Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
15 Leaders 15 Contenders
17,666 Companies
List of the Top United States Branding Companies
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
85% Branding15% LogoSee all 33 projectsTaillight is a branding agency specializing in brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback, with approximately 100% of reviewers highlighting their expertise in transforming brand positioning and delivering strategic solutions. Clients consistently commend Taillight for their collaborative approach, impressive project management, and ability to create unique, scalable brand identities that resonate with audiences.
29 of 29 Branding reviews are 5 stars3 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 29 ReviewsBranding PROJECT HIGHLIGHT
Branding Services for Multi-Port Transformer Developer
5.0 — Taillight provided branding services for a multi-port transformer developer. The team helped with brand architecture, positioning, product naming, visual identity, and website content and design. Read moreWas this helpful?
Industry Experience
Taillight has demonstrated strong expertise across various industries, particularly in Information Technology, Energy, Healthcare, and Retail. Clients consistently highlight their ability to enhance brand positioning, visual identity, and communication strategies. In the IT and Energy sectors, feedback emphasizes their innovative approach and impact on market visibility. In Healthcare and Retail, their strategies have led to improved client engagement and brand recognition. Overall, Taillight is well-suited for organizations seeking to strengthen their brand identity and market position.
Read All ReviewsSelect Industry to see insights
Other industries Arts, entertainment & music Consulting Software Chemicals & Biotechnology Sports Manufacturing Real estate Hospitality & leisure Retail Wellness & Fitness Financial services Advertising & marketing Beauty & Cosmetics Engineering Food & Beverage Legal Energy & natural resources Information technology InsuranceWas this helpful?
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$22,000 Name Development (Two Rounds) $36,000 Name Development & Visual Identity (logo) $65,000 Brand Positioning, Naming & Visual IdentityView PackagesStrategic Brand Creation & Evolution for SMBs
Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.Was this helpful?
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Branding20% Web Design10% AdvertisingSee all 71 projectsThe Bureau Of Small Projects is a branding and marketing agency specializing in services such as brand development, logo design, and corporate identity. Across multiple reviews, 100% of clients commend their exceptional project management and responsiveness, emphasizing their ability to meet deadlines and cater to specific client needs. The agency's commitment to delivering high-quality visual identity design and brand strategy is consistently noted, with frequent praise for their creativity and dedication to customer satisfaction.
3 of 3 reviews are 5 stars$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the past six months, clients have praised The Bureau Of Small Projects for their reliability, effective communication, and high-quality deliverables. Feedback highlighted their ability to manage complex projects under tight timelines, exemplified by a successful website launch for Freethink Media with over 1000 pages. Clients appreciated the proactive approach to project management and problem resolution, though some suggested improvements in data-driven insights for marketing strategies. Overall, sentiment is overwhelmingly positive, with clients valuing their partnership and expertise.Was this helpful?
Industry Experience
The Bureau Of Small Projects has garnered positive feedback across various industries including Utilities, eCommerce, Media, Legal, Food & Beverage, and Education. Clients praise their expertise in website development and branding, noting effective communication, timely project management, and a commitment to understanding client needs. The overall sentiment reflects strong performance in delivering customized solutions that enhance online presence and user experience, particularly for non-profits, startups, and small businesses seeking growth.
Read All ReviewsSelect Industry to see insights
Environmental Services Food & Beverage Gambling Non-profit Retail Medical Software Energy & natural resources IT Services Engineering Manufacturing Nonprofit Business services Food & Beverages Healthcare Chemicals & Biotechnology Human Resources Hospitality & leisure Consumer Products Design Advertising & marketing Arts, entertainment & music Legal Media eCommerce Utilities Financial services Education Other Industry Information technologyWas this helpful?
More responsive than most other service providers
Get in TouchThe Bureau Of Small Projects is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
50% Branding20% Marketing Strategy20% Web Design +1 service10% Graphic DesignSee all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
Reviews mention Collaborative
The feedback regarding collaboration with Savage Creative Agency is predominantly positive. Clients noted the team's strong communication, structured project management, and a collaborative process that ensured alignment with project goals. One client highlighted the organic nature of their collaboration, while another emphasized the importance of clear expectations. Overall, the sentiment reflects satisfaction with the agency's ability to work closely with clients, fostering a productive partnership throughout the project.-
Branding & Web Design for Home Construction Firm
5.0 Mar 13, 2025Their team handled projects with a clear structure, strong communication, and a results-driven approach. They follow a defined scope of work, starting with a brand audit and strategy, then refining our visual identity, marketing materials, website, and digital presence. Their collaborative process ensures alignment with our goals, with regular check-ins and structured reviews to maintain quality.
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2 of 2 reviews are 5 stars1 new review for Branding servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, client feedback for Savage Creative has been overwhelmingly positive, highlighting their responsiveness, creativity, and ability to deliver high-quality work on time. Clients appreciated the tailored approach, exemplified by the creation of unique branding for a tourism campaign and a rebranding project for a food and beverage company. One client noted, 'They created an eye-catching logo and website that stand out,' while another praised their 'exceptional creativity.' Suggestions for improvement included deeper client engagement.Was this helpful?
Industry Experience
Savage Creative has garnered positive feedback across various industries, including Government, Food & Beverage, Financial Services, Education, and Non-Profit. Clients commend their creativity, responsiveness, and tailored branding strategies. Notable strengths include effective campaign development in Government, innovative rebranding in Food & Beverage, and impactful marketing strategies in Education and Non-Profit sectors. Overall, Savage Creative is well-suited for organizations seeking to enhance their brand identity and market presence, especially in sectors focused on community engagement and consumer products.
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Financial services Consumer Products Construction Non-profit Food & Beverages Nonprofit Food & Beverage Other industries Education GovernmentWas this helpful?
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$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
35% Branding35% Web Design10% Advertising +2 services10% E-Commerce Development10% Other Digital MarketingSee all 32 projectsTakt is a branding and marketing agency that excels in brand strategy, corporate identity, and visual identity design. Across their reviews, 100% of clients praised Takt's professionalism and attention to detail in handling complex projects. Approximately 75% highlighted their ability to deliver on tight timelines, while 50% commended their pricing and value. Takt consistently received positive feedback for their effective project management and creative solutions.
Reviews mention High-quality work
The reviews highlight a consistent sentiment of high-quality work delivered by Massive Media. Clients praised the agency's creativity, attention to detail, and ability to align with their company values. One client noted, "They do a really good job and are creative while still keeping to budget and deliverables." Another highlighted, "Their quality of work and project coordination were outstanding." Overall, clients expressed satisfaction with the results, stating that the final products exceeded expectations.-
Branding Services for IT Consulting Company
4.5 Jan 30, 2024There's a big difference between quality service and quality work. They nailed both aspects. They provided regular and timely touchpoints on the updates to ensure we were on track and kept the feedback loops short and were able to deliver the products on time and on budget.
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Branding, Web Design & Dev & SMM for Digital Health Company
5.0 Oct 20, 2023Due to the quality of Massive Media’s work, we decided to switch SMM providers. We continue to be impressed with the quality and impact of the Massive Media team’s work; we’re very aligned in our vision of where to go next.
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UI/UX Design & Web Development for Trade Association
5.0 Oct 18, 2023The website was beautiful, thoughtful, easy to navigate and on-time for our launch requirements. It's clear this team is great at what they do in the way they can clearly communicate expectations, take feedback and direction, and deliver on what was promised.
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E-Commerce Site Design & Branding for Rescue Training Firm
5.0 Aug 24, 2022We felt that we received the best of the best from Massive; that they'd curated the best takeaways from every client in their portfolio, synthesized them with our needs, and delivered our branding and web design based on the result. Part of this meant that Massive's CTO pushed us to reconsider our entire backend software ecosystem seriously. Massive went above and beyond the statement of work to deliver a brand and website; they guided us to the (admittedly painful) realization that we needed to back up the work they were doing with equally masterful backend software.
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Brand and Digital Overhaul for Real Estate Group
5.0 Feb 15, 2018The quality of print materials and advertising was very high. The traffic to our website has increased and the quality of user experience has improved dramatically. The separate websites that used to operate in their own space now complement each other, driving traffic to one another.
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2 of 3 reviews are 5 stars2 new reviews for Branding services$50,000 – $199,999 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
In the past six months, Takt has received positive feedback for their comprehensive project management and design capabilities. Clients praised their efficiency and responsiveness, particularly highlighting the successful redesign of websites and brand strategies. Specific instances include a restaurant chain's website relaunch that garnered positive user feedback and a marine company's anniversary video that was well-received at a major event. Overall, the sentiment reflects strong satisfaction with Takt's deliverables and communication, with no significant areas for improvement identified.Was this helpful?
14 of 16 Branding reviews are 5 stars2 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev & SMM for Digital Health Company
5.0 — Takt (Formerly Massive Media) has designed and developed a website for a digital health company using Figma and Contentful. They also provide branding and SMM on Facebook, Twitter, Threads, Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently expressed satisfaction with the company's pricing, noting it as a key factor in their selection. Feedback highlighted that the pricing fit their budgets and represented good value for the services provided. For instance, one client mentioned that Takt's pricing was 'extremely fair' and another emphasized that it was a 'great culture fit' alongside competitive costs. Overall, the sentiment reflects a positive perception of cost-effectiveness without compromising quality.Was this helpful?
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UndisclosedUndisclosed2 - 9Nashville, TN
Services provided
15% Branding20% Marketing Strategy15% Content Marketing +4 services15% Digital Strategy15% Search Engine Optimization10% Conversion Optimization10% Social Media MarketingTake the Stairs, LLC is a Marketing Strategy company. The firm is in Nashville, Tennessee. Their team focuses on Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Southampton, NY
Services provided
15% Branding30% Custom Software Development20% Application Management & Support +4 services15% Customer Service Outsourcing10% Document Digitization & Management5% AI Development5% TranscriptionLaunched in 2012, ERIN Technology LLC is a custom software development firm. Their services include Custom Software Development and Application Management & Support.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
30% Branding50% Web Design10% Logo +1 service10% UX/UI DesignSee all 47 projectsQream is a branding and marketing agency specializing in brand identity development, visual identity design, and brand positioning. Across the reviews, 100% of clients praised Qream's creativity, responsiveness, and project management, noting their ability to deliver high-quality, cohesive brand strategies efficiently. Their work consistently meets and exceeds client expectations, with many highlighting their unique and engaging brand solutions.
Reviews mention Well-organized projects
Client feedback highlights Qream's exceptional project organization and management. One client noted their project management team was 'very fast and well-organized,' delivering high-quality results promptly. Another client praised their account manager for being 'organized, efficient, and outstanding,' often delivering items ahead of schedule. Overall, clients consistently emphasized Qream's ability to maintain clear communication and responsiveness, ensuring that all project goals were met effectively and on time.-
Mobile App UI/UX Design & Integrations for Development Firm
5.0 Jun 20, 2023Qream is always on schedule, which is important to me. On top of that, they’re extremely meticulous and precise, and their resources ask a lot of questions. For tools, we use Jira as the project management tool. We also have shared dashboards to track their work's progress. Additionally, we’ve had two meetings per week — one on Mondays, and one on Tuesdays — where we conduct planning sessions.
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Mobile App Development for Startup Builder
5.0 Aug 6, 2020The communication was smooth, all of them are well organized and open to feedback. All three were in daily touch with our project team. Often times taking part in decision making meetings. I was blown away by the way they were able to handle sometimes unclear briefs from our side as well as floating deadlines.
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Branding, Graphic & UX/UI Design for Investment Research Co
5.0 May 20, 2025They were very fast and well-organized. I’d also like to give a special thanks to the project management team, who responded promptly and assisted us several times with urgent requests. Their time management and delivery were among the best I’ve experienced.
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Web Design, Development & Branding for Software Company
5.0 Dec 12, 2024My account manager, Kate, is one of the most organized, efficient, and outstanding AMs that I have ever encountered. Not only were things on time, but they were often early. Rarely did a slack message of mine go unanswered for more than 10 minutes!! She makes you feel like you are her only client. Kate is also skilled at translating our needs to the rest of the exceptionally talented Qream team that met them effectively.
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5 of 7 reviews are 5 stars4 new reviews for Branding services$10,000 – $49,000 avg. project costRead 7 Recent ReviewsReviewed 7 times in the past 6 months
Recent reviews of Qream indicate a strong overall sentiment, highlighting their creativity, responsiveness, and project management excellence. Clients from diverse sectors praised Qream for delivering high-quality branding and design solutions, often exceeding expectations. Notably, Spotify's Project Manager commended their ability to create an inspiring visual identity, while Fitosauna's Founder appreciated their exceptional communication and timely delivery. The consistent theme across feedback reflects Qream's commitment to understanding client needs and fostering collaborative partnerships.Was this helpful?
19 of 19 Branding reviews are 5 stars4 new reviews for Branding in past 6 months$10,000 – $49,000 avg. project costRead 19 ReviewsBranding PROJECT HIGHLIGHT
Web Design, Development & Branding for Software Company
5.0 — Qream developed a software company's visual identity and branding. The team also designed and developed a website and created sales collateral and animations. Read moreWas this helpful?
$20,000 Brand identity $30,000 Brand identity, brand strategy, promo video $40,000 Brand identity, brand strategy, ads campaignView PackagesBranding & Logo Design
Want to make a splash from day one? We offer you more than just a logo, but a powerful brand story implemented into emotive visual communications. What are the gains? - Get relevance & attention to your product from day 1 - Make your brand measurable & data-driven - Full-stack branding production to save your time & money - Strengthen your USPWas this helpful?
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
35% Branding25% Graphic Design25% Web Design +1 service15% Generative AISee all 29 projectsXhilarate is a branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With an impressive 100% positive feedback from reviewers, Xhilarate is praised for its innovative brand strategy and exceptional project management. Clients often highlight their creative approach and ability to align with client needs, making them a trusted partner in brand development and strategy.
Reviews mention Helpful
Clients express high satisfaction with Xhilarate's professionalism, creativity, and responsiveness. The COO of Axon Collective highlighted the team's genuine desire for their success and the effective collaboration throughout the project. Regular meetings and proactive communication were praised, with particular mention of Maura's contributions in real-time copy editing. While minor technical glitches were noted, they were deemed manageable and did not detract from the overall positive experience, reflecting a strong sentiment of helpfulness.-
Website Design & Branding for Software Consultancy
5.0 Jul 19, 2022We met with the team at least once a week, and they were (and are) extremely responsive with email. Maura also joined our Notion workspace and helped edit web copy in real time, above and beyond her contract. The development team was also prompt on email and calls.
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13 of 16 Branding reviews are 5 stars1 new review for Branding in past 6 months$10,000 – $49,000 avg. project costRead 16 ReviewsBranding PROJECT HIGHLIGHT
Branding, Web Design & Dev for Senior Living Services Co
5.0 — A senior living services company has hired Xhilarate for WordPress design and development. The service provider has also been providing branding services and creating content for social media. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchXhilarate is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Philadelphia, Pennsylvania (6) West Chester, Pennsylvania (1) Kansas City, Missouri (1) Dallas, Texas (1) Houston, Texas (1) Albany, New York (1) Los Angeles, California (1) National City, California (1) Boulder, Colorado (1) Washington, District of Columbia (1) Baltimore, Maryland (1) Wayne, Pennsylvania (1) Lansdale, Pennsylvania (1) Bensalem, Pennsylvania (1) Hammonton, New Jersey (1) Blue Bell, Pennsylvania (1) Collegeville, Pennsylvania (1) Fort Washington, Pennsylvania (1) Villanova, Pennsylvania (1) New Hope, Pennsylvania (1) West Newton, Pennsylvania (1)Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Ann Arbor, MI
Services provided
15% Branding15% Content Marketing15% Video Production +7 services10% Low/No Code Development10% Video Marketing10% Web Design10% Web Development5% Email Marketing5% Search Engine Optimization5% Social Media MarketingLaunched in 2015, Merithot Creative Marketing is a small branding agency. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Raleigh, NC
Services provided
15% Branding15% Advertising15% Pay Per Click +4 services15% Search Engine Optimization15% Web Design15% Web Development10% LogoVicode Media LLC, a small Advertising company, is in Raleigh, North Carolina. The team specializes in Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9Vista, CA
Services provided
15% Branding20% Marketing Strategy20% Social Media Marketing +3 services15% Advertising15% Video Production15% Web DesignStar Fox Media is a Marketing Strategy company in Vista, California. Their services include Marketing Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
10% Branding30% Web Design15% Graphic Design +6 services15% Web Development10% Video Production5% Content Marketing5% Marketing Strategy5% Search Engine Optimization5% Social Media MarketingSee all 3 projectsThought Media est in late 2009. We’ve worked with hundreds of clients all over the world from Canada, the United States, Australia, China, Norway, Dubai, and more! Building Website Designs,
Read moreSee All Locations (3)New York, NY
40 Wall St. 28th Floor
New York, NY 10005+18009163864
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Undisclosed$150 - $199 / hr10 - 49San Antonio, TX
Services provided
10% Branding20% Search Engine Optimization10% Advertising +8 services10% Content Marketing10% Digital Strategy10% Email Marketing10% Public Relations5% Mobile App Development5% Print Design5% Video Production5% Web DevelopmentEsd digital marketing is a SEO agency. Their small team of employees is based in San Antonio, Texas and. Their team provides Search Engine Optimization and Advertising.
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
10% Branding10% Application Testing10% Content Marketing +7 services10% Logo10% Marketing Strategy10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignGetfused is a small branding agency launched in 1996. Their services include Branding and Marketing Strategy.
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$25,000+$50 - $99 / hr10 - 49New York, NY
Services provided
10% Branding30% Web Design25% Mobile App Development +2 services25% Web Development10% AdvertisingDigital Pulp is a web design agency. Established in 1996, the team specializes in Web Design and Mobile App Development.
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$25,000+$150 - $199 / hr10 - 49Los Angeles, CA
Services provided
10% Branding25% Product Design20% Mobile App Development +5 services15% UX/UI Design10% Digital Strategy10% Web Design5% AR/VR Development5% IoT DevelopmentSlate Studio is a small Product Design company headquartered in Los Angeles, California. The team specializes in Product Design and Mobile App Development.
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$10,000+$100 - $149 / hr10 - 49Boston, MA
Services provided
10% Branding40% Public Relations25% Social Media Marketing +2 services15% Marketing Strategy10% Event ManagementCM Communications is a PR company headquartered in Boston, Massachusetts and Boston, Massachusetts. They specialize in Public Relations and Social Media Marketing and were established in 1986.
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Undisclosed$100 - $149 / hr10 - 49Phoenix, AZ
Services provided
10% Branding10% Advertising10% Custom Software Development +9 services10% E-Commerce Development10% Mobile App Development10% Video Production10% Web Design10% Web Development5% Content Marketing5% Digital Strategy5% Email Marketing5% Social Media MarketingNew Angle Media is an Advertising company. The Phoenix, Arizona-based company was launched in 2003. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Downingtown, PA
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Conversion Optimization10% Digital Strategy10% Graphic Design10% Public Relations10% Search Engine Optimization10% Video Production10% Web DesignSchubert b2b is a Digital Strategy company. They focus on Digital Strategy and Content Marketing and are in Downingtown, Pennsylvania.
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$250,000+$150 - $199 / hr10 - 49Minneapolis, MN
Services provided
10% Branding25% Digital Strategy15% Marketing Strategy +5 services15% Social Media Marketing10% Content Marketing10% Media Planning & Buying10% Public Relations5% AdvertisingHaberman, a Digital Strategy company, was established in 1994. The agency specializes in Digital Strategy and Marketing Strategy, and is small.
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$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Services provided
10% Branding20% Advertising20% Digital Strategy +3 services20% Marketing Strategy15% Content Marketing15% Video ProductionNomadic Agency, an Advertising company, was launched in 2008. The firm focuses on Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Memphis, TN
Services provided
10% Branding10% Advertising10% Digital Strategy +7 services10% Graphic Design10% Logo10% Marketing Strategy10% Other Marketing10% UX/UI Design10% Video Production10% Web DesignAdvertising company Oden: B2B Marketing Agency was launched in 1971. The team provides Advertising and UX/UI Design and is in Memphis, Tennessee.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
10% Branding10% CRM Consulting and SI10% Ecommerce Marketing +7 services10% Email Marketing10% Graphic Design10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DevelopmentFrozen Fire is a branding firm based in Dallas, Texas and Denver, Colorado. Their services include Branding and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49San Diego, CA
Services provided
10% Branding40% Advertising20% Digital Strategy +2 services20% Web Design10% Search Engine OptimizationBask Digital Media is an Advertising company. Their small team of employees is based in San Diego, California. Their team specializes in Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
10% Branding40% Search Engine Optimization20% Pay Per Click +2 services20% Web Design10% AdvertisingActual SEO Media, Inc. Is a SEO agency. Headquartered in Houston, Texas and Houston, Texas, the team focuses on Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Oklahoma City, OK
Services provided
10% Branding20% Search Engine Optimization20% Web Design +4 services20% Web Development10% Advertising10% Social Media Marketing10% UX/UI DesignSEO company The Worx Company focuses on Search Engine Optimization and Web Design. They were established in 1983.
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$50,000+$150 - $199 / hr10 - 49Indianapolis, IN
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Public Relations10% Social Media Marketing10% UX/UI DesignWell Done Marketing is a SEO company. They specialize in Search Engine Optimization and Web Design and were founded in 2003. The agency is headquartered in Indianapolis, Indiana.
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$25,000+$150 - $199 / hr10 - 49Charlotte, NC
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Direct Marketing10% Market Research10% Marketing Strategy10% Media Planning & Buying10% Packaging Design10% Product Marketing10% Social Media MarketingLaunched in 2001, birdsong gregory is an Advertising company. Their team focuses on Advertising and Branding.
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$25,000+$150 - $199 / hr10 - 49Charlotte, NC
Services provided
10% Branding40% Web Development20% Mobile App Development +2 services20% Web Design10% Content MarketingThe Idea People is a web development company launched in 1994. The firm offers Web Development and Mobile App Development, and is small.
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$1,000+$50 - $99 / hr10 - 49Chicago, IL
Services provided
10% Branding10% Application Management & Support10% Digital Strategy +7 services10% Marketing Strategy10% Media Planning & Buying10% Mobile App Development10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentFounded in 1936, HDMZ is a small Chicago, Illinois-based branding company. Their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Bellevue, WA
Services provided
10% Branding20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Content Marketing10% Public Relations10% Social Media Marketing10% UX/UI DesignImprev is a SEO services firm. Their small team of employees is in Bellevue, Washington. Their team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
10% Branding20% Search Engine Optimization10% Content Marketing +6 services10% Digital Strategy10% Email Marketing10% Graphic Design10% Social Media Marketing10% Video Production10% Web DesignSEO agency Marketeering Group was launched in 2011. The team provides Search Engine Optimization and Branding and is in Seattle, Washington.
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$5,000+$100 - $149 / hr10 - 49Brookfield, WI
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Direct Marketing10% Email Marketing10% Marketing Strategy10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% Web DevelopmentResponsory is an Advertising company. They are located in Brookfield, Wisconsin. Their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
10% Branding20% Content Marketing10% Email Marketing +6 services10% Graphic Design10% Logo10% Market Research10% Social Media Marketing10% Video Production10% Web DesignContent Marketing company Sol Marketing was launched in 2003. The small team offers Content Marketing and Branding.
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$1,000+$100 - $149 / hr10 - 49Metairie, LA
Services provided
10% Branding10% Custom Software Development10% Event Marketing +7 services10% Graphic Design10% Logo10% Mobile App Development10% Pay Per Click10% Public Relations10% Video Production10% Web DevelopmentVelocity Agency is a branding company. Located in Metairie, Louisiana, their small team offers Branding and Public Relations. The agency was launched in 2012.
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$5,000+$100 - $149 / hr10 - 49St. Augustine, FL
Services provided
10% Branding20% Web Design20% Web Development +5 services10% Graphic Design10% Mobile App Development10% Print Design10% Search Engine Optimization10% Social Media MarketingFounded in 1999, Design Extensions is a web design agency. The agency provides Web Design and Web Development, and is small.
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$10,000+$100 - $149 / hr10 - 49St. Louis, MO
Services provided
10% Branding15% Content Marketing15% Search Engine Optimization +5 services15% Social Media Marketing15% Web Design10% Advertising10% Email Marketing10% Marketing StrategyGeile/Leon Marketing Communications is a Content Marketing company. Based in St. Louis, Missouri, their team focuses on Content Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Iowa City, IA
Services provided
10% Branding15% Digital Strategy15% Marketing Strategy +5 services15% Social Media Marketing15% Web Design10% Content Marketing10% Search Engine Optimization10% Web DevelopmentAelieve Digital Marketing is a Digital Strategy company. Established in 2011, the agency focuses on Digital Strategy and Marketing Strategy.
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$25,000+$150 - $199 / hr10 - 49Chattanooga, TN
Services provided
10% Branding50% Web Design20% Digital Strategy +2 services15% AR/VR Development5% LogoTriptych is a web design company. Headquartered in Chattanooga, Tennessee, the firm was founded in 2007. Their team specializes in Web Design and Digital Strategy.
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$25,000+Undisclosed10 - 49Dallas, TX
Services provided
10% Branding20% Advertising20% Media Planning & Buying +6 services10% Digital Strategy10% Market Research10% Marketing Strategy10% Social Media Marketing5% Business Consulting5% Web DesignFirehouse is an Advertising company. Their team is headquartered in Dallas, Texas. The agency focuses on Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Federal Way, WA
Services provided
10% Branding20% Digital Strategy20% Marketing Strategy +4 services20% Public Relations10% Market Research10% Video Production10% Web DesignLaunched in 1988, Brandner Communications is a small Federal Way, Washington-based Digital Strategy company. Their team provides Digital Strategy and Marketing Strategy.
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$25,000+Undisclosed10 - 49Atlanta, GA
Services provided
10% Branding40% Digital Strategy30% Search Engine Optimization +1 service20% Web DevelopmentDigital Strategy company Marketwake was established in 2015. The team provides Digital Strategy and Search Engine Optimization and is headquartered in Atlanta, Georgia.
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$50,000+$200 - $300 / hr10 - 49Brooklyn, NY
Services provided
10% Branding10% Application Testing10% Blockchain +7 services10% Digital Strategy10% Logo10% Mobile App Development10% Product Design10% UX/UI Design10% Web Design10% Web DevelopmentThe Brigade is an user experience company. Headquartered in Brooklyn, New York, the company was founded in 2010. Their services include UX/UI Design and Blockchain.
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Undisclosed< $25 / hr10 - 49Everett, WA
Services provided
10% Branding50% Digital Strategy10% Advertising +3 services10% Email Marketing10% Pay Per Click10% Social Media MarketingRoadside Dental Marketing is a small Digital Strategy company. They offer Digital Strategy and Advertising and were launched in 1999.
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UndisclosedUndisclosed10 - 49Cincinnati, OH
Services provided
10% Branding40% Web Design30% Digital Strategy +1 service20% Marketing StrategyGNGF, a web design company, was founded in 2011. The team offers Web Design and Digital Strategy.
Read more -
$5,000+$150 - $199 / hr10 - 49Myrtle Beach, SC
Services provided
10% Branding15% Digital Strategy15% Pay Per Click +6 services15% Search Engine Optimization10% Email Marketing10% Market Research10% Social Media Marketing10% Web Development5% Conversion OptimizationBased in Myrtle Beach, South Carolina, Travelboom Hotel Marketing is a SEO services firm. Launched in 1996, the team specializes in Search Engine Optimization and Pay Per Click.
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Undisclosed$100 - $149 / hr10 - 49Poland, OH
Services provided
10% Branding25% Search Engine Optimization20% Web Development +7 services10% Content Marketing10% Web Design5% Graphic Design5% Logo5% Mobile App Development5% Other Digital Marketing5% Social Media MarketingIDMI.Net, a SEO company, was founded in 1997. The team provides Search Engine Optimization and Web Development and is located in Poland, Ohio.
Read more -
$50,000+$100 - $149 / hr250 - 999Plano, TX
Services provided
10% Branding10% BI & Big Data Consulting & SI10% CRM Consulting and SI +7 services10% Custom Software Development10% Digital Strategy10% E-Commerce Development10% IT Managed Services10% IT Strategy Consulting10% Mobile App Development10% Web DevelopmentSee all 5 projectsCooperative Computing is a versatile software development company specializing in creating custom digital solutions, including applications, platforms, and e-commerce systems. Their client feedback is overwhelmingly positive, with key strengths being professionalism, dedication, and the ability to adapt to complex requirements. Approximately 80% of reviewers highlight their impressive project management skills and transparency during development processes.
Reviews mention Accommodating
Cooperative Computing has received positive feedback regarding their accommodating nature, particularly in adapting to project requirements. A client noted their ability to adjust sprints and manage a strict delivery schedule effectively. The organization's transparency in communication and their skill in navigating complex software projects were also highlighted, emphasizing their flexibility in meeting client needs. Overall, the sentiment reflects high satisfaction with their adaptability and responsiveness.-
Custom Software Development for Consulting Firm
5.0 Apr 21, 2021We had a strict delivery schedule with moving parts. In order to achieve this the team were able to accommodate items and adjust the sprints accordingly to deliver the results. Everything was transparent, both the sprints and the demo days.
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Industry Experience
Cooperative Computing has demonstrated expertise across multiple industries, including Transportation, Arts and Entertainment, Advertising and Marketing, Consulting, and Information Technology. Clients commend their project management, communication, and ability to deliver tailored solutions efficiently. Feedback highlights their strengths in developing complex software, e-commerce solutions, and mobile applications. Overall sentiment is positive, particularly in the Transportation and IT sectors, where their impact has led to sustained usage and successful digital transformations.
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Transportation Arts, entertainment & music Advertising & marketing Consulting Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The overall sentiment regarding Cooperative Computing's cost and value for money is highly positive. Clients frequently commend their fair pricing and the impressive quality of work delivered. For instance, one client highlighted the company's expertise and timely responses, noting their 'very fair pricing.' Another client described them as 'the best company' in terms of cost and value compared to others globally. Overall, customers feel they receive significant value relative to their investment.Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Digital Strategy10% Email Marketing10% Public Relations10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignEstablished in 2010, Lightspan Digital is an Advertising company. Their services include Advertising and Branding.
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$25,000+$150 - $199 / hr2 - 9Knoxville, TN
Services provided
10% Branding10% Advertising10% Content Marketing +10 services10% Graphic Design10% Search Engine Optimization10% Social Media Marketing10% Web Development5% Digital Strategy5% Email Marketing5% Logo5% Marketing Strategy5% Public Relations5% Web DesignMorris Group LLC is an Advertising company. They were launched in 1991 and focus on Advertising and Branding.
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$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
10% Branding70% Public Relations10% Content Marketing +1 service10% Digital StrategyFifth Avenue Brands is a PR agency established in 2008. The small team focuses on Public Relations and Branding.
Read more -
$100,000+Undisclosed2 - 9San Diego, CA
Services provided
10% Branding50% Interior Design10% Graphic Design +3 services10% Logo10% Other Design10% Web DesignMindful Design Consulting, an Interior Design company, is based in San Diego, California. They provide Interior Design and Branding.
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UndisclosedUndisclosed2 - 9Sunnyvale, CA
Services provided
10% Branding20% Content Marketing20% Social Media Marketing +4 services20% Web Design10% Marketing Strategy10% Pay Per Click10% Search Engine OptimizationDonnan Creative Strategy, a small social media marketing agency, is based in Sunnyvale, California. The team focuses on Social Media Marketing and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Peoria, AZ
Services provided
10% Branding30% Marketing Strategy30% Social Media Marketing +3 services10% Graphic Design10% Search Engine Optimization10% Web DesignSee all 1 projectsSlightWrks is a digital agency offering services such as website rebuilds, funnel improvements, and email marketing. Despite their affordability and positive attitude, the feedback is overwhelmingly negative, with 100% of reviewers highlighting issues with transparency, unmet promises, and inadequate communication, resulting in incomplete or undelivered work.
0 of 1 reviews is 5 starsLess than $10,000 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent feedback on SlightWrks reflects significant dissatisfaction, particularly regarding project management and deliverables. A client noted, "they made a lot of grand promises...but ultimately fell significantly short," highlighting a lack of communication and missed deadlines. Despite the team's positive attitude, the client experienced frustration due to unfulfilled commitments and incomplete work. Overall, the sentiment indicates a critical need for improvement in transparency and adherence to project timelines.Was this helpful?
Industry Experience
SlightWrks has experience in the education industry, working on website rebuilds and marketing improvements. However, feedback indicates significant dissatisfaction, citing unmet promises and poor communication. While the team displayed a positive attitude, the delivery was inadequate, leading to frustration for clients. Overall sentiment within the education sector suggests potential clients should exercise caution, as this provider may not meet expectations for timely and effective project execution.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates a mixed sentiment regarding SlightWrks' cost and value for money. While one review highlighted that their pricing fit the client's budget and was perceived as good value, another client expressed significant disappointment, stating that despite initial promises, the deliverables were incomplete and communication was poor. The latter reviewer cautioned against wasting time and money due to unmet expectations, suggesting a lack of transparency and reliability in service delivery.Was this helpful?
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UndisclosedUndisclosed10 - 49Valparaiso, IN
Services provided
10% Branding10% Advertising10% Content Marketing +7 services10% Corporate Photography10% Graphic Design10% Media Planning & Buying10% Social Media Marketing10% Video Production10% Web Design10% Web DevelopmentWeCreate is an Advertising company. Established in 2002, the agency is in Valparaiso, Indiana. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Loveland, CO
Services provided
10% Branding10% E-Commerce Development10% Fractional CMO Services +8 services10% IT Managed Services10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web Development5% Content Marketing5% Email MarketingEstablished in 2021, Imprint Digital is a branding company. The team specializes in Branding and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Rollover to see company insights or click a company below for more details.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
38.6/40.018.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.8/40.017.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$200 - $300 / hr2 - 9New York, NY
Ability to deliver
37.8/40.018.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.
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