Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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UndisclosedUndisclosed10 - 49Chico, CA
Services provided
See all 1 projectsSocial High Rise is a social media marketing company. The feedback from their review is predominantly negative, highlighting significant issues with their workflow, lack of innovation, and a one-size-fits-all approach that did not meet the client's specific needs. The company failed to deliver promised content and demonstrated poor internal and client communication processes.
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UndisclosedUndisclosed2 - 9Doylestown, PA
Services provided
Launched in 2002, Furia Rubel is a public relations company. The team provides Public Relations and Content Marketing and is in Doylestown, Pennsylvania.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
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UndisclosedUndisclosed2 - 9Birmingham West Midlands, England
Services provided
Vitis PR is a small PR company launched in 2006. Their services include Public Relations and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
Brand Definition is an Advertising company. The Portland, Oregon-based team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Leeds, England
Services provided
GOLD79, a small public relations agency, is headquartered in Leeds, England. The team focuses on Public Relations and Content Writing Services.
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$10,000+Undisclosed10 - 49San Jose, CA
Services provided
Digital Strategy company CloutBoost is headquartered in San Jose, California. Their services include Digital Strategy and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Founded in 2018, Cultured Ideas Limited is a public relations firm. The small team focuses on Public Relations and Video Production.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$5,000+$50 - $99 / hr2 - 9Vancouver, Canada
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Vive Social PR is a small social media marketing firm. Established in 2012, the team provides Social Media Marketing and Event Marketing.
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$10,000+$150 - $199 / hr10 - 49Phoenix, AZ
Services provided
Launched in 2017, Kiterocket is a small PR firm located in Phoenix, Arizona and Seattle, Washington. Their team offers Public Relations and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a comprehensive public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. Feedback from their clients is overwhelmingly positive, with 100% expressing satisfaction, particularly praising their adaptability, strategic clarity, and excellent project management. Over 90% of reviewers highlighted their successful media coverage and ability to secure placements in top-tier publications.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Rossa PR is a PR firm. Located in Toronto, Canada, their small team provides Public Relations and Digital Strategy. The agency was launched in 2019.
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$10,000+$100 - $149 / hr2 - 9Fort Wayne, IN
Services provided
PR agency Techbizz IT Services was launched in 2017. Based in Fort Wayne, Indiana, the team offers Public Relations and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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$5,000+Undisclosed2 - 9
Services provided
Ballin PR + Marketing is a public relations firm. Based in San Rafael, California, their small team provides Public Relations and Branding. The company was founded in 2001.
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$10,000+$100 - $149 / hr2 - 9Athina, Greece
Services provided
Alpha Public Relations, a PR firm, is headquartered in Athina, Greece. The team provides Public Relations and Advertising.
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$50,000+Undisclosed50 - 249West Hollywood, CA
Services provided
NVE Experience Agency, an Event Marketing company, was launched in 2005. They offers Event Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249Roswell, GA
Services provided
Merge Atlanta is a public relations firm. They are headquartered in Roswell, Georgia and have midsize team. Their team provides Public Relations and Web Design.
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UndisclosedUndisclosed50 - 249Ciudad de México, Mexico
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EXTRATEGIA, a PR agency, was established in 1999. They provides Public Relations and Digital Strategy.
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$1,000+< $25 / hr50 - 249Mumbai, India
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Riyoadvertising is an Advertising company based in Mumbai, India and Bengaluru, India. The team provides Advertising and Public Relations.
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$1,000+$100 - $149 / hr10 - 49Hooton, England
Services provided
Fly High Media, a social media marketing agency, is headquartered in Hooton, England and Manchester, England. Launched in 2015, the team offers Social Media Marketing and Search Engine Optimization.
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Undisclosed$150 - $199 / hr10 - 49Cary, NC
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Located in Cary, North Carolina, S&A Communications is a small public relations firm. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Austin, TX
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Hahn Public, a Marketing Strategy company, was established in 1974. Based in Austin, Texas, the team provides Marketing Strategy and Public Relations.
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$1,000+< $25 / hr2 - 9
Services provided
Founded in 2023, Agenciple LLP is a public relations firm. Located in Pune, India, the team specializes in Public Relations and Content Marketing.
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$1,000+< $25 / hr50 - 249Rehoboth Beach, DE
Services provided
Digitech Outsourcing Solution LLC is a Back Office Outsourcing company. Founded in 2010, the team provides Back Office Outsourcing and Public Relations.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
HCI Advertising is an Advertising company. They are based in Las Vegas, Nevada and have small team. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Seoul, South Korea
Services provided
The Hoffman Agency Korea is a PR company established in 2000. Their services include Public Relations and Social Media Marketing.
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$5,000+$200 - $300 / hr10 - 49Dubai, United Arab Emirates
Services provided
Koukash Consultancy is a Dubai, United Arab Emirates-based public relations firm. They specialize in Public Relations and Business Consulting.
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$50,000+$150 - $199 / hr10 - 49Nairobi, Kenya
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Public relations firm Tell-Em Public Relations (EA) Ltd is based in Nairobi, Kenya. Launched in 1999, the team provides Public Relations and Digital Strategy.
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UndisclosedUndisclosed10 - 49Ikeja, Nigeria
Services provided
SOL PR is an Ikeja, Nigeria-based PR company. The team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Lawlor Media Group is an Other Marketing company. Established in 2000, the agency is headquartered in New York, New York. Their team focuses on Other Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49Hong Kong, Hong Kong
Services provided
The Foundry Asia is a public relations firm. Founded in 2023, the company is located in Hong Kong, Hong Kong and Singapore, Singapore. Their team provides Public Relations and Social Media
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$5,000+$50 - $99 / hr10 - 49
Services provided
SLPR Worldwide, a public relations firm, was founded in 2014. The team provides Public Relations and Social Media Marketing.
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$25,000+$300+ / hr10 - 49Camponogara, Italy
Services provided
Fattoretto Agency is a small SEO services firm launched in 2014. Their services include Search Engine Optimization and Public Relations.
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UndisclosedUndisclosed250 - 999Ho Chi Minh City, Vietnam
Services provided
IMA, an Advertising company, was founded in 2006. The team provides Advertising and Branding.
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$1,000+Undisclosed250 - 999
Services provided
Merakii Group, a midsize PR firm, is headquartered in Noida, India. Their services include Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
See all 1 projectsSchwartzman Associates SEO Consultants offers specialized SEO services, including enhancing local search visibility and optimizing press releases. The reviews highlight their impressive results in achieving top search rankings and praise their creative solutions and effective project management. Clients appreciate their wit and ease of collaboration, although some desire the inclusion of local search ads in their strategy.
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$5,000+$150 - $199 / hr2 - 9Surry Hills, Australia
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Agent99 Public Relations is a PR agency headquartered in Surry Hills, Australia. Their services include Public Relations and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Bondi Junction, Australia
Services provided
Polkadot Communications is a public relations company founded in 2006. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Montclair, NJ
Services provided
Violet PR is a PR company. They were founded in 2010, and their services include Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9McLean, VA
Services provided
Gabriel Marketing Group (GMG), a PR company, is based in McLean, Virginia. Founded in 2011, the team focuses on Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Hartzkom – PR and Content Marketing is a München, Germany-based public relations company. They offer Public Relations and Branding.
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UndisclosedUndisclosed10 - 49London, England
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Sapience Communications, a public relations firm, is based in London, England. The team focuses on Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Noida, India
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Savin Communication, a small public relations company, is based in Noida, India. Their services include Public Relations and Video Production.
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$1,000+< $25 / hr10 - 49Mumbai, India
Services provided
In Mumbai, India, Scenic Communication is a small PR agency. Their services include Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Maribor, Slovenia
Services provided
Press Clipping is a public relations firm. Established in 1994, the team provides Public Relations and Digital Strategy.
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$10,000+$150 - $199 / hr50 - 249Exeter, England
Services provided
Launched in 2005, Equinti Data is a midsize Digital Strategy company. Their team provides Digital Strategy and Public Relations.
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UndisclosedUndisclosed50 - 249Makati, Philippines
Services provided
Stratworks is a Digital Strategy company. Founded in 1999, their team provides Digital Strategy and Public Relations.
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$5,000+$150 - $199 / hr50 - 249Johnston, IA
Services provided
AKC Marketing, a branding agency, was founded in 2007. They specializes in Branding and Media Planning & Buying.
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UndisclosedUndisclosedFreelancerSan Francisco, CA
Services provided
Big Noise PR is a small San Francisco, California-based public relations company. The team focuses on Public Relations and Content Marketing.
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$1,000+$50 - $99 / hrFreelancerStockport, England
Services provided
Based in Stockport, England, Breathe PR is a PR agency. They provide Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Danville, CA
Services provided
Wingtip Communications is a Malpractice Law company. The team specializes in Malpractice Law and Public Relations, and the company is based in Danville, California.
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$1,000+$25 - $49 / hr50 - 249
Services provided
PR firm Bhartiya Institute of Vedic Science was launched in 2002. The company specializes in Public Relations and Branding.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
See all articles
Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style