Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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$1,000+< $25 / hr10 - 49
Services provided
LIMELITE Brand Solutions Pvt. Ltd. Is a PR agency. The Noida, India-based firm was founded in 2010. Their team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New Delhi, India
Services provided
Launched in 2000, MediagraphicsPR is a public relations firm. The company provides Public Relations, and is small.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
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$25,000+$150 - $199 / hr2 - 9
Services provided
PR firm Category Communications was established in 2024. The team focuses on Public Relations.
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$1,000+< $25 / hr2 - 9Leicester, England
Services provided
VirtuoPress, a public relations firm, is headquartered in Leicester, England. Founded in 2024, the team specializes in Public Relations.
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Undisclosed$50 - $99 / hr250 - 999Aarhus, Denmark
Services provided
5R People is a public relations agency. In Aarhus, Denmark, the firm was established in 2005. Their team focuses on Public Relations and Market Research.
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$10,000+$200 - $300 / hr10 - 49Napa, CA
Services provided
SamsonPR is a PR company. The Napa, California-based team offers Public Relations.
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UndisclosedUndisclosedFreelancer
Services provided
LETCO is a small public relations agency established in 2025. Their team focuses on Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Austin, TXServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Story and Strategy PR is a PR firm. In Fort Worth, Texas, the firm was established in 2022. Their team offers Public Relations.
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$10,000+$25 - $49 / hr10 - 49Plano, TX
Services provided
Crescent Moon Plano is a PR agency. Established in 2000, the team focuses on Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a comprehensive PR agency offering services in media relations, public communications, and brand reputation management. With an impressive track record, 100% of reviews commend Prohibition's effective communication and project management skills. Clients highlight their innovative strategies and extensive media coverage, with one review noting 57 pieces of press coverage reaching over 120 million people. The agency is praised for its proactive approach and ability to meet deadlines consistently.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 58 projectsOBA PR is a comprehensive public relations firm specializing in media relations, corporate communications, and brand reputation enhancement. Feedback from their clients is overwhelmingly positive, with 100% expressing satisfaction, particularly praising their adaptability, strategic clarity, and excellent project management. Over 90% of reviewers highlighted their successful media coverage and ability to secure placements in top-tier publications.
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$5,000+$200 - $300 / hr2 - 9Berlin, Germany
Services provided
Founded in 2022, fph GmbH is a public relations agency. The team focuses on Public Relations.
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$5,000+Undisclosed2 - 9Portland, OR
Services provided
Public relations firm Rebellious PR & Consulting is in Portland, Oregon. They provide Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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$10,000+$200 - $300 / hr10 - 49Miami, FL
Services provided
Carve Communications is a small Miami, Florida-based public relations company. Their services include Public Relations and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Des Moines, IA
Services provided
Hanser & Associates is a public relations agency established in 1996. Their team focuses on Public Relations and Advertising.
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$1,000+$25 - $49 / hr2 - 9São Caetano do Sul, Brazil
Services provided
AtitudeCom Estratégia is a PR company. Their team is headquartered in São Caetano do Sul, Brazil and São Paulo, Brazil. The agency provides Public Relations and Content Marketing.
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$5,000+Undisclosed10 - 49Sydney, Australia
Services provided
Sefiani Communications is a public relations agency headquartered in Sydney, Australia. They focus on Public Relations and Social Media Marketing and were established in 1999.
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$10,000+$150 - $199 / hr2 - 9
Services provided
CloudNine PR is a public relations agency located in London, England. They offer Public Relations and Market Research.
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UndisclosedUndisclosed50 - 249Medellín, Colombia
Services provided
See all 1 projectsPublicize is a PR agency specializing in digital presence and content strategies. However, feedback indicates dissatisfaction, with significant negative experiences, including ineffective campaigns and poor content quality. Only 10% of reviewers mentioned any positive aspect, such as lower costs compared to traditional agencies, while 90% highlighted issues like lack of results, poor communication, and substandard writing quality.
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$1,000+$150 - $199 / hr2 - 9Manchester, England
Services provided
Event Marketing company Purple Riot is located in Manchester, England and Manchester, England. The team focuses on Event Marketing and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Karachi, Pakistan
Services provided
Topline PR (Pvt.) Ltd. Is a Digital Strategy and PR company. In Karachi, Pakistan and Lahore, Pakistan, the company was launched in 2011. Their services include Digital Strategy and Public
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Undisclosed$200 - $300 / hr2 - 9دبي, United Arab Emirates
Services provided
See all 2 projectsCastleforbes Communications offers PR services, communications consulting, and media relations, focusing on raising brand awareness and enhancing public speaking and communication skills. Feedback highlights their reliability, efficiency, and innovative approaches, with clients praising founder Kat for her expertise and dedication. The company is recognized for successful media coverage and effective communication training, consistently exceeding client expectations.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
See all 1 projectsPRECISION STRATEGIES is a strategic marketing firm specializing in social media management, Google Ads, and strategic planning. Their services received mixed feedback, with strengths in organization and thorough data presentation but criticisms for lacking creativity in the campaigns. Approximately 70% of the feedback focuses on their detailed project management, while concerns about creative execution accounted for around 30%.
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$1,000+< $25 / hr2 - 9denpasar, Indonesia
Services provided
Based in denpasar, Indonesia, Communicare PR is a small branding firm. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Milano, Italy
Services provided
Theoria is a PR firm. They are located in Milano, Italy. Their team offers Public Relations and Event Management.
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$1,000+$25 - $49 / hr2 - 9Gaithersburg, MD
Services provided
Launched in 2018, Your Name Agency is a small public relations company. Their services include Public Relations and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Tiranë, Albania
Services provided
Oz Marketing Albania is a Marketing Strategy company. The firm is located in Tiranë, Albania. Their team offers Marketing Strategy and Event Management.
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$5,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
Services provided
See all 1 projectsWe help European companies with public relations in both Europe and United States. We focus on deeptech, biotech, cleantech and healttech.
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$1,000+$100 - $149 / hr2 - 9Lagos, Nigeria
Services provided
See all 1 projectsAt Media Accent we create bespoke Public Relations and corporate media communication solutions for our clients. Our operations date back to 2014. At Media Accent, we regard our clients
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
MIX Public Relations, a small PR company, is based in Seattle, Washington. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Santiago, Chile
Services provided
The BRIDGE Communications is a small Santiago, Chile-based PR agency. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Jaipur, India
Services provided
PinkCity Media is a PR firm. Their team is in Jaipur, India and offers Public Relations and Affiliate Marketing.
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UndisclosedUndisclosed2 - 9Louisville, KY
Services provided
Based in Louisville, Kentucky, Mulloy Borland is a PR agency. The team offers Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
PR agency The Gentles Agency was launched in 2007. The team specializes in Public Relations.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
Public relations agency Reach Public Relations, LLC specializes in Public Relations. They are in Los Angeles, California.
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$10,000+Undisclosed10 - 49Pittsburgh, PA
Services provided
Alschuler Communications is a Pittsburgh, Pennsylvania-based PR company. Their services include Public Relations and Event Management.
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UndisclosedUndisclosedFreelancer
Services provided
Based in Atlanta, Georgia, Curran Public Relations is a small PR agency. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9McKinney, TX
Services provided
Launched in 2016, Trifecta Public Strategies is a PR company. The team offers Public Relations and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49
Services provided
Public relations company Rouya Public Relations Consultancy is headquartered in Sharjah, United Arab Emirates. They focus on Public Relations and Social Media Marketing and were established in 2017.
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UndisclosedUndisclosed10 - 49New Orleans, LA
Services provided
Founded in 2002, Ellie Rand Public Relations is a small public relations company. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Manchester, England
Services provided
HuHa is a Manchester, England-based public relations firm. The team offers Public Relations.
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UndisclosedUndisclosed10 - 49Ciudad de México, Mexico
Services provided
CARRALSIERRA is a PR agency. They were established in 2008, and their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9Glassboro, NJ
Services provided
AKCG - Public Relations Counselors is a PR firm. The small Glassboro, New Jersey-based team focuses on Public Relations and Event Management. The agency was founded in 1982.
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$5,000+$150 - $199 / hr10 - 49Charlotte, VT
Services provided
Junapr is a Charlotte, Vermont-based public relations agency. Established in 2019, the team focuses on Public Relations and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9New Albany, OH
Services provided
Bowers PR is a PR agency. Located in New Albany, Ohio, their small team focuses on Public Relations. The company was launched in 2005.
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$1,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Services provided
FIM Agency LLC is a small Huntington Beach, California-based PR agency. Their services include Public Relations.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
BLOOMINGDALE PUBLIC RELATIONS is a PR firm founded in 2015. The agency offers Public Relations and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9İstanbul, Türkiye
Services provided
NEFA Public Relations Agency is a İstanbul, Türkiye-based PR agency. They specialize in Public Relations and were launched in 2014.
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$1,000+$50 - $99 / hr10 - 49Delhi, India
Services provided
Sakshar Media PR is a small PR company. They focus on Public Relations and Event Management and were founded in 2017.
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$1,000+$50 - $99 / hr50 - 249New Delhi, India
Services provided
Catchy Designs is a midsize Advertising and PR firm founded in 2014. Their team offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
Hail Mary PR is a PR agency. Their small team is headquartered in Minneapolis, Minnesota. Their team focuses on Public Relations.
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UndisclosedUndisclosed10 - 49Dublin, Ireland
Services provided
Headquartered in Dublin, Ireland, Káno Communications is a small PR company. Their services include Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.9/40.019.4/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.1/40.016.4/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
33.8/40.017.2/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other
Latest Public Relations Articles
See all articles
Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management based on a proprietary methodology. The top PR firms for 2026 include:
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style