Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9San Antonio, TX
Services provided
See all 1 projectsCapture That Media provides comprehensive branding, web development, and SEO services as evidenced in their project with Ericstad Masonry. The reviews highlight their dedication and expertise, noting their effective project management and holistic approach. Overall, clients praise them for transforming businesses' digital presence, though there is a suggestion for improved communication workflow.
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UndisclosedUndisclosed2 - 9Cairo, Egypt
Services provided
See all 1 projectsNewLevel Events specializes in event management in Dubai, offering services aimed at enhancing online visibility and search result rankings. Their reviews highlight a strong culture fit, dedication, and punctuality, with clients noting their impressive project management and timely delivery. Overall feedback emphasizes their effectiveness in achieving measurable outcomes, with no areas for improvement suggested.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Crave & Lamb is an Advertising company. Headquartered in London, England and Bilbao, Spain, their team offers Advertising and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Münster, Germany
Services provided
TEAM WANDRES is an Advertising company. The company is headquartered in Münster, Germany and Sundern (Sauerland), Germany. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
Quicklight Media is a small Advertising company launched in 2012. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Austin, TX
Services provided
Batch Creative is a small Austin, Texas-based web design agency. The team provides Web Design and Advertising.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
Innova Design & Ad is an Advertising company launched in 1990. Located in Houston, Texas, the team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Established in 2008, Fuzion Agency is an Advertising company. The team specializes in Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9San Anselmo, CA
Services provided
Brainblaze : Fine Advertising & Design is a small San Anselmo, California-based Advertising company. The team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
Services provided
You Squared Media is an Advertising company. Their small team is in Houston, Texas. Their services include Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Rockville, MD
Services provided
Clark Concepts is a small Rockville, Maryland-based website development firm. Their services include Web Development and Branding.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Based in Portland, Oregon, Green Rising Marketing is a branding firm. Founded in 2008, the team specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Allume Digital is an Advertising company founded in 2007. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Launched in 2011, Digital Edge, a small Marketing Strategy company, is headquartered in Jacksonville, Florida. Their team provides Marketing Strategy and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Asheville, NC
Services provided
MEV Studios, a small branding agency, is based in Miami, Florida and Asheville, North Carolina. The team offers Branding and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9San Diego, CA
Services provided
Launched in 2004, LMA Marketing + Advertising is a small branding company. Their team focuses on Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Solana Beach, CA
Services provided
Type G is an Advertising company. Their small team is located in Solana Beach, California. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Fort Worth, TX
Services provided
Founded in 1999, SRG Creative Solutions is a small web design company. Their team offers Web Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9Santa Monica, CA
Services provided
ISCI communications is a branding firm established in 1998. The team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
HDSF is a branding agency. Established in 2003, the team focuses on Branding and Advertising. The agency is headquartered in San Francisco, California.
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$5,000+$100 - $149 / hr2 - 9Berkeley, CA
Services provided
In Berkeley, California, RadiantBrands is a small Market Research company. Their services include Market Research and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9El Paso, TX
Services provided
MindWarp is a branding agency. The El Paso, Texas-based agency was launched in 2007. Their team focuses on Branding and Web Design.
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$5,000+$50 - $99 / hr2 - 9Spring, TX
Services provided
Sculpt Marketing Group is a social media marketing company. In Spring, Texas, the company specializes in Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Winter Park, FL
Services provided
Evolve Design Group is an Advertising company. Their small team is located in Winter Park, Florida. Their team offers Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
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Bynums Marketing & Communications, a branding firm, was launched in 1984. The team focuses on Branding and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
Services provided
D & GG is a Pittsburgh, Pennsylvania-based Advertising company. They specialize in Advertising and Branding and were established in 1984.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Located in Miami Beach, Florida, Sancassano is a small Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Raleigh, NC
Services provided
Digital Strategy company queue was founded in 2012. The company focuses on Digital Strategy and Social Media Marketing, and is small.
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$10,000+$100 - $149 / hr2 - 9Richmond, VA
Services provided
WORK Labs is a small Advertising company established in 1994. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Santa Monica, CA
Services provided
Quaintise is a SEO services firm. Founded in 2003, the team specializes in Search Engine Optimization and Advertising.
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$10,000+$100 - $149 / hr2 - 9Pittsburgh, PA
Services provided
Matthew James Creative, an Advertising company, was launched in 2006. The company specializes in Advertising and Branding, and is small.
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$10,000+$100 - $149 / hr2 - 9Munhall, PA
Services provided
THIS IS RED, an Advertising company, is based in Munhall, Pennsylvania. They offer Advertising and Branding and were launched in 2010.
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$5,000+$50 - $99 / hr2 - 9Scottsdale, AZ
Services provided
Phoenix Online Advertising, a small Advertising company, is in Scottsdale, Arizona. The team focuses on Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Glendale, AZ
Services provided
In Glendale, Arizona, Upswing Interactive is a small social media marketing agency. The team specializes in Social Media Marketing and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
MD Media is a SEO agency. They are based in Houston, Texas and have small team of experts. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9
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Dash&Dot is a web design company. Founded in 2008, the company is based in Herefordshire, England. Their team provides Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Saint Charles, MO
Services provided
Anchor Communications is an Advertising company. The team is headquartered in Saint Charles, Missouri, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
Based in Jacksonville, Florida, The Baer Edge is an Advertising company. Founded in 1999, the team focuses on Advertising and Market Research.
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$10,000+$150 - $199 / hr2 - 9Berkhamsted, England
Services provided
YUMYUM Creative Design Ltd, a web design company, is based in Berkhamsted, England. They offer Web Design and Advertising.
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UndisclosedUndisclosed2 - 9El Paso, TX
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Small software development firm dynamicMedia Development, is headquartered in El Paso, Texas. Their services include Custom Software Development and Mobile App Development.
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$10,000+$150 - $199 / hr2 - 9Rothersthorpe, England
Services provided
Launched in 2013, 3zero Business Ltd is a small Rothersthorpe, England-based web design company. Their services include Web Design and Web Development.
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$10,000+$150 - $199 / hr2 - 9Nottingham, England
Services provided
Dakota Digital is a small web design agency based in Nottingham, England and. The team provides Web Design and Mobile App Development.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
TannerMahan is a small Austin, Texas-based Advertising company. Their services include Advertising and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9
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Martin James Power Ltd is a branding agency. They are located in Manchester, England and have small team. Their services include Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Bolton, England
Services provided
Web design agency D-Room Ltd was launched in 1990. The agency provides Web Design and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Suffolk, England
Services provided
Located in Suffolk, England, Integrated Ideas Agency is a public relations firm. Founded in 2014, the team provides Public Relations and Web Design.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Handstand Creative is a small London, England-based web design company. Their services include Web Design and Branding.
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$10,000+$150 - $199 / hr2 - 9
Services provided
In London , England, FDG Creative Ltd is a small SEO company. The team focuses on Search Engine Optimization and Web Design.
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$10,000+$50 - $99 / hr2 - 9
Services provided
Future Software, an IoT development company, was established in 1997. The small team specializes in IoT development and Custom Software Development.
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$10,000+$150 - $199 / hr2 - 9
Services provided
CreativeAdviser is a Digital Strategy company. The England-based team provides Digital Strategy and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.3/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.