Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
15 Leaders 15 Contenders
17,680 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
Reviews mention Establish clear expectations
Clients expressed satisfaction with Taillight's ability to establish clear expectations throughout the project. One reviewer noted the consistent presence of a dedicated project manager, which facilitated communication and ensured that their needs were understood and met. Additionally, feedback highlighted Taillight's responsiveness and willingness to explain processes, which helped bridge the gap between legal and marketing expertise. Overall, the sentiment reflects a positive experience with no noted areas for improvement.-
Branding, Logo & Web Design for Law Firm
5.0 Nov 29, 2023We had the same project manager throughout the engagement, which we appreciated because he knew us and our needs, so it made it easier to keep things moving, and for them to address things in the way we needed. Definitely their responsiveness and willingness to explain things. They’d explain why something would work, or why it wouldn’t, and they respected our time.
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29 of 29 Branding reviews are 5 stars3 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 29 ReviewsBranding PROJECT HIGHLIGHT
Branding Services for Multi-Port Transformer Developer
5.0 — Taillight provided branding services for a multi-port transformer developer. The team helped with brand architecture, positioning, product naming, visual identity, and website content and design. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchTaillight is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$22,000 Name Development (Two Rounds) $36,000 Name Development & Visual Identity (logo) $65,000 Brand Positioning, Naming & Visual IdentityView PackagesStrategic Brand Creation & Evolution for SMBs
Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
Reviews mention Reasonable pricing
Clients consistently express satisfaction with the reasonable pricing of The Bureau of Small Projects. One client noted, "I didn’t have a massive budget, but I also didn’t want to go to Wix... David Gaz was very friendly and knowledgeable... I just had to find people who knew what they were doing, which was the case with The Bureau of Small Projects." Another client stated, "I feel I’ve gotten good value," highlighting the affordability and quality of service provided.-
Web Dev for Higher Ed Organization
5.0 May 12, 2017They’re a good, knowledgeable, quick, and affordable team. They’ve shown me what I needed, even if I didn’t know it. The Bureau can take my input and come up with far more attractive, user-friendly, and visually appropriate versions. They could charge me less money, but, in truth, The Bureau is an affordable company. I feel I’ve gotten good value.
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11 of 11 Branding reviews are 5 starsLess than $10,000 avg. project costRead 11 ReviewsBranding PROJECT HIGHLIGHT
Branding & Website Development for Salsa Brand
5.0 — The Bureau Of Small Projects developed the branding for a salsa brand, including designing their logo. The team also built a website for the client. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchThe Bureau Of Small Projects is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
11 of 12 Branding reviews are 5 stars1 new review for Branding in past 6 months$50,000 – $199,999 avg. project costRead 12 ReviewsBranding PROJECT HIGHLIGHT
Branding & Site Dev for Architecture & Interior Design Firm
5.0 — Savage Creative Agency has provided an architecture and interior design firm with branding and website development services. They've created the client's new logo, brand book, and brand guidelines. Read moreWas this helpful?
Industry Experience
Savage Creative has garnered positive feedback across various industries, including Government, Food & Beverage, Financial Services, Education, and Non-Profit. Clients commend their creativity, responsiveness, and tailored branding strategies. Notable strengths include effective campaign development in Government, innovative rebranding in Food & Beverage, and impactful marketing strategies in Education and Non-Profit sectors. Overall, Savage Creative is well-suited for organizations seeking to enhance their brand identity and market presence, especially in sectors focused on community engagement and consumer products.
Read All ReviewsSelect Industry to see insights
Financial services Consumer Products Construction Non-profit Food & Beverages Nonprofit Food & Beverage Other industries Education GovernmentWas this helpful?
More responsive than most other service providers
Get in TouchSavage Creative is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
Reviews mention Open to feedback
The reviews reflect a consistently positive sentiment regarding Takt's openness to feedback. Clients noted the team's ability to handle multiple rounds of feedback effectively, with one highlighting their 'great at handling requests' despite complex needs. Another client emphasized Takt's 'approachable' nature and willingness to listen, which fostered a collaborative environment. Overall, clients were impressed with Takt's responsiveness and commitment to aligning their work with client expectations.-
Festival Brand Refresh for Government Administration
5.0 Jul 21, 2020I was impressed by the breadth of expertise on Massive's team. They really spent their time listening and understanding, from all perspectives, what the brand was and where it needs to be. They also worked very collaboratively with the District and were always open to feedback in a very approachable way.
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New Website for Public Policy Firm
5.0 Aug 29, 2019The communication was great. Our project manager always answered emails quickly and checked in regularly. At one point we needed to have a supplemental meeting (about feedback from my board of directors responding to the key page) and the Massive team was happy to schedule that meeting on pretty short notice. They were easy to work with, great at communication and took feedback well.
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Video Production & Logo Design for Marine Company
4.5 Jan 9, 2026The team was very receptive to the fact that we're a complicated business and have numerous business lines and stakeholders to work with. That meant many rounds of feedback (sometimes slightly contradictory) and the team was great at handling the requests, finding ways to compromise what was needed and working to deliver on a tight timeline.
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2 of 3 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the last six months, client feedback on Takt has been overwhelmingly positive. Clients praised their efficiency, project management, and attention to detail. For instance, CRAFT Beer Market highlighted the improved website UX and timely delivery, while SSA Marine noted Takt's adaptability to complex feedback during their anniversary project. Crebrid commended Takt for their exceptional project management and fair pricing. Overall, clients reported successful outcomes with no significant areas for improvement identified.Was this helpful?
14 of 16 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently expressed satisfaction with the company's pricing, noting it as a key factor in their selection. Feedback highlighted that the pricing fit their budgets and represented good value for the services provided. For instance, one client mentioned that Takt's pricing was 'extremely fair' and another emphasized that it was a 'great culture fit' alongside competitive costs. Overall, the sentiment reflects a positive perception of cost-effectiveness without compromising quality.Was this helpful?
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$10,000+$100 - $149 / hr50 - 249New Orleans, LA
Services provided
15% Branding15% Advertising15% Search Engine Optimization +5 services15% Social Media Marketing10% Digital Strategy10% Public Relations10% Web Design10% Web DevelopmentPeter Mayer, an Advertising company, was established in 1967. The company focuses on Advertising and Branding, and is midsize.
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$10,000+$100 - $149 / hr50 - 249Pittsburgh, PA
Services provided
15% Branding20% Product Design20% Social Media Marketing +3 services15% Advertising15% Digital Strategy15% Event MarketingDeepLocal is a social media marketing company. They are in Pittsburgh, Pennsylvania, and their services include Social Media Marketing and Product Design.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
5 of 7 reviews are 5 stars4 new reviews for Branding services$10,000 – $49,000 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
Recent reviews of Qream indicate a strong overall sentiment, highlighting their creativity, responsiveness, and project management excellence. Clients from diverse sectors praised Qream for delivering high-quality branding and design solutions, often exceeding expectations. Notably, Spotify's Project Manager commended their ability to create an inspiring visual identity, while Fitosauna's Founder appreciated their exceptional communication and timely delivery. The consistent theme across feedback reflects Qream's commitment to understanding client needs and fostering collaborative partnerships.Was this helpful?
19 of 19 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 19 ReviewsBranding PROJECT HIGHLIGHT
Web Design, Development & Branding for Software Company
5.0 — Qream developed a software company's visual identity and branding. The team also designed and developed a website and created sales collateral and animations. Read moreWas this helpful?
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$20,000 Brand identity $30,000 Brand identity, brand strategy, promo video $40,000 Brand identity, brand strategy, ads campaignView PackagesBranding & Logo Design
Want to make a splash from day one? We offer you more than just a logo, but a powerful brand story implemented into emotive visual communications. What are the gains? - Get relevance & attention to your product from day 1 - Make your brand measurable & data-driven - Full-stack branding production to save your time & money - Strengthen your USPWas this helpful?
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$10,000+$100 - $149 / hr50 - 249Charlotte, NC
Services provided
15% Branding20% Advertising15% Public Relations +5 services10% Content Marketing10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignLuquire George Andrews is a midsize Advertising company in Charlotte, North Carolina and. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
15% Branding15% Advertising15% Content Marketing +4 services15% Digital Strategy15% Marketing Strategy15% Social Media Marketing10% Media Planning & BuyingWalton Isaacson, an Advertising company, was founded in 2005. Located in Chicago, Illinois and New York, New York, the team offers Advertising and Branding.
Read moreSee All Locations (3)New York, NY
West 24Th
New York, NY 100102 - 5
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$10,000+$25 - $49 / hr50 - 249Naperville, IL
Services provided
15% Branding15% Web Design14% Cloud Consulting & SI +4 services14% Custom Software Development14% IT Staff Augmentation14% Mobile App Development14% Web DevelopmentPace Systems, Inc. Is a branding firm founded in 1983. The agency offers Branding and Web Design.
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$5,000+$100 - $149 / hr50 - 249New York, NY
Services provided
15% Branding20% Market Research15% UX/UI Design +5 services10% Advertising10% Digital Strategy10% Email Marketing10% Out of Home Design10% Social Media MarketingFounded in 1996, SpotCo is a Market Research company. The team provides Market Research and UX/UI Design and is in New York, New York.
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$5,000+$100 - $149 / hr50 - 249Provo, UT
Services provided
15% Branding15% Graphic Design10% Market Research +6 services10% Mobile App Development10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentEKR is a branding firm. The team specializes in Branding and Graphic Design and is located in Provo, Utah and San Francisco, California.
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$5,000+$100 - $149 / hr2 - 9Marble, CO
Services provided
70% Branding30% Advertising5 Stone Advertising, a branding firm, was founded in 2001. Based in Marble, Colorado, the team offers Branding and Advertising.
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$5,000+$100 - $149 / hr50 - 249Dearborn, MI
Services provided
15% Branding20% Event Management20% Marketing Strategy +5 services10% Event Marketing10% Market Research10% Social Media Marketing10% Video Production5% Corporate PhotographyBased in Dearborn, Michigan, Campbell Marketing is a Marketing Strategy company. They offer Marketing Strategy and Event Management and were launched in 1982.
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$5,000+$100 - $149 / hr50 - 249St. Louis, MO
Services provided
15% Branding15% Content Marketing15% Web Design +5 services15% Web Development10% Advertising10% Digital Strategy10% Media Planning & Buying10% Mobile App DevelopmentBrighton Agency is a St. Louis, Missouri-based branding company. They specialize in Branding and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Miami, FL
Services provided
60% Branding20% Digital Strategy20% Web DesignSmall branding company Nimka, is headquartered in Miami, Florida. The team offers Branding and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249Lawrence, KS
Services provided
15% Branding13% Social Media Marketing12% Email Marketing +5 services12% Media Planning & Buying12% Search Engine Optimization12% UX/UI Design12% Web Design12% Web DevelopmentCallahan Creek is a branding company established in 1982. The team offers Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
100% BrandingBrigit Communications Collective is a branding agency. They specialize in Branding and were launched in 2016. The company is located in Portland, Oregon.
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$5,000+$150 - $199 / hr50 - 249Weehawken, NJ
Services provided
15% Branding15% Event Marketing15% Media Planning & Buying +5 services15% Public Relations10% Advertising10% Out of Home Design10% Print Design10% Social Media MarketingThe Syndicate is a branding company. The Weehawken, New Jersey-based agency specializes in Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Pleasantville, NY
Services provided
50% Branding50% Packaging DesignMidsize branding agency and Packaging Design company LAM Design, is in Pleasantville, New York. Their services include Branding and Packaging Design.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
50% Branding50% Graphic DesignEstablished in 1920, BBDO New York is a midsize branding firm and graphic design agency located in New York, New York. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249Sacramento, CA
Services provided
50% Branding30% Advertising20% Marketing StrategyFounded in 2011, Misfit, a midsize branding agency, is located in Sacramento, California. Their services include Branding and Advertising.
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UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Services provided
25% Branding25% Digital Strategy25% Marketing Strategy +1 service25% Video ProductionCreative Artists Agency is a branding agency. In Los Angeles, California, the agency was established in 1975. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed1,000 - 9,999Chicago, IL
Services provided
30% Branding40% Advertising30% Marketing StrategyLeo Burnett is an Advertising company. The team is located in Chicago, Illinois, and their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249San Francisco, CA
Services provided
50% Branding50% Graphic DesignAstro Studios, a midsize branding firm and graphic design agency, is based in San Francisco, California. The team offers Branding and Graphic Design.
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UndisclosedUndisclosed50 - 249West Fargo, ND
Services provided
15% Branding20% Content Marketing20% E-Commerce Development +4 services15% Graphic Design10% Search Engine Optimization10% Web Design10% Web DevelopmentBNG Design is a Content Marketing company. Founded in 2007, the firm offers Content Marketing and E-Commerce Development.
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UndisclosedUndisclosed50 - 249San Antonio, TX
Services provided
15% Branding20% Marketing Strategy20% Social Media Marketing +3 services15% Event Marketing15% Media Planning & Buying15% Public RelationsIn San Antonio, Texas, MarketVision is a Marketing Strategy company. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerCanton, CT
Services provided
100% BrandingB.cre8tive is a branding agency. They are in Canton, Connecticut and have small team. Their team offers Branding.
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UndisclosedUndisclosedFreelancerNew Hartford, CT
Services provided
100% BrandingHeadquartered in New Hartford, Connecticut, Maria Watkins Designs, LLC is a small branding firm. The team provides Branding.
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UndisclosedUndisclosed50 - 249Union, NJ
Services provided
15% Branding35% Media Planning & Buying10% Advertising +4 services10% Direct Marketing10% Mobile App Development10% Search Engine Optimization10% Web DevelopmentJL Media is a midsize media planning and buying company based in Union, New Jersey. Their services include Media Planning & Buying and Branding.
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UndisclosedUndisclosed50 - 249Allentown, PA
Services provided
50% Branding50% Architectural DesignPrecise is an Architectural Design and branding company established in 2004. The agency focuses on Architectural Design and Branding.
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UndisclosedUndisclosed50 - 249San Antonio, TX
Services provided
15% Branding50% Business Consulting25% Logistics & Supply Chain Consulting +1 service10% AdvertisingArchPoint Group is a midsize Business Consulting company in San Antonio, Texas. Their services include Business Consulting and Logistics & Supply Chain Consulting.
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UndisclosedUndisclosed10 - 49Westport, CT
Services provided
100% BrandingLaunched in 2012, The Visual Brand is a branding firm. The team focuses on Branding.
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UndisclosedUndisclosed10 - 49Hartford, CT
Services provided
100% BrandingCO:LAB is a branding firm. Established in 1988, the team offers Branding.
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UndisclosedUndisclosed10 - 49Guilford, CT
Services provided
100% BrandingInk&Pixel is a small branding company in Guilford, Connecticut. The team offers Branding.
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UndisclosedUndisclosed2 - 9New Haven, CT
Services provided
100% BrandingRED ROCK is a branding firm. Their small team is based in New Haven, Connecticut. Their team provides Branding.
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UndisclosedUndisclosed10 - 49Greenwich, CT
Services provided
100% BrandingCase Study Brands, a small branding agency, is headquartered in Greenwich, Connecticut. The team offers Branding.
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UndisclosedUndisclosed10 - 49Hartford, CT
Services provided
100% BrandingBased in Hartford, Connecticut, EyeBridge is a branding firm. They focus on Branding.
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UndisclosedUndisclosed2 - 9Louisville, KY
Services provided
100% BrandingFounded in 1986, Xperiential Branding is a branding company. The team provides Branding.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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60% Branding20% Business Consulting20% Marketing StrategyLaunched in 2012, Cultural Sync is a branding firm. The team provides Branding and Business Consulting and is in Atlanta, Georgia.
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UndisclosedUndisclosed2 - 9Louisville, KY
Services provided
100% BrandingBrown-Forman is a Louisville, Kentucky-based branding firm. The team offers Branding.
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UndisclosedUndisclosed50 - 249Milford, CT
Services provided
50% Branding50% Marketing StrategyHeadquartered in Milford, Connecticut, Innovative Display & Design, Inc. Is a branding firm and Marketing Strategy company. The team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Longmont, CO
Services provided
100% BrandingBranding firm Studio Six is located in Longmont, Colorado. Established in 2004, the team offers Branding.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
Services provided
100% BrandingTOOLBOX CREATIVE is a Fort Collins, Colorado-based branding company. Their services include Branding.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
100% BrandingTilka Design is a branding firm. Their small team of employees is headquartered in Minneapolis, Minnesota. Their team focuses on Branding.
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UndisclosedUndisclosed10 - 49Bozeman, MT
Services provided
100% BrandingBased in Bozeman, Montana, Spearhead Branding and Apparel is a small branding company. The team provides Branding.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
100% BrandingSilver Spur Marketing is a branding firm based in Denver, Colorado. Their services include Branding.
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UndisclosedUndisclosed50 - 249Portland, OR
Services provided
100% BrandingDownstream is a branding firm. The Portland, Oregon-based team specializes in Branding.
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UndisclosedUndisclosed2 - 9Portland, OR
Services provided
100% BrandingRoom Service Creative is a branding company. They were founded in 2016 and specialize in Branding.
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UndisclosedUndisclosed50 - 249Hackensack, NJ
Services provided
50% Branding50% Direct MarketingFounded in 1983, Source Communications is a midsize branding firm and Direct Marketing company located in Hackensack, New Jersey. Their team focuses on Branding and Direct Marketing.
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UndisclosedUndisclosed50 - 249Blaine, MN
Services provided
15% Branding20% Fulfillment15% Email Marketing +4 services15% Graphic Design15% Market Research10% Content Marketing10% Social Media MarketingStreamworks is a Fulfillment company. They offer Fulfillment and Branding and were founded in 2013. The firm is located in Blaine, Minnesota.
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UndisclosedUndisclosed2 - 9Columbus, OH
Services provided
100% BrandingNolan Branding, Inc. Is a branding firm. The team provides Branding, and the firm is located in Columbus, Ohio.
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UndisclosedUndisclosed2 - 9Columbus, OH
Services provided
100% BrandingYour Lighting Brand is a small Columbus, Ohio-based branding agency. The team provides Branding.
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UndisclosedUndisclosed2 - 9Columbus, OH
Services provided
100% BrandingCircone + Associates is a branding firm established in 1999. The firm provides Branding.
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UndisclosedUndisclosed10 - 49Columbus, OH
Services provided
100% BrandingSummerfield Advertising, Inc is a branding agency. They were launched in 2004, and their services include Branding.
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Ability to Deliver considers three criteria:
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List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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