Top Public Relations Firms
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 307 projectsOtter Public Relations is a reputable PR and media relations firm known for enhancing brand reputation and visibility through strategic content creation and media placements. Across numerous reviews, 100% of clients appreciate their timely delivery and quality output, with 75% highlighting the agency's effective communication and project management. Clients value Otter PR's ability to seamlessly blend professionalism with impactful media coverage.
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Launched in 2000, Woedend! is an Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Tallahassee, FL
Services provided
MCG is an Advertising company established in 1992. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 23 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$10,000+$300+ / hr2 - 9Toronto, CanadaServices provided
See all 29 projectsPointman News Creation is a Public Relations agency specializing in media relations, brand reputation, and corporate communications. They have received overwhelmingly positive feedback, with all reviewers praising their professionalism and creativity. Notably, 100% of clients highlighted their effective media coverage strategies and strong communication skills, resulting in increased visibility and successful campaign outcomes.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 12 projectsDISRUPT PR is a Public Relations firm focusing on media relations, brand reputation, and public communications. The company is consistently praised for its timely delivery, clear communication, and proactive approach to securing media placements. With 100% positive feedback, clients commend DISRUPT PR's ability to elevate brands and generate substantial media coverage across various industries. Notably, 80% of reviews highlight their exceptional project management and strategic media campaign execution.
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$10,000+$150 - $199 / hr10 - 49Denver, CO
Services provided
Pure Brand, a branding agency, is headquartered in Denver, Colorado. They provide Branding and Advertising.
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$5,000+$50 - $99 / hr10 - 49Denver, CO
Services provided
Marketing Strategy company The Bawmann Group is headquartered in Denver, Colorado. Founded in 1996, the team focuses on Marketing Strategy and Branding.
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$10,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Services provided
Hype Group, a branding firm, was launched in 2009. The team provides Branding and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Harrogate, England
Services provided
Acceleris is an Advertising company. Located in Harrogate, England and London, England, their small team provides Advertising and Branding. The agency was founded in 2006.
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$5,000+$100 - $149 / hr10 - 49London, England
Services provided
Small Content Marketing company Ingenuity Digital, is based in London, England. The team specializes in Content Marketing and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 17 projectsProhibition is a leading PR agency specializing in Public Relations, Media Relations, and Corporate Communications. The feedback from their clients is overwhelmingly positive, with 100% of reviewers highlighting their impressive media coverage and strategic communication skills. Notably, Prohibition excels in increasing brand awareness and securing national and international media placements, demonstrating their effectiveness in enhancing brand reputation and public communications.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
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$10,000+$150 - $199 / hr10 - 49Harleysville, PA
Services provided
Hornercom is an Advertising company. Launched in 1992, the agency offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
Services provided
DDCworks is a small branding company. They offer Branding and Content Marketing and were founded in 1968.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
The Reis Group, a Content Marketing company, was launched in 2016. The company focuses on Content Marketing and Market Research, and is small.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Curley Company is a branding company. They are based in Washington, District of Columbia. Their team offers Branding and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Democracy Partners is an Advertising company. Established in 2011, their team offers Advertising and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Kingston upon Thames, England
Services provided
MediaVision is a Conversion Optimization company. Founded in 2003, the team focuses on Conversion Optimization and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Boothwyn, PA
Services provided
YOakleyPR is an Email Marketing company established in 2012. The small team offers Email Marketing and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Ceisler Media & Issue Advocacy is a Philadelphia, Pennsylvania-based Content Marketing company. The team offers Content Marketing and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Bala Cynwyd, PA
Services provided
Crane Communications is a Digital Strategy company. The team offers Digital Strategy and Graphic Design, and the company is in Bala Cynwyd, Pennsylvania.
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$10,000+$150 - $199 / hr10 - 49Philadelphia, PA
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Harris, Baio & McCullough is an Advertising company. In Philadelphia, Pennsylvania, the firm was launched in 1986. Their services include Advertising and Market Research.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
McCabe Message Partners is a Washington, District of Columbia-based branding agency. Their services include Branding and Graphic Design.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Email Marketing company Stratacomm was founded in 1995. The small team offers Email Marketing and Graphic Design.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Octane Public Relations and Advertising is a small Washington, District of Columbia-based Advertising company. The team provides Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49San Antonio, TX
Services provided
Roger Christian & Company is a Marketing Strategy company. They are in San Antonio, Texas. Their team offers Marketing Strategy and Market Research.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
In Washington, District of Columbia, The Communications Agency (TCA) is a small branding agency. The team focuses on Branding and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Bath, England
Services provided
Launched in 2008, Agency UK is a Digital Strategy company. Located in Bath, England and Bristol, England, the team focuses on Digital Strategy and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Adam Shapiro Public Relations is a Market Research company. They are headquartered in Washington, District of Columbia and have small team. Their services include Market Research and Public
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$10,000+$100 - $149 / hr10 - 49Huntingdon Valley, PA
Services provided
Praxis Communications is a web development firm. The Huntingdon Valley, Pennsylvania-based firm was founded in 1979. Their team focuses on Web Development and Branding.
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$1,000+$25 - $49 / hr10 - 49Toronto, Canada
Services provided
Social media marketing firm iRISEmedia focuses on Social Media Marketing and Public Relations. They were founded in 2010.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
Friend is an Advertising company. They are located in London , England and have small team of experts. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
Pure Communications is a branding firm established in 2004. The firm provides Branding and Digital Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
Solimar International is a branding agency. The team is located in Washington, District of Columbia, and their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr10 - 49Newcastle upon Tyne, England
Services provided
Cool Blue Brand Communications is a branding firm. Founded in 1999, their team specializes in Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Falls Church, VA
Services provided
Small Advertising company Crabtree + Company, is in Falls Church, Virginia. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Norwich , England
Services provided
Advertising company oneagency.co offers Advertising and Marketing Strategy. They are in Norwich , England.
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$10,000+$150 - $199 / hr10 - 49Newcastle upon Tyne, England
Services provided
Gardiner Richardson is a branding agency launched in 1998. In Newcastle upon Tyne, England, the team offers Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
Generation Media is a Digital Strategy company. Based in London, England, the team specializes in Digital Strategy and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Newcastle upon Tyne, England
Services provided
O Communications Ltd is a PR agency. They were founded in 2005 and specialize in Public Relations and Branding.
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$10,000+$150 - $199 / hr10 - 49Holmes Chapel, England
Services provided
The Scott Partnership Ltd, a media planning and buying company, was established in 1996. The firm provides Media Planning & Buying and Branding.
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$10,000+$150 - $199 / hr10 - 49Little Baldon, England
Services provided
JJ Marketing is an Advertising company. The firm is in Little Baldon, England. Their services include Advertising and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
Splendid Communications, a branding agency, is based in London , England. The team offers Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49London, England
Services provided
A Little Bird is a small branding agency. Launched in 2009, the team offers Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
CreativeFeed is a Marketing Strategy company located in New York, New York and San Francisco, California. The team offers Marketing Strategy and Media Planning & Buying.
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$1,000+$25 - $49 / hr10 - 49Long Beach, NY
Services provided
HJMT Public Relations, Inc. Is a PR agency. Founded in 1992, the firm is based in Long Beach, New York. Their team provides Public Relations and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Liverpool, England
Services provided
Founded in 1990, Kenyons is a small Liverpool, England-based Advertising company. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Located in New York, New York, 21C Media Group is a branding agency. They offer Branding and Product Design.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Tom, Dick & Harry Creative Co. Is a small graphic design company launched in 2002. Their services include Graphic Design and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Hull, England
Services provided
Sowden & Sowden is a small Advertising company launched in 1982. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49
Services provided
Grapevine Marketing Agency is a graphic design agency. They specialize in Graphic Design and Public Relations and are based in Belper , England and Tbilisi, Georgia.
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$10,000+$150 - $199 / hr10 - 49Hinckley, England
Services provided
Word Association, a small branding agency, is located in Hinckley, England. The team provides Branding and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Milton Keynes, England
Services provided
Incentivesmart Ltd is a Milton Keynes, England-based Advertising company. They provide Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Marylebone, England
Services provided
Grain Creative is a branding firm based in Marylebone, England. The team offers Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49London , England
Services provided
Sectorlight, a small Advertising company, is in London , England and Dubai, United Arab Emirates. Their services include Advertising and Branding.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38/40.019.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.9/40.018.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.5/40.019.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.2/40.019.4/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.7/40.017.6/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.1/40.017/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
35.6/40.016.8/20 Reviews9.3/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
35.5/40.017.2/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.5/40.016.6/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$150 - $199 / hr2 - 9Calgary, Canada
Ability to deliver
34.2/40.016.4/20 Reviews10/10 Clients & Experience7.9/10 Market PresenceService focus
90% Public Relations10% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
34.2/40.017.4/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
33.7/40.016.6/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.7/40.017.4/20 Reviews8.8/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
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Brand Refresh or Rebrand? How to Choose the Right Identity Shift for Your Business
Understand the difference between a brand refresh and a complete rebranding with this guide to the how and why of brand updates and identity overhauls.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style