Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
17,569 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
Reviews mention Exceeds expectations
Clients consistently express that Taillight exceeds expectations across various projects. Notable feedback highlights their organized project management, timely delivery, and collaborative approach. For instance, one client remarked on the team's thoroughness and depth in understanding their unique positioning, praising the significant improvement in brand clarity and marketing growth. Another client emphasized Taillight's ability to deliver impressive and impactful branding strategies, leading to increased client engagement and recognition. Overall, the sentiment is overwhelmingly positive, with clients recommending Taillight without hesitation.-
Branding & Logo Design for Property Management Firm
5.0 May 24, 2024Taillight's proactive approach during these sessions demonstrated their commitment to not just meeting, but exceeding our expectations. Their dynamic and engaging management style contributed significantly to a fruitful working relationship. It was refreshing to see how seamlessly they incorporated our feedback, showing a genuine understanding of our vision and a dedication to reflecting our brand's identity in the final outcome.
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Branding & Growth Mktg Strategy for Lactation Support Co
5.0 Feb 21, 2024We are exceptionally pleased with the outcomes delivered by Taillight. Their dedication and expertise in handling our project were commendable, resulting in results that surpassed our expectations. The entire process was executed seamlessly, and the quality of work delivered was outstanding.
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Brand Identity & Graphic Desing for Accounting Firm
5.0 Jan 29, 2024Jaclyn’s project management was impeccable. They ensured that all deliverables were not only on time but also exceeded our expectations. Her responsiveness and attention to detail were outstanding, and she consistently went above and beyond to accommodate our needs.
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Branding for Content Writing Services Co
5.0 Jan 24, 2024They consistently delivered on schedule, consistently exceeding my expectations. Their prompt responsiveness, keen attention to detail, and unwavering commitment to going above and beyond were exemplary. Throughout the project, they maintained crystal-clear and efficient communication.
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Branding Services for AI Infrastructure Company
5.0 Feb 7, 2026Taillight’s project management is extremely organized and detailed. They’ve delivered on time and within budget, exceeding our expectations. The team has made the process seamless and easy, involving us in the right ways for effective time management.
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4 of 4 reviews are 5 stars3 new reviews for Branding services$10,000 – $49,000 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
Recent reviews for Taillight highlight a consistent theme of exceptional service and impactful results. Clients from DG Matrix noted a significant increase in brand visibility and engagement, citing impressive project management and a collaborative approach. Lumelight's feedback emphasized Taillight's strategic depth and personal commitment, leading to a 2,709% increase in social media followers post-rebrand. Overall, sentiment is overwhelmingly positive, with clients appreciating Taillight's ability to exceed expectations and deliver tailored solutions.Was this helpful?
More responsive than most other service providers
Get in TouchTaillight is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$22,000 Name Development (Two Rounds) $36,000 Name Development & Visual Identity (logo) $65,000 Brand Positioning, Naming & Visual IdentityView PackagesStrategic Brand Creation & Evolution for SMBs
Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
Reviews mention Efficient
Clients consistently praised The Bureau of Small Projects for their efficiency in project management and timely delivery. For instance, one reviewer highlighted their ability to deliver exactly what was needed in just under two months, while another noted that all promised work was completed promptly and professionally. Overall, the sentiment surrounding their efficiency is overwhelmingly positive, with clients appreciating their organized communication and responsiveness throughout the project lifecycle.-
Web Dev & Redev for Musician
5.0 Apr 13, 2020We communicated by email and they used Dropbox. Their team made it simple for me. They communicated clearly and responded right away. Their team was organized and gave me a timeline for the project. Their team was efficient and always got back to me in a timely manner.
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Web Development for Medical Company
5.0 May 11, 2019Project management was very efficient. The team kept us informed throughout the project during each step of the development. The Bureau of Small Projects stayed on top of everything and did a great job in every regard. Whenever we had a request or ticket item, they took care of it right away.
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Wordpress Dev for Choir Networking and Educational Platform
5.0 May 22, 2018We communicate mostly through Codeable's platforms, which allow us to upload assets and send messages. The Bureau has been great about meeting deadlines and delivering on budget thus far; any delays have been on our end. Despite their timezone difference, they've been responsive and efficient throughout the engagement.
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Web Development for Film and Entertainment Marketing Agency
5.0 Oct 27, 2017I worked as a liaison with The Bureau, so we spent a fair amount of time prior to the build discussing the website. We tried to have a very clear idea of what we wanted the site to accomplish before we started talking to them. That made the process more efficient, and David was able to move in the right direction right away.
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Web Dev for Stand-up Paddleboarding Company
5.0 May 9, 2017They’re very fast and efficient. Like all website projects, we targeted an April launch, but didn’t finish until three or four weeks later. I had my own expectations, and I wasn’t upset. I’m a good client in this sense, and knew that I needed the site up and running by July.
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11 of 11 Branding reviews are 5 starsLess than $10,000 avg. project costRead 11 ReviewsBranding PROJECT HIGHLIGHT
Branding & Website Development for Salsa Brand
5.0 — The Bureau Of Small Projects developed the branding for a salsa brand, including designing their logo. The team also built a website for the client. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchThe Bureau Of Small Projects is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
Reviews mention Exceeds expectations
Clients have consistently reported that Savage Creative Agency exceeds expectations, highlighting their exceptional talent and innovative ideas. One client noted that the campaign's analytics were beyond everyone’s expectations, while another praised the agency's professionalism and efficiency, stating that deadlines were not just met but exceeded. The overall sentiment reflects a strong satisfaction with the agency’s work and the positive impact they have made on clients' projects.-
Campaign, Content & Website Dev for Government Agency
5.0 Oct 3, 2024The analytics are beyond everyone's expectations. Savage Creative Agency's ideas and energy exceed expectations. They continue to impress us.
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Web Redesign & Branding for Religious Nonprofit
5.0 Dec 14, 2023The creative ideas they brought to the table were innovative and tailored to our brand, showcasing their keen insight into market trends. Deadlines were not just met but exceeded, and the quality of their work surpassed our expectations.
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2 of 2 reviews are 5 stars1 new review for Branding servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, client feedback for Savage Creative has been overwhelmingly positive. Clients praised their responsiveness, timely delivery, and high-quality work, particularly in creating unique branding and effective tourism campaigns. One client highlighted the team's understanding of their community, resulting in an impactful branding pitch. Another noted the agency's exceptional creativity and adaptability to shifting timelines. Suggestions for improvement included encouraging deeper client engagement to enhance project outcomes.Was this helpful?
Industry Experience
Savage Creative has garnered positive feedback across various industries, including Government, Food & Beverage, Financial Services, Education, and Non-Profit. Clients commend their creativity, responsiveness, and tailored branding strategies. Notable strengths include effective campaign development in Government, innovative rebranding in Food & Beverage, and impactful marketing strategies in Education and Non-Profit sectors. Overall, Savage Creative is well-suited for organizations seeking to enhance their brand identity and market presence, especially in sectors focused on community engagement and consumer products.
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Financial services Consumer Products Construction Non-profit Food & Beverages Nonprofit Food & Beverage Other industries Education GovernmentWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently commend Savage Creative Agency for their excellent value for money, noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted the agency's 'good value for cost' and 'great culture fit,' while another emphasized their ability to meet project timelines and budgets effectively. Overall, the sentiment reflects satisfaction with both the affordability and quality of services provided, reinforcing their reputation as a reliable partner.Was this helpful?
$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Branding25% Advertising15% Web Design +2 services10% Content Marketing10% Graphic DesignSee all 49 projectsStarfish is a versatile branding and marketing agency specializing in brand strategy, identity development, and visual identity design. Across their reviews, 100% of clients praised their strategic expertise and capacity to deliver timely, high-quality branding solutions. Clients consistently highlighted their exceptional project management and collaborative nature, with 70% of reviews noting their ability to adapt and respond to client needs effectively.
Reviews mention Reasonable pricing
Client feedback regarding Starfish's pricing indicates a strong sentiment towards their reasonable pricing structure. One client noted that Starfish's value exceeded expectations and was priced fairly, highlighting a positive perception of cost-effectiveness. Additionally, another review emphasized the company's ability to deliver high-quality results on time and within budget, reinforcing the idea that Starfish provides significant value for the investment made.-
Repositioning & Marketing Services for Real Estate Provider
5.0 Dec 15, 2023The project management was very creative, on time, and on budget. This demonstrates their commitment to delivering within the agreed financial constraints and respecting the client's budgetary limitations.
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Brand Strategy for Large Consulting & Auditing Company
5.0 Jul 16, 2018PwC is a tough and demanding client. In order for any agency to operate in it for any length of time, it has to be at the top of its game, continually demonstrating added value for fees. At the end of the day, the value Starfish brought exceeded our expectations and was priced fairly.
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1 of 1 reviews is 5 starsUnknown avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent reviews highlight Starfish's exceptional project management and creative capabilities, particularly in launching the 'Find Your Oasis' brand campaign for Visit Greater Palm Springs. Clients noted impressive ROI, nearly three times above industry averages, and effective communication throughout the project. Feedback emphasized their comprehensive approach, including concept development, video production, and lifestyle photography. However, one client suggested a desire for more involvement in selecting video production partners, indicating room for improvement in collaboration.Was this helpful?
Industry Experience
Starfish has demonstrated expertise across various sectors, including Automotive, Energy & Natural Resources, Government, Real Estate, Non-Profit, Financial Services, and Education. Clients consistently commend their strategic insight, creativity, and responsiveness. The overall sentiment reflects high satisfaction, particularly in branding, rebranding, and digital marketing efforts. Notable strengths include tailored approaches and effective project management, making them a strong candidate for businesses in these industries seeking impactful marketing solutions.
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Automotive Government Transportation Non-profit Healthcare Real estate Financial services Advertising & marketing Pharmaceuticals Consumer Products Manufacturing Education Telecommunications Food & Beverages Business services Legal Wellness & Fitness Nonprofit Retail Consulting Chemicals & Biotechnology Information technology Other industries Energy & natural resources Hospitality & leisureWas this helpful?
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New York City, New York (10) Manhattan, New York (3) Mount Laurel, New Jersey (2) Roseland, New Jersey (2) San Francisco, California (2) Carlsbad, California (1) San Jose, California (1) Wayne, New Jersey (1) Albany, New York (1) Chicago, Illinois (1) Des Moines, Iowa (1) White Plains, New York (1) Delray Beach, Florida (1) Cerritos, California (1) Rancho Mirage, California (1) Austin, Texas (1) Evanston, Illinois (1) Lakewood, Colorado (1) Scottsdale, Arizona (1) Boston, Massachusetts (1) Marlborough, Massachusetts (1) Philadelphia, Pennsylvania (1) Suwanee, Georgia (1) New Hyde Park, New York (1) Purchase, New York (1) Horsham, Pennsylvania (1) Plymouth Meeting, Pennsylvania (1)Was this helpful?
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UndisclosedUndisclosed10 - 49Albany, NY
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Email Marketing10% Graphic Design10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignBrawn Media is an Albany, New York-based Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Yorktown Heights, NY
Services provided
10% Branding10% Advertising10% Email Marketing +7 services10% Graphic Design10% Mobile & App Marketing10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DevelopmentBerlin Productions is an Advertising company. They were launched in 1982 and focus on Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
2 of 3 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In recent reviews, clients have praised Takt for their exceptional project management, efficiency, and communication. A manager from CRAFT Beer Market highlighted the improved website UX and timely delivery of services, while SSA Marine commended Takt's attention to detail and adaptability to complex stakeholder needs. Additionally, Crebrid's executive noted the successful development of their corporate brand and fair pricing. Overall, sentiment reflects high satisfaction with Takt's capabilities and service quality, with no significant areas for improvement identified.Was this helpful?
Industry Experience
Takt has demonstrated expertise across various industries, including Financial Services, Education, and Supply Chain & Logistics. Clients have praised their strong project management, attention to detail, and ability to produce high-quality branding and digital solutions. Positive feedback highlights their effective communication and responsiveness, particularly in the Financial Services and Education sectors. Overall, Takt is well-suited for clients seeking branding, digital strategy, and website development services in these fields.
Read All ReviewsSelect Industry to see insights
Construction Education Media Other Industry Medical Automotive Consulting Healthcare Beauty & Cosmetics Hospitality & leisure Agriculture Government Retail Real estate Arts, entertainment & music Financial services Supply Chain, Logistics, and Transport RestaurantsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently expressed satisfaction with the company's pricing, noting it as a key factor in their selection. Feedback highlighted that the pricing fit their budgets and represented good value for the services provided. For instance, one client mentioned that Takt's pricing was 'extremely fair' and another emphasized that it was a 'great culture fit' alongside competitive costs. Overall, the sentiment reflects a positive perception of cost-effectiveness without compromising quality.Was this helpful?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
Reviews mention Honest
Clients have consistently praised Qream for their honesty and professionalism throughout the project lifecycle. One client highlighted the team's exceptional communication, describing them as 'very fast, professional, polite, and honest.' Additionally, the timely delivery of all project milestones further underscores their commitment to transparency and reliability, reinforcing the overall positive sentiment surrounding their honest approach.-
Web Dev, Branding UX/UI Design for Steam Sauna Co
5.0 May 14, 2026The team met all deadlines. Their communication is on top, very fast, professional, polite and honest. It's really exceptional.
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19 of 19 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 19 ReviewsBranding PROJECT HIGHLIGHT
Web Design, Development & Branding for Software Company
5.0 — Qream developed a software company's visual identity and branding. The team also designed and developed a website and created sales collateral and animations. Read moreWas this helpful?
Industry Experience
Qream has demonstrated expertise across diverse industries, including Media, Financial Services, Manufacturing, Education, and Non-Profit. Positive feedback highlights their creativity, strong project management, and ability to enhance brand identities. In the Media sector, they excelled in creating engaging visual identities for events, while in Financial Services, they streamlined branding and collateral for effective marketing. The Manufacturing and Education sectors noted their robust digital solutions, increasing engagement and visibility. Overall, they are well-suited for clients seeking innovative design and strong communication across various fields.
Read All ReviewsSelect Industry to see insights
Manufacturing Gambling Education IT Services Software Other Industry Government Information technology Arts, entertainment & music Design Gaming Business services Recreation Non-profit Advertising & marketing Financial services MediaWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently note that Qream offers excellent value for money, with many stating that their pricing fits within budget while delivering high-quality results. For instance, a Project Manager from Spotify highlighted the 'good value for cost' and a strong culture fit. Similarly, a Head of Marketing from Brightspark Ventures appreciated the 'great portfolio' and 'good value for cost.' Overall, the sentiment across reviews reflects satisfaction with the cost-effectiveness of Qream's services.Was this helpful?
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
35% Branding25% Graphic Design25% Web Design +1 service15% Generative AISee all 29 projectsXhilarate is a branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With an impressive 100% positive feedback from reviewers, Xhilarate is praised for its innovative brand strategy and exceptional project management. Clients often highlight their creative approach and ability to align with client needs, making them a trusted partner in brand development and strategy.
2 of 2 reviews are 5 stars1 new review for Branding services$10,000 – $49,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews for Xhilarate highlight their exceptional customer service and effective project management. Clients praised their responsiveness and ability to deliver high-quality designs on time. For instance, a nonprofit noted improved engagement from their fundraising materials, while a financial advisory firm appreciated Xhilarate's innovative approach during their website renovation. Overall, sentiment is overwhelmingly positive, with clients feeling valued and satisfied, although suggestions for further creative exploration were made.Was this helpful?
13 of 16 Branding reviews are 5 stars1 new review for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev for Senior Living Services Co
5.0 — A senior living services company has hired Xhilarate for WordPress design and development. The service provider has also been providing branding services and creating content for social media. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently praised Xhilarate for delivering high-quality work that offers excellent value for money. Multiple reviews highlighted that their pricing is competitive and aligns well with project budgets. For example, one client noted that their investment of $40,000 resulted in exceptional branding and web design, while another emphasized that Xhilarate's services exceeded their expectations despite a budget of $15,000. Overall, the sentiment reflects strong satisfaction with the cost-to-value ratio of Xhilarate's offerings.Was this helpful?
More responsive than most other service providers
Get in TouchXhilarate is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed10 - 49Leesburg, VA
Services provided
10% Branding10% Business Consulting10% Corporate Photography +7 services10% Corporate Training & Coaching10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Video Production10% Web DesignBranding agency KM Digital was established in 2012. The agency focuses on Branding and Marketing Strategy, and is small.
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UndisclosedUndisclosed10 - 49Denver, CO
Services provided
10% Branding20% Search Engine Optimization15% Pay Per Click +5 services15% Social Media Marketing10% Content Marketing10% Conversion Optimization10% Email Marketing10% Video MarketingHome Remodeler SEO is a SEO agency. Based in Denver, Colorado, their small team offers Search Engine Optimization and Social Media Marketing. The agency was launched in 2018.
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UndisclosedUndisclosed10 - 49Bethesda, MD
Services provided
10% Branding20% Call Center Services10% Back Office Outsourcing +6 services10% CRM Consulting and SI10% Content Marketing10% Graphic Design10% Pay Per Click10% Search Engine Optimization10% Social Media MarketingFormicidae, an answering service company, was founded in 2015. The team specializes in Call Center Services and Branding and is headquartered in Bethesda, Maryland.
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UndisclosedUndisclosed10 - 49Barnstable, MA
Services provided
10% Branding20% Advertising10% Content Marketing +6 services10% Graphic Design10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignAdvertising company Cape & Plymouth Business Marketing is in Barnstable, Massachusetts. They offer Advertising and Branding and were founded in 2013.
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UndisclosedUndisclosed10 - 49Brewster, MA
Services provided
10% Branding10% Business Consulting10% Corporate Training & Coaching +8 services10% Graphic Design10% Pay Per Click10% Sales Outsourcing10% Search Engine Optimization10% Social Media Marketing10% Web Development5% Marketing Strategy5% Web DesignLaunched in 2013, Ailie Inc is a branding agency. The company specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Grand Rapids, MI
Services provided
10% Branding10% Content Marketing10% Graphic Design +7 services10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Video Production10% Web Design10% Web DevelopmentPMAX Dental is a branding firm. The Grand Rapids, Michigan-based agency was launched in 2008. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Madison Heights, MI
Services provided
10% Branding15% Content Marketing15% Pay Per Click +4 services15% Sales Outsourcing15% Search Engine Optimization15% Social Media Marketing15% Video ProductionHesel Media is a social media marketing company. Established in 2019, the firm focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Muskegon, MI
Services provided
10% Branding10% Business Consulting10% Marketing Strategy +7 services10% Media Planning & Buying10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentLaunched in 2020, Kindred Marketing is a branding company. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
10% Branding10% CRM Consulting and SI10% Event Management +7 services10% IT Strategy Consulting10% Marketing Strategy10% Sales Outsourcing10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Video ProductionD2 Digital Designs is a branding company. Founded in 2001, the firm is based in Dallas, Texas. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
10% Branding10% Audio Production10% Corporate Photography +7 services10% Graphic Design10% Media Planning & Buying10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DevelopmentEstablished in 2008, Commercial Ideas, a small branding firm, is in Dallas, Texas. Their services include Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Denton, TX
Services provided
10% Branding10% Corporate Photography10% E-Commerce Development +7 services10% Graphic Design10% IT Managed Services10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentEstablished in 2008, GSATi is a branding company. The team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Fishers, IN
Services provided
10% Branding15% Content Marketing15% Search Engine Optimization +5 services15% Social Media Marketing15% Web Development10% Marketing Strategy10% Pay Per Click10% Web DesignCrimson Media Group, a social media marketing company, specialize in Social Media Marketing and Content Marketing. They were founded in 2016.
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UndisclosedUndisclosed10 - 49Reno, NV
Services provided
10% Branding15% Advertising15% Search Engine Optimization +5 services15% Social Media Marketing15% Web Design10% Email Marketing10% Pay Per Click10% Video ProductionAdvertising company Reno Media Group specializes in Advertising and Social Media Marketing. They are located in Reno, Nevada.
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UndisclosedUndisclosed10 - 49Hoffman Estates, IL
Services provided
10% Branding15% Search Engine Optimization15% Social Media Marketing +5 services15% Video Marketing15% Web Design10% Content Marketing10% Email Marketing10% Pay Per ClickLocated in Hoffman Estates, Illinois, Identity Dental Marketing is a small social media marketing company. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Newtown, CT
Services provided
10% Branding10% Advertising10% Corporate Training & Coaching +7 services10% Email Marketing10% Media Planning & Buying10% Pay Per Click10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Video ProductionPark Group Solutions is a small Advertising company founded in 2005. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Overland Park, KS
Services provided
10% Branding10% Content Marketing10% E-Commerce Development +7 services10% Email Marketing10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentDigital Lagoon is a branding firm founded in 1995. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Lancaster, PA
Services provided
10% Branding15% Content Marketing15% Social Media Marketing +5 services15% Video Production15% Web Development10% Packaging Design10% Search Engine Optimization10% Web DesignKinectiv is a social media marketing firm founded in 2011. The team provides Social Media Marketing and Content Marketing and is located in Lancaster, Pennsylvania.
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UndisclosedUndisclosed10 - 49Fort Lauderdale, FL
Services provided
10% Branding10% CRM Consulting and SI10% E-Commerce Development +7 services10% Email Marketing10% Media Planning & Buying10% Pay Per Click10% SMS Marketing10% Search Engine Optimization10% Social Media Marketing10% Video ProductionRyze Agency is a branding agency. The team is headquartered in Fort Lauderdale, Florida, and their services include Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Coral Springs, FL
Services provided
10% Branding15% Email Marketing15% IT Managed Services +4 services15% Pay Per Click15% Search Engine Optimization15% Social Media Marketing15% Video ProductionLaunched in 2009, Infinite Laundry is a small Coral Springs, Florida-based social media marketing firm. Their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed10 - 49Tampa, FL
Services provided
10% Branding10% Content Marketing10% Corporate Photography +7 services10% Event Marketing10% Graphic Design10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Marketing10% Web DesignSmall branding firm Brandtastic LLC, is located in Tampa, Florida. Their services include Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49Seattle, WA
Services provided
10% Branding40% Business Consulting20% Product Marketing +3 services10% AI Consulting10% AI Development10% Marketing StrategyElev8 Consulting LLC is a Business Consulting company founded in 2018. The agency provides Business Consulting and Product Marketing, and is small.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
10% Branding20% Commercial Printing20% Fulfillment +3 services20% Graphic Design20% Warehousing & Distribution10% Web DesignExecutive Printers of Florida is a graphic design agency. Founded in 1972, their team provides Graphic Design and Fulfillment.
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UndisclosedUndisclosed10 - 49Pinedale, WY
Services provided
10% Branding10% Content Marketing10% Email Marketing +7 services10% Event Marketing10% Marketing Strategy10% Mobile & App Marketing10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video MarketingSoft Talents LLC is a small branding firm based in Pinedale, Wyoming. The team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Charlotte, NC
Services provided
10% Branding10% AR/VR Development10% Corporate Photography +7 services10% Email Marketing10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentBRK Global Marketing is a branding agency headquartered in Charlotte, North Carolina. They offer Branding and Marketing Strategy and were founded in 1991.
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UndisclosedUndisclosed10 - 49Greeley, CO
Services provided
10% Branding20% Logo20% Video Production +3 services20% Web Design20% Web Development10% Graphic DesignDJM.Design is a web design agency. They specialize in Web Design and Logo and were launched in 2018. The company is in Greeley, Colorado.
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UndisclosedUndisclosed10 - 49Richardson, TX
Services provided
10% Branding20% Web Development10% Content Marketing +6 services10% Email Marketing10% Marketing Strategy10% Pay Per Click10% Public Relations10% Search Engine Optimization10% Social Media MarketingMarion Relationship Marketing is a website development firm. The Richardson, Texas-based firm was founded in 2019. Their team provides Web Development and Branding.
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UndisclosedUndisclosed10 - 49Seattle, WA
Services provided
10% Branding20% Architectural Design20% Mobile App Development +5 services10% Packaging Design10% Print Design10% Video Production10% Web Design10% Web DevelopmentEstablished in 2002, Page 3 Design is an Architectural Design company. The team focuses on Architectural Design and Mobile App Development.
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UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
10% Branding10% Business Consulting10% Content Marketing +7 services10% Corporate Training & Coaching10% Marketing Strategy10% Public Relations10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentEstablished in 2012, TalkStrategy is a branding company. Their services include Branding and Public Relations.
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$1,000+$100 - $149 / hrFreelancerNorthbrook, IL
Services provided
15% Branding85% Business ConsultingAJG Analytics is a small Northbrook, Illinois-based Business Consulting company. The team offers Business Consulting and Branding.
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$1,000+$100 - $149 / hrFreelancerLexington, KY
Services provided
15% Branding30% Logo20% Packaging Design +4 services15% Web Design10% Graphic Design5% Print Design5% UX/UI DesignJeff Ruth Design is a Logo company. Located in Lexington, Kentucky, the company was launched in 2000. Their services include Logo and Packaging Design.
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UndisclosedUndisclosedFreelancerCleveland, OH
Services provided
15% Branding20% Content Marketing20% Marketing Strategy +3 services15% Event Marketing15% Search Engine Optimization15% Social Media MarketingSee all 1 projectsAcefluento provides comprehensive services, including website development, social media management, and educational programs focused on technology. The reviews reflect a positive client experience, highlighting effective project management, increased online engagement, and enhanced donations through their solutions. Clients appreciate Acefluento's responsiveness and ability to align with company values, while minor feedback suggests more in-person assistance could be beneficial.
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Undisclosed$50 - $99 / hrFreelancerNewport News, VA
Services provided
15% Branding20% Web Design15% Graphic Design +4 services15% Logo15% Search Engine Optimization10% Content Marketing10% Content Writing ServicesIn Newport News, Virginia, Melissa Hubbard Web Design LLC is a web design company. Their services include Web Design and Branding.
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UndisclosedUndisclosedFreelancerColumbus, IN
Services provided
15% Branding40% Back Office Outsourcing25% Direct Marketing +1 service20% Event ManagementThank Ink is a Back Office Outsourcing company. Based in Columbus, Indiana, the firm was founded in 2025. Their services include Back Office Outsourcing and Direct Marketing.
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$5,000+$50 - $99 / hrFreelancerMiami Beach, FL
Services provided
15% Branding35% Web Design35% Web Development +1 service15% UX/UI DesignEstablished in 2025, NIKPT is a web design agency. The agency specializes in Web Design and Web Development.
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Undisclosed$100 - $149 / hrFreelancerBellingham, WA
Services provided
15% Branding15% Search Engine Optimization10% Advertising +9 services10% Audio Production10% Social Media Marketing10% Video Production5% Affiliate Marketing5% Content Marketing5% Content Writing Services5% Conversion Optimization5% Direct Marketing5% Marketing StrategyBusiness Exit Planning for Owners is a branding firm. Based in Bellingham, Washington, the team provides Branding and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerTampa, FL
Services provided
15% Branding15% AI Agents15% Web Development +7 services10% AI Consulting10% AI Development10% Generative AI10% Robotics Process Automation5% Business Consulting5% CRM Consulting and SI5% Custom Software DevelopmentStudio 360 - Branding & AI Automation is a Tampa, Florida-based website development company. Their services include Web Development and Branding.
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$1,000+$50 - $99 / hrFreelancerStow, OH
Services provided
15% Branding50% Web Design20% Web Development +2 services10% Digital Strategy5% Search Engine OptimizationCKreative Digital is a web design company based in Stow, Ohio. Founded in 2021, the team provides Web Design and Web Development.
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Undisclosed< $25 / hrFreelancerKalispell, MT
Services provided
15% Branding20% Web Design15% UX/UI Design +5 services15% Web Development10% E-Commerce Development10% Logo10% Search Engine Optimization5% Mobile App DevelopmentSee all 1 projectsAsset Lino is a professional web development agency focused on building fast, modern, and scalable digital solutions for businesses and individuals. The company specializes in website design, custom
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Undisclosed$50 - $99 / hrFreelancerSun City, AZ
Services provided
15% Branding20% Social Media Marketing10% Content Marketing +7 services10% Event Marketing10% Print Design10% Video Marketing10% Web Design5% Digital Strategy5% Logo5% Search Engine OptimizationBrand Garden Studio is a small social media marketing company. Founded in 2022, the team specializes in Social Media Marketing and Branding.
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$50,000+$300+ / hrFreelancerNew York, NY
Services provided
15% Branding40% Search Engine Optimization15% Digital Strategy +3 services15% Marketing Strategy10% Fractional CMO Services5% Other MarketingSEO agency Cost City was established in 2024. The firm focuses on Search Engine Optimization and Marketing Strategy.
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UndisclosedUndisclosedFreelancerLeesburg, VA
Services provided
15% Branding25% Web Design25% Web Development +3 services20% Search Engine Optimization10% UX/UI Design5% LogoMatos Creative, a website development company, offer Web Development and Web Design. They were founded in 2026.
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UndisclosedUndisclosed10 - 49Middletown, DE
Services provided
20% Branding30% Business Consulting25% Corporate Training & Coaching +1 service25% Recruitment Process OutsourcingSmall Business Consulting company Bodhi Minds ®, is in Middletown, Delaware and Hyderabad, India. The team specializes in Business Consulting and Corporate Training & Coaching.
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$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
25% Branding25% Advertising25% Social Media Marketing +1 service25% Video ProductionAdvertising company MOFILM provides Advertising and Branding. They were launched in 2009.
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$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
10% Branding10% Email Marketing10% IT Managed Services +7 services10% IT Strategy Consulting10% Mobile App Development10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DevelopmentHERETIC is an user experience company. The team specializes in UX/UI Design and Branding, and the agency is located in New York, New York.
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Undisclosed$300+ / hr2 - 9Miami, FL
Services provided
10% Branding30% Marketing Strategy10% Conversion Optimization +5 services10% Digital Strategy10% Email Marketing10% Market Research10% Search Engine Optimization10% Social Media MarketingSTS Smart Marketing is a Marketing Strategy company established in 2018. The team specializes in Marketing Strategy and Branding and is based in Miami, Florida.
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$5,000+Undisclosed2 - 9Boonville, MO
Services provided
10% Branding10% Digital Strategy10% Direct Marketing +8 services10% Graphic Design10% Logo10% Marketing Strategy10% Packaging Design10% Print Design10% Web Design5% Other Design5% Other MarketingBranding agency Hackman Creative was launched in 2021. The team focuses on Branding and Direct Marketing and is based in Boonville, Missouri.
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$5,000+$300+ / hr2 - 9Tampa, FL
Services provided
10% Branding25% Business Consulting15% Marketing Strategy +6 services10% Content Marketing10% Financial Consulting10% Market Research10% Search Engine Optimization5% Public Relations5% Web DesignBloom CD LLC, a Business Consulting company, was established in 2020. The small team focuses on Business Consulting and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Salt Lake City, UT
Services provided
10% Branding80% Video Production10% AdvertisingShort Round Films, a small video production company, is based in Salt Lake City, Utah. Their services include Video Production and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.8/40.019/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.2/40.018.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.017/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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