Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in high-quality video production and post-production services, including corporate video production and film editing. Their reviews are overwhelmingly positive, with clients consistently praising their effective communication, timely deliveries, and ability to capture the desired vision. Approximately 90% of reviewers commend their project management skills, and many highlight their creativity and professionalism in producing compelling visuals and cinematic effects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 18 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
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Fox Webpages is a branding agency. The small Fort Lauderdale, Florida-based team focuses on Branding and Video Production. The agency was founded in 2010.
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UndisclosedUndisclosed10 - 49Chandler, AZ
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Video production company Michaels & Associates is based in Chandler, Arizona. They offer Video Production and Application Testing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production, including videography, video editing, and corporate video production. Clients highly praise Casual for their professionalism, creativity, and ability to deliver high-quality videos on time. Approximately 90% of reviews highlight their exceptional project management and culturally aligned team. Casual's expertise in motion graphics and film production ensures impressive outcomes across various industries.
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UndisclosedUndisclosed10 - 49Austin, TX
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Cloud [8] Sixteen, Inc is an Austin, Texas-based social media marketing company. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Local SEO Sites is a social media marketing firm. Founded in 2010, the firm is located in Irvine, California. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49El Segundo, CA
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SEO company InterEcho is based in El Segundo, California. They focus on Search Engine Optimization and Video Production and were launched in 2017.
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UndisclosedUndisclosed10 - 49Sherman, TX
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FixedOPS Marketing is an Email Marketing company founded in 2019. The small team provides Email Marketing and Conversion Optimization.
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UndisclosedUndisclosed10 - 49Beverly Hills, CA
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Gamble Guy Productions is a Marketing Strategy company established in 2018. The team specializes in Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production, videography, and post-production services. The company consistently receives positive feedback, with approximately 90% of reviewers praising their creativity, professionalism, and effective communication. Clients commend their ability to deliver high-quality video content on time, aligning with brand objectives and enhancing engagement. Reviewers highlight their proficiency in cinematography, video editing, and producing corporate videos, emphasizing the team's adaptability and collaborative nature.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed10 - 49Grand Rapids, MI
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Launched in 2008, Chrispy Media Group is a small Grand Rapids, Michigan-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49North Las Vegas, NV
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Dre5 Productions, a small video production company, is in North Las Vegas, Nevada. Their services include Video Production and Advertising.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company specializing in video production services such as videography, video editing, and post-production. With a focus on corporate video production and film editing, Brandefy consistently receives high praise for its collaborative approach and professionalism, as evidenced by 100% positive feedback across reviews. Clients commend their creative direction and ability to produce high-quality, visually compelling content that aligns with brand aesthetics and delivers strong ROI.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as cinematography, video editing, and corporate video production. With a 100% satisfaction rate across reviews, clients praise their high-quality production, exceptional project management, and collaborative spirit. Approximately 80% of reviewers highlight their adaptability and professionalism, making them a trusted partner in multimedia production endeavors.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in multimedia production services, including videography, video editing, and corporate video production. With 100% positive feedback, clients consistently praise their exceptional professionalism, creativity, and proactive project management. Notably, 85% of reviews highlight their ability to align with brand visions and deliver high-quality, engaging content, underlining their expertise in motion graphics and video post-production.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Bullseye Media, LLC is a video production company. In Minneapolis, Minnesota, their team focuses on Video Production and Branding.
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UndisclosedUndisclosed10 - 49Wilmington, DE
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24Media, a pay per click agency, was established in 2006. The team offers Pay Per Click and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed10 - 49New York, NY
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Launched in 2008, Applied Design is a branding company. The team offers Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Connors & Co. Events, Inc. Is an Event Marketing company. Their team is headquartered in Seattle, Washington. The firm offers Event Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Seattle, WA
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Launched in 1974, Studio 3, Inc. Is a small Corporate Photography company. Their services include Corporate Photography and Video Production.
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UndisclosedUndisclosed10 - 49Portland, OR
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Established in 2022, joyful is a small Portland, Oregon-based Event Marketing company. Their team offers Event Marketing and HR Consulting.
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UndisclosedUndisclosed10 - 49Lakewood, CO
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Atomic Idea, a branding firm, was established in 2005. The agency focuses on Branding and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49Austin, TX
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Headquartered in Austin, Texas, Black Ops Agency is a branding company. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Santa Monica, CA
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DixonCo is an Advertising company. Located in Santa Monica, California, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Greeley, CO
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DJM.Design is a web design agency. They specialize in Web Design and Logo and were launched in 2018. The company is in Greeley, Colorado.
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UndisclosedUndisclosed10 - 49Brooklyn, NY
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Small branding agency For Good Measure, is in Brooklyn, New York. The team focuses on Branding and Web Design.
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UndisclosedUndisclosed10 - 49Reston, VA
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Interprose Inc. Is a branding firm. Launched in 1998, the company is located in Reston, Virginia. Their services include Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Marietta, GA
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Lighthouse Brand Marketing is a Content Marketing company. They were launched in 1996 and specialize in Content Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Sunset Valley, TX
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MedVoicePR is a PR agency based in Sunset Valley, Texas. They provide Public Relations and Media Planning & Buying and were launched in 2008.
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UndisclosedUndisclosed10 - 49Montvale, NJ
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Founded in 1991, Overskies is a branding firm. The team specializes in Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49Manorville, NY
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Paper Crowns is a branding firm. Their small team is located in Manorville, New York. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Seven Seas Web Design is a media planning and buying company established in 2014. In Chicago, Illinois, the team specializes in Media Planning & Buying and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Miami, FL
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Share It Studio is a branding firm headquartered in Miami, Florida. They offer Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Maitland, FL
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Established in 2010, Signal Media is a small Maitland, Florida-based web design agency. Their team specializes in Web Design and Graphic Design.
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UndisclosedUndisclosed10 - 49Point Pleasant Beach, NJ
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Unleash Marketing, a Direct Marketing company, specializes in Direct Marketing and Social Media Marketing. The company is located in Point Pleasant Beach, New Jersey.
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UndisclosedUndisclosed10 - 49New York, NY
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Visual Goodness is a Content Marketing company. The team is in New York, New York, and their services include Content Marketing and Web Design.
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$1,000+$100 - $149 / hrFreelancerPembroke Pines, FL
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Broadcast Video and video production company Fuxion Media was launched in 2001. The firm specializes in Broadcast Video and Video Production, and is small.
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$1,000+$100 - $149 / hrFreelancerSacramento, CA
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Angel Hernandez Media, a video production company, is located in Sacramento, California. They specialize in Video Production and Advertising.
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UndisclosedUndisclosed2 - 9San Francisco, CA
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Sharp Eye Animation, a video production company, is headquartered in San Francisco, California. The team provides Video Production and Advertising.
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$1,000+$100 - $149 / hr2 - 9Roseville, CA
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Jucebox Local Marketing Partners is a small web design agency founded in 2012. Their services include Web Design and Content Marketing.
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Undisclosed$100 - $149 / hrFreelancerLouisville, KY
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VideoYeti is a video production company. In Louisville, Kentucky, the firm provides Video Production and Broadcast Video.
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$1,000+$100 - $149 / hrFreelancerOceanside, CA
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Connor Nielson Creative is a video production agency in Oceanside, California. Their services include Video Production and Corporate Photography.
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$1,000+$100 - $149 / hrFreelancerGaithersburg, MD
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Small video production agency ProLight Media, is headquartered in Gaithersburg, Maryland. The team focuses on Video Production and Corporate Photography.
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$1,000+UndisclosedFreelancerIndianapolis, IN
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Video production company and Corporate Photography company Leah Trib Productions was founded in 2015. The small team specializes in Video Production and Corporate Photography.
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$10,000+$100 - $149 / hr2 - 9Woodland Hills, CA
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Edge Visual Studios is an AR/VR development company. The team provides AR/VR development and Video Production, and the company is in Woodland Hills, California.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Founded in 1998, Compose Digital Design is a small video production company based in Baton Rouge, Louisiana. Their team provides Video Production and Web Design.
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$1,000+Undisclosed2 - 9Seattle, WA
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SVP Media is a video production company. In Seattle, Washington, the agency was established in 2018. Their team focuses on Video Production and Corporate Photography.
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$1,000+$100 - $149 / hrFreelancerSammamish, WA
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Northwest Telemedicine is a Broadcast Video and video production agency. They specialize in Broadcast Video and Video Production and are based in Sammamish, Washington.
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$10,000+$200 - $300 / hrFreelancerMableton, GA
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Video production company Tent Pole Media Group specializes in Video Production and Branding. They were established in 2015.
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$5,000+$100 - $149 / hrFreelancerNew York, NY
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Founded in 2025, Rubin5 is a Video Marketing and video production agency. Their team provides Video Marketing and Video Production.
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$1,000+Undisclosed2 - 9Cumberland, RI
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Established in 2012, Sean McVeigh Media is a video production company. Their services include Video Production and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Hampton, VA
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Ernest Smith Productions is a video production agency. They are based in Hampton, Virginia and have small team. Their team offers Video Production and Advertising.
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$1,000+$100 - $149 / hr2 - 9Woodbury, MN
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Falco Creative Media is a small video production company located in Woodbury, Minnesota. Their services include Video Production and Video Marketing.
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$1,000+$100 - $149 / hrFreelancerLansing, MI
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Trumpet Marketing Technologies Inc is an Advertising company. Their small team of employees is headquartered in Lansing, Michigan. Their team specializes in Advertising and Branding.
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$1,000+$100 - $149 / hrFreelancerSacramento, CA
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AssafDworld is a video production company. The team offers Video Production and Corporate Photography and is located in Sacramento, California.
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UndisclosedUndisclosed50 - 249Boston, MA
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AVFX, a midsize AR/VR development company, is headquartered in Boston, Massachusetts. Their services include AR/VR development and Event Marketing.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.