Context is King
Rouya is an Arabic homophone.
It's a forward vision, but also a dream. Conceiving this project, for us, was both and we carry that ethos with us throughout our work.
What we do at Rouya is multi-faceted and interdisciplinary.
With a local team of writers, media specialists, PR strategists, curatorial, marketing and business consultants, Rouya is a one-stop shop that provides the kind of contextualised knowledge that businesses, cultural producers and organisations can benefit from.
Whether you have a business idea you want to launch, or if you want to connect with the community on a deeper, more authentic level, we have the professional know-how to help you.
Collectively, we speak Arabic, English, Urdu, and Hindi. As a team, we are a melange of identities and experiences - mostly homegrown with a global twist - and we believe that this is what makes our work necessary and valuable. We consider what we do a contribution towards a growing body of critical thinking and production.