Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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$5,000+$100 - $149 / hr50 - 249São Paulo, Brazil
Services provided
Agencia TUDO, an Advertising company, is based in São Paulo, Brazil. The team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr50 - 249Rio de Janeiro, Brazil
Services provided
Approach Comunicacao is a Content Marketing company. Founded in 1996, the team specializes in Content Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 14 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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$5,000+$100 - $149 / hr50 - 249São Paulo, Brazil
Services provided
Ideal H+K Strategies is a midsize Content Marketing company established in 2007. Their team focuses on Content Marketing and Graphic Design.
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$5,000+$100 - $149 / hr50 - 249
Services provided
Advertising company ADabisc Future Qatar specializes in Advertising and Public Relations. They are located in.
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$5,000+$100 - $149 / hr50 - 249São Paulo, Brazil
Services provided
Nova/sb is an Advertising company. They are based in São Paulo, Brazil and have midsize team. They specialize in Advertising and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Florianópolis, Brazil
Services provided
Established in 2011, mobLee is an Advertising company. In Florianópolis, Brazil, the team focuses on Advertising and Business Consulting.
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UndisclosedUndisclosed50 - 249São Paulo, Brazil
Services provided
B/Ferraz is an Advertising company. Launched in 1999, the team focuses on Advertising and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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UndisclosedUndisclosed50 - 249Belo Horizonte, Brazil
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18 Comunicacao is a midsize Advertising company established in 1996. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249AFB, Argentina
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FCB&FiRe is a midsize Advertising company launched in 2002. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 39 projects5WPR is a prominent Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company consistently receives positive feedback, with approximately 90% of clients praising their strategic insight, responsiveness, and professionalism. Many reviews highlight their effectiveness in securing media coverage and enhancing brand visibility and credibility, positioning them as a reliable PR partner.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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Established in 1985, Unitrend Limited, a midsize Digital Strategy company, is in Dhaka, Bangladesh. Their team offers Digital Strategy and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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Founded in 1998, Prochito IMC Limited is an Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Lisboa, Portugal
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E-commerce development company Wingman is based in Lisboa, Portugal. The team focuses on E-Commerce Development and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Caracas, Venezuela
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DLB Group is a Caracas, Venezuela-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249CABA, Argentina
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Located in CABA, Argentina, We Are Mashin is an AR/VR development company. Founded in 2013, the team specializes in AR/VR development and Branding.
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UndisclosedUndisclosed50 - 249ঢাকা, Bangladesh
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Asiatic Experiential Marketing Limited is an Advertising company. The team is located in ঢাকা, Bangladesh, and their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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Dhansiri Communication Limited is an Advertising company. They are based in Dhaka, Bangladesh. Their team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249New York, NY
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In New York, New York, BMF Media is an Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed50 - 249Panamá, Panama
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CCK Panama, a midsize graphic design company, is located in Panamá, Panama. The team specializes in Graphic Design and Logo.
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UndisclosedUndisclosed50 - 249New York, NY
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LeadDog Marketing Group is a midsize branding firm founded in 1999. Their team provides Branding and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Doha, Qatar
Services provided
Gem Advertising & Publications W.L.L is an Advertising company. The Doha, Qatar-based firm focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Muntinlupa, Philippines
Services provided
TeamAsia is a Marketing Strategy company. They are located in Muntinlupa, Philippines and have midsize team. They provide Marketing Strategy and Public Relations.
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UndisclosedUndisclosed50 - 249Boston, MA
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Event Marketing company 451 Agency was launched in 2004. The agency offers Event Marketing and Public Relations, and is midsize.
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UndisclosedUndisclosed50 - 249Sandton, South Africa
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FCB Africa, an Advertising company, is based in Sandton, South Africa. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Nairobi, Kenya
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Established in 2016, Oxygène is an Advertising company. The team specializes in Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249
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Branding company DragonFly EA is headquartered in Nairobi , Kenya. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Rogers & Cowan is a branding company launched in 1950. The company focuses on Branding and Digital Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249Tulsa, OK
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Brothers & Company is a Tulsa, Oklahoma-based Advertising company. They offer Advertising and Branding and were launched in 1974.
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UndisclosedUndisclosed50 - 249Cape Town, South Africa
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Established in 2008, ninety9cents is an Advertising company. Headquartered in Cape Town, South Africa, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Cleveland, OH
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Headquartered in Cleveland, Ohio, Falls Communications is a midsize branding agency. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249
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Midsize Advertising company Verdant Zeal, is based in Nigeria. The team offers Advertising and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Honolulu, HI
Services provided
Anthology Marketing Group, an Advertising company, was established in 2007. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Johannesburg, South Africa
Services provided
EOH Digital is a midsize Email Marketing company. They provide Email Marketing and Public Relations and were established in 2013.
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UndisclosedUndisclosed50 - 249Sacramento, CA
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Runyon Saltzman, Inc., an Advertising company, specialize in Advertising and Digital Strategy. They were established in 1960.
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UndisclosedUndisclosed50 - 249Nairobi, Kenya
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Redhouse Group is an Advertising company based in Nairobi, Kenya. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Giza, Egypt
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Fikra Advertising is an Advertising company founded in 1996. The midsize team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Cairo Governorate, Egypt
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Based in Cairo Governorate, Egypt, MAD Solutions is a midsize Advertising company. The team offers Advertising and Graphic Design.
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UndisclosedUndisclosed50 - 249Waukesha, WI
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MorganMyers is an Advertising company founded in 1983. The firm provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Dhaka, Bangladesh
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We are X, an Advertising company, was founded in 2016. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed50 - 249Birmingham, England
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Core Marketing & Events is a Digital Strategy company. The midsize Birmingham, England-based team offers Digital Strategy and Event Marketing. The firm was established in 1998.
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UndisclosedUndisclosed50 - 249Shirley, England
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Advertising company McCann Birmingham is in Shirley, England. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Cairo, Egypt
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Mortimer Harvey is a midsize SEO company. Established in 1991, the team focuses on Search Engine Optimization and Public Relations.
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UndisclosedUndisclosed50 - 249North Little Rock, AR
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Launched in 1961, CJRW is a midsize Advertising company in North Little Rock, Arkansas. Their team provides Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancerGlasgow, Scotland
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Grail PR is an Event Marketing company. They offer Event Marketing and Public Relations and were launched in 1999. The firm is located in Glasgow, Scotland.
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UndisclosedUndisclosed50 - 249Winnipeg, Canada
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Founded in 2011, Think Shift, a midsize Advertising company, is headquartered in Winnipeg, Canada. Their team offers Advertising and Branding.
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UndisclosedUndisclosed50 - 249St. John's, Canada
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Target Marketing and Communications Inc. Is an Advertising company. Their midsize team is headquartered in St. John's, Canada and provides Advertising and Branding. The agency was established in
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UndisclosedUndisclosed50 - 249Moncton, Canada
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Founded in 1995, Fenety Marketing is a phone answering service. Their services include Call Center Services and Event Marketing.
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UndisclosedUndisclosed50 - 249Los Angeles, CA
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Castells & Asociados is a branding company. Founded in 1998, the company is in Los Angeles, California. Their team offers Branding and Business Consulting.
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UndisclosedUndisclosed50 - 249Miami, FL
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Established in 2006, Republica Havas, a midsize Advertising company, is based in Miami, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Birmingham, AL
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Intermark Group is an Advertising company. They provide Advertising and Marketing Strategy and were established in 1977.
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UndisclosedUndisclosedFreelancerSeattle, WA
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Brotherton Strategies is a PR agency. They are based in Seattle, Washington and have small team. Their services include Public Relations and Branding.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
37.9/40.018/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36/40.017/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style