Top Advertising Agencies & Marketing Companies
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Featured
What are Featured Providers?
$1,000+Undisclosed10 - 49Las Vegas, NVServices provided
See all 4 projectsVersion2 is an advertising agency specializing in programmatic media and marketing services. The firm is praised for its strategic expertise, proactive communication, and innovative technology, with 100% of reviewers highlighting its effectiveness in managing campaigns and exceeding performance goals. Clients appreciate Version2's ability to integrate seamlessly with their teams, providing valuable insights and improving media efficiency.
$1,000+$100 - $149 / hr10 - 49Vancouver, CanadaServices provided
See all 4 projectsSetsail Marketing is an Advertising Agency specializing in Paid Media and Advertising Services. They manage Google and Facebook ads, aiming to generate high-quality leads with minimal spending. Despite some challenges, they have shown improvement compared to other agencies, impressing clients with their enthusiasm and work quality. Approximately 75% of reviewers mention their effective project management and communication.
$1,000+$50 - $99 / hr50 - 249Toronto, CanadaServices provided
See all 83 projectsBrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement. Their tailored and innovative strategies, aligned with company values, demonstrate their commitment to client success.
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UndisclosedUndisclosed10 - 49København, Denmark
Services provided
Concept X is an Advertising company. They were launched in 2012, and their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Prague 6-Hradčany, Czech Republic
Services provided
AnFas, spol. S ro is an Advertising company. Their small team is located in Prague 6-Hradčany, Czech Republic. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr2 - 9Nashville, TNServices provided
See all 4 projectsFoxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers. Clients commend their creativity and efficient project management, resulting in improved brand awareness and consistent client acquisition.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 78 projectsNinja Promo is an advertising agency specializing in paid media, social media marketing, and branding services. The company is praised for its strong project management, responsiveness, and effective advertising strategies, achieving measurable outcomes like increased leads and enhanced brand visibility for clients. While approximately 80% of reviews highlight positive experiences, suggesting Ninja Promo's strengths in communication and creativity, one review notes a negative experience involving influencer marketing.
$1,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 339 projectsJives Media is an advertising agency offering advertising services, with a focus on SEO, PPC, and paid marketing. The reviews indicate a generally positive sentiment, with approximately 86% of clients highlighting effective project management, timely deliverables, and improved campaign performance. A noteworthy 14% of reviews expressed dissatisfaction with communication and strategy alignment. The company is praised for its expertise and seamless integration with client teams.
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UndisclosedUndisclosed10 - 49Carsoli, Italy
Services provided
Arimaslab, an Advertising company, is located in Carsoli, Italy. Established in 2018, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Seri Kembangan, Malaysia
Services provided
Alpha Creativ3™, an Advertising company, was established in 2015. They provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49Manhattan Beach, CA
Services provided
Big Logo Advertising is an Advertising company. They specialize in Advertising and Media Planning & Buying and are headquartered in Manhattan Beach, California.
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UndisclosedUndisclosed10 - 49City of London, England
Services provided
Advertising company Colt Design is headquartered in City of London, England. They focus on Advertising and Branding.
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UndisclosedUndisclosed10 - 49Flint, MI
Services provided
Advertising company Click Control Marketing LLC is headquartered in Flint, Michigan. Established in 2010, the team focuses on Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$50,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 16 projectsHotspex Media is an advertising agency providing comprehensive advertising services, including digital marketing, media buying, and branding. Their reviews reflect overwhelmingly positive feedback, with emphasis on their strategic insights, efficient project management, and innovative use of behavioral data for targeted advertising. Approximately 90% of the reviews highlight their exceptional communication skills and ability to deliver measurable improvements in key performance indicators.
$1,000+$50 - $99 / hr10 - 49Edmonton, CanadaServices provided
See all 51 projectsOut Origin is an advertising agency specializing in marketing and paid media services. They have received overwhelmingly positive feedback, with 100% of reviewers highlighting their precision, attention to detail, and transformative impact on clients' financial outlooks. Out Origin is praised for exceeding expectations in campaign management and optimization, achieving significant return on advertising spend improvements.
$5,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 13 projectsHunter Digital Marketing is a full-service advertising agency specializing in paid media, marketing, and branding across various platforms. The company consistently receives positive feedback, with 100% of reviewers praising their strategic expertise, responsiveness, and ability to integrate seamlessly with client teams. Clients commend their ability to drive growth through data-driven optimization and client-focused solutions, noting their impressive success in enhancing brand awareness and achieving measurable results.
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UndisclosedUndisclosed10 - 49Wrexham, Wales
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Ellison Marketing Ltd. Is an Advertising company. They are located in Wrexham, Wales, and their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
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GB65 is a New York, New York-based Advertising company. They provide Advertising and Branding and were launched in 2001.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9London, EnglandServices provided
See all 16 projectsMake Us Care is an advertising agency specializing in branding, campaign assets, and paid media strategies. With 100% positive feedback, clients commend their emotional connection with consumers and timely project delivery. Approximately 67% of reviewers highlight their professionalism and proactive communication, while 33% note their ability to reduce costs and improve conversion rates.
$10,000+$300+ / hr50 - 249Dubai, United Arab EmiratesServices provided
See all 2 projectsintouch mena is a digital communication agency specializing in social media management, digital media buying, and mobile and website development. Reviews highlight their exceptional adaptability and strategic creativity, with 100% positive feedback on their project management and commitment to client success. Notably, they consistently meet and exceed key performance indicators, ensuring brand adherence and effective communication strategies.
$1,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 5 projectsDigital Hot Sauce is a digital marketing agency specializing in Google and Meta ads management, SEO optimization, and website design. Across various projects, clients consistently praise their strategic approach and commitment to understanding client needs, with approximately 80% highlighting their impressive communication and expertise. While most feedback is positive, around 20% suggest improvements in technical guidance and troubleshooting efficiency.
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UndisclosedUndisclosed10 - 49Warszawa, Poland
Services provided
Lotna is a Warszawa, Poland-based Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed10 - 49Sandton, South Africa
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Media Rocket Studio is an Advertising company. The team is located in Sandton, South Africa, and their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Swansea, WalesServices provided
See all 8 projectsWeb Marketer is an advertising agency specializing in paid marketing services, with a focus on Google Ads management and digital advertising consultation. Across their reviews, 100% of clients praise their ability to meet deadlines, improve lead quality, and achieve desired results, highlighting their professionalism and strategic problem-solving approach. Notably, Web Marketer excels in delivering high-quality leads and maintaining strong communication with clients.
$5,000+$100 - $149 / hr10 - 49Pittsburgh, PAServices provided
See all 20 projectsCorkboard Concepts is an advertising agency offering services such as PPC advertising, SEO, and website development. Reviewers commend their professionalism, accessibility, and genuine approach, with all feedback being positive. Approximately 50% of reviewers highlight their impressive customer service and project management, while 100% note their local focus and capability in generating traffic and leads.
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UndisclosedUndisclosed10 - 49Thornaby, England
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SpencerZill is an Advertising company founded in 2014. The small team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Fanwood, NJ
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Founded in 2011, The Block is an Advertising company. The team specializes in Advertising and Marketing Strategy and is based in Fanwood, New Jersey.
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$1,000+$100 - $149 / hr2 - 9
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Conversion Optimization company PilgrimWay Digital Marketing LLC offers Conversion Optimization and Search Engine Optimization. They were established in 2019.
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Undisclosed$25 - $49 / hr10 - 49
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Blorax is an e-commerce development company located in Brooklyn, New York. The team offers E-Commerce Development and Advertising.
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$5,000+$25 - $49 / hr50 - 249Hamburg, Germany
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Grabarz & Partner is an Advertising company. The company is headquartered in Hamburg, Germany and Berlin, Germany. Their team offers Advertising and UX/UI Design.
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$10,000+$100 - $149 / hr50 - 249Pittsburgh, PA
Services provided
DeepLocal is a social media marketing company. They are in Pittsburgh, Pennsylvania, and their services include Social Media Marketing and Product Design.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Located in Los Angeles, California, Laura Herzog is a small branding company. The team focuses on Branding and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Josh Hoffman is a small Los Angeles, California-based branding firm. Their services include Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Launched in 1988, icp is an Advertising company. The company provides Advertising and Branding, and is midsize.
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$10,000+$100 - $149 / hr50 - 249Chicago, IL
Services provided
Burrell Communications is an Advertising company launched in 1971. Their services include Advertising and Media Planning & Buying.
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$5,000+$50 - $99 / hr50 - 249Los Angeles, CA
Services provided
ONTRIX is a graphic design agency. They specialize in Graphic Design and Search Engine Optimization and are based in Los Angeles, California.
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$5,000+$100 - $149 / hr50 - 249Seattle, WA
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PRR is a web design company. Established in 1981, the team provides Web Design and Advertising. The company is based in Seattle, Washington and Washington, District of Columbia.
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$10,000+$150 - $199 / hrFreelancerGlasgow, Scotland
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The Project Marketing Company, a small Advertising company, is headquartered in Glasgow, Scotland. Their services include Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hrFreelancerDenver, CO
Services provided
Brand Mentoring, a small branding firm, is in Denver, Colorado. Their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Creative Marketing Concepts is a branding firm established in 1962. The firm offers Branding and Advertising, and is midsize.
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$5,000+$100 - $149 / hr50 - 249St. Louis, MO
Services provided
Brighton Agency is a St. Louis, Missouri-based branding company. They specialize in Branding and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Oakland, CA
Services provided
Circlepoint is an Advertising company. Headquartered in Oakland, California and San Jose, California, the company was launched in 1987. Their team provides Advertising and Branding.
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$5,000+$100 - $149 / hrFreelancer
Services provided
Established in 2011, Marketologai is a small Lithuania-based Marketing Strategy company. Their team specializes in Marketing Strategy and Market Research.
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$5,000+$100 - $149 / hr50 - 249Bruxelles, Belgium
Services provided
Altavia ACT*, a midsize Advertising company, is in Bruxelles, Belgium. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249
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Satisfaction is an Advertising company. Established in 2006, the agency is based in Belgium. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Paris, France
Services provided
AIR PARIS is an Advertising company launched in 1997. The company provides Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249San Giovanni Lupatoto, Italy
Services provided
AQuest is a branding company founded in 1994. The midsize team provides Branding and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Novo Hamburgo, Brazil
Services provided
BRA Digital is a custom software development firm. They are headquartered in Novo Hamburgo, Brazil and São Paulo, Brazil and have midsize team. They provide Custom Software Development and
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UndisclosedUndisclosed50 - 249Makati, Philippines
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Established in 2006, IH Digital Philippines is a midsize graphic design company. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Erbil, Iraq
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Hama Advertising is an Advertising company. The Erbil, Iraq-based agency was established in 2006. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249San Pedro Garza García, Mexico
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Based in San Pedro Garza García, Mexico, AVV is an Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed50 - 249Panamá, Panama
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La Unión Publicitaria is an Advertising company. They specialize in Advertising and Digital Strategy and were launched in 1992.
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UndisclosedUndisclosedFreelancerAuckland, New Zealand
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Small Advertising company The Launch Site, is in Auckland, New Zealand. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Nutmegger PR is a small PR firm launched in 2014. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed50 - 249Cape Town, South Africa
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Established in 2008, ninety9cents is an Advertising company. Headquartered in Cape Town, South Africa, the team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed50 - 249Charleston, SC
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HOOK is an Advertising company. In Charleston, South Carolina, their midsize team focuses on Advertising and Branding. The company was launched in 2005.
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UndisclosedUndisclosedFreelancerRabat, Morocco
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Launched in 2001, Nolimit Web Agency is a small Rabat, Morocco-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Singapore, Singapore
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GOVT is a midsize Advertising company launched in 2012. Their team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancerAberdeen, Scotland
Services provided
Founded in 2014, This Little Piggy, a small Advertising company, is located in Aberdeen, Scotland. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Glasgow, Scotland
Services provided
Think Publishing Ltd is an Advertising company launched in 1999. The company provides Advertising and Graphic Design, and is midsize.
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$5,000+$25 - $49 / hr50 - 249
Services provided
Advertising company Tomate was launched in 2003. The company provides Advertising and Digital Strategy, and is midsize.
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UndisclosedUndisclosed50 - 249New York, NY
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Axoni is a midsize New York, New York-based Advertising company. Their services include Advertising and BI & big data consulting & SI.
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UndisclosedUndisclosed50 - 249New York, NY
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Established in 1996, Mother New York is a midsize Advertising company. Their team provides Advertising and Web Design.
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UndisclosedUndisclosedFreelancerCarrington, England
Services provided
Launched in 2009, Clocktower Creative Ltd is an Advertising company. The team specializes in Advertising and Marketing Strategy.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Advertising Agencies & Marketing Firms
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$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
30% Advertising70% Marketing -
$5,000+Undisclosed50 - 249Newark, DE
Ability to deliver
39/40.020/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
25% Advertising45% Marketing30% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$25,000+$100 - $149 / hr1,000 - 9,999London, England
Ability to deliver
35.9/40.016/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
20% Advertising20% Marketing60% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
37.2/40.018.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
40% Advertising50% Marketing10% Other -
$1,000+Undisclosed50 - 249Los Angeles, CA
Ability to deliver
37.1/40.020/20 Reviews7.5/10 Clients & Experience9.6/10 Market PresenceService focus
25% Advertising75% Marketing -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising50% Marketing40% Other -
$25,000+$200 - $300 / hr10 - 49Sausalito, CA
Ability to deliver
36.9/40.017.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Advertising30% Marketing -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Advertising65% Marketing15% Other -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising65% Marketing20% Other -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
38.5/40.019.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
20% Advertising80% Marketing -
$250,000+$200 - $300 / hr50 - 249Rochester, MI
Ability to deliver
34.9/40.015.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
30% Advertising59% Marketing11% Other -
$1,000+$100 - $149 / hr10 - 49San Francisco, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
15% Advertising85% Marketing -
$50,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Advertising50% Marketing25% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$5,000+$150 - $199 / hr50 - 249Marion, IL
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$25,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
35.7/40.016.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
30% Advertising35% Marketing35% Other -
$1,000+$100 - $149 / hr10 - 49Coral Gables, FL
Ability to deliver
35.6/40.016.6/20 Reviews9.5/10 Clients & Experience9.5/10 Market PresenceService focus
45% Advertising45% Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49Calgary, Canada
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising60% Marketing30% Other -
$1,000+$150 - $199 / hr50 - 249Addison, TX
Ability to deliver
36.8/40.017.8/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
20% Advertising55% Marketing25% Other -
$50,000+$150 - $199 / hr250 - 999Bethesda, MD
Ability to deliver
34/40.016.4/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
20% Advertising50% Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Advertising70% Marketing20% Other -
$1,000+$50 - $99 / hr50 - 249San Antonio, TX
Ability to deliver
38.9/40.020/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising80% Marketing10% Other -
$25,000+$150 - $199 / hr10 - 49Austin, TX
Ability to deliver
34.8/40.016.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
50% Advertising20% Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
10% Advertising90% Marketing -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
39/40.019/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Advertising90% Marketing -
$100,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
34.6/40.016.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
25% Advertising75% Marketing -
$1,000+$200 - $300 / hr10 - 49San Antonio, TX
Ability to deliver
35.6/40.018.2/20 Reviews9.4/10 Clients & Experience8/10 Market PresenceService focus
35% Advertising50% Marketing15% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Advertising80% Marketing10% Other
Latest Advertising Articles
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Generational Gaps Reveal Ads’ Relevance Today
Learn how generational gaps shape ad relevance across digital advertising platforms. Understand key strategies for smarter generational marketing.
Advertising Agency FAQs
Looking for an advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring an advertising agency, from pricing and services to results and red flags.
Clutch highlights firms that craft campaigns across digital and traditional platforms twice a year based on a proprietary methodology. The top advertising agencies for Fall 2025 include:
An advertising agency plans, creates, and distributes paid messages that motivate audiences to act. Their teams blend market research, creative development, media planning, and performance analytics to make sure the right people see and remember your brand across TV, print, radio, outdoor, and digital channels.
Most full-service agencies cover the entire campaign lifecycle:
- Market research & audience segmentation
- Brand positioning and creative concepting
- Media planning & buying (TV, radio, OOH, display, social, search)
- Production for video, audio, and print assets
- Campaign management, A/B testing, and real-time optimization
- Reporting dashboards that track KPIs like impressions, CTR, and ROAS
Specialized shops may focus on niches such as programmatic, connected TV, or experiential activations.
Budgets vary widely. On Clutch, most reviewed projects fall between $10,000–$50,000, while hourly rates range from $50–$150 depending on location, channel expertise, and seniority. Remember to separate agency fees from hard costs like ad spend and production; a $25,000 retainer can quickly double once media buys are added.
Start by matching goals to expertise. If you’re launching a local franchise, a regional shop that understands community media may outperform a global network. Check:
- Case studies with similar objectives or industries
- Verified client reviews highlighting communication and ROI
- Transparent pricing models aligned with your budget caps
- Culture fit is important because long-term partnerships thrive on compatible workflows
Shortlist three agencies, request proposals, and ask how each would measure success.
Be cautious if an agency:
- Guarantees specific results (e.g., “We’ll double sales in 30 days”)
- Refuses to share performance data or billing transparency
- Lacks recent, third-party verified reviews
- Overloads your account manager with excessive client count
- Pushes one media channel for every problem instead of a tailored mix
- Which team members will manage my account day to day?
- How do you conduct consumer and competitor research?
- What tools do you use for media buying, tracking, and reporting?
- How will you ensure creative aligns with our brand guidelines?
- How often will we review performance and optimize campaigns?
- Who owns the creative assets and data after the engagement ends?
Freelancers are cost-effective for single-channel tasks like Facebook Ads, but agencies offer integrated teams such as strategists, creatives, and analysts capable of multi-platform campaigns and large-scale production. If you need holistic brand stewardship or cross-media storytelling, an agency is the better fit.
Common metrics include impressions, click-through rate, conversions, cost per acquisition, and return on ad spend (ROAS). Agencies often build custom dashboards that tie ad interactions to sales or lead data in your CRM, giving a direct line of sight from spend to revenue.