Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 167 projectsSparkhouse is a video production company known for its comprehensive services in corporate video production, videography, and post-production. With a near-perfect satisfaction rate, clients frequently commend their professionalism, responsiveness, and ability to capture the client's vision effectively. Approximately 100% of reviewers mention timely delivery and high-quality production, while 70% highlight their effective communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Creative Rebellion is a video production company. They are headquartered in Los Angeles, California and have small team of experts. Their services include Video Production and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Stockholm, Sweden
Services provided
Established in 2005, Lillasyster production is a video production agency. The team provides Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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$1,000+$100 - $149 / hr2 - 9Chelmsford, England
Services provided
AQ2 Production Ltd is a video production company founded in 2009. Their team offers Video Production and Broadcast Video.
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$5,000+Undisclosed10 - 49Berlin, Germany
Services provided
Mensch Creative is a video production agency. Based in Berlin, Germany, the agency was established in 2014. Their services include Video Production and Corporate Photography.
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Undisclosed$25 - $49 / hr10 - 49Tempe, AZ
Services provided
Voyage Pro is a small video production agency. Launched in 2018, the team offers Video Production.
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$1,000+$50 - $99 / hr10 - 49Bristol, England
Services provided
Kah Productions, a video production company, was established in 2003. The team specializes in Video Production and is based in Bristol, England.
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$1,000+$150 - $199 / hr2 - 9Calgary, Canada
Services provided
Focus On Why Media Inc. Is a Calgary, Canada-based video production agency. They offer Video Production and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 14 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$10,000+$150 - $199 / hr2 - 9Arlington Heights, IL
Services provided
Headquartered in Arlington Heights, Illinois, VES Creative is a video production company. They focus on Video Production and Event Marketing.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
Services provided
DIGITAL DINOSAUR CO. Is a video production company. Their small team is headquartered in Duluth, Georgia. Their services include Video Production.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+$100 - $149 / hr2 - 9Rotterdam, Netherlands
Services provided
Launched in 2004, 3MP - film and photography is a video production company and Corporate Photography company. Their team specializes in Video Production and Corporate Photography.
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$5,000+$150 - $199 / hr10 - 49Evesham, NJ
Services provided
Perlow Productions, a video production company, was founded in 2003. The agency specializes in Video Production and Video Marketing.
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UndisclosedUndisclosed50 - 249Poole, England
Services provided
Founded in 1999, EPM Agency, a midsize Marketing Strategy company, is in Poole, England. Their services include Marketing Strategy and Event Marketing.
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$10,000+$150 - $199 / hr10 - 49
Services provided
See all 1 projectsTwelve Agency is a branding and design firm known for transforming client concepts into cohesive brand messaging and visual guidelines. Their involvement with a tech startup received 100% positive feedback, highlighting their high-quality work, effective project management, and attentiveness from senior staff. Clients appreciate their ability to deliver optimal solutions beyond initial expectations.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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See all 1 projectsResin Advertising is a full-service advertising agency specializing in rebranding, digital campaigns, and sophisticated design work. Their clientele appreciates their focus and ability to deliver projects on time and within budget. With a reputation for excellent communication and a strong understanding of local markets, 100% of their feedback highlights their effectiveness in revitalizing brand identity and exceeding client expectations.
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$5,000+$200 - $300 / hr2 - 9Washington, DC
Services provided
The Napoleon Complex Project, LLC (Doc/Film/Photo) is a small Washington, District of Columbia-based video production company. The team specializes in Video Production and Corporate Photography.
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$1,000+$150 - $199 / hr2 - 9Dublin, Ireland
Services provided
Video production agency MKO Media was founded in 2017. The team focuses on Video Production and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49
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Video production agency Axion Agency is located in hamilton, New Jersey. Founded in 2020, the team specializes in Video Production and Audio Production.
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$10,000+$150 - $199 / hr2 - 9Cardiff, Wales
Services provided
Jammy Custard Studios Ltd. Is a video production agency headquartered in Cardiff, Wales. The team offers Video Production.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Drax Produktion is a video production agency established in 2000. Their team offers Video Production and Broadcast Video.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Creative studio PLAJ, a video production agency, specializes in Video Production and Advertising. The firm is based in Uzhhorod, Ukraine.
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$5,000+$100 - $149 / hr2 - 9Indore, India
Services provided
Boxxell Animations is a video production agency. They focus on Video Production and Broadcast Video and were established in 2018.
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$5,000+$300+ / hr2 - 9Argyle, TX
Services provided
Fragrant, a video production agency, was founded in 2015. The agency focuses on Video Production and Broadcast Video.
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$1,000+$100 - $149 / hr10 - 49Bengaluru, India
Services provided
Village Talkies is a video production company headquartered in Bengaluru, India. They provide Video Production and Video Marketing.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
3rdfloor.tv is a small video production company in Cape Town, South Africa and Oslo, Norway. Their services include Video Production.
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$5,000+$100 - $149 / hr2 - 9El Cajon, CA
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Grace does is a video production agency based in El Cajon, California. They specialize in Video Production and Broadcast Video and were launched in 2011.
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$1,000+UndisclosedFreelanceristanbul, Türkiye
Services provided
Coolis Production is a video production company in istanbul, Türkiye. The team specializes in Video Production.
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$1,000+$50 - $99 / hr10 - 49
Services provided
Established in 2012, Flametree Creative Studio, a small video production company, is in New York, New York. Their services include Video Production and Graphic Design.
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$5,000+Undisclosed2 - 9Kondapur, India
Services provided
Next Reels is a video production company founded in 2021. The team offers Video Production and is based in Kondapur, India.
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$1,000+$25 - $49 / hr50 - 249Wilmington, DE
Services provided
See all 2 projectsDelta Animations specializes in Video Production services, including 3D animations, motion graphics, and multimedia production. Reviews highlight their exceptional project management, creativity, and technical expertise, resulting in increased engagement and customer satisfaction for clients. Additionally, their ability to adapt to client needs and provide high-quality deliverables within budget constraints is consistently praised.
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$1,000+$50 - $99 / hr2 - 9
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Dreamstead Interactive is a video production agency. They were founded in 2015 and offer Video Production.
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$5,000+$100 - $149 / hr2 - 9Brunswick East, Australia
Services provided
Enamoured Iris is a video production company based in Brunswick East, Australia. Launched in 2013, the team provides Video Production and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
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Dubaiceberg Production is a video production agency. They offer Video Production and Social Media Marketing and were launched in 2015. The company is in Dubai, United Arab Emirates.
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$5,000+$50 - $99 / hr2 - 9
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Pracetworcze.pl is a video production company. The team offers Video Production and Advertising, and the agency is in Kraków, Poland and Warszawa, Poland.
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$10,000+Undisclosed10 - 49Kyiv, Ukraine
Services provided
ESSE Production House, a video production company, was launched in 1991. The team offers Video Production and is based in Kyiv, Ukraine.
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$1,000+$50 - $99 / hrFreelancerAtlanta, GA
Services provided
Kelly Rose Productions LLC, a video production agency, is in Atlanta, Georgia. Founded in 2014, the team provides Video Production.
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$5,000+$100 - $149 / hr10 - 49Barrington, IL
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Delack Media Group is a video production company launched in 2009. The agency specializes in Video Production, and is small.
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$10,000+Undisclosed10 - 49Milwaukee, WI
Services provided
In Milwaukee, Wisconsin, Plum Media is a video production agency. They provide Video Production and Event Marketing and were launched in 1997.
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$1,000+$50 - $99 / hr2 - 9Church Crookham, England
Services provided
Captive8 Media Ltd is a video production agency established in 2006. The team focuses on Video Production and is headquartered in Church Crookham, England.
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$5,000+$150 - $199 / hr10 - 49Butler, KY
Services provided
Cinevita Films is a video production agency founded in 2008. Their team specializes in Video Production and Branding.
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$1,000+$25 - $49 / hr2 - 9Noida, India
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Small video production company iExplainers, is based in Noida, India. Their services include Video Production and Graphic Design.
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$1,000+$100 - $149 / hrFreelancerTallinn, Estonia
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Mikk Rosin Videography is a video production agency. They are headquartered in Tallinn, Estonia and have small team. Their services include Video Production and Broadcast Video.
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$5,000+Undisclosed10 - 49Adelaide, Australia
Services provided
Adelaide Film Works is a video production company located in Adelaide, Australia. Founded in 2010, the team focuses on Video Production and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
Video production company Winikur Productions is located in Boston, Massachusetts. The team focuses on Video Production and UX/UI Design.
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UndisclosedUndisclosed10 - 49Ho Chi Minh, Vietnam
Services provided
MAD Productions is a video production company. Their small team is based in Ho Chi Minh, Vietnam. Their services include Video Production and Corporate Photography.
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$1,000+$150 - $199 / hr2 - 9Pretoria, South Africa
Services provided
Video production company Brits Film Productions is in Pretoria, South Africa. They offer Video Production and Broadcast Video and were founded in 2000.
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$1,000+$25 - $49 / hr2 - 9Chernivtsi, Ukraine
Services provided
TVOR.CHE, a video production company, was established in 2017. They offers Video Production.
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$1,000+Undisclosed2 - 9Matan, Israel
Services provided
Movia by promarcom is a video production company. The Matan, Israel-based team focuses on Video Production.
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$1,000+$25 - $49 / hr10 - 49Mumbai, India
Services provided
Established in 2016, TagDog Media, a small video production company, is in Mumbai, India. Their team provides Video Production and Content Marketing.
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$10,000+Undisclosed2 - 9Manchester, England
Services provided
Yamba Films is a small video production agency located in Manchester, England. Their services include Video Production.
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Undisclosed< $25 / hr50 - 249
Services provided
Dbug Lab Pvt Ltd is a website development firm. The Sahibzada Ajit Singh Nagar, India-based agency was launched in 2015. Their services include Web Development and Video Production.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.9/40.018/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.1/40.017.4/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.