Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 11 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 311 projectsOtter Public Relations is a renowned publicity firm specializing in media relations and brand reputation enhancement. Reviewers consistently praise the company for its effective project management, timely delivery, and quality communications. With 100% positive feedback, clients commend Otter PR's ability to enhance media coverage and improve online visibility, with 30% specifically highlighting their strategic approach and professionalism in public communications.
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UndisclosedUndisclosedFreelancerRehoboth Beach, DE
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Liz Hill Public Relations LLC is a public relations agency founded in 1999. Based in Rehoboth Beach, Delaware, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosedFreelancer
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Established in 2021, Keep Cool Consulting, LLC is a small Helena, Montana-based public relations firm. Their services include Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 27 projectsInterdependence is a public relations firm specializing in media relations, corporate communications, and brand reputation management. The company receives predominantly positive feedback, with approximately 90% of reviews highlighting their adaptability, professionalism, and strategic media outreach. Clients frequently commend their ability to deliver timely media coverage and enhance brand visibility, although some suggest improvements in deepening relationships with higher-tier publications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 27 projects10 to 1 Public Relations is a Public Relations agency with expertise in media relations, brand reputation, and corporate communications. They are praised for their thoroughness, timeliness, and effective communication, with 100% of reviewers noting their positive impact on media coverage and brand awareness. Clients consistently commend their project management skills and flexibility, with no substantial areas for improvement noted.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
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UndisclosedUndisclosedFreelancer
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Maidstone Public Relations, a public relations agency, was launched in 2022. Located in Marshfield, Vermont, the team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249New Haven, CT
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Established in 2010, The Janice Christopher Marketing Agency, a midsize Advertising company, is located in New Haven, Connecticut. Their team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Abu Dhabi, United Arab Emirates
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Acorn Strategy is a PR company. The Abu Dhabi, United Arab Emirates-based team specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Dubai, United Arab Emirates
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Orient Planet Group is a PR firm. Their team is in Dubai, United Arab Emirates. The firm focuses on Public Relations and Market Research.
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UndisclosedUndisclosed50 - 249Watermael-Boitsfort, Belgium
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Akkanto is a PR company. Launched in 1995, the team offers Public Relations and Social Media Marketing. The firm is headquartered in Watermael-Boitsfort, Belgium and Paris, France.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 6 projectsGateway Group is a Public Relations and Investor Relations firm known for its strong expertise in media relations, corporate communications, and brand reputation. The firm consistently receives positive feedback, with over 90% of reviews highlighting their strategic communication capabilities and responsiveness. Clients praise Gateway Group for enhancing investor engagement and brand visibility while demonstrating exceptional project management and a deep understanding of client needs.
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UndisclosedUndisclosed50 - 249Sheung Wan, Hong Kong
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Finex Hong Kong Limited is a Funding & Investment company. The agency is in Sheung Wan, Hong Kong. Their team provides Funding & Investment and Public Relations.
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UndisclosedUndisclosed50 - 249Nicosia, Cyprus
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Based in Nicosia, Cyprus, Action Public Sector is a PR company. They specialize in Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency specializing in brand awareness, media relations, and public communications. Across multiple reviews, 100% of clients highlight their effective communication, integrity, and impressive media coverage, with many noting their ability to secure national exposure and innovative strategies. While some suggest minor improvements in communication streamlining, the company is consistently praised for their proactive approach and seamless project management.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 61 projectsOBA PR is a Public Relations firm that excels in media relations, corporate communications, and public media relations. Reviews indicate a 100% positive feedback rate, highlighting their responsiveness, project management, and effective media outreach. Approximately 80% of reviewers commend their ability to align company values and tailor PR strategies to client needs, enhancing brand reputation and securing significant media coverage.
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UndisclosedUndisclosed50 - 249München, Germany
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Funding & Investment company Equistone Partners GmbH offers Funding & Investment and Public Relations. They are headquartered in München, Germany and City of London, England.
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UndisclosedUndisclosedFreelancer
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Raposo Counselling & Consulting is a PR company. In Winnipeg, Canada, the agency offers Public Relations and Corporate Training & Coaching.
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UndisclosedUndisclosed50 - 249
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Bigbeat Inc. Is a Tokyo, Japan-based PR firm. The team focuses on Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Zagreb, Croatia
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Established in 2000, Pro Media Group is an Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed50 - 249Stockholm, Sweden
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Publicis Groupe Sweden is a public relations firm. The midsize Stockholm, Sweden-based team provides Public Relations and Social Media Marketing. The company was launched in 1926.
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UndisclosedUndisclosed50 - 249Orange, CA
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Ajenda Public Relations is a branding company. The firm is headquartered in Orange, California. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Souderton, PA
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Allebach Communications is a PR company. They are in Souderton, Pennsylvania and have midsize team. Their team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed50 - 249New York, NY
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Cogent World is a New York, New York-based branding company. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Cardiff, England
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Freshwater is a branding agency. The company is based in Cardiff, England. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Aventura, FL
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Founded in 2002, Foodie, Restaurant Marketing Agency is a branding company. In Aventura, Florida, the team offers Branding and Public Relations.
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UndisclosedUndisclosed50 - 249New York, NY
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Based in New York, New York, Forefront Communications Group Inc. Is a branding agency. They provide Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Woluwe-Saint-Lambert, Belgium
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GOPA Com., a public relations firm, was launched in 1997. The team focuses on Public Relations and Market Research.
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UndisclosedUndisclosed50 - 249Buffalo, NY
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Haley Marketing is a Direct Marketing company. The team is located in Buffalo, New York, and their services include Direct Marketing and Public Relations.
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UndisclosedUndisclosed50 - 249Milton Keynes, England
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Indigo Medical, a public relations company, specialize in Public Relations and Digital Strategy. They were founded in 2008.
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UndisclosedUndisclosed50 - 249Costa Mesa, CA
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Instaboost Media is a Costa Mesa, California-based PR firm. Established in 2016, the team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Genève, Switzerland
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Leidar is a Genève, Switzerland-based branding company. Their services include Branding and Public Relations.
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UndisclosedUndisclosed50 - 249New York, NY
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Advertising company MusicPromoToday is in New York, New York. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Köln, Germany
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Founded in 1993, Oliver Schrott Kommunikation GmbH, a midsize branding company, is located in Köln, Germany. Their team provides Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Cape Town, South Africa
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Paddington Station PR, a PR company, was founded in 2012. The company provides Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed50 - 249Agios Dimitrios, Greece
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Radical Communications, a midsize branding company, is headquartered in Agios Dimitrios, Greece. Their services include Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Lisboa, Portugal
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Republica is a branding company. They are located in Lisboa, Portugal and have midsize team. They offer Branding and Public Relations.
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UndisclosedUndisclosedFreelancerArlington Heights, IL
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Sunrise Health Communications is a PR firm launched in 2018. The agency specializes in Public Relations and Branding.
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UndisclosedUndisclosed50 - 249San Jose, CA
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Parking Lot Striping of San Jose is an Advertising company. Based in San Jose, California, the firm offers Advertising and Market Research.
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UndisclosedUndisclosed50 - 249San Pedro Garza García, Mexico
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Woohoo is a branding firm located in San Pedro Garza García, Mexico. They offer Branding and Public Relations.
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$10,000+$150 - $199 / hr50 - 249Edinburgh, Scotland
Services provided
See all 1 projectsStripe Communications is a public relations firm specializing in media relations and brand reputation management. However, based on client feedback, 100% of reviewers expressed dissatisfaction, citing disorganization and a lack of media coverage despite promises. Clients noted missed opportunities and a failure to meet objectives, indicating potential issues in fulfilling publicity goals.
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$10,000+$100 - $149 / hr2 - 9Franklin, TN
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Founded in 2009, Sheridan Public Relations is a branding company. The small team provides Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
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Watershed Communications is a branding firm. Their team is based in Portland, Oregon and New York, New York and provides Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
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Based in Portland, Oregon, Green Rising Marketing is a branding firm. Founded in 2008, the team specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
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Brandrenew is an Advertising company in Indianapolis, Indiana. They offer Advertising and Branding and were established in 2010.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
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Barton Gilanelli & Associates is an Advertising company. Established in 1985, the agency is based in Philadelphia, Pennsylvania. Their team offers Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
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Bluelight Strategies is an Advertising company. Their team is in Washington, District of Columbia. The company offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9
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Launched in 1997, Chase Communications is a Digital Strategy company. Their services include Digital Strategy and Public Relations.
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$10,000+$100 - $149 / hr2 - 9
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Anthology Communications is an Advertising company based in Washington, District of Columbia. They offer Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
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HiveMind Strategies is a Content Marketing company. The team offers Content Marketing and Public Relations and is based in Washington, District of Columbia.
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$10,000+$150 - $199 / hr2 - 9Swindon , England
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Launched in 2002, Vox PR & Marketing is a Marketing Strategy company. The team specializes in Marketing Strategy and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Barrow upon Soar, England
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Sims Creative is a small branding company. They specialize in Branding and Public Relations and were launched in 2006.
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$10,000+$150 - $199 / hr2 - 9London, England
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Established in 2007, Redmill Marketing Associates is a branding agency. The team provides Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Milton, England
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Conscious Communications is a Content Marketing company. They provide Content Marketing and Business Consulting and were founded in 2012. The firm is headquartered in Milton, England.
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$10,000+$150 - $199 / hr2 - 9Woolley, England
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Public relations company Open Communications UK Ltd is based in Woolley, England. Their services include Public Relations and Back Office Outsourcing.
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$10,000+$150 - $199 / hr2 - 9
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EasyMediaUK Limited is a CRM consulting and SI company established in 2014. The company offers CRM consulting and SI and Public Relations, and is small.
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$10,000+$150 - $199 / hr2 - 9Hitchin, England
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Marketing Strategy company The Product Marketing Company was founded in 2008. The team focuses on Marketing Strategy and Branding.
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List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
38.7/40.018.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38/40.018.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
38/40.020/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.3/40.018.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.3/40.017.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.4/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.3/40.017.2/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.1/40.017.2/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
36/40.017.4/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.2/40.016.6/20 Reviews9.8/10 Clients & Experience8.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.7/40.019.2/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
34.2/40.018.2/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
34.1/40.017.4/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
33.9/40.019.2/20 Reviews9.3/10 Clients & Experience5.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
33.8/40.019.8/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Brand Awareness vs. Conversion: Where Should Budget Go?
Clutch data shows that 54% of World Cup viewers never engaged with ads online, but a comparable share said ads drove them to buy. This becomes a lesson to...
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style