Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 367 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and comprehensive digital marketing strategies. The company consistently earns high praise for its personalized service, project management, and impactful results, with a notable emphasis on increasing lead quality and optimizing costs. However, one review highlighted challenges with larger budgets, suggesting potential variability in performance based on budget size. Overall, approximately 88% of feedback is positive, particularly from small to medium-sized businesses.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a digital advertising agency specializing in Pay-Per-Click (PPC) services, particularly Google Ads management. They have garnered a mix of reviews, with approximately 75% positive feedback highlighting their expertise, effective project management, and strong communication. However, about 25% of reviews reflect dissatisfaction, citing issues with execution and communication. Despite some challenges, many clients appreciate their strategic approach and responsiveness in managing online ad campaigns.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Across their reviews, 100% of clients commend ATRA's transparency, communication, and ability to drive significant improvements in metrics such as conversion rates and cost per acquisition. ATRA consistently delivers measurable outcomes, with multiple clients reporting increased leads and revenue by 20-45%.
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UndisclosedUndisclosed10 - 49Lucknow, India
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Polishsys Technologies is a branding firm established in 2014. Their team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Essex Junction, VT
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Pinnacle Media, a small branding company, is headquartered in Essex Junction, Vermont. Their services include Branding and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Cost Per Click (CPC) management, and comprehensive search engine marketing strategies. Reviews indicate a high level of satisfaction, with 100% of clients praising their project management, strategic approach, and ROI-focused campaigns. Clients frequently mention their exceptional team and seamless integration into existing business frameworks, noting a consistent increase in ROAS and effective use of Google Ads.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Graphic design company Point & Click is headquartered in Phoenix, Arizona. They provide Graphic Design and Social Media Marketing and were founded in 2010.
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UndisclosedUndisclosed10 - 49Farmingdale, NY
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Pristine Advisers is a public relations company. They focus on Public Relations and Marketing Strategy and are located in Farmingdale, New York.
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UndisclosedUndisclosed10 - 49Charleston, SC
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Headquartered in Charleston, South Carolina, Q4Launch is a social media marketing firm. Established in 2008, the team provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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Rolling Cherry is a social media marketing agency. Based in Karachi, Pakistan, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Erie, PA
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SkyRocket Group is a social media marketing agency. Based in Erie, Pennsylvania, the firm was founded in 2002. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a distinguished PPC and digital advertising agency specializing in paid search, Google Ads, and online ad campaigns. The reviews highlight their proactive project management, high creativity, and expertise, resulting in measurable improvements such as lowered cost per acquisition and increased conversion rates. Nearly 100% of clients praise their responsiveness and data-driven strategies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 93 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and SEO to enhance online presence and generate qualified leads. Clients commend their strategic approach and transparent communication, with over 90% of reviews highlighting their professionalism and effective Google Ads management. The agency's ability to integrate PPC and SEO services under one strategy has proven valuable for clients seeking measurable outcomes.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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UndisclosedUndisclosed10 - 49Cambridge, England
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SWW Marketing is a branding firm. The company is located in Cambridge, England. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
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Tomahawk is a branding company. The team focuses on Branding and Content Marketing and is located in Auckland, New Zealand.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Google Ads, and Paid Media. The agency has consistently received positive feedback for its expertise, achieving significant improvements in conversions and cost efficiency for clients. Approximately 100% of reviewers commend Soup Agency's project management and communication, highlighting their proactive and timely delivery of services.
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UndisclosedUndisclosed10 - 49Ho Chi Minh City, Vietnam
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Khoivietech is a small Ho Chi Minh City, Vietnam-based Digital Strategy company. The team focuses on Digital Strategy and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
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Founded in 2025, DigiFlex Solution is a social media marketing company. The team focuses on Social Media Marketing and Content Marketing and is based in Brooklyn, New York.
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$1,000+$300+ / hr10 - 49
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Pixel That Marketing is a small Advertising company based in Sofia, Bulgaria. The team specializes in Advertising and Marketing Strategy.
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Undisclosed$25 - $49 / hrFreelancerToronto, Canada
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TwinklePPC - Social Media Marketing is a social media marketing company. Based in Toronto, Canada, their team offers Social Media Marketing and Pay Per Click.
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$1,000+UndisclosedFreelancerPrague, Czech Republic
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See all 1 projectsSEOfyMe - Out of Business was an SEO agency known for its exceptional customer service and professional communication. The company was praised for its effective strategies, with 100% of the reviews highlighting successful outcomes like improved Google search rankings. Clients were impressed by their timely project management and personalized approach, with no suggestions for improvement noted.
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$5,000+$50 - $99 / hrFreelancerPhoenix, AZ
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SEMCentric is a SEO agency. Their small team is located in Phoenix, Arizona. Their team specializes in Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hrFreelancerHereford, England
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The DM Lab is a Digital Strategy company. Their small team of employees is headquartered in Hereford, England. Their team provides Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hrFreelancerAventura, FL
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Small SEO agency Cedric Burl, is headquartered in Aventura, Florida. Their services include Search Engine Optimization and Email Marketing.
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$1,000+< $25 / hrFreelancerSão Paulo, Brazil
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Agência SEO Brasil is a small SEO services firm headquartered in São Paulo, Brazil. Their services include Search Engine Optimization and Advertising.
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UndisclosedUndisclosedFreelancer
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SEO services firm SEO Marketing MX was founded in 2018. The team specializes in Search Engine Optimization and Branding.
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UndisclosedUndisclosedFreelancer
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Founded in 2013, ache2o is a small Guadalajara, Mexico-based graphic design agency. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosedFreelancerZapopan, Mexico
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Webstyle Marketing Online is a small Marketing Strategy company. They focus on Marketing Strategy and Social Media Marketing and were founded in 2010.
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UndisclosedUndisclosedFreelancer
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Small e-commerce development company Rocketup Media, is in Fresno, California. Their services include E-Commerce Development and Web Design.
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UndisclosedUndisclosedFreelancer
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Fort Worth Web Design is a small Fort Worth, Texas-based e-commerce development firm. Their services include E-Commerce Development and Mobile App Development.
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UndisclosedUndisclosedFreelancerNewark, NJ
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L.A. Marketing & Web Presence Consulting, LLC is a SEO agency. Established in 2015, the agency is in Newark, New Jersey. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerRoma, Italy
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Founded in 2015, Now is a web development firm. The firm offers Web Development and Graphic Design, and is small.
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UndisclosedUndisclosedFreelancerRaleigh, NC
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OEP Marketing + Advertising is a Raleigh, North Carolina-based branding firm. They specialize in Branding and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Launched in 2018, Simones Consulting LLC is a branding agency. The team offers Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerCovington, GA
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Means Marketing Solutions LLC is a web development company. The team is in Covington, Georgia, and their services include Web Development and Content Writing Services.
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UndisclosedUndisclosedFreelancer
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Cactus Marketing LLC is a Marketing Strategy company. The team offers Marketing Strategy and Branding, and the firm is based in Cincinnati, Ohio.
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UndisclosedUndisclosedFreelancerLogan, UT
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JSS Digital Marketing , a social media marketing firm, is headquartered in Logan, Utah. Founded in 2021, the team provides Social Media Marketing and Web Design.
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UndisclosedUndisclosedFreelancerLeichhardt, Australia
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In Leichhardt, Australia, GW Emarketing is a web design agency. They offer Web Design and Content Writing Services.
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UndisclosedUndisclosedFreelancer
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Founded in 2022, Harned Marketing is a small SEO company. Their team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerLanding, NJ
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Established in 2014, Peak Inbound Marketing is a small Landing, New Jersey-based SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Fblinking Inc., a SEO services firm, was launched in 2020. In Newark, New Jersey, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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SEO services firm Diamond Loop Copywriting focuses on Search Engine Optimization and Pay Per Click. They are located in Lebanon, Ohio.
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UndisclosedUndisclosedFreelancerVirginia Beach, VA
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Moxie Media Consulting, a social media marketing firm, was founded in 2015. They provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancerNaples, FL
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Naples SEO Company is a SEO agency. They were founded in 2020, and their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerBurnsville, MN
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911 Geeks is a web design company. The agency is headquartered in Burnsville, Minnesota. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerPembroke Wood, Ireland
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101PluS is a social media marketing company established in 2007. The small team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerWestport, CT
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Connecticut WebPro, LLC. Is a SEO services firm launched in 2010. Located in Westport, Connecticut, the team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerFort Lauderdale, FL
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Leverage Digital Marketing, a SEO services firm, provides Search Engine Optimization and Pay Per Click. The firm is located in Fort Lauderdale, Florida.
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UndisclosedUndisclosedFreelancerNew York, NY
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Easy4Host Inc. Is a web design agency. The agency is located in New York, New York. Their team specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerBuffalo Grove, IL
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Small web design company Implicit Success Marketing & Web Design, is based in Buffalo Grove, Illinois. The team provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerCharlottesville, VA
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Charlottesville SEO Web Development, LLC is a small SEO agency. They provide Search Engine Optimization and Web Design and were established in 2006.
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UndisclosedUndisclosedFreelancerLake Mary, FL
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ASCHE Corp is a SEO services firm. They were launched in 2021 and provide Search Engine Optimization and Web Design.
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UndisclosedUndisclosedFreelancerCesena, Italy
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Consulente SEO Specialist is a SEO agency. They are in Cesena, Italy and have small team. They provide Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosedFreelancerJasper, GA
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North Georgia Web Design is a web design agency. They are in Jasper, Georgia, and their services include Web Design and Web Development.
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UndisclosedUndisclosedFreelancerAngers, France
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Founded in 2021, Adwi is a small Angers, France-based web design company. Their services include Web Design and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerGalax, VA
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Mountain Empire Web Creations LLC is a small web design company established in 2013. Their services include Web Design and Web Development.
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UndisclosedUndisclosedFreelancerHurricane, UT
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St Peters Marketing Group is a SEO services firm in Hurricane, Utah. They specialize in Search Engine Optimization and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.1/40.019.8/20 Reviews9.7/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.2/40.016.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.