Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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$1,000+< $25 / hr2 - 9Vilnius, Lithuania
Services provided
Advertising company Texus was established in 2007. The agency offers Advertising and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr2 - 9Avon, OH
Services provided
ZFunnels is a Conversion Optimization company. Their small team is located in Avon, Ohio. Their services include Conversion Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$1,000+$50 - $99 / hr2 - 9Tepebaşı , Türkiye
Services provided
Founded in 2000, En Şirket is a PPC company. Their services include Pay Per Click and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Kodyaz Net is a pay per click company. In Istanbul, Türkiye, the agency provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
Innovatoria is a small PPC company in Sofia, Bulgaria. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Oslo, Norway
Services provided
Founded in 2016, ILLUSTRATØRENE, a small graphic design company, is headquartered in Oslo, Norway. Their team focuses on Graphic Design and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
Intexsys is a custom software development company. Their small team is located in Rīga, Latvia. Their services include Custom Software Development and E-Commerce Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
Services provided
DreamGrow Digital is a Content Marketing company based in Tallinn, Estonia. Their services include Content Marketing and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Media Kings is a PPC company. They are headquartered in Brisbane, Australia and have small team of experts. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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$10,000+$100 - $149 / hr2 - 9Lyon, France
Services provided
Launched in 2012, Bee4 is a small Lyon, France-based Conversion Optimization company. Their team specializes in Conversion Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Hamburg, Germany
Services provided
ThinkON! is a branding agency. They are based in Hamburg, Germany and have small team. Their services include Branding and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
Founded in 2014, Digital Wheelhouse is a small Advertising company. Their team provides Advertising and Branding.
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$1,000+< $25 / hr2 - 9Gangnam-gu, South Korea
Services provided
InterAd is a small Gangnam-gu, South Korea-based SEO company. The team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Twisted Content is a Content Marketing company. They were established in 2015 and focus on Content Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Content Marketing company Web-Innovation - Digital Agency Ltd. Was founded in 2015. The agency focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Providencia, Chile
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Adity Agency is a small Providencia, Chile-based Digital Strategy company. Their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Quetzal Marketing is a video production company. They are based in Monterrey, Mexico and have small team. Their team provides Video Production and Pay Per Click.
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UndisclosedUndisclosed2 - 9Stirling, Scotland
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Havelock Consulting is an Advertising company headquartered in Stirling, Scotland. Founded in 2001, the team offers Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Plum Coulee, Canada
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Proven Results Marketing Agency is a Marketing Strategy company. Established in 2009, the team focuses on Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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Amauta Marketing Internet is an Advertising company. Based in Montréal, Canada, the team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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UR Affordable Design Team is a graphic design company. Their small team is in Baton Rouge, Louisiana. Their team specializes in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Traverse City, MI
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Northern Michigan Digital is a PPC company. The Traverse City, Michigan-based agency was launched in 2014. Their team offers Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Launched in 1993, Marx Communications is a branding firm. The team provides Branding and Social Media Marketing and is headquartered in Trumbull, Connecticut.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Launched in 2006, Peak Media LA is a media planning and buying company. The team provides Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed2 - 9Troy, MI
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Small Advertising company Mi Digital Solutions, is based in Troy, Michigan. The team specializes in Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Des Moines, IA
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ScreenTrend Web Design & SEO is a small web design company. Established in 2007, the team focuses on Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ankeny, IA
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Established in 2007, Tiller Productions is a small Ankeny, Iowa-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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GOGO Digital Marketing is a small public relations firm in Las Vegas, Nevada. Their services include Public Relations and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Net Profit Marketing is a pay per click agency. Their team is headquartered in Sioux Falls, South Dakota and provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Portsmouth, NH
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Small media planning and buying agency Saving Grace Media Services, is headquartered in Portsmouth, New Hampshire. Their services include Media Planning & Buying and Pay Per Click.
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UndisclosedUndisclosed2 - 9Easthampton, MA
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Launched in 2015, Rhyme Digital, a small Digital Strategy company, is headquartered in Easthampton, Massachusetts. Their team provides Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Berlin, VT
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Capital Connections, LLC is an Event Marketing company. The small Berlin, Vermont-based team offers Event Marketing and Public Relations. The firm was established in 2007.
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UndisclosedUndisclosed2 - 9North Manly, Australia
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Imexpert, a Digital Strategy company, specialize in Digital Strategy and Pay Per Click. They were founded in 2014.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Genessee LLC, an e-commerce development company, was established in 2014. They offers E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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2C Website Development Group is an Email Marketing company headquartered in Wichita, Kansas. Launched in 1996, the team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sacramento, CA
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Founded in 2017, Knecht Strategies, LLC is a small Email Marketing company in Sacramento, California. Their team provides Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Perth, Australia
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Kala Digital, a small Digital Strategy company, is headquartered in Perth, Australia. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9Lexington, KY
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Right Meow Digital is a Conversion Optimization company. The agency is based in Lexington, Kentucky. Their team specializes in Conversion Optimization and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bowling Green, KY
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Local SEO Ranking Services is an Email Marketing company. The team is based in Bowling Green, Kentucky, and their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Orlando, FL
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Established in 2004, Web Market Florida is a small PPC company in Orlando, Florida. Their team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Mesa, AZ
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Dryver Marketing is a small Mesa, Arizona-based PPC company. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Web Surfer Marketing , a small pay per click company, is based in Columbia, Missouri. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Moorestown, NJ
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SEO agency Idea Lab Digital, LLC was founded in 1996. Located in Moorestown, New Jersey, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sparks, NV
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Right to Rank is a PPC company based in Sparks, Nevada. They offer Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9UPR MONTCLAIR, NJ
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Located in UPR MONTCLAIR, New Jersey, BZA LLC is a small SEO services firm. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
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Outside The Box Interactive LLC is a SEO agency headquartered in Jersey City, New Jersey. Founded in 1995, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Green Brook Township, NJ
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Launched in 2017, Maze Marketing Development is a SEO agency. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Kearny, NJ
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Perlinski Design LLC is a SEO agency. Located in Kearny, New Jersey, the company was launched in 2000. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Odessa, FL
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Web Edge Digital Marketing is a PPC agency. The Odessa, Florida-based team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Bloomington, MN
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Copperblu Media, a small social media marketing firm, is headquartered in Bloomington, Minnesota. The team provides Social Media Marketing and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.