Top Public Relations Firms
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 315 projectsOtter Public Relations is a PR firm specializing in Media Relations and Public Communications, known for enhancing Brand Reputation through effective media coverage. With a focus on strategic content development and SEO, they have received overwhelmingly positive feedback, with clients praising their speedy delivery, strong writing, and effective project management. Approximately 100% of reviewers highlight their efficiency and quality of service.
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 30 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They receive overwhelmingly positive feedback, with about 90% of reviews highlighting their effective communication, timely deliverables, and strategic approach. Approximately 80% of clients mention their adaptability and ability to align with company values, further emphasizing their strength in public media relations and brand awareness.
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UndisclosedUndisclosed2 - 9Bismarck, ND
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Launched in 2003, Okiciya Consulting is a small Bismarck, North Dakota-based social media marketing firm. Their team focuses on Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Newport Beach, CA
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Established in 2009, Advanced LAN Tech. INC is a public relations firm. Their services include Public Relations and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 28 projects10 to 1 Public Relations is a reputable PR and communications agency specializing in media relations, brand reputation, and corporate communications. The company is lauded for its professionalism, reliability, and ability to effectively manage media coverage and brand positioning. According to reviews, approximately 90% of clients express satisfaction with the agency's proactive approach and results-driven strategies, highlighting its role in enhancing brand awareness and media presence across various industries.
$5,000+$150 - $199 / hr10 - 49Williamsburg, VAServices provided
See all 29 projectsTheBestReputation is a Public Relations and Media Communications firm renowned for its expertise in media relations and brand reputation management. Feedback from clients is overwhelmingly positive, with 100% of reviewers highlighting their strategic PR capabilities and 83% praising their responsiveness and execution. The firm excels in enhancing media coverage and brand visibility with a tailored approach, consistently delivering impressive outcomes for their clients.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 49 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Abelita LLC is a Business Consulting company. Based in Tallahassee, Florida, the team offers Business Consulting and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Kenilworth, NJ
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Kinsey Communications, LLC is a PR agency based in Kenilworth, New Jersey. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Campbell River, Canada
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Harris Greenaway Communications Ltd. Is a public relations company. They are based in Campbell River, Canada and have small team. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Tucson, AZ
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Nordin Solutions LLC is a small Corporate Training & Coaching company established in 2020. Their team specializes in Corporate Training & Coaching and Public Relations.
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UndisclosedUndisclosed2 - 9Houston, TX
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PR agency IMAGES-IMAGES!!!! INC. Focuses on Public Relations and Market Research. They were launched in 1982.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 17 projectsDISRUPT PR is a public relations firm that excels in media relations, brand reputation, and public communications. Across their reviews, 100% of clients praised their timely delivery, strategic approach, and creative solutions. They are noted for their strong communication skills and the ability to align with clients' values, consistently exceeding expectations and enhancing media coverage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 7 projectsGateway Group is a Public Relations and Investor Relations firm renowned for its expertise in corporate communications, media relations, and brand reputation. Reviews indicate a high satisfaction rate, with approximately 90% of clients praising their strategic communication and project management skills. Clients consistently highlight Gateway Group's ability to enhance media coverage and investor confidence, as well as their professional, responsive, and results-oriented approach.
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UndisclosedUndisclosed2 - 9Houston, TX
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Paige PR is a small Houston, Texas-based PR firm. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9Wrocław, Poland
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PR Expert is a PR agency launched in 2009. The team offers Public Relations and Social Media Marketing and is headquartered in Wrocław, Poland.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Atlanta, GAServices provided
See all 4 projectsBrandSavor is a prominent public relations firm specializing in media relations, corporate communications, and public communications. The company has received predominantly positive feedback, with clients praising its expert project management and strategic media coverage efforts. Notably, 100% of the reviewers highlight BrandSavor's effective project execution, although one suggests enhanced transparency in media relations.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 19 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 20 projectsProhibition PR is a dynamic public relations agency specializing in media relations, corporate communications, and brand reputation management. Reviews reveal a strong positive sentiment, with a high success rate in securing media coverage and enhancing brand visibility. Clients consistently praise their proactive communication and innovative strategies, noting that Prohibition integrates seamlessly with in-house teams and effectively increases public awareness across various industries.
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UndisclosedUndisclosed2 - 9București, Romania
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AQuality Translations is a Translation company founded in 2016. The small team provides Translation and Public Relations.
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UndisclosedUndisclosed2 - 9Riyadh, Saudi Arabia
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Focus 360 Arabia is a Market Research company. The Riyadh, Saudi Arabia-based team provides Market Research and Branding.
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Featured
What are Featured Providers?
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 65 projectsOBA PR is a public relations firm specializing in media relations, brand reputation, and corporate communications. Across various industries, clients consistently praise their ability to secure meaningful media coverage and enhance brand authority with successful placements in notable publications, such as Forbes and Entrepreneur. Impressively, 100% of reviews highlight their effective project management and honest communication, emphasizing their commitment to delivering results.
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UndisclosedUndisclosed2 - 9St. John's, Canada
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Headquartered in St. John's, Canada, BlueSky Business Consulting is a small Business Consulting company. Their services include Business Consulting and HR Consulting.
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UndisclosedUndisclosed2 - 9
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Branding Collective is a branding company. Headquartered in Albuquerque, New Mexico, the agency was founded in 2015. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Bernalillo, NM
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Inclusive Market Research Group is a Market Research company. Their small team is headquartered in Bernalillo, New Mexico. Their team focuses on Market Research and Public Relations.
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UndisclosedUndisclosed2 - 9Portland, OR
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BanksCuesta Translations is a Translation company headquartered in Portland, Oregon. The team provides Translation and Public Relations.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Stomping Ground Strategies is a Digital Strategy company. They offer Digital Strategy and Social Media Marketing and were founded in 2020. The company is based in Chicago, Illinois.
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UndisclosedUndisclosed2 - 9Berkeley, CA
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Established in 2013, StoryTK, LLC is a branding firm. The small team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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PR company BAVILON focuses on Public Relations and Event Marketing. They are headquartered in Kyiv, Ukraine.
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UndisclosedUndisclosed2 - 9
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Emergency Services Copywriting is a Content Writing Services company launched in 2018. The agency offers Content Writing Services and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Annville, PA
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RDR PR LLC is a public relations company. They are headquartered in Annville, Pennsylvania and have small team. They offer Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Branding firm Department26 is in Newport, Kentucky. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Morris Public Relations, LLC is a branding agency. In Galloway, Ohio, the company was founded in 1996. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Ladera Ranch, CA
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Blank Chapters Advisory is a small PR firm located in Ladera Ranch, California. The team specializes in Public Relations and Market Research.
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UndisclosedUndisclosed2 - 9
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Small public relations company Proud North Communications Inc., is headquartered in Ottawa, Canada. The team focuses on Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Wien, Austria
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Established in 2011, Purtscher Relations is a social media marketing firm. Their services include Social Media Marketing and Event Management.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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The Live Group Pte Ltd is an Event Management company. The team provides Event Management and Public Relations, and the agency is headquartered in Singapore, Singapore.
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UndisclosedUndisclosed2 - 9Celje, Slovenia
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Launched in 2005, RTA Agencija d.o.o., a small Event Management company, is headquartered in Celje, Slovenia. Their team focuses on Event Management and Public Relations.
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UndisclosedUndisclosed2 - 9Bratislava, Slovakia
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Big - agency Slovakia s.r.o., an Event Management company, was launched in 2017. The team focuses on Event Management and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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Launched in 2003, Sports Media Gaming Limited is a small Sports Marketing company. Their team provides Sports Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
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Alchemy Event Management is an Event Marketing company. The team specializes in Event Marketing and Event Management and is in Dublin, Ireland.
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UndisclosedUndisclosed2 - 9Leverkusen, Germany
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Numbers Sports Agency is a Talent Representation company launched in 2008. Their team provides Talent Representation and Public Relations.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Established in 1999, EMCI, LLC. Is a small Boca Raton, Florida-based Business Consulting company. Their team specializes in Business Consulting and Public Relations.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
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Cincinnati SEO, a small SEO company, is in Cincinnati, Ohio. Their services include Search Engine Optimization and Public Relations.
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UndisclosedUndisclosed2 - 9Malmesbury, England
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Word Worker is a Content Writing Services company based in Malmesbury, England. They offer Content Writing Services and Content Marketing.
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UndisclosedUndisclosed2 - 9Richmond, VT
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Clear Spot Communications is a public relations firm. Their small team is in Richmond, Vermont. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9
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Founded in 2017, Fine Point Consulting is a small Los Angeles, California-based Financial Consulting company. Their services include Financial Consulting and Public Relations.
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UndisclosedUndisclosed2 - 9
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Aago Consulting is a PR company. Their team is headquartered in Singapore and offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Hillerød, Denmark
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Black Belt Communications Ltd is a branding company. Located in Hillerød, Denmark, their team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Manchester, England
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Bottled Imagination is a public relations firm. Their small team is based in Manchester, England. Their team provides Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9San Diego, CA
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C3 Communications, Inc. Is a social media marketing agency. Their small team of employees is located in San Diego, California. Their team focuses on Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Lisboa, Portugal
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In Lisboa, Portugal, Lacomonline is a branding company. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Fulham, England
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Pangaea 13 is a public relations company. The team specializes in Public Relations and Social Media Marketing, and the firm is headquartered in Fulham, England.
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UndisclosedUndisclosed2 - 9Bayfield, CO
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PressedFresh Collective is a small branding firm founded in 2017. Their team specializes in Branding and Public Relations.
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$1,000+< $25 / hr2 - 9
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Top10criminallawyers is a Los Angeles, California-based public relations firm. Their services include Public Relations and Direct Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Based in Dubai, United Arab Emirates, Car Pool Dubai To Abu Dhabi is a Direct Marketing company. Founded in 2022, the team focuses on Direct Marketing and Advertising.
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$10,000+$150 - $199 / hr10 - 49Atlanta, GA
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Creaxion is an Advertising company. The Atlanta, Georgia-based company was established in 1998. Their team offers Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Paris, France
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Founded in 2013, Broca & Wernicke is a small Paris, France-based branding firm. Their team provides Branding and Marketing Strategy.
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$5,000+$25 - $49 / hr10 - 49Berlin, Germany
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BOLD is a branding firm established in 2010. Their services include Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Washington, DC
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MDB Communications is an Advertising company. They provide Advertising and Branding and are in Washington, District of Columbia.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Quaker City Mercantile, a Marketing Strategy company, was founded in 1988. They specializes in Marketing Strategy and Advertising.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
37.3/40.020/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
35.2/40.019/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
35.2/40.018.8/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
34.4/40.019.4/20 Reviews8.1/10 Clients & Experience6.9/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
33.9/40.016.8/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
33.7/40.018.2/20 Reviews9.7/10 Clients & Experience5.9/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
33/40.016.8/20 Reviews10/10 Clients & Experience6.2/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
32.9/40.017.6/20 Reviews9.2/10 Clients & Experience6.1/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr10 - 49Williamsburg, VA
Ability to deliver
32.6/40.016.8/20 Reviews9.3/10 Clients & Experience6.5/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
32.6/40.020/20 Reviews8.4/10 Clients & Experience4.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
32.5/40.019.2/20 Reviews9.3/10 Clients & Experience4/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Risch-Rotkreuz, Switzerland
Ability to deliver
32.5/40.017/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$150 - $199 / hr2 - 9London, England
Ability to deliver
32.3/40.017/20 Reviews9.4/10 Clients & Experience5.9/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
32.3/40.017.4/20 Reviews10/10 Clients & Experience4.9/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
32.2/40.017.2/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
31.9/40.018.4/20 Reviews9.2/10 Clients & Experience4.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
31.8/40.018.4/20 Reviews10/10 Clients & Experience3.4/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
31.8/40.017.8/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.8/40.017/20 Reviews10/10 Clients & Experience4.8/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
32.5/40.016.6/20 Reviews9.8/10 Clients & Experience6.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
31.7/40.017.6/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
31.6/40.018.8/20 Reviews5.2/10 Clients & Experience7.6/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
31.4/40.017.4/20 Reviews9.4/10 Clients & Experience4.6/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
33.8/40.018.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
31.1/40.016.4/20 Reviews9.1/10 Clients & Experience5.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Leeds, England
Ability to deliver
33.4/40.017.6/20 Reviews10/10 Clients & Experience5.8/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$300+ / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.2/20 Reviews9.3/10 Clients & Experience7.6/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
31.2/40.016.2/20 Reviews9.2/10 Clients & Experience5.9/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+$50 - $99 / hr10 - 49Warszawa, Poland
Ability to deliver
30.4/40.016.4/20 Reviews10/10 Clients & Experience4/10 Market PresenceService focus
60% Public Relations40% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style