Top Influencer Recruiters in the United States
From creator hubs in Los Angeles and New York to fast-growing ecosystems in Austin, Miami, Atlanta, and Chicago, the United States is a global center for influencer marketing. U.S.-based influencer recruiters help brands source, vet, contract, and manage creators across Instagram, TikTok, YouTube, Twitch, and LinkedIn — aligning content with performance goals and FTC guidelines.
On Clutch, you can compare verified agencies by client reviews, industry expertise, budgets, platforms, and campaign outcomes. Each listing is backed by our rigorous vetting and interview process to give you confidence in shortlisting partners. Use filters to narrow by location, minimum rating, service focus, and team size, then review case studies and creator rosters to find the right fit. Explore these additional directories:
• Influencer Recruiters in Los Angeles
• Influencer Recruiters in New York City
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$1,000+$50 - $99 / hrFreelancerHollywood, FL
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See all 2 projectsbblgum marketing is a digital marketing agency specializing in Social Media Marketing, SEO services, and website development. Reviews indicate a strong focus on responsiveness and effective project management, with 100% positive feedback highlighting increased business conversions and online visibility, including achieving top Google search results. Clients particularly appreciate their ability to deliver timely updates and personalized service.
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$1,000+$150 - $199 / hr10 - 49White Plains, NY
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See all 10 projectsGrowth Marketing Advisors is a strategic marketing consulting firm specializing in CRM implementation, business process design, and marketing system architecture. With a 100% positive feedback rate, clients commend their ability to create scalable solutions and align technology with business goals. They are noted for their responsiveness, efficiency, and commitment to delivering high-value outcomes across various industries.
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$25,000+$150 - $199 / hr10 - 49Pittsburgh, PA
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Pipitone is a Marketing Strategy company. Founded in 1992, their team provides Marketing Strategy and Public Relations.
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$1,000+< $25 / hr50 - 249Wilmington, DE
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Hire eCom, a social media marketing company, is located in Wilmington, Delaware. Their services include Social Media Marketing and Conversion Optimization.
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$1,000+Undisclosed2 - 9Cape Coral, FL
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Emereald Digital is a Generative AI company. The company is located in Cape Coral, Florida. Their team focuses on Generative AI and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Liverpool, NY
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See all 6 projectsACS Web Design & SEO is a web design and SEO agency that specializes in creating and optimizing websites for various industries. With a consistent record of delivering projects on time and achieving high search rankings, the company is praised for its attention to detail and effective project management. Approximately 100% of the reviewers commend their expertise and responsiveness, highlighting their ability to meet client needs with tailored solutions.
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$10,000+$150 - $199 / hr2 - 9Lexington, SC
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See all 2 projectsHawley Digital is a web development and branding company known for its expertise in enhancing digital presence and e-commerce capabilities. Reviews consistently highlight their forward-thinking approach, adherence to schedules, and budgetary constraints. Approximately 100% of clients commend their design knowledge and progressive ideas, while none report any areas needing improvement.
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$1,000+$100 - $149 / hr2 - 9Boynton Beach, FL
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GG Creative Labs, a video production agency, was founded in 2024. The small team provides Video Production and Web Design.
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$1,000+Undisclosed2 - 9Irvine, CA
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CalServ Marketing, a SEO agency, was founded in 2022. The small team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Fort Lauderdale, FL
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TRD Digital Marketing is a SEO agency. The team offers Search Engine Optimization and Web Development, and the firm is located in Fort Lauderdale, Florida.
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Undisclosed$50 - $99 / hr2 - 9Las Vegas, NV
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See all 1 projectsTech and Limon offers web development services, specializing in building websites that enhance clients' online presence. The reviews highlight the company's ability to deliver projects on time, effectively increase search engine rankings, and generate leads. Clients appreciate their responsiveness and value for cost, although improvements in project management tools have been suggested.
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$1,000+$100 - $149 / hr2 - 9Sunny Isles Beach, FL
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Esco Media Group is a Digital Strategy company. Headquartered in Sunny Isles Beach, Florida, the agency focuses on Digital Strategy and Branding.
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$1,000+$50 - $99 / hr2 - 9Chamblee, GA
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Social saturation is a Digital Strategy company based in Al Kuwayt, Kuwait and Chamblee, Georgia. They specialize in Digital Strategy and Social Media Marketing and were launched in 2023.
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Undisclosed$50 - $99 / hr10 - 49Scottsdale, AZ
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MenuFits is a branding firm. They were launched in 2018, and their services include Branding and Marketing Strategy.
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$1,000+$150 - $199 / hr10 - 49Houston, TX
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Restaurant Brand Builders: A Restaurant Marketing Agency is a branding agency. Located in Houston, Texas, the company focuses on Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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The Tradeware, a social media marketing agency, is headquartered in New York, New York. They specialize in Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49San Antonio, TX
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Branding agency eMotion Marketing was launched in 2024. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
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Mobile & App Marketing company Growth Launch was established in 2025. The small team provides Mobile & App Marketing and Marketing Strategy.
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$1,000+< $25 / hr10 - 49Charlotte, NC
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Collabor8 Digital LLC is an Email Marketing company. Founded in 2019, the team offers Email Marketing and AI Agents.
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UndisclosedUndisclosed50 - 249Nashville, TN
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Unlock Health is a midsize Advertising company. Launched in 2023, the team provides Advertising and Digital Strategy.
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$1,000+$200 - $300 / hr2 - 9Seattle, WA
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Reflection Marketing is an Advertising company. They offer Advertising and Branding and were established in 2024. The company is based in Seattle, Washington.
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$10,000+$100 - $149 / hr2 - 9Renton, WA
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Osobarra Films is a video production company. Founded in 2024, the team focuses on Video Production and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Bronxville, NY
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My Marketing Stars is a social media marketing firm founded in 2022. The small team specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9North Port, FL
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Sorbus Marketing is a Digital Strategy company. They are located in North Port, Florida. Their team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+$200 - $300 / hr2 - 9Rochester, NY
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See all 2 projectsZipline Creative is a branding and digital strategy company known for high-quality design and effective brand management, significantly enhancing lead generation and conversion rates. They receive overwhelmingly positive feedback, with 100% of reviewers highlighting their professionalism, technological fluency, and impactful design work. Clients praise their excellent project management and alignment with company values.
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$1,000+$25 - $49 / hr2 - 9Valrico, FL
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See all 1 projectsFlorida Website Marketing .com offers comprehensive digital marketing services, with a strong focus on SEO and personalized strategies tailored to niche industries. Clients have praised their expertise in enhancing online visibility and generating increased traffic and leads. The reviews highlight their effective project management, clear communication, and a deep understanding of client needs, though simplifying technical reports could enhance client comprehension.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Launched in 1999, Rhycom is an Advertising company. The team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Sterling, VA
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See all 1 projectsStrides Agency is a digital marketing company recognized for its strategic expertise in crafting tailored marketing strategies, particularly utilizing email and LinkedIn. Their work has led to a 30% increase in paid customers for a cybersecurity client. Reviews highlight their unique insights and effective workflow, with 100% of feedback being positive and no noted areas for improvement.
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Undisclosed$100 - $149 / hr10 - 49Ottawa, IL
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See all 1 projectsDigisperts Technology Company is a versatile technology firm specializing in mail server maintenance and web-app development. Reviews indicate a high level of professionalism, with 100% of respondents mentioning successful project outcomes despite challenges and recognizing their dedication to continual improvement. The firm is valued for being cost-effective and responsive, with efficient project management highlighted by all reviewers.
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$1,000+< $25 / hr10 - 49Wyandanch, NY
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See all 1 projectseStore Seller is an e-commerce development company lauded for its ability to design and develop comprehensive e-commerce websites. With 100% positive feedback, clients praise their exceptional service, clear communication, and educational approach, especially for those inexperienced in e-commerce. The company consistently delivers projects on time and within budget, ensuring client satisfaction.
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
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See all 1 projectsNickel SEO is an SEO agency that specializes in creating custom websites and optimizing them for search engines to help businesses increase their leads. The reviews highlight their expertise in web design and SEO, with 100% positive feedback mentioning their effective communication and ability to deliver tailored solutions. Clients appreciate their detail-oriented approach and the immediate impact on search rankings.
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UndisclosedUndisclosedFreelancerNashville, TN
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See all 2 projectsLeslie Haines Design is a graphic design firm renowned for creating engaging visual content, including logos, brochures, and ad materials. They excel in simplifying complex ideas into vibrant and clear presentations, consistently delivering on client expectations. Approximately 100% of the feedback is positive, highlighting their enthusiasm, reliability, and timely project management. Clients praise Leslie's ability to inspire excitement and engagement through her work.
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$1,000+$150 - $199 / hr2 - 9St. Pete Beach, FL
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Branding firm Gulf Coast IT Solutions is headquartered in St. Pete Beach, Florida. The team focuses on Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
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See all 1 projectsTrue Zenith Creative is a versatile agency specializing in conversion rate optimization, SEO, and web development. The company consistently receives positive feedback, with 100% of reviewers highlighting their responsiveness, high-quality results, and ease of collaboration. Clients commend the team for their timely delivery and effective communication, indicating a reliable partner for digital marketing and optimization needs.
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$1,000+$50 - $99 / hr2 - 9San Jose, CA
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See all 1 projectsPinnacles Marketing is an SEO agency renowned for its expertise in optimizing search engine visibility. With 100% positive feedback, reviewers highlight the company's cost-effective solutions, professionalism, and adherence to deadlines. A notable 100% of reviewers appreciate their detailed deliverables and strategic insights derived from Silicon Valley expertise, contributing to improved search rankings.
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$5,000+$300+ / hr2 - 9Asheville, NC
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Hypervative is a web design agency. The team offers Web Design and Branding and is in Asheville, North Carolina.
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UndisclosedUndisclosed2 - 9Kennesaw, GA
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In Kennesaw, Georgia, InTune Marketing is a small Digital Strategy company. Their services include Digital Strategy and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
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2X Market, a CRM consulting and SI company, is in Los Angeles, California. They offer CRM consulting and SI and AI Consulting.
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Undisclosed< $25 / hr2 - 9Houston, TX
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Creative Connect is a social media marketing company. In Dhaka, Bangladesh and Astoria, New York, their small team focuses on Social Media Marketing and Branding. The company was founded in 2024.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
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Lub Dub Marketing, a social media marketing agency, was founded in 2023. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Miami, FL
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SEOMYCLICKS is a SEO company. Established in 2023, the company is in Miami, Florida. Their team specializes in Search Engine Optimization and Email Marketing.
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$1,000+$50 - $99 / hr10 - 49Sheridan, WY
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Trendes is a SEO services firm founded in 2026. The company offers Search Engine Optimization and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Lexington, KY
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See all 1 projectsDazzle Tech is a full-service digital agency dedicated to empowering businesses with innovative, high-performance, and scalable digital solutions. From idea to execution, we deliver everything under
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$1,000+$50 - $99 / hr2 - 9Pittsburgh, PA
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See all 1 projectsPittsburgh SEO Magician is an SEO agency specializing in enhancing search engine visibility and managing Google Ad campaigns. The reviews indicate a 100% positive feedback rate, emphasizing their ability to deliver significant results, such as achieving top rankings and increasing qualified leads. Clients appreciate the direct communication with the owner and the strategic business advice provided.
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$1,000+Undisclosed2 - 9Burbank, CA
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Based in Burbank, California and Binasco, Italy, BGM Film is a video production company. They focus on Video Production and Broadcast Video and were founded in 2025.
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$1,000+$300+ / hr10 - 49Rahway, NJ
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Division Web Design is a Rahway, New Jersey-based Digital Strategy company. They focus on Digital Strategy and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancerLeague City, TX
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See all 1 projectsThe Social Media Girl is a branding and design company specializing in logo creation, brochure design, and landing page enhancement. All reviews highlight their ability to translate client ideas into visually engaging content, with 100% of reviewers praising their communication, efficiency, and timely delivery. No negative feedback or areas for improvement were noted.
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$1,000+< $25 / hr10 - 49Rutherford, NJ
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See all 1 projectsRichesMedia Digital is a digital marketing company specializing in Social Media Marketing, Social Media Strategy, and Online Branding. With 100% positive feedback, clients highlight the company's personalized approach, innovative strategies, and effective social media campaigns, achieving a 60% increase in social media engagement and a 30% rise in lead generation.
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$1,000+$50 - $99 / hr2 - 9Emmett, ID
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Gem Website Designs is a SEO agency. In Emmett, Idaho, the team offers Search Engine Optimization and Digital Strategy.
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$10,000+$100 - $149 / hr250 - 999New York, NY
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Hotwire is a midsize public relations firm launched in 2000. Their team focuses on Public Relations and Social Media Marketing.
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List of the Top 15 United States Influencer Marketing Recruiting Agencies
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$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
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39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Social Media Marketing35% Influencer Identification & Recruitment90% Other -
$50,000+$150 - $199 / hr10 - 49Chattanooga, TN
Ability to deliver
39.3/40.019.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Social Media Marketing30% Influencer Identification & Recruitment30% Other -
$50,000+$200 - $300 / hr250 - 999Staten Island, NY
Ability to deliver
37/40.019.2/20 Reviews9.6/10 Clients & Experience8.2/10 Market PresenceService focus
30% Social Media Marketing25% Influencer Identification & Recruitment70% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Social Media Marketing20% Influencer Identification & Recruitment80% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
38.5/40.020/20 Reviews9.7/10 Clients & Experience8.8/10 Market PresenceService focus
15% Social Media Marketing30% Influencer Identification & Recruitment85% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
38.7/40.019.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing25% Influencer Identification & Recruitment55% Other -
$5,000+$150 - $199 / hr10 - 49Carmel, IN
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
50% Social Media Marketing25% Influencer Identification & Recruitment50% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
35.6/40.016.2/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing25% Influencer Identification & Recruitment75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
10% Social Media Marketing50% Influencer Identification & Recruitment90% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
10% Social Media Marketing25% Influencer Identification & Recruitment90% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing25% Influencer Identification & Recruitment90% Other -
$100,000+$150 - $199 / hr50 - 249Atlanta, GA
Ability to deliver
33.2/40.016.2/20 Reviews7.9/10 Clients & Experience9/10 Market PresenceService focus
50% Social Media Marketing35% Influencer Identification & Recruitment50% Other -
$1,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
37.8/40.018.8/20 Reviews9.9/10 Clients & Experience9/10 Market PresenceService focus
35% Social Media Marketing25% Influencer Identification & Recruitment65% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Social Media Marketing25% Influencer Identification & Recruitment30% Other -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
40% Social Media Marketing100% Influencer Identification & Recruitment60% Other -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing50% Influencer Identification & Recruitment90% Other -
$5,000+$100 - $149 / hr50 - 249San Francisco, CA
Ability to deliver
37.9/40.019/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
15% Social Media Marketing25% Influencer Identification & Recruitment85% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
33.8/40.019.4/20 Reviews10/10 Clients & Experience4.4/10 Market PresenceService focus
50% Social Media Marketing20% Influencer Identification & Recruitment50% Other -
$5,000+$100 - $149 / hr50 - 249Atlanta, GA
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
15% Social Media Marketing25% Influencer Identification & Recruitment85% Other -
$10,000+$200 - $300 / hr10 - 49Austin, TX
Ability to deliver
34/40.017.2/20 Reviews8.4/10 Clients & Experience8.3/10 Market PresenceService focus
80% Social Media Marketing30% Influencer Identification & Recruitment20% Other -
$5,000+$200 - $300 / hr10 - 49Newport Beach, CA
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
10% Social Media Marketing50% Influencer Identification & Recruitment90% Other -
$1,000+$100 - $149 / hr50 - 249Seattle, WA
Ability to deliver
36.8/40.018/20 Reviews9.4/10 Clients & Experience9.4/10 Market PresenceService focus
20% Social Media Marketing25% Influencer Identification & Recruitment80% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
34.1/40.016.2/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
100% Social Media Marketing25% Influencer Identification & Recruitment -
$5,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
33.5/40.015.6/20 Reviews9.8/10 Clients & Experience8.2/10 Market PresenceService focus
60% Social Media Marketing30% Influencer Identification & Recruitment40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
25% Social Media Marketing25% Influencer Identification & Recruitment75% Other -
$10,000+$150 - $199 / hr10 - 49Raleigh, NC
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing30% Influencer Identification & Recruitment80% Other -
$10,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
32.2/40.015.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
90% Social Media Marketing40% Influencer Identification & Recruitment10% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing25% Influencer Identification & Recruitment80% Other -
$1,000+$100 - $149 / hr10 - 49West Chester, PA
Ability to deliver
37.9/40.019/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
10% Social Media Marketing25% Influencer Identification & Recruitment90% Other -
$10,000+$100 - $149 / hr1,000 - 9,999New York, NY
Ability to deliver
32.4/40.016.2/20 Reviews8.4/10 Clients & Experience7.8/10 Market PresenceService focus
10% Social Media Marketing30% Influencer Identification & Recruitment90% Other
Latest Influencer Identification & Recruitment Articles
See all articles
How Consumers Feel About AI in Social Media: What They Welcome (and Don't)
New Clutch data shows how consumers feel about AI in social media marketing, where they welcome it and where they draw a hard line.
U.S. Influencer Recruiting FAQs
A U.S.-based agency offers direct access to dense creator markets and category specialists for beauty, fashion, CPG, tech, gaming, and B2B. They understand US compliance and brand safety and can navigate contracts, payment terms, and permits quickly.
Moreover, you’ll also benefit from established relationships with creators, managers, and platforms, plus performance know-how — from attribution and link routing to content licensing for paid amplification. If your audience is primarily U.S.-based or you need bilingual English–Spanish reach, a domestic partner can accelerate results.
Budgets vary because of factors like creator tier, scope, and management needs. According to Clutch, most U.S.-based influencer recruiting agencies charge:
- Monthly retainers for ongoing sourcing and management: $3,000 – $25,000+
- Fully managed campaigns: $20,000 – $250,000+
- Per-creator fees:
- Nano/Micro (1K–100K followers): $100 – $1,000+
- Mid-tier (100K–500K): $1,000 – $10,000+
- Macro (500K–1M): $10,000 – $100,000+
- Celebrity/Top creators: $100,000+ per activation
- Agency fees: often 10% – 30% of creator spend
- Paid amplification/whitelisting: plan 20%–50% of creator spend for media
Expect higher rates in LA/NYC and for regulated categories (finance, health). Make sure you request a quote for your project and review the cost breakdown meticulously before signing any contracts.
U.S.-based influencer recruiter agencies cover consumer and B2B verticals, often with regional strengths:
- Beauty, fashion, and lifestyle — LA and NYC creators excel in trend-forward content.
- CPG, food and beverage, and retail — Chicago and nationwide DTC hubs drive sampling and launches.
- Tech, SaaS, and B2B — SF Bay Area, Seattle, and NYC for LinkedIn and expert creators.
- Gaming and entertainment — LA, Seattle, and Austin for Twitch/YouTube talent.
- Health, wellness, and fitness — national networks with strict compliance and claims review.
- Travel, hospitality, and sports — Miami, Las Vegas, and major league markets for event-driven content.
Narrowing your options can be overwhelming, considering how many firms are out there. Use this quick checklist to help guide your search:
- Proven vertical fit – Case studies in your category, with clear ROI or lift.
- Sourcing depth – How do they vet fit, audience demographics, brand safety, and fraud (bot/engagement audits)?
- Contracts and rights – Transparent licensing, exclusivity, whitelisting, and usage windows.
- Measurement – UTM/affiliate setup, pixel strategy, post-level metrics, incrementality tests, and reporting cadence.
- Creator experience – Fair pay terms, clear briefs, and feedback loops — reduces fallout and improves quality.
- Cultural and language reach – DEI-aware casting and bilingual (English–Spanish) capabilities for US audiences.
Shortlist 3–5 agencies on Clutch, compare reviews and deliverables, and align on KPIs before kickoff.
- “Guaranteed virality” or inflated projections without benchmarks
- No fraud or audience quality checks; unwilling to share creator metrics pre-contract
- Vague licensing and usage terms; missing whitelisting/paid media plan
- Vanity metrics only (views/EMV) without conversion, CAC, or lift analysis
- Poor creator management: late payments, unclear briefs, or high churn mid-campaign
- One-size-fits-all pricing; no differentiation by platform, format, or deliverable
- Weak FTC/COPPA guidance or no brand-safety/keyword exclusion process
Working with an untrustworthy and unfit team can lead to unnecessary headaches like wasted budget, poor communication, and even legal risk. Make sure you explore and carefully assess your options.