Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 163 projectsSparkhouse is a premier multimedia production company specializing in corporate video production, video editing, and motion graphics. With a remarkable 90% positive feedback rate, clients praise their exceptional project management and high-quality deliverables, highlighting their expertise in cinematography and videography. Over 60% of reviewers commend their adaptability and ability to align with client visions, resulting in impactful and visually stunning products.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 16 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and post-production services. They have received predominantly positive feedback, with approximately 90% of reviewers praising their professionalism, timely delivery, and ability to align with project values. A recurring theme in reviews is their exceptional attention to detail and strong communication, with 80% of clients highlighting their accommodating nature and high-quality video production.
$1,000+$50 - $99 / hr10 - 49Hyderabad, IndiaServices provided
See all 42 projectsWhat a Story is a multimedia production company specializing in video production, including motion graphics, video editing, and corporate video production. Across numerous client reviews, the company is consistently praised for its professionalism, high-quality output, and responsiveness, with over 85% of reviews highlighting their ability to meet deadlines and adapt to client needs. Many clients, approximately 60%, commend their value for cost and creative execution, particularly in producing explainer and promotional videos.
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$5,000+$100 - $149 / hr2 - 9Grafton, WI
Services provided
Frantz Group is a Business Consulting company. They were established in 1993 and offer Business Consulting and Advertising.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Established in 2007, Felt Branding Ltd, a small user experience company, is based in London, England. Their services include UX/UI Design and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Birmingham, United Kingdom, EnglandServices provided
See all 37 projectsVermillion Films is a film production company specializing in corporate video production, leveraging their expertise in video editing, motion graphics, and post-production services. With a 100% positive feedback rate, clients commend their high-quality outputs, professionalism, and creative approach. Notably, 90% of reviewers highlight their ability to grasp business needs and translate them into engaging video content efficiently.
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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$10,000+$150 - $199 / hr2 - 9Hemingfield, England
Services provided
FrankCreative is a branding company. The team focuses on Branding and Graphic Design, and the company is headquartered in Hemingfield, England.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Cavendish Design & Advertising, a small Advertising company, is headquartered in London, England. The team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
LFM Venues & Events is a small London, England-based Other Design company. Their services include Other Design and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Preston, England
Services provided
Launched in 2008, Freedom Of Creation UK is a branding company. Their services include Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Canton, MI
Services provided
Founded in 2001, Creative Data Inc, a small Logo company, is in Canton, Michigan. Their team specializes in Logo and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a multimedia production company specializing in video production, including corporate video production, cinematography, and post-production services. The company consistently receives positive feedback, with 100% of reviewers praising their professional collaboration, creative storytelling, and timely delivery. Clients highlight their strong alignment with creative visions and meticulous attention to detail, which results in high-quality outputs that meet or exceed expectations.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$5,000+$100 - $149 / hr2 - 9New Orleans, LA
Services provided
Other Marketing company Vektor Media is located in New Orleans, Louisiana. The team specializes in Other Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Overland Park, KS
Services provided
Indikon, a social media marketing agency, was established in 2017. They specializes in Social Media Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$10,000+Undisclosed2 - 9Los Angeles, CAServices provided
See all 4 projectsHoney Video is a comprehensive video production company excelling in services such as cinematography, videography, video editing, and post-production services. The company is highly praised for its creativity, professionalism, and collaborative approach, with 100% positive feedback from clients who appreciate their punctuality, high-quality deliverables, and innovative problem-solving capabilities.
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$10,000+$100 - $149 / hr2 - 9La Grange, IL
Services provided
Boomm Marketing & Communications is a branding agency. Their small team is headquartered in La Grange, Illinois. Their services include Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
Swan Advertising is a small Advertising company. They offer Advertising and Branding and were launched in 1987.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 41 projectsBrandefy is a video production company specializing in services such as video editing, motion graphics, and corporate video production. Their reviews reflect a high level of client satisfaction, with 100% positive feedback highlighting their professionalism, attention to detail, and ability to meet deadlines. Clients emphasize their expertise in creating visually appealing and engaging content, with 80% mentioning the company’s responsiveness and collaborative approach.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+$100 - $149 / hr2 - 9Lee's Summit, MO
Services provided
Impact Social Media, a small social media marketing company, is located in Lee's Summit, Missouri. The team focuses on Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Metairie, LA
Services provided
Berning Marketing is a branding company established in 1975. The small team specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Henderson, NV
Services provided
The Search Source is a social media marketing agency launched in 2009. Their services include Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Website Solutions is a SEO agency. Their small team is headquartered in Jacksonville, Florida. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Lexington, KY
Services provided
Bloc MKTG is a branding company. Based in Lexington, Kentucky, their small team provides Branding and Marketing Strategy. The firm was established in 2008.
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$5,000+$100 - $149 / hr2 - 9Creve Coeur, MO
Services provided
Hot Lava Media is a web design agency launched in 2004. The team offers Web Design and Web Development and is located in Creve Coeur, Missouri.
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$5,000+$100 - $149 / hr2 - 9Sacramento, CA
Services provided
Joint Medias is a Marketing Strategy company located in Sacramento, California. Founded in 2006, the team provides Marketing Strategy and Web Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Jericho Studios is a web design agency. The Mandeville, Louisiana-based team focuses on Web Design and Web Development.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Symbolscape is a small branding company founded in 2003. Their services include Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9St. Augustine, FL
Services provided
Small web design company Old City Web Services Inc, is based in St. Augustine, Florida. The team specializes in Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9New Orleans, LA
Services provided
Small Advertising company Skuba Design Studio, is located in New Orleans, Louisiana. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
Appeal Design is a website development firm. Located in Atlanta, Georgia, their team provides Web Development and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Spot Color Marketing, an Advertising company, is in Portland, Oregon. They focus on Advertising and Pay Per Click and were established in 2001.
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$5,000+$100 - $149 / hr2 - 9Dickson, TN
Services provided
Chase Internet Marketing, Inc. Is a web development firm. In Dickson, Tennessee, the firm was launched in 1998. Their team specializes in Web Development and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Westport, CT
Services provided
Magic Dog Creative is an Advertising company. The Westport, Connecticut-based firm specializes in Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Littleton, CO
Services provided
SEO agency 1st Click Consulting is based in Littleton, Colorado. They provide Search Engine Optimization and Branding and were founded in 2002.
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$10,000+$100 - $149 / hr2 - 9Rīga, Latvia
Services provided
PR agency CREA Promotion was established in 2012. The small team focuses on Public Relations and Advertising.
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$10,000+$150 - $199 / hr2 - 9Zagreb, Croatia
Services provided
Size.agency, an Advertising company, focus on Advertising and Branding. They were established in 2014.
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$10,000+$100 - $149 / hr2 - 9Varna, Bulgaria
Services provided
Pulse Design is a small Varna, Bulgaria-based web design agency. The team specializes in Web Design and Advertising.
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$1,000+$25 - $49 / hr2 - 9Prague 7, Czech Republic
Services provided
Evocreative is a pay per click agency. Launched in 2004, the company is in Prague 7, Czech Republic. Their services include Pay Per Click and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Based in Sofia, Bulgaria, Altera Group is an Advertising company. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Marco Sajeva, an Advertising company, offers Advertising and Branding. The firm is in Italy.
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$5,000+$100 - $149 / hr2 - 9Budapest, Hungary
Services provided
Headquartered in Budapest, Hungary, Spatium Advertising is an Advertising company. They provide Advertising and Branding and were established in 2013.
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$1,000+$25 - $49 / hr2 - 9Milano, Italy
Services provided
Marketing Strategy company Parklab is based in Milano, Italy. Launched in 2014, the team provides Marketing Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Brisbane City, Australia
Services provided
Mercer PR is a small PR agency. Founded in 2010, the team specializes in Public Relations and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Helsinki, Finland
Services provided
Small web development firm Corellia Helsinki Oy, is headquartered in Helsinki, Finland. Their services include Web Development and Web Design.
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$10,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
Services provided
The Brave New Now, an Advertising company, was launched in 2014. Located in Amsterdam, Netherlands, the team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Paris, France
Services provided
Reciproque is a Paris, France-based branding agency. They specialize in Branding and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Torino, Italy
Services provided
Quattrolinee is a small Advertising company located in Torino, Italy. Their services include Advertising and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Oslo, Norway
Services provided
Basta Illustration & Design is an Oslo, Norway-based graphic design agency. Their services include Graphic Design and Video Production.
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$5,000+$100 - $149 / hr2 - 9Stuttgart, Germany
Services provided
BEENKER is an Advertising company. The small Stuttgart, Germany-based team specializes in Advertising and Public Relations. The agency was launched in 2005.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Established in 2005, NEOPA is a mobile app development company. The agency provides Mobile App Development and Web Design, and is small.
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$5,000+$100 - $149 / hr2 - 9Shibuya City, Japan
Services provided
High Concept is an Advertising company. They were launched in 2007 and provide Advertising and Digital Strategy.
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$1,000+< $25 / hr2 - 9West Hartford, CT
Services provided
Ryan Marketing is a public relations firm established in 1996. The company offers Public Relations and Social Media Marketing.
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$1,000+< $25 / hr2 - 9Little Rock, AR
Services provided
Established in 2004, FLEX360 is an e-commerce development company. The team provides E-Commerce Development and Email Marketing and is located in Little Rock, Arkansas.
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$5,000+$100 - $149 / hr2 - 9عمّان, Jordan
Services provided
Bravo is a عمّان, Jordan-based Advertising company. Launched in 2015, the team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
NOKUA is a branding agency launched in 2007. The small team specializes in Branding and Web Design.
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$1,000+< $25 / hr2 - 9Dhaka, Bangladesh
Services provided
Founded in 2016, Quintos Business Solutions is a branding company. The team specializes in Branding and Mobile App Development and is in Dhaka, Bangladesh.
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$5,000+$100 - $149 / hr2 - 9Baghdad, Iraq
Services provided
MSM Skills is a small Baghdad, Iraq-based web design company. The team focuses on Web Design and Mobile App Development.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.8/40.020/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
37/40.017.8/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.018.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Birmingham, United Kingdom, England
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.6/40.017.4/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
36.1/40.016.4/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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What Makes Short-Form Video Content So Addictive
Why is short-form video content taking over the internet? Discover how your brand can capitalize on this trend with expert tips and insights from Clutch.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.