Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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$1,000+$100 - $149 / hr2 - 9Hong Kong, Hong Kong
Services provided
Layman Marketing is a SEO agency. They are based in Hong Kong, Hong Kong. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sheffield, England
Services provided
Bricks & Marketing is a Digital Strategy company founded in 2018. In Sheffield, England, the team specializes in Digital Strategy and Conversion Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 83 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
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$1,000+$100 - $149 / hr2 - 9Webster, TX
Services provided
CRM Digital Web Design and SEO is a small Content Marketing company founded in 2020. Their services include Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Geelong, Australia
Services provided
Owendenny Digital | Saas Marketing Agency is a company focusing on Pay-Per-Click Advertising and online ad campaigns. However, the feedback indicates a negative experience, with 100% of reviewers highlighting issues such as lack of proactivity and unsatisfactory campaign management, leading to ineffective results and financial losses.
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$1,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
Xprez Marketing, a SEO company, offer Search Engine Optimization and Pay Per Click. They were founded in 2023.
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Undisclosed$50 - $99 / hr2 - 9Umeå, Sweden
Services provided
Headquartered in Umeå, Sweden, Mediadream AB is a SEO agency. They specialize in Search Engine Optimization and Pay Per Click and were founded in 2003.
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Undisclosed$100 - $149 / hr2 - 9Leeds, England
Services provided
Marketing Optimised is a SEO company. The Leeds, England-based company was launched in 2020. Their services include Search Engine Optimization and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
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$5,000+$150 - $199 / hr2 - 9Auckland, New Zealand
Services provided
Four Stripes Digital is an Advertising company in Auckland, New Zealand. They offer Advertising and Content Marketing and were founded in 2019.
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$1,000+< $25 / hr2 - 9
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EVoke Digital is a small Content Marketing company headquartered in Gaborone, Botswana. Their services include Content Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 32 projectsRSO Consulting is a digital advertising agency specializing in Pay-Per-Click advertising, search engine marketing, and online ad campaigns. Reviews reflect a 100% positive sentiment, with clients praising their expertise in PPC and SEO, proactive project management, and ability to exceed industry benchmarks. Approximately 80% of reviewers commend their communication and adaptability, highlighting their role in enhancing lead generation, brand awareness, and marketing ROI.
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$1,000+$100 - $149 / hr2 - 9
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Small PPC agency Guerrilla Marketing, is headquartered in Paducah, Kentucky. The team offers Pay Per Click and Web Design.
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$1,000+$100 - $149 / hr2 - 9Lancaster, SC
Services provided
Charlotte Content Marketing, a Content Marketing company, offer Content Marketing and Search Engine Optimization. They were founded in 2010.
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$1,000+< $25 / hr2 - 9
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Circulation Studio, a social media marketing firm, was launched in 2011. The company offers Social Media Marketing and Content Marketing, and is small.
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$1,000+< $25 / hr2 - 9Mabalacat, Philippines
Services provided
Didyital is a SEO agency. In Mabalacat, Philippines, their small team offers Search Engine Optimization and Pay Per Click. The firm was founded in 2022.
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UndisclosedUndisclosed2 - 9Ogden, UT
Services provided
Connection Publishing, an Advertising company, is based in Ogden, Utah. Their services include Advertising and Branding.
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$1,000+Undisclosed2 - 9Amsterdam, Netherlands
Services provided
Searchlab - AI Marketing Agency is a social media marketing firm. They were founded in 2019 and focus on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Rawalpindi, Pakistan
Services provided
MarkNex is a social media marketing company in Rawalpindi, Pakistan. They offer Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Alexandria, Australia
Services provided
Crescospec is a SEO company launched in 2018. The agency specializes in Search Engine Optimization and Pay Per Click, and is small.
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UndisclosedUndisclosed2 - 9
Services provided
Emc Marketing e.U. Is a social media marketing agency launched in 2023. The company provides Social Media Marketing and Content Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9
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Based in Haifa, Israel, Socialink is an Advertising company. Launched in 2016, the team provides Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Social media marketing company Digital Dipali Parmar is located in Mumbai, India and Mumbai, India. Their services include Social Media Marketing and Email Marketing.
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$1,000+< $25 / hr2 - 9
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Established in 2023, Garzia Softech is a SEO agency. The team offers Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
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Local Pro 1 is a Content Marketing company. They offer Content Marketing and Search Engine Optimization and were founded in 2021. The company is based in Hyde Park, New York and Hyde Park, New York.
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$1,000+$50 - $99 / hr2 - 9Montréal, Canada
Services provided
Nexunom is a social media marketing agency. They are in Montréal, Canada and have small team. They focus on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Socialpanel pro is a social media marketing firm founded in 2020. The team focuses on Social Media Marketing and Affiliate Marketing.
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$5,000+$50 - $99 / hr2 - 9Batumi, Georgia
Services provided
Madloba Consult, an Advertising company, is based in Batumi, Georgia. They focus on Advertising and Marketing Strategy and were established in 2022.
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$1,000+$100 - $149 / hr2 - 9Caguas, Puerto Rico
Services provided
WebStudio Corp. Is a SEO company. Based in Caguas, Puerto Rico, the team provides Search Engine Optimization and Advertising.
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$1,000+$100 - $149 / hr2 - 9Passo Fundo, Brazil
Services provided
Drinpe is a small branding firm. They specialize in Branding and Pay Per Click and were established in 2019.
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UndisclosedUndisclosed2 - 9Midrand, South Africa
Services provided
Moed Digital is a Demand Generation Marketing company founded in 2022. Based in Midrand, South Africa, the team focuses on Demand Generation Marketing and Pay Per Click.
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$1,000+$150 - $199 / hr2 - 9Newtown, Australia
Services provided
Located in Newtown, Australia, Fletch Digital is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9London, England
Services provided
Purer Digital Ltd is a small Digital Strategy company located in London, England. The team provides Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9City of London, England
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Social media marketing agency Mass Reach focuses on Social Media Marketing and Search Engine Optimization. They are located in City of London, England.
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UndisclosedUndisclosed2 - 9
Services provided
Digital Computer Classes is a small PPC agency founded in 2018. Their team offers Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
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Small SEO company LawTurbo, is in Costa Mesa, California. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Ahmedabad, India
Services provided
MedShouter is a small social media marketing company. They specialize in Social Media Marketing and Content Marketing and were launched in 2024.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Based in Miami, Florida and Miami, Florida, MiamiSEOPro is a SEO services firm. They offer Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Troy, MI
Services provided
Launched in 2024, Bigodigital is a Digital Strategy company. In Troy, Michigan, the team focuses on Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Cáceres, Spain
Services provided
Netbulb is a social media marketing company. Founded in 2015, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Okemos, MI
Services provided
Koshishindia is a social media marketing agency. Founded in 2012, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9
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Established in 2016, Click Street is a SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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QualiConvert is a SEO agency. The London, England-based agency was founded in 2016. Their services include Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Retail-Media, an Advertising company, was established in 2016. The small team offers Advertising and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Hürth, Germany
Services provided
Heads and Hands E-commerce Agency, a Content Marketing company, is located in Hürth, Germany. They provide Content Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9
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Digitree Digital Pvt Ltd is a Digital Strategy company. Established in 2012, their team focuses on Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Webmeen Tech IT Solutions is a small New Delhi , India-based Mobile & App Marketing company. The team specializes in Mobile & App Marketing and Pay Per Click.
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$1,000+Undisclosed2 - 9Dunedin, FL
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Headquartered in Dunedin, Florida, Mirror Marketing is a PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
GK Web Agency is a SEO company based in Woolloongabba, Australia. They focus on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Portmarnock, Ireland
Services provided
Canvas Marketing Solutions, a small SEO agency, is in Portmarnock, Ireland. The team provides Search Engine Optimization and Conversion Optimization.
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$1,000+< $25 / hr50 - 249
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Net2site Solutions, a website development firm, is based in Miramar, Florida. Their services include Web Development and Content Marketing.
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$1,000+$50 - $99 / hr50 - 249București, Romania
Services provided
Founded in 2006, United Media Services is a Digital Strategy company. In București, Romania, the team focuses on Digital Strategy and Performance Marketing.
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$10,000+$200 - $300 / hr2 - 9Springfield, NJ
Services provided
Launched in 2011, AKG Creative is a branding agency. The firm provides Branding and Social Media Marketing, and is small.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.019.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.6/40.018.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.