Truth Well Told
We are McCann Central – the UK’s largest integrated agency, with over 400 people united around a common vision: to help brands play a Meaningful Role in people’s lives. At McCann, we’ve spent more than a century building successful brands using one simple philosophy: Truth Well Told. It’s our belief that consumer insights based on truth are crucial to building brands that last.
It’s how we taught the world to sing for Coca Cola, told women they're worth it for L’Oreal, and developed priceless moments for Mastercard. It also helped our own team to win a Cannes Lion for Hardy’s Wine and support challenger brand, Gtech, to become the number one cordless vacuum cleaner in the category.