WideFoc.us Social Media

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Communications at The Denver Foundation, a community foundation based in Denver.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WideFoc.us Social Media?

We engaged with them to support our social media strategy.

SOLUTION

What was the scope of their involvement?

WideFoc.us developed and posted content on our Facebook, Twitter, and LinkedIn. They posted five times a week, every day of the workweek. The team also monitored those platforms for activity, and they provided a backend analysis of our engagement and social media traffic.

Additionally, WideFoc.us developed advertising strategies for Facebook and LinkedIn. They created the content and managed those posts. The team also responded to comments on social media, and they informed us if there was something we needed to handle directly.

What is the team composition?

We worked with an account manager and the person who generated the content. A third team member from WideFoc.us handled business matters.

How did you come to work with WideFoc.us Social Media?

WideFoc.us’ founder is a former volunteer of our organization; that’s how we developed a relationship.

How much have you invested with them?

We spent about $40,000.

What is the status of this engagement?

We worked together from October 2021–March 2022. Within that timeframe, we engaged with them twice under two different scopes of work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

During our collaboration with WideFoc.us, our engagement improved across all our social media platforms. We also saw an increase in followers.

How did WideFoc.us Social Media perform from a project management standpoint?

They performed pretty well regarding project management. The team was organized and responsive. Although we got through most deliverables, they didn’t complete all of them. We had monthly meetings for reporting and communicated over email and Slack.

What did you find most impressive about them?

WideFoc.us’ biggest strength was the quality of their content. Although I haven’t dealt with many other providers to compare them to, WideFoc.us’ content was strong, and they had a good grasp of our organization’s voice. For the most part, they did a good job of staying on top of the content that was relevant to our audiences.

Are there any areas they could improve?

Their customer service was not always ideal. We really enjoyed working with the person who did our content development, but the person who managed our account could be a little rude. 

Do you have any advice for potential customers?

My advice is to be clear with your goals and have regular communication.

BACKGROUND

Introduce your business and what you do there.

I’m an independent contractor who acts as the marketing manager for three master-plan communities in the Denver area. I write blogs for their websites and produce various videos (testimonials, profiles) for the community and events within the community. These require interactions with the residents and the builders to answer questions and provision of what they need in terms of signage and marketing materials.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WideFoc.us Social Media?

With WideFoc.us, we wanted to present these communities to audiences who may be interested in new construction. They help raise awareness around these communities and highlight their features, benefits, and attributes to our home-buying audiences — people in search of a new home. 

SOLUTION

What was the scope of their involvement?

WideFoc.us community managers generate daily Facebook and Instagram posts for each of the three communities. This involves combing all the builders’ websites and assets to come up with clever ways to position and highlight those attributes. Whether it’s the specific model or design of a builder, move-in ready homes, or lifestyle interest bits — they rotate through the builders to get everyone exposure — they find a way to cleverly present it. Usually, it includes word-smithing, sourcing attractive photos, or videos of the product or people who live or work in the communities.

I’m sure they pay attention to SEO, but my interaction with them isn’t SEO-centric.

We have monthly calls, as well as intermittent emails and calls back and forth for anything that comes up, including an event or builder promotion that we want to align with our regular e-blasts for more support. When there’s a new builder that joins the community, we get together and discuss how to support that grand opening or their efforts to reach home buyers. 

For example, we have two events coming up in different communities that they’ll be promoting, either through pre-promotion or on-site live streaming. One is the opening of a new rec center, and the other is a hot air balloon launch. They’ll be working with us on those events to provide social media support.

What is the team composition?

I have minimal interaction with Eric (CEO & Chief Strategist), and I have weekly interaction with two content creators: Amanda (Community Manager) and Emily (Content Creation & Copywriter).

How did you come to work with WideFoc.us Social Media?

I inherited them when I came on board in 2017. They were in-place working on one community, but once I interacted with them, I saw that there was a clear disparity between their product and the social media provider established in the other two communities. At our year-end budget conversations, I and the representatives from the other two communities recommended that we engage WideFoc.us for all three communities.

How much have you invested with them?

We’ve spent around $500,000 with them to date.

What is the status of this engagement?

We’ve been working together since June 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When WideFoc.us took over the two communities that they didn’t work on initially, there was a dramatic improvement in the analytics. They’ve continued to build a steady following.

WideFoc.us Social Media submits monthly reports about what attracted the most eyeballs through engagement statistics. The market has been so busy lately that we haven’t reviewed them together, but they monitor the numbers throughout the month and make adjustments along the way. 

I’ve always enjoyed working with the team in terms of coming up with creative content. They’re very diligent in searching the builders’ websites for the most current information and assets that are available. Our content is similar week to week, so WideFoc.us has to come up with creative and fresh ways to present the content. I’m pleased for a different reason each week based on what they do. They pay close attention to what’s going on, both in current events and the marketplace. 

How did WideFoc.us Social Media perform from a project management standpoint?

They’re superior because they pay attention and are proactive. This isn’t a happy example, but after the shooting in Boulder, Colorado recently, we pulled everything we were going to post — and WideFoc.us initiated that. They knew it wouldn't be right to post anything after what happened.

We communicate over email — if I have something, I think is important for them, I’ll pick up the phone. Occasionally, they will be contracted to be on-site for an event in one of the communities — either to livestream it or take casual photos — and I’ll pick up the phone to schedule. 

What did you find most impressive about them?

Their responsiveness stands out. If anyone poses a question on any of our official websites, then they’ll ping me for a response, as I don’t have time to stay on top of those. They’re able to handle everything the easy questions and come to me for more information, which makes my job easier. 

Are there any areas they could improve?

I’m not sure, but they could flag anything that would be concerning to me, as it’s very busy in the real estate market right now. We haven’t had any issues to this point, however.

Do you have any advice for future clients of theirs?

They respond well to both constructive criticism and praise.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of DDEV, a modern hosting platform that takes the complexity out of hosting modern complex websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WideFoc.us Social Media?

We have a top-of-the-funnel issue. We have a product but with no name or leads in the market. WideFoc.us helped us on the social side to drive results to our site.

SOLUTION

What was the scope of their involvement?

The team tends to be on the social side, working with Twitter, YouTube, and LinkedIn. They also helped a little with Google Analytics. They helped us write and produce content along with placement.

What is the team composition?

We had three primary resources. One was for placement, one was for content creation, and then the owner.

How did you come to work with WideFoc.us Social Media?

I believe we were introduced to them by a marketing company. We hadn’t entered a contract with that company but picked up the pre-interview process pieces and hired WideFoc.us.

We picked them not only because of their laidback style of getting to know us. They were able to work around our processes instead of forcing a process upon us. In the beginning, there was a lot of legwork on our side. They allowed us to make it happen on our own timeline. They’re very good partners.

How much have you invested with them?

We’ve spent around $40,000.

What is the status of this engagement?

We started working with them about a year ago, and we’re currently expanding our relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve driven increases in web traffic and social media impressions. They’ve created some leads for us through the social media processes.

How did WideFoc.us Social Media perform from a project management standpoint?

We have one person that primarily does the project management that works with someone on our side. They interactively work together weekly to get the posts out. We meet once a month to go over the results, traffic, and speed. It’s an efficient process.

What did you find most impressive about them?

Their team believes that your success is their success. They do want to be in partnership with their clients. In the marketing space, that’s not always the case.

Are there any areas they could improve?

No, nothing that comes to mind. I’m not their typical customer, so from my perspective, there are no material weaknesses.

Do you have any advice for potential customers?

Make sure that the reporting structure is lined out by you. If you don’t set it up for how it works for your business, the process won’t fit your business.

BACKGROUND

Introduce your business and what you do there.

I am the vice president of Gravina's Siding and Windows, a window, siding, and exterior door company. We’ve been operating in the area for over 50 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WideFoc.us Social Media?

We were looking for help with social media marketing to increase lead generation. We had no in-house expertise and were looking for a team that specialized in social media.

SOLUTION

What was the scope of their involvement?

WideFoc.us Social Media provides us with social media marketing. First, we went through our goals with their team. After listening to our concerns, they came back to us with a social media plan. Currently, we are working with Facbeook, Instagram, and Pinterest, although we’ve dabbled in Twitter and a few others.

What is the team composition?

Our main points of contact are Cory (Senior Community Manager) and Amanda (Community Manager). Eric (CEO & Chief Strategist) steps in every once in a while to check on the status of the project and sits in on meetings sometimes. 

How did you come to work with WideFoc.us Social Media?

Our SEO partner recommended WideFoc.us Social Media to us. We really liked that they just provided social media services since we already had an SEO company on board. Since they recommended WideFoc.us Social Media to us, we now have meetings with all three teams at times. 

How much have you invested with them?

We’ve invested between $25,000–$50,000. We spend about $4,000 per month.

What is the status of this engagement?

Our ongoing engagement with WideFoc.us Social Media began in May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in followers and engagement, but our end goal has always been acquiring leads. Thanks to WideFoc.us Social Media, we have an increased reach. They’ve been on point throughout the process. They have the answers and they’re not afraid to be honest.

Everyone we’ve worked with on their team has been top-notch. They’re professional and hard-working. I love working with WideFoc.us Social Media. We’ve actually become pretty good friends, and we couldn’t be happier

How did WideFoc.us Social Media perform from a project management standpoint?

Their team is always on top of things. Our teams communicate via email and phone calls. We had in-person meetings before the onset of the COVID-19 pandemic. 

One time we had put up a post using a vendor’s image, and when they asked us to remove it, I called Eric right away. Even though it was a Friday afternoon, Eric got right on it. They are always responsive and respectful.

What did you find most impressive about them?

Everything they’ve done for us has been fantastic. WideFoc.us Social Media wants us to succeed, so they give it their all. They work hard to understand our company so they can produce the best possible content for us. They’re one of the best teams I’ve ever worked with. 

Are there any areas they could improve?

No, everything has been great. 

Do you have any advice for potential customers?

They are probably the only company I would recommend. Go with them and them only. 

BACKGROUND

Please describe your company and your position there.

Filament built blockchain hardware and software solutions for the enterprise and Industrial Internet of Things (IIoT). I was Executive Vice President of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WideFoc.us Social Media?

We hired WideFoc.us to manage our social media marketing on LinkedIn and Twitter.

What were your goals for this project?

1. Develop engaged, responsive communities that see Filament as a resource for blockchain innovation in the enterprise and IIoT
2. Build a strong foundation of followers who share our content to develop credibility
3. Drive website traffic, leads, and sales
4. Activate influencers and the media
5. Maximize event ROI by increasing visibility and interactions

SOLUTION

How did you select WideFoc.us Social Media?

I was introduced to the owner of WideFoc.us through a mutual friend. We had several conversations about their capabilities and our needs. In the past, I worked with social media consultants that focused on organic posts. WideFoc.us was able to bring a broad range of capabilities in addition to organic social media. 

Describe the scope of their work in detail.

The scope of work included competitive analysis, strategy, planning, implementation, content creation, organic posts, paid ad campaigns, social listening, influencer engagement, event social media, day-to-day social channel management, monthly reports, meetings, and account management.

What was the team composition?

Our primary contact was our dedicated Senior Social Media Strategist who managed our account and created our content. We also engaged with our ad manager. The CEO joined our monthly account calls and provided strategic input.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Working with WideFoc.us we had a strategic plan that grew brand awareness, generated marketing leads, secured pipeline, and utilized social listening to understand market sentiment, needs, and drivers of potential buyers.

How effective was the workflow between your team and theirs?

They were a natural extension of our marketing team, seamlessly engaging with our social community, investors, employees, and peers.

What did you find most impressive about this company?

They consisted of gifted writers and insightful ad strategists, always willing to listen and collaborate with us. Truly focused on their client’s ROI, they will test ads and modify direction to reach your revenue goals.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for a sales training and methodology company. We’re a leading provider of sales training around the world, and we use our methodology to help sales organizations achieve their revenue goals quicker. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WideFoc.us Social Media?

We had to support over 50 individuals around the globe with their social media as well as our own corporate presence. However, we didn’t have a very large team. We hired WideFoc.us to help us gain more of a footprint and mindshare. 

SOLUTION

What was the scope of their involvement?

WideFoc.us helps us by pinpointing the right type of posts and messages we should be sending out. They focus on the platforms that will reach our target audience. The team works on the strategy as well as helps us create and curate content for LinkedIn, Twitter, and Facebook. They come up with a plan not only for social media posts but also for promotions and ad spends on those platforms. 

What is the team composition?

I have one daily contact, but I work with a total of three different people from WideFoc.us, including Eric (CEO & Chief Strategist).

How did you come to work with WideFoc.us Social Media?

I had a shortlist of vendors that were culled through personal references and online searches. Then, I interviewed four of them. WideFocu.s had the best approach that was in line with our company.

What is the status of this engagement?

We started working with them in July 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We grew our followers on all the platforms. Since we've been working with WideFoc.us, we've grown our LinkedIn by 21%, Twitter by 28%, and Facebook by 32%. Then, our social reach more than doubled in a year's time. Our share of voice last year was 69% against our competitors. 

How did WideFoc.us Social Media perform from a project management standpoint?

They're very accessible and available. I think of WideFoc.us as my extended team, so I email them every day if not every other day. I have a monthly meeting with them every month about the metrics and how our campaigns are going. If there's an emergency, I text the community manager. If things change on their end, Eric gives me a call or sends me an email to inform me about it. 

What did you find most impressive about them?

I don't have to worry about how our brand is represented on social platforms because I have full faith and trust in WideFoc.us and what they do for us. The content that they help us create is spot on. 

Are there any areas they could improve?

No, there aren’t. 

Do you have any advice for potential customers?

Potential customers should have a lot of good content that WideFoc.us can work with.

BACKGROUND

Please describe your company and position.

I am an executive at Sunburst Shutters & Window Fashions

Describe what your company does in a single sentence.

Sunburst Shutters & Window Fashions manufacturers and sells the best custom window treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WideFoc.us Social Media to accomplish?

• Make the phone ring!
• Build a strong impression of the company on social media

SOLUTION

How did you find WideFoc.us Social Media?

Online Search

Why did you select WideFoc.us Social Media over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of WideFoc.us Social Media’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to build greater awareness of our company and products through social.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Impressions are growing
• click throughs are also growing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wide Focus delivered what they said. Their team is strategic and flexible. They are always open to ideas that could help grow our business.

What was your primary form of communication with WideFoc.us Social Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Their team is knowledgeable and truly interested in helping us grow our business.

Are there any areas for improvement or something WideFoc.us Social Media could have done differently?

Not at this time.