Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
15 Leaders 15 Contenders
17,671 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
4 of 4 reviews are 5 stars3 new reviews for Branding services$10,000 – $49,000 avg. project costRead 4 Recent ReviewsReviewed 4 times in the past 6 months
Recent reviews of Taillight highlight their exceptional contributions to brand positioning, visual identity, and strategic marketing solutions. Clients praised their collaborative approach, detailed project management, and impressive results, including significant increases in website traffic and brand visibility. One client noted, 'Taillight delivered more than was promised,' while another emphasized their 'rare blend of strategy and heart.' Overall, the sentiment is overwhelmingly positive, with clients expressing eagerness to work with Taillight on future projects.Was this helpful?
Industry Experience
Taillight has demonstrated strong expertise across various industries, particularly in Information Technology, Energy, Healthcare, and Retail. Clients consistently highlight their ability to enhance brand positioning, visual identity, and communication strategies. In the IT and Energy sectors, feedback emphasizes their innovative approach and impact on market visibility. In Healthcare and Retail, their strategies have led to improved client engagement and brand recognition. Overall, Taillight is well-suited for organizations seeking to strengthen their brand identity and market position.
Read All ReviewsSelect Industry to see insights
Other industries Arts, entertainment & music Consulting Software Chemicals & Biotechnology Sports Manufacturing Real estate Hospitality & leisure Retail Wellness & Fitness Financial services Advertising & marketing Beauty & Cosmetics Engineering Food & Beverage Legal Energy & natural resources Information technology InsuranceWas this helpful?
More responsive than most other service providers
Get in TouchTaillight is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
$22,000 Name Development (Two Rounds) $36,000 Name Development & Visual Identity (logo) $65,000 Brand Positioning, Naming & Visual IdentityView PackagesStrategic Brand Creation & Evolution for SMBs
Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
Reviews mention Unique expertise
Clients consistently commend The Bureau Of Small Projects for their unique expertise in website design and development. One client highlighted their 'wonderful personalities and expert skills,' while another noted their consultative approach, providing valuable options and insights. This expertise contributed to successful project outcomes, with one client stating their team's skills are 'vast' and recommending them for any business size. Overall, sentiment reflects strong satisfaction with their specialized knowledge and collaborative work style.-
Web Design & Development for Mortgage Technology Company
5.0 Jan 10, 2024The Bureau Of Small Projects has wonderful personalities and expert skills. They consistently bend over backward for the customer and deliver, showcasing their unique expertise in adapting to new customer experiences.
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Website Development for Personal Executive Assistant Service
5.0 Apr 7, 2022The Bureau Of Small Projects demonstrates a willingness to help people just starting out, which speaks volumes about their unique expertise in supporting emerging entrepreneurs.
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WordPress Web Dev for Machine Learning Company
5.0 Feb 27, 2018Their key strength is their consultative nature. They not only do what we want to do, but they give options and come up with the pros and cons. They’re very open about the risk of particular solutions, demonstrating their unique expertise in providing strategic guidance.
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Web Redevelopment for ArtificiaI Intelligence Company
5.0 Feb 26, 2018David recommended alternative WordPress plug-ins several times, and every time he did, he was right. He’s very familiar with the various WordPress plug-ins, and it was helpful to be able to trust his judgment, demonstrating his unique expertise in the field.
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Web Development for Winery
5.0 Sep 27, 2017The Bureau Of Small Projects made the process of maintaining a website and continuously designing and developing the various aspects of it very easy. Their flexibility and ease of collaboration are impressive aspects of their unique expertise.
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3 of 3 reviews are 5 stars$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the past six months, clients have praised The Bureau of Small Projects for their consistent communication and project management. One client highlighted their weekly status reports, which enhanced project visibility, while another appreciated the team's responsiveness during high-pressure situations. However, some feedback suggested improvements in data-driven insights for marketing strategies. Overall, sentiment is highly positive, with clients noting the agency's ability to deliver on time and maintain quality throughout engagements.Was this helpful?
Industry Experience
The Bureau of Small Projects has demonstrated expertise across diverse industries, including utilities, eCommerce, media, food & beverage, legal, and education. Feedback consistently highlights their strengths in communication, project management, and technical proficiency, with clients appreciating their ability to deliver high-quality, user-friendly websites. Overall sentiment is overwhelmingly positive, with notable success in enhancing brand visibility and engagement. This indicates strong suitability for clients seeking digital solutions in these sectors.
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Arts, entertainment & music Education Environmental Services Food & Beverage Gambling Non-profit Retail Medical Software Energy & natural resources IT Services Engineering Manufacturing Nonprofit Business services Food & Beverages Healthcare Chemicals & Biotechnology Human Resources Hospitality & leisure Consumer Products Design Advertising & marketing Legal Media eCommerce Utilities Financial services Other Industry Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight The Bureau Of Small Projects' competitive pricing and exceptional value for money. The agency is often praised for delivering high-quality work within budget constraints, as noted by a client who emphasized that their pricing fit perfectly within their financial limits. Another review mentioned that the agency's costs were significantly lower than competitors, yet the quality of the deliverables exceeded expectations. Overall, sentiment reflects satisfaction with the agency's ability to provide effective solutions at a reasonable cost.Was this helpful?
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
Reviews mention Exceeds expectations
Clients have consistently reported that Savage Creative Agency exceeds expectations, highlighting their exceptional talent and innovative ideas. One client noted that the campaign's analytics were beyond everyone’s expectations, while another praised the agency's professionalism and efficiency, stating that deadlines were not just met but exceeded. The overall sentiment reflects a strong satisfaction with the agency’s work and the positive impact they have made on clients' projects.-
Campaign, Content & Website Dev for Government Agency
5.0 Oct 3, 2024The analytics are beyond everyone's expectations. Savage Creative Agency's ideas and energy exceed expectations. They continue to impress us.
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Web Redesign & Branding for Religious Nonprofit
5.0 Dec 14, 2023The creative ideas they brought to the table were innovative and tailored to our brand, showcasing their keen insight into market trends. Deadlines were not just met but exceeded, and the quality of their work surpassed our expectations.
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2 of 2 reviews are 5 stars1 new review for Branding servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, client feedback for Savage Creative has been overwhelmingly positive, highlighting their responsiveness, creativity, and ability to deliver high-quality work on time. Clients appreciated the tailored approach, exemplified by the creation of unique branding for a tourism campaign and a rebranding project for a food and beverage company. One client noted, 'They created an eye-catching logo and website that stand out,' while another praised their 'exceptional creativity.' Suggestions for improvement included deeper client engagement.Was this helpful?
Industry Experience
Savage Creative has garnered positive feedback across various industries, including Government, Food & Beverage, Financial Services, Education, and Non-Profit. Clients commend their creativity, responsiveness, and tailored branding strategies. Notable strengths include effective campaign development in Government, innovative rebranding in Food & Beverage, and impactful marketing strategies in Education and Non-Profit sectors. Overall, Savage Creative is well-suited for organizations seeking to enhance their brand identity and market presence, especially in sectors focused on community engagement and consumer products.
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Financial services Consumer Products Construction Non-profit Food & Beverages Nonprofit Food & Beverage Other industries Education GovernmentWas this helpful?
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$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
Reviews mention Team players
Clients have praised Massive Media for their collaborative approach and team-oriented mindset. One client noted that the team feels like an extension of their internal group, demonstrating flexibility and openness to feedback. They highlighted the team's effective role definitions and creativity, which facilitated a smooth partnership. However, there were suggestions for improvement in their handoff process when team changes occurred. Overall, the sentiment reflects strong appreciation for their teamwork and commitment to client success.-
Web Dev & Marketing for Educational Website
5.0 Aug 28, 2019There were meetings scheduled with each of the key players in our company where an interview and discovery process was used. Once completed the next step was for Massive Media to present to us their findings and a general understanding of what we do, how we do it, and more importantly why we do it. This allowed us to provide a check for understanding which would later play a very key role in all facets of the work that needed to be completed. I must say that I feel that this is truly the strength that Massive Media has as a marketing firm. They really take the time to understand your business and mission. So much so that you will begin to view them more as an extension of your overall team versus a hired external consulting team.
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14 of 16 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently expressed satisfaction with the company's pricing, noting it as a key factor in their selection. Feedback highlighted that the pricing fit their budgets and represented good value for the services provided. For instance, one client mentioned that Takt's pricing was 'extremely fair' and another emphasized that it was a 'great culture fit' alongside competitive costs. Overall, the sentiment reflects a positive perception of cost-effectiveness without compromising quality.Was this helpful?
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$1,000+Undisclosed10 - 49Morrisville, PA
Services provided
10% Branding15% Graphic Design15% Logo +6 services10% Advertising10% Pay Per Click10% Print Design10% Search Engine Optimization10% Social Media Marketing10% Web DesignSlicks Graphics is a graphic design company founded in 2008. The team offers Graphic Design and Logo and is in Morrisville, Pennsylvania.
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UndisclosedUndisclosed10 - 49Osseo, MN
Services provided
10% Branding10% Corporate Photography10% Digital Strategy +7 services10% Email Marketing10% Event Marketing10% Product Design10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignCloud Media Agency is a branding firm. They are located in Osseo, Minnesota. Their team offers Branding and Event Marketing.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
Reviews mention Open to feedback
The feedback from clients highlights Qream's strong openness to feedback throughout projects. Clients noted that Qream effectively incorporated their suggestions, demonstrating a commitment to collaboration. For instance, one client praised how Qream's team was 'very good at taking the feedback and comments,' while another mentioned that revisions were updated accurately and efficiently without needing additional rounds. Overall, the sentiment reflects a high level of satisfaction with Qream's responsiveness and adaptability to client needs.-
Mobile App Development for Startup Builder
5.0 Aug 6, 2020The communication was smooth, all of them are well organized and open to feedback. All three were in daily touch with our project team. Often times taking part in decision making meetings.
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Mobile App Development for Startup Builder
5.0 Aug 6, 2020All designers were constantly available and also open to any feedback. We especially appreciate their professionalism and expertise in fintech which exceeded our original expectations.
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Branding & UX/UI Design for Merchant of Record Company
5.0 Mar 31, 2026The design team was flexible, open to feedback, and quick to adapt, ensuring that every piece of feedback was considered. The result is truly amazing as we have a brand that feels bold, playful, yet reliable, exactly what we needed to stand out. Every step was smooth, and feedback was implemented fast!
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Graphic Design for FinTech Company
4.5 Apr 6, 2026They handled feedback really well: we could give revisions once, and everything was updated properly without the need for additional rounds. That level of accuracy and understanding is rare.
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Fund Deck Design Services for Venture Capital Firm
4.5 May 7, 2026Feedback was very well received and applied, which demonstrated that the team listened to our initial needs and requests. They were timely. We were able to see the evolution of our deck which was great for edits and changes as needed. They were very good at taking the feedback and comments.
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5 of 7 reviews are 5 stars4 new reviews for Branding services$10,000 – $49,000 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
Recent reviews of Qream indicate a strong overall sentiment, highlighting their creativity, responsiveness, and project management excellence. Clients from diverse sectors praised Qream for delivering high-quality branding and design solutions, often exceeding expectations. Notably, Spotify's Project Manager commended their ability to create an inspiring visual identity, while Fitosauna's Founder appreciated their exceptional communication and timely delivery. The consistent theme across feedback reflects Qream's commitment to understanding client needs and fostering collaborative partnerships.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently note that Qream offers excellent value for money, with many stating that their pricing fits within budget while delivering high-quality results. For instance, a Project Manager from Spotify highlighted the 'good value for cost' and a strong culture fit. Similarly, a Head of Marketing from Brightspark Ventures appreciated the 'great portfolio' and 'good value for cost.' Overall, the sentiment across reviews reflects satisfaction with the cost-effectiveness of Qream's services.Was this helpful?
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$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
35% Branding25% Graphic Design25% Web Design +1 service15% Generative AISee all 29 projectsXhilarate is a branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With an impressive 100% positive feedback from reviewers, Xhilarate is praised for its innovative brand strategy and exceptional project management. Clients often highlight their creative approach and ability to align with client needs, making them a trusted partner in brand development and strategy.
Reviews mention Communicative
Client feedback consistently highlights Xhilarate's strong communicative abilities. For instance, one client noted the team's 'wonderful' project management, emphasizing their 'very communicative' nature through virtual meetings. Another client praised their 'extremely responsive' email communication and regular check-ins, which fostered collaboration. Additionally, a third client appreciated their 'great communicators' who enhanced the feedback process. Overall, the sentiment regarding communication is overwhelmingly positive, indicating that Xhilarate prioritizes client engagement and responsiveness in their projects.-
Packaging Design for Health & Beauty Company
5.0 May 11, 2018I was always pleased to see the variety of concepts in such a timely manner. They were great communicators, thorough, and easy to work with.
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Branding, Copywriting & Web Redesign for Advisory Firm
5.0 Feb 17, 2026We have ongoing cadence check-ins and collaboration with Xhilarate. The team is also responsive to our emails and questions. Xhilarate’s project management is wonderful. The team has been very communicative via virtual meetings throughout the project and has historically delivered on time.
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Web Design for Real Estate Platform
5.0 Apr 20, 2018They're very good communicators who enhance the feedback process.
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2 of 2 reviews are 5 stars1 new review for Branding services$10,000 – $49,000 avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent client feedback highlights Xhilarate's exceptional graphic design services and customer support. A nonprofit praised their timely delivery and effective communication, noting improved engagement through visually appealing materials. Similarly, a financial advisory firm commended their innovative approach and responsiveness, emphasizing their collaborative nature. Overall, clients express high satisfaction with Xhilarate's professionalism and creativity, with only minor suggestions for enhancing design elements.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Feedback from clients highlights Xhilarate's strong value for money, with many noting that their pricing fits within budget constraints while delivering exceptional quality. Clients praised the company for its excellent customer service and responsiveness, which contributed to a seamless project experience. For instance, a client noted that Xhilarate provided 'good value for cost' and consistently met deadlines. Overall, sentiment regarding cost-effectiveness and value is overwhelmingly positive, with clients feeling they received more than what they paid for.Was this helpful?
More responsive than most other service providers
Get in TouchXhilarate is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
10% Branding20% Advertising20% Digital Strategy +3 services20% Search Engine Optimization20% Web Development10% Web DesignModel B, an Advertising company, is in Washington, District of Columbia. They provide Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Scottsdale, AZ
Services provided
10% Branding20% Search Engine Optimization10% Advertising +6 services10% Content Marketing10% Digital Strategy10% Email Marketing10% Pay Per Click10% Social Media Marketing10% Web DesignSEO company Kick Digital Media is located in Scottsdale, Arizona. Founded in 2019, the team offers Search Engine Optimization and Advertising.
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$5,000+$50 - $99 / hr10 - 49Buffalo, NY
Services provided
10% Branding30% Search Engine Optimization15% Web Design +7 services15% Web Development5% Advertising5% Content Marketing5% Market Research5% Marketing Strategy5% Other Marketing5% Social Media MarketingLaunched in 2014, Internet Ideators is a SEO company. Headquartered in Buffalo, New York, the team focuses on Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr10 - 49Sandy Springs, GA
Services provided
10% Branding10% Advertising10% Business Consulting +9 services10% Graphic Design10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Web Design5% Conversion Optimization5% Digital Strategy5% Email Marketing5% Mobile & App MarketingResto Experience is an Advertising company founded in 2022. The agency provides Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Santa Clarita, CA
Services provided
10% Branding10% AR/VR Development10% Blockchain +7 services10% Graphic Design10% IoT Development10% Mobile App Development10% UX/UI Design10% Video Production10% Web Design10% Web DevelopmentEstablished in 2018, IIInigence LLC, a small branding firm, is in Santa Clarita, California. Their services include Branding and Web Design.
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UndisclosedUndisclosed10 - 49Charlotte, NC
Services provided
10% Branding30% Cloud Consulting & SI20% CRM Consulting and SI +2 services20% Email Marketing20% Social Media MarketingRithom Consulting LLC is a small cloud consulting & SI company headquartered in Charlotte, North Carolina. The team focuses on cloud consulting & SI and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
Services provided
10% Branding15% Content Marketing10% Audio Production +9 services10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% Video Production5% Corporate Photography5% Email Marketing5% Marketing Strategy5% Pay Per Click5% Web DevelopmentSmall Content Marketing company Manley Creative, is located in Phoenix, Arizona. The team specializes in Content Marketing and Branding.
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$1,000+Undisclosed10 - 49Gilbert, AZ
Services provided
10% Branding15% Content Marketing15% Conversion Optimization +5 services15% Email Marketing15% Social Media Marketing10% Pay Per Click10% Search Engine Optimization10% Web DevelopmentProspekt Digital is a social media marketing company established in 2011. The team provides Social Media Marketing and Content Marketing.
Read moreSee All Locations (2)Gilbert, AZ
1525 South Higley Road
Gilbert, AZ 8529616 - 20
905-225-1655
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
10% Branding10% Content Writing Services10% E-Commerce Development +7 services10% Graphic Design10% Marketing Strategy10% Mobile App Development10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DevelopmentNY Web Experts is a branding company. They are in New York, New York. Their team focuses on Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr10 - 49Irvine, CA
Services provided
10% Branding20% Pay Per Click20% Search Engine Optimization +5 services10% Content Marketing10% Digital Strategy10% Fractional CMO Services10% Marketing Strategy10% Social Media MarketingClarity Digital Agency is a SEO services firm. Launched in 2018, their team specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
10% Branding10% Content Marketing10% E-Commerce Development +7 services10% Email Marketing10% Graphic Design10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignBrito Marketing is a branding agency in Miami, Florida. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
10% Branding10% Content Marketing10% Direct Marketing +7 services10% Graphic Design10% Public Relations10% Social Media Marketing10% UX/UI Design10% Video Production10% Web Design10% Web DevelopmentBranding company SOAR MEDIA Agency is headquartered in Atlanta, Georgia. They provide Branding and Direct Marketing and were founded in 2018.
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$10,000+$150 - $199 / hr10 - 49Doral, FL
Services provided
10% Branding20% Pay Per Click15% Performance Marketing +5 services15% Search Engine Optimization10% Advertising10% Media Planning & Buying10% Social Media Marketing10% Web DesignBased in Doral, Florida, Matrix2 Advertising is a small pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Portsmouth, NH
Services provided
10% Branding30% Business Consulting30% Graphic Design +4 services10% Content Writing Services10% Corporate Training & Coaching5% Other Design5% Unified Communications Consulting & SIDECK, a small graphic design company, is headquartered in Portsmouth, New Hampshire and Boston, Massachusetts. Their services include Graphic Design and Business Consulting.
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$5,000+$50 - $99 / hr2 - 9The Woodlands, TX
Services provided
15% Branding15% Digital Strategy10% Content Marketing +8 services10% Ecommerce Marketing10% Mobile & App Marketing10% Search Engine Optimization10% Social Media Marketing5% Advertising5% Email Marketing5% IT Strategy Consulting5% Pay Per ClickSantoli Connected Network is a branding firm. Established in 2018, the team offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Shawnee, KS
Services provided
34% Branding33% Digital Strategy33% UX/UI DesignBased in Shawnee, Kansas and Atlanta, Georgia, Dimensional Innovations is a midsize branding agency. Their services include Branding and Digital Strategy.
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$1,000+$150 - $199 / hrFreelancerOxon Hill, MD
Services provided
15% Branding15% Graphic Design15% Market Research +13 services15% Web Design8% Logo5% Content Writing Services5% Email Marketing5% Packaging Design5% Product Design3% Business Consulting2% Digital Strategy2% Print Design2% Public Relations1% Corporate Photography1% Video Marketing1% Video ProductionSee all 1 projectsOctober Moon Branding Agency is a branding and marketing firm specializing in brand identity development, corporate branding, and visual identity design. Feedback from clients is overwhelmingly positive, with 100% praising their personal touch, attention to detail, and alignment with client values. Their work is described as a "huge success," with no noted areas for improvement.
1 of 1 Branding reviews are 5 starsLess than $10,000 avg. project costRead 1 ReviewBranding PROJECT HIGHLIGHT
Branding, Website Dev & SMM for Men's Grooming Salon
5.0 — October Moon Branding Agency helps a men's grooming salon establish their brand identity. They've also developed the client's website, created blog articles, managed social media accounts, and Read moreWas this helpful?
Industry Experience
October Moon Branding Agency has demonstrated strong expertise in the Beauty & Cosmetics industry, particularly with lifestyle brands. Feedback highlights their effective branding and marketing strategies, noting a personal touch and attention to detail that significantly contributed to client success. Overall sentiment is highly positive, indicating that their approach aligns well with clients seeking growth and impactful branding in this sector.
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Beauty & CosmeticsWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have praised October Moon Branding Agency for delivering good value for cost, with one client noting the agency's 'great culture fit' and alignment of values. The agency's services, including branding and marketing, were perceived as a significant success, highlighting their effectiveness. Overall, feedback reflects a strong sentiment of satisfaction regarding the agency's pricing relative to the quality of work provided.Was this helpful?
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$5,000+$200 - $300 / hr2 - 9Santaquin, UT
Services provided
10% Branding25% Web Design25% Web Development +4 services10% Content Marketing10% Digital Strategy10% Logo10% Search Engine OptimizationSTRS Development is a web design company launched in 2022. Their team offers Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Milwaukee, WI
Services provided
10% Branding10% Advertising10% Graphic Design +8 services10% Logo10% Packaging Design10% Print Design10% Search Engine Optimization10% Video Production10% Web Design5% E-Commerce Development5% Web DevelopmentMindspike, an Advertising company, is in Milwaukee, Wisconsin. They specialize in Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
10% Branding20% Public Relations10% Event Management +7 services10% Event Marketing10% Graphic Design10% Logo10% Market Research10% Marketing Strategy5% Print Design5% Web DesignCaren West PR is a public relations agency. Founded in 2005, the team specializes in Public Relations and Branding.
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$1,000+$100 - $149 / hr2 - 9West Lake Hills, TX
Services provided
10% Branding10% Digital Strategy10% E-Commerce Development +8 services10% Email Marketing10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web Development5% Graphic Design5% Video ProductionTruBrand Marketing is a branding company. They offer Branding and Digital Strategy and are headquartered in West Lake Hills, Texas.
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$5,000+$100 - $149 / hr2 - 9Bloomington, MN
Services provided
10% Branding10% Broadcast Video10% Corporate Photography +8 services10% Graphic Design10% Logo10% Mobile App Development10% Video Production10% Web Design10% Web Development5% Pay Per Click5% Search Engine OptimizationMJ Kretsinger is a branding agency. Launched in 2013, the agency focuses on Branding and Web Design.
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Undisclosed$50 - $99 / hr2 - 9Miami, FL
Services provided
10% Branding30% Web Design30% Web Development +2 services20% Digital Strategy10% AdvertisingCreative Propulsion Labs is a web design agency. Founded in 2015, the team offers Web Design and Web Development. The company is based in Miami, Florida.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Public Relations10% Social Media Marketing10% UX/UI DesignYour Web Guys is a Dallas, Texas-based SEO company. Founded in 2005, the team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Staten Island, NY
Services provided
10% Branding40% Web Design20% Logo +3 services10% Graphic Design10% Pay Per Click10% Search Engine OptimizationTom&Co. Is a web design company. The firm is based in Staten Island, New York. Their team focuses on Web Design and Logo.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Graphic Design10% Pay Per Click10% Social Media Marketing10% Video Production10% Web DevelopmentStrottner Designs, a SEO agency, was launched in 2007. The small team provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
10% Branding10% E-Commerce Development10% Logo +7 services10% Packaging Design10% Pay Per Click10% Print Design10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DevelopmentLaunched in 1985, Benson Design, a small branding agency, is located in San Antonio, Texas. Their team offers Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9San Antonio, TX
Services provided
10% Branding25% Web Design15% Search Engine Optimization +7 services15% Social Media Marketing10% Graphic Design5% Advertising5% Logo5% Pay Per Click5% Print Design5% Video MarketingSee all 2 projectsSharkmatic offers comprehensive Branding, Marketing, and Website Development services, with a notable expertise in SEO and Social Media Marketing. Reviews consistently highlight the company's dedication to client success, responsiveness, and alignment with client values. Clients appreciate their ability to challenge outdated ideas and deliver measurable outcomes, including live promotions and increased returns.
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$10,000+$150 - $199 / hr2 - 9Miami, FL
Services provided
10% Branding20% Graphic Design20% Video Production +3 services20% Web Design20% Web Development10% AdvertisingArtisan Media is a graphic design company based in Miami, Florida. They specialize in Graphic Design and Video Production.
Read more -
$1,000+Undisclosed2 - 9Ashburn, VA
Services provided
10% Branding20% E-Commerce Development20% Pay Per Click +3 services20% Search Engine Optimization20% Web Design10% Digital StrategySee all 1 projectsNetQwik provides comprehensive services including web design and PPC management. Clients consistently commend their high-quality work, impressive customer service, and effective project management. The company is valued for its strong alignment with client values, competitive pricing, and excellent cultural fit, making them a reliable partner for branding and marketing needs.
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Undisclosed$100 - $149 / hr2 - 9Colorado Springs, CO
Services provided
10% Branding20% Packaging Design20% Web Design +5 services10% Advertising10% Graphic Design10% Logo10% Marketing Strategy10% Web DevelopmentCrystal Peak Design is a Packaging Design company located in Colorado Springs, Colorado. They specialize in Packaging Design and Web Design and were founded in 1986.
Read more -
$5,000+$150 - $199 / hr2 - 9Covington, KY
Services provided
10% Branding20% Web Design10% Digital Strategy +7 services10% Graphic Design10% Mobile App Development10% Public Relations10% Social Media Marketing10% Web Development5% Print Design5% Search Engine OptimizationReversed Out Creative is a web design agency. They are located in Covington, Kentucky and have small team. They provide Web Design and Branding.
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$1,000+$100 - $149 / hr2 - 9Saint Paul, MN
Services provided
10% Branding30% Content Marketing30% Search Engine Optimization +1 service30% Web DesignFrahm Digital is a Content Marketing company. The small Saint Paul, Minnesota-based team offers Content Marketing and Search Engine Optimization. The agency was founded in 2015.
Read more -
$5,000+$100 - $149 / hr2 - 9Edgewood, FL
Services provided
10% Branding20% Mobile & App Marketing20% Pay Per Click +3 services20% Search Engine Optimization20% Web Design10% Graphic DesignAgency The Creative Marketing is a Mobile & App Marketing company established in 2012. The company focuses on Mobile & App Marketing and Pay Per Click, and is small.
Read more -
$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
Services provided
10% Branding30% Search Engine Optimization20% Web Design +6 services10% Content Marketing10% Digital Strategy5% Logo5% Pay Per Click5% Social Media Marketing5% Video ProductionWhite Rabbit Marketing is a Fort Lauderdale, Florida-based SEO agency. The team provides Search Engine Optimization and Web Design.
Read more -
$1,000+< $25 / hr2 - 9Cleveland, OH
Services provided
10% Branding20% Web Development15% Email Marketing +5 services15% Social Media Marketing10% CRM Consulting and SI10% Marketing Strategy10% Pay Per Click10% Web DesignDigital Marketing PTA is a Pretoria, South Africa-based web development company. They specialize in Web Development and Social Media Marketing and were launched in 2005.
Read moreSee All Locations (2)Cleveland, OH
1750 E25th Street
Cleveland, OH 441146 - 9
216-525-9344
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$1,000+Undisclosed2 - 9Troy, MI
Services provided
10% Branding30% Media Planning & Buying10% Content Marketing +5 services10% IT Managed Services10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web DesignLocated in Troy, Michigan, Ottaway Communications, Inc. Is a media planning & buying company. The team focuses on Media Planning & Buying and Branding.
Read more -
Undisclosed$100 - $149 / hr2 - 9Belton, TX
Services provided
10% Branding40% Web Design30% Logo +2 services10% Advertising10% Social Media MarketingCiaburri Brand, a web design agency, was founded in 2018. The team offers Web Design and Logo and is headquartered in Belton, Texas.
Read more -
UndisclosedUndisclosed2 - 9Fairhope, AL
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Digital Strategy10% Logo10% Market Research10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing10% Video ProductionLocated in Fairhope, Alabama, Portside Advertising is an Advertising company. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Eugene, OR
Services provided
10% Branding15% Public Relations10% Content Marketing +9 services10% Digital Strategy10% Marketing Strategy10% Social Media Marketing10% Web Design5% Advertising5% Conversion Optimization5% Pay Per Click5% Search Engine Optimization5% Video MarketingFunk/Levis & Associates is a public relations agency. The small Eugene, Oregon-based team provides Public Relations and Branding. The firm was launched in 1980.
Read more -
UndisclosedUndisclosed2 - 9Duluth, MN
Services provided
10% Branding20% Graphic Design20% Web Development +5 services10% Advertising10% Email Marketing10% Market Research10% Search Engine Optimization10% Social Media MarketingCreative Arcade is a small graphic design agency located in Duluth, Minnesota. Their services include Graphic Design and Web Development.
Read more -
UndisclosedUndisclosed2 - 9Greenville, SC
Services provided
10% Branding30% Graphic Design20% Web Design +4 services10% Advertising10% Logo10% Out of Home Design10% Search Engine OptimizationFounded in 2003, Drum Creative is a graphic design company. The team specializes in Graphic Design and Web Design.
Read more -
$5,000+$100 - $149 / hr2 - 9Orlando, FL
Services provided
10% Branding10% Digital Strategy10% E-Commerce Development +7 services10% Graphic Design10% Logo10% Print Design10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentFounded in 2012, Ocasio Consulting is a branding agency. Their team specializes in Branding and Digital Strategy.
Read more -
$1,000+$100 - $149 / hr2 - 9Portsmouth, NH
Services provided
10% Branding40% Web Development20% Graphic Design +2 services20% Search Engine Optimization10% Public RelationsBoldwerks is a Portsmouth, New Hampshire-based web development company. Their services include Web Development and Search Engine Optimization.
Read more -
$25,000+Undisclosed2 - 9Washington, DC
Services provided
10% Branding30% Graphic Design30% Video Production +1 service30% Web DesignBittersweet Creative is a graphic design agency. Based in Washington, District of Columbia, their small team offers Graphic Design and Video Production. The firm was established in 2009.
Read more -
$1,000+$100 - $149 / hr2 - 9Grandville, MI
Services provided
10% Branding20% Social Media Marketing10% Advertising +9 services10% Content Marketing10% Digital Strategy10% Pay Per Click5% Conversion Optimization5% Email Marketing5% Event Marketing5% Search Engine Optimization5% Video Production5% Web DesignResponse Marketing Services LLC is a social media marketing agency. The small Grandville, Michigan-based team specializes in Social Media Marketing and Advertising. The agency was launched in 2011.
Read more -
$5,000+$150 - $199 / hr2 - 9St. Petersburg, FL
Services provided
10% Branding10% Content Marketing10% Content Writing Services +11 services10% Fractional CMO Services10% Marketing Strategy10% Public Relations5% Advertising5% Business Consulting5% Corporate Photography5% Interior Design5% Logo5% Print Design5% Video Production5% Web DesignPinstripe Marketing is a branding company based in St. Petersburg, Florida. They focus on Branding and Public Relations.
Read more -
$1,000+$100 - $149 / hr2 - 9Knoxville, TN
Services provided
10% Branding40% Web Design15% Advertising +4 services15% E-Commerce Development10% Web Development5% Business Consulting5% Custom Software DevelopmentLaymance Technologies is a web design agency. They specialize in Web Design and Advertising and are in Knoxville, Tennessee and Nashville, Tennessee.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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