Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
Services provided
Watts Media Ltd. Is an Advertising company established in 2017. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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The Skylark Agency is a social media marketing firm headquartered in Dallas, Texas. They focus on Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
Gladiator Consulting is a web development company. Their small team is in Austin, Texas. Their services include Web Development and Fractional CMO Services.
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UndisclosedUndisclosed2 - 9
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Established in 2019, Smoko Digital LLC is a small Bolton, Massachusetts-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
Alpha Local Marketing Agency Houston is a branding agency. They were founded in 2023, and their services include Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Imola, Italy
Services provided
Advertising company Sinettica Srl was launched in 1998. The small team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Istanbul, Türkiye
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Mizemedia Agency is an Advertising company established in 2005. The team focuses on Advertising and Social Media Marketing and is in Istanbul, Türkiye.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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The Dobbins Group is a branding agency. The Los Angeles, California-based agency was founded in 2016. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Greenlit Agency is a branding firm. They specialize in Branding and Market Research and were established in 2017.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Miami, FL
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The Lab Ideas, LLC is an Advertising company. Launched in 2005, the agency offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bromley, England, England
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Established in 2017, Klynk Ventures Ltd. Is a small branding firm located in Bromley, England, England. Their team specializes in Branding and Market Research.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
JNE Engineering & Design LLC is a Product Design company located in Fort Lauderdale, Florida. The team provides Product Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Winfield, IL
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Relevant Elephant is a Marketing Strategy company launched in 2014. Headquartered in Winfield, Illinois, the team focuses on Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Locust Grove, GA
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Established in 2016, Mavijatra Marketing is a social media marketing company. The firm provides Social Media Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Effective Digital Marketing is a branding agency. Founded in 2015, the team focuses on Branding and Social Media Marketing. The company is located in Lafayette, Louisiana.
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UndisclosedUndisclosed2 - 9Nice, France
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Alliance Cube, a branding firm, was established in 2007. The small team focuses on Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ferrara, Italy
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ITestense is a social media marketing company. They offer Social Media Marketing and Search Engine Optimization and were launched in 2006. The firm is headquartered in Ferrara, Italy.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Marketing Strategy company Tortuga Marketing was established in 2017. The team offers Marketing Strategy and Search Engine Optimization and is headquartered in Raleigh, North Carolina.
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UndisclosedUndisclosed2 - 9Christiansburg, VA
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Aspire is a branding company. They were launched in 2018 and specialize in Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Glen Allen, VA
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Bellrae Marketing, a small branding company, is headquartered in Glen Allen, Virginia and Arlington, Virginia. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Virginia Beach, VA
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PR company Maverick Marketing Advertising & Public Relations was established in 2009. In Virginia Beach, Virginia, the team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Winchester, VA
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Founded in 1994, Full Circle Marketing is an Advertising company. Their team focuses on Advertising and Business Consulting.
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UndisclosedUndisclosed2 - 9
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CGC Studios is a Marketing Strategy company located in Milan, Italy. They specialize in Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Advertising company Abacus Agency is headquartered in Toronto, Canada. Founded in 2016, the team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Getdigitix is a social media marketing firm. Launched in 2022, the company is headquartered in Sydney, New South Wales, Australia. Their services include Social Media Marketing and Content
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Located in Kansas City, Missouri, Karuna Digital is a small branding agency. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dallas, TX
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In Dallas, Texas, Dallas Web Studios is a small SEO agency. The team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9London , England
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Astute Technologies UK is a social media marketing agency. Their small team is based in London , England. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Healthful Communications is an Advertising company. The Toronto, Canada-based team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Backswing Marketing is a small Indiana-based social media marketing company. The team specializes in Social Media Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Prato, Italy
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Launched in 2020, Midable srl is a branding firm. The small team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Ben Wheeler, TX
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Physicians Choice Marketing Group®, a branding agency, is in Ben Wheeler, Texas. They specialize in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Unbuttoned Media is a branding agency. Located in Toronto, Canada, the firm was founded in 2015. Their team offers Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Córdoba, Spain
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Established in 2020, Tic Tac Comunicación, a small web design agency, is based in Córdoba, Spain. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Seattle, WA
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Established in 2007, See Spot Run Media, a small SEO agency, is based in Seattle, Washington. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Sumner, WA
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Launchguide is a branding agency. The team offers Branding and Social Media Marketing, and the agency is in Sumner, Washington.
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UndisclosedUndisclosed2 - 9Woodbury, MN
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Established in 2011, Queen Bee Media, LLC is a small social media marketing agency located in Woodbury, Minnesota. Their team specializes in Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Paris, France
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307Studio is a branding company based in Paris, France. Founded in 2022, the team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Nice, France
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Agence Cōse, a branding firm, is in Nice, France. They offer Branding and Marketing Strategy and were founded in 2017.
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UndisclosedUndisclosed2 - 9Jersey City, NJ
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Screaming Garlic is a Sales Outsourcing company founded in 2010. The small team focuses on Sales Outsourcing and Branding.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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GraphicAide is a Las Vegas, Nevada-based branding company. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Mercer, PA
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Concepts Media Works is a branding firm. Their small team is in Mercer, Pennsylvania. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Henderson, NV
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Founded in 2013, Hunter Marketing is a branding firm. The agency provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Watertown, MA
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TRA360 is a small Audio Production company. They provide Audio Production and Content Writing Services and were founded in 1991.
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UndisclosedUndisclosed2 - 9
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Branding company Triiiad Strategic Marketing was launched in 2019. The team offers Branding and Marketing Strategy and is located in Acworth, Georgia.
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UndisclosedUndisclosed2 - 9Middlefield, CT
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3rd Planet Studios is an Email Marketing company. They were founded in 2014 and offer Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Charlotte, NC
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Small social media marketing company Adapt Media Agency, is based in Charlotte, North Carolina. The team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Digicon LLC. Is a branding firm. They are located in Fort Worth, Texas and have small team. Their team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Columbia, MO
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Marketing Strategy company fuze32 Marketing was founded in 2019. In Columbia, Missouri, the team offers Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Broussard, LA
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Kip & King Marketing is a branding firm. Headquartered in Broussard, Louisiana, their team provides Branding and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.3/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.