Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in high-quality video production and post-production services, including corporate video production and film editing. Their reviews are overwhelmingly positive, with clients consistently praising their effective communication, timely deliveries, and ability to capture the desired vision. Approximately 90% of reviewers commend their project management skills, and many highlight their creativity and professionalism in producing compelling visuals and cinematic effects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Hilmy, a graphic design company, was established in 2012. The company provides Graphic Design and Video Production, and is small.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Giles Design Bureau is a small branding company located in San Antonio, Texas. Their services include Branding and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production, including videography, video editing, and corporate video production. Clients highly praise Casual for their professionalism, creativity, and ability to deliver high-quality videos on time. Approximately 90% of reviews highlight their exceptional project management and culturally aligned team. Casual's expertise in motion graphics and film production ensures impressive outcomes across various industries.
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UndisclosedUndisclosed2 - 9Tyler, TX
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Established in 1977, Renard Group Advertising is a small Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Boise, ID
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V-Squared Creative is a graphic design agency launched in 2014. The small team provides Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Boise, ID
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Based in Boise, Idaho, Boise Digital Marketing is a small graphic design company. The team specializes in Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Salem, OR
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Headquartered in Salem, Oregon, New Media NW is a small print design agency. The team specializes in Print Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Neumatic Digital is a small AR/VR development company. They provide AR/VR development and Branding and were launched in 2006.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production, videography, and post-production services. The company consistently receives positive feedback, with approximately 90% of reviewers praising their creativity, professionalism, and effective communication. Clients commend their ability to deliver high-quality video content on time, aligning with brand objectives and enhancing engagement. Reviewers highlight their proficiency in cinematography, video editing, and producing corporate videos, emphasizing the team's adaptability and collaborative nature.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Portland, OR
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Green Media is a graphic design agency. In Portland, Oregon, the firm was launched in 2008. Their team provides Graphic Design and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Medford, OR
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Passey Advertising is a small Advertising company in Medford, Oregon. The team focuses on Advertising and Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company specializing in video production services such as videography, video editing, and post-production. With a focus on corporate video production and film editing, Brandefy consistently receives high praise for its collaborative approach and professionalism, as evidenced by 100% positive feedback across reviews. Clients commend their creative direction and ability to produce high-quality, visually compelling content that aligns with brand aesthetics and delivers strong ROI.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as cinematography, video editing, and corporate video production. With a 100% satisfaction rate across reviews, clients praise their high-quality production, exceptional project management, and collaborative spirit. Approximately 80% of reviewers highlight their adaptability and professionalism, making them a trusted partner in multimedia production endeavors.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in multimedia production services, including videography, video editing, and corporate video production. With 100% positive feedback, clients consistently praise their exceptional professionalism, creativity, and proactive project management. Notably, 85% of reviews highlight their ability to align with brand visions and deliver high-quality, engaging content, underlining their expertise in motion graphics and video post-production.
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UndisclosedUndisclosed2 - 9Miami, FL
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COOL Creative, a branding company, is in Miami, Florida. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Manhattan, KS
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Small branding agency S&N Design, is headquartered in Manhattan, Kansas. Their services include Branding and Logo.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed2 - 9Peoria, IL
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KCo Ad Agency, LLC is an Advertising company. The Peoria, Illinois-based firm was founded in 2010. Their team specializes in Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Boise, ID
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Graphic design company Off The Vine Productions was launched in 2012. The team specializes in Graphic Design and Advertising.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Marketing & Advertising Design Group is a small San Diego, California-based Advertising company. The team specializes in Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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SVBK Media is a branding company. They provide Branding and Search Engine Optimization and were established in 2013. The company is headquartered in Miami Beach, Florida.
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UndisclosedUndisclosed2 - 9Eureka, CA
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Headquartered in Eureka, California, CoxRasmussen & Co. Is a small Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Redlands, CA
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HyattWard Advertising, Inc is an Advertising company. Headquartered in Redlands, California, their small team specializes in Advertising and Graphic Design. The agency was founded in 1997.
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UndisclosedUndisclosed2 - 9Grand Forks, ND
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Stray Media Group, a print design company, was established in 2009. The agency specializes in Print Design and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Bismarck, ND
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Known In 60 Media, a social media marketing firm, is in Bismarck, North Dakota. They offer Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Fletcher, NC
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SunSpots Productions is an Advertising company established in 1986. Headquartered in Fletcher, North Carolina and Ocoee, Florida, the team specializes in Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Sasquatch Creative, LLC is a Digital Strategy company. Located in Wilmington, Delaware, the team focuses on Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Fargo, ND
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Established in 2014, Super Studio is an Advertising company. The team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9McKinney, TX
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Rigid Concepts, LLC. Is an Application Testing company based in McKinney, Texas. Launched in 2009, the team provides Application Testing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Danbury, CT
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Email Marketing company River Design is headquartered in Danbury, Connecticut. Their services include Email Marketing and Print Design.
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UndisclosedUndisclosed2 - 9Rocky Hill, CT
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Tag Team Business Partners is a Business Consulting company headquartered in Rocky Hill, Connecticut. Their services include Business Consulting and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Joliet, IL
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Unidos Marketing Network LLC. Is an Advertising company. Based in Joliet, Illinois, the firm was established in 2011. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Brentwood, MO
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ITC is an Event Marketing company. Their small team is located in Brentwood, Missouri and Kansas City, Missouri. Their team specializes in Event Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Naperville, IL
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Confluence Local Marketing is an Advertising company. They are located in Naperville, Illinois. Their team focuses on Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Las Cruces, NM
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Wilson Binkley Advertising and Marketing, a small media planning and buying company, is in Las Cruces, New Mexico. The team offers Media Planning & Buying and Video Production.
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UndisclosedUndisclosed2 - 9Springfield, IL
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In Springfield, Illinois, HPR Marketing Group is a small Email Marketing company. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Olympia, WA
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GCI Marketing • Advertising is a branding firm. Founded in 1976, the agency is located in Olympia, Washington. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Aberdeen, SD
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Launched in 2014, Elm Digital Marketing is an Email Marketing company. Their team offers Email Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Deadwood, SD
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Branding agency tdg | marketing & public relations was launched in 1994. The small team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Reno, NV
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509 Creative, a branding company, was established in 2012. Based in Reno, Nevada, the team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9West Richland, WA
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Established in 2012, Cougar Digital Mission Control is a small West Richland, Washington-based Corporate Photography company. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Tea, SD
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Launched in 2012, Sabers Design, LLC. Is a Digital Strategy company. The company provides Digital Strategy and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Watertown, SD
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Located in Watertown, South Dakota, Glacial Interactive, Inc. Is a graphic design agency. They focus on Graphic Design and Marketing Strategy and were founded in 2005.
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UndisclosedUndisclosed2 - 9Sioux Falls, SD
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Founded in 2009, Ripple Marketing - Sioux Falls is a small Advertising company in Sioux Falls, South Dakota. Their team offers Advertising and Logo.
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UndisclosedUndisclosed2 - 9Brookings, SD
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Launched in 2015, Johnson Design and Video is an Advertising company. Based in Brookings, South Dakota, the team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Monroe, WA
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Launched in 1981, effective design studio is an Advertising company. The team offers Advertising and Branding and is headquartered in Monroe, Washington.
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UndisclosedUndisclosed2 - 9Rapid City, SD
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Asio Studio is an Advertising company. Their small team is in Rapid City, South Dakota and provides Advertising and Email Marketing. The agency was founded in 1998.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Counsel Creative is an user experience company established in 2015. The team focuses on UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Strafire Media is a small Content Marketing company. They provide Content Marketing and Graphic Design and were founded in 2012.
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UndisclosedUndisclosed2 - 9Knoxville, TN
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New Frame Creative is a branding company headquartered in Knoxville, Tennessee. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Smyrna, TN
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Established in 1993, Biscuit Media Group, a small Marketing Strategy company, is based in Smyrna, Tennessee. Their services include Marketing Strategy and Market Research.
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UndisclosedUndisclosed2 - 9Brentwood, TN
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Graphic design agency Ark Content Media Management was established in 2012. The team specializes in Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Founded in 2012, Wander Creative is a Content Marketing company. The team provides Content Marketing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Stormlight Pictures is a small Advertising company launched in 2015. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Gamma Blast Studios is a small Advertising company. They provide Advertising and Marketing Strategy and were founded in 2006.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Branding company Bullhorn Media | Nashville provides Branding and Corporate Photography. They are located in Nashville, Tennessee.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.