a small Other Application Development company, is in Peachtree City, Georgia. Their services include Other Application Development and Advertising.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Hazy Marketing is a SEO services firm. The team offers Search Engine Optimization and Advertising, and the firm is located in Las Vegas, Nevada.
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UndisclosedUndisclosed2 - 9Provo, UT
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RealtyAPX is a small Accounting company in Provo, Utah. Their services include Accounting and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Manassas, VA
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Small SEO company Outerloop Marketing, is based in Manassas, Virginia. The team offers Search Engine Optimization and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Battle Creek, MI
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11Web is a branding agency. Headquartered in Battle Creek, Michigan, the team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Camden, NJ
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BriDaw Apps is an Advertising company. They are located in Camden, New Jersey and have small team. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Alpharetta, GA
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Orion Media, LLC, a small Content Marketing company, is located in Alpharetta, Georgia. The team provides Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Dunwoody, GA
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Mirj Media is a Dunwoody, Georgia-based branding company. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Miramar, FL
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AlternaBit Digital Agency is a small branding company founded in 2011. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Danbury, CT
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Small Corporate Photography company 7 Avenue Media, is in Danbury, Connecticut. The team specializes in Corporate Photography and Video Production.
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$10,000+$50 - $99 / hr2 - 9Gdańsk, Poland
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Socialove is a Marketing Strategy company based in Gdańsk, Poland. They offer Marketing Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Rutland, VT
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Got2Web, LLC, an Advertising company, is based in Rutland, Vermont. Launched in 2001, the team offers Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Helveticka is an Advertising company established in 1988. The firm offers Advertising and Branding, and is small.
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UndisclosedUndisclosed2 - 9Fayetteville, AR
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InterraMedia, a small branding agency, is in Fayetteville, Arkansas. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Columbus, GA
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Based in Columbus, Georgia, Image By Design is a branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Wake Forest, NC
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Established in 1994, Emery Advertising is a branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Peachtree City, GA
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Launched in 2018, Magika Studios is a branding agency. Headquartered in Peachtree City, Georgia, the team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Branding firm The Marketing Formula was launched in 1991. The small team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Upland, CA
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Founded in 2009, 1st Web Studio is a small Upland, California-based web design agency. Their services include Web Design and Mobile & App Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Social Media Marketing Companies
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
37.7/40.017.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
37.3/40.017.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49London, England
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
36/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
95% Social Media Marketing5% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36/40.017/20 Reviews9/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing30% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
35.8/40.018.4/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.018/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
35.6/40.017.4/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
50% Social Media Marketing50% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing -
$5,000+$300+ / hr10 - 49
Ability to deliver
35.2/40.016.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Social Media Marketing80% Other -
$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Ability to deliver
34.4/40.016/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
90% Social Media Marketing10% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing75% Other -
$1,000+$50 - $99 / hr10 - 49București, Romania
Ability to deliver
34.2/40.017.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Social Media Marketing35% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing60% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34/40.017.2/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49Montréal, Canada
Ability to deliver
34.7/40.016.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
55% Social Media Marketing45% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.6/40.019.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing65% Other -
$1,000+$50 - $99 / hr50 - 249Docklands, Australia
Ability to deliver
34.9/40.017.6/20 Reviews9/10 Clients & Experience8.3/10 Market PresenceService focus
45% Social Media Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.6/40.017/20 Reviews7.2/10 Clients & Experience9.4/10 Market PresenceService focus
80% Social Media Marketing20% Other -
$10,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
33.4/40.017.2/20 Reviews8.6/10 Clients & Experience7.6/10 Market PresenceService focus
85% Social Media Marketing15% Other -
$1,000+$150 - $199 / hr10 - 49Montréal, Canada
Ability to deliver
33.4/40.019.2/20 Reviews9.6/10 Clients & Experience4.6/10 Market PresenceService focus
75% Social Media Marketing25% Other -
$5,000+$150 - $199 / hr10 - 49Orlando, FL
Ability to deliver
33.4/40.016/20 Reviews8.1/10 Clients & Experience9.3/10 Market PresenceService focus
60% Social Media Marketing40% Other
Latest Social Media Marketing Articles
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Instagram Stories: Perfecting "The Hook" and How To Get It Right
Instagram Stories play an essential role in connecting and strengthening relationships with audiences. Discover how you can maximize it to leverage your brand.
Social Media Marketing Agency FAQs
Looking for a social media marketing agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a social media marketing agency, from pricing and services to results and red flags.
Clutch features agencies driving engagement and growth across platforms like Instagram, Facebook, and TikTok twice a year based on a proprietary methodology. The top social media marketing agencies for Fall 2025 include:
An agency brings platform-specific expertise, creative resources, and data-driven processes that are hard to replicate in-house without significant investment. Companies often see faster growth, lower cost per acquisition, and stronger brand consistency when specialists run their channels.
Pricing varies based on several key factors, including scope, platform mix, and agency reputation. Based on data gathered by Clutch, the majority of SMM projects fall under $10,000, with hourly rates clustering between $25 – $49.
When preparing a budget for your social media marketing project, another thing to keep in mind is that agency fees are separate for ad spend and ad creation costs. For example, a mid-market e-commerce brand might pay $4,000 per month for content and management, plus a $5,000 – $10,000 monthly ad budget during peak seasons.
A social media marketing agency plans, builds, and optimizes a brand’s presence across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X. These service providers are dedicated to partnering with businesses, organizations, and individual brands. Their typical engagements start with a deep dive into audience research and business goals, followed by channel selection, content calendars, creative production, community management, and paid campaign execution. Furthermore, they continually analyze performance data to refine tactics and maximize ROI.
Social media marketing agencies are committed to personalizing their approach and solutions to best fit their clients. Most firms bundle services into retainer or project packages that can include:
- Strategy and channel planning
- Organic content creation (e.g., posts, reels, stories, shorts)
- Community management and crisis response
- Paid ad management and A/B testing
- Influencer or creator collaborations
- Social listening, reporting, and sentiment analysis
Larger agencies often add complementary services like email marketing, SEO, or full-funnel creative to keep messaging consistent across channels.
Choosing the right social media marketing team is as important as the campaign ideas you have in mind. When selecting the ideal provider, start by identifying and clarifying your brand’s unique goals—brand awareness, lead gen, direct sales, or customer support. Then evaluate agencies on these following criteria:
- Relevant case studies and measurable outcomes
- Creative quality and platform expertise
- Communication style and reporting cadence
- Pricing transparency and contract flexibility
- Cultural and time-zone alignment
Shortlist two or three firms, request strategic roadmaps, and compare how each would tailor their approach to your objectives.
- Guaranteed follower counts or “viral” promises
- Lack of platform certifications or documented results
- Vague pricing or hidden ad‐management fees
- One-size-fits-all content with no brand customization
- Poor response times or unclear points of contact
If an agency can’t explain its methodology or show real performance data, keep looking. It’s better to be meticulous than be in an engagement with the wrong team.
- How will you integrate paid and organic tactics?
- Which KPIs do you prioritize for brands like mine?
- What tools do you use for scheduling, monitoring, and reporting?
- How is content approval handled, and who owns the creative assets?
- How do you stay current with algorithm updates and emerging platforms?
When interviewing prospective partners, ask every project-specific question you have in mind — whether it’s related to your niche or the type of service you need. Clear, detailed answers indicate a partner that values transparency and long-term success.
Freelancers can be cost-effective for isolated tasks like post design or ad copywriting. Agencies, however, provide multidisciplinary teams—strategists, designers, analysts—plus established workflows, technology stacks, and backup talent to keep campaigns running smoothly if one person is unavailable.
Common metrics include engagement rate, click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS). Furthermore, social media marketing agencies typically combine platform analytics with web tracking tools to attribute conversions accurately and report on both top- and bottom-funnel impact.