Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosed10 - 49
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Small Advertising company Complete Marketing Solutions, is based in Chandle, Arizona. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed10 - 49Honolulu, HI
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Advertising company Matsumoto & Clapperton specializes in Advertising and Branding. They were launched in 2000.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 14 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed10 - 49Milano, Italy
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De Primera, a small Advertising company, is headquartered in Milano, Italy. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49West Long Branch, NJ
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Lanmark360 is a branding agency. They provide Branding and Corporate Photography and were founded in 1977. The firm is headquartered in West Long Branch, New Jersey.
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UndisclosedUndisclosed10 - 49Milano, Italy
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GWC World is an Advertising company. Launched in 2004, the team specializes in Advertising and Event Marketing. The firm is headquartered in Milano, Italy and Praha , Czech Republic.
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UndisclosedUndisclosed10 - 49Milano, Italy
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Wellcare Marketing & Communication is an Advertising company. They were founded in 2002 and specialize in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Konak, Türkiye
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Grafika is a graphic design agency. In Konak, Türkiye, the team offers Graphic Design and Interior Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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UndisclosedUndisclosed10 - 49Dublin 4, Ireland
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Conversion Optimization company Tinderpoint was established in 2002. The company provides Conversion Optimization and Public Relations.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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SparkPoint Studio is a small branding company headquartered in Phoenix, Arizona. Their services include Branding and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company consistently receives positive feedback, with approximately 90% of clients praising their strategic insight, responsiveness, and professionalism. Many reviews highlight their effectiveness in securing media coverage and enhancing brand visibility and credibility, positioning them as a reliable PR partner.
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UndisclosedUndisclosed10 - 49Yorkana, PA
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In Yorkana, Pennsylvania and Chesapeake, Virginia, Marketing Works is an Advertising company. Established in 1996, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Harrisburg, PA
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PPO&S Integrated Marketing Communications is a Harrisburg, Pennsylvania-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Wormleysburg, PA
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Varsity (Wormleysburg, PA) is a Wormleysburg, Pennsylvania-based Advertising company. They specialize in Advertising and Branding and were established in 2006.
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UndisclosedUndisclosed10 - 49Karachi, Pakistan
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IO Digital is a branding firm. They specialize in Branding and Web Design and were established in 2017. The firm is located in Karachi, Pakistan.
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UndisclosedUndisclosed10 - 49Bari, Italy
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AD Company is an Advertising company. They specialize in Advertising and Branding and were established in 1987.
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UndisclosedUndisclosed10 - 49Milano, Italy
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IC-Digital is an user experience agency. Founded in 1993, the firm offers UX/UI Design and Content Marketing.
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UndisclosedUndisclosed10 - 49Reading, England
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C8 Consulting is a small Business Consulting company located in Reading, England. Their services include Business Consulting and Public Relations.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Siddall Communications, LLC, a small branding company, is located in Richmond, Virginia. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49
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Adworks Corporation, an Advertising company, is headquartered in. Launched in 1994, the team offers Advertising and Event Marketing.
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UndisclosedUndisclosed10 - 49
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Paradigm Associates is an Advertising company in. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Surry Hills, Australia
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In Surry Hills, Australia, Zadro Agency is a branding firm. They provide Branding and Public Relations and were established in 2007.
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UndisclosedUndisclosed10 - 49New York, NY
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Brigade Marketing, LLC is a small Advertising company headquartered in New York, New York. Their services include Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
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Best Practice Media is an Advertising company. Their team is in Austin, Texas. The agency offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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Hummingbird Marketing Agency is an Advertising company located in New York, New York. They specialize in Advertising and E-Commerce Development.
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UndisclosedUndisclosed10 - 49New York, NY
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FischTank, an Email Marketing company, is based in New York, New York. Founded in 2013, the team specializes in Email Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Freeport, IL
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M45 Marketing Services Inc. Is a Direct Marketing company. In Freeport, Illinois, their small team focuses on Direct Marketing and Advertising. The firm was established in 2011.
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UndisclosedUndisclosed10 - 49Curitiba, Brazil
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Manalais Comunicação, a small Content Marketing company, is headquartered in Curitiba, Brazil. The team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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L.E.R. Public Relations is a branding agency. They specialize in Branding and Digital Strategy and are in New York, New York and Los Angeles, California.
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UndisclosedUndisclosed10 - 49Princeton, NJ
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Based in Princeton, New Jersey, Integrated Marketing Services is a branding firm. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
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Jonesworks, a branding agency, is in New York, New York and Beverly Hills, California. Established in 2011, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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Moonshot 11 is an Email Marketing company. In Scottsdale, Arizona, the team offers Email Marketing and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Phoenix, AZ
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Founded in 1992, seedleSs media is a public relations agency. The small team offers Public Relations and Pay Per Click.
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UndisclosedUndisclosed10 - 49Manasquan, NJ
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Graphic design agency Design 446 is located in Manasquan, New Jersey. They specialize in Graphic Design and Public Relations and were established in 1974.
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UndisclosedUndisclosed10 - 49Budapest, Hungary
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Established in 2012, TRICKY COMMUNICATIONS KFT. Is a small Advertising company. Their team specializes in Advertising and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49
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Wonderland Agency is a branding firm in. Founded in 2004, the team focuses on Branding and Event Marketing.
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UndisclosedUndisclosed10 - 49
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Paradise London, an Advertising company, is located in. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Curitiba, Brazil
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Lide Multimídia is a Content Marketing company. Founded in 1993, the company is located in Curitiba, Brazil. Their services include Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Curitiba , Brazil
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Centro de Comunicação, a Digital Strategy company, was founded in 2002. The small team specializes in Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Curitiba, Brazil
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V3COM is a Content Marketing company launched in 2018. Their team provides Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Springfield, MO
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Gold Mountain Communications is a Springfield, Missouri-based PR firm. They specialize in Public Relations and Market Research.
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UndisclosedUndisclosed10 - 49Miami, FL
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EDF Communications is a Content Marketing company launched in 2001. The company focuses on Content Marketing and Corporate Training & Coaching, and is small.
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UndisclosedUndisclosed10 - 49Fort Washington, MD
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The Hannon Group, a Market Research company, is located in Fort Washington, Maryland. The team focuses on Market Research and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Washington, DC
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Launched in 2013, Cambridge Global Advisors is a small Washington, District of Columbia-based Cybersecurity company. Their services include Cybersecurity and BI & big data consulting & SI.
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UndisclosedUndisclosed10 - 49San Antonio, TX
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Smith & Associates Consulting is a small Corporate Training & Coaching company based in San Antonio, Texas. The team provides Corporate Training & Coaching and Business Consulting.
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UndisclosedUndisclosed10 - 49Miami, FL
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Launched in 2011, RED CARROT INC is an Advertising company. The team offers Advertising and Graphic Design and is headquartered in Miami, Florida.
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UndisclosedUndisclosed10 - 49Fairfax, VA
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BW Missions is a branding company based in Fairfax, Virginia. The team offers Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Tamuning, Guam
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Sherman Consulting is a small public relations company. Launched in 2008, the team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed10 - 49Astoria, NY
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Founded in 2005, Mediamorphosis Advertising & Technology Inc is an Advertising company. The firm specializes in Advertising and Branding, and is small.
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UndisclosedUndisclosed10 - 49Regina, Canada
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Established in 1966, Brown Communications Group is a small Regina, Canada-based Advertising company. Their team provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Columbus, MS
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Established in 2008, DACO LLC is a small Columbus, Mississippi-based branding agency. Their team offers Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Doha, Qatar
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Headquartered in Doha, Qatar, QShield is a Back Office Outsourcing company. Their services include Back Office Outsourcing and Customer Service Outsourcing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
37.9/40.018/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36/40.017/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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Discover how Skool communities work and if this developing education platform is the right place to market your brand.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style