Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Social media marketing agency imagineSTL is located in St. Louis, Missouri. They focus on Social Media Marketing and Video Production and were launched in 2021.
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UndisclosedUndisclosed2 - 9Indiana, PA
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Voyage Media Works is an Email Marketing company. Located in Indiana, Pennsylvania, their team offers Email Marketing and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company specializing in multimedia production, including videography, film production, and video editing. Across their reviews, 100% of clients praise their creativity and project management, with many highlighting their ability to deliver high-quality videos on time and within budget. Their collaborative approach and impressive cinematography skills are frequently noted, with several reviewers mentioning their willingness to go above and beyond project expectations.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
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UndisclosedUndisclosed2 - 9Issaquah, WA
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Fervorfish Digital Media is a web design company. Founded in 2021, the agency offers Web Design and Video Production.
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UndisclosedUndisclosed2 - 9Salem, OR
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365 CREATIVE CO., a web design company, was founded in 2022. The company offers Web Design and Video Production.
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UndisclosedUndisclosed2 - 9Bradenton, FL
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Rooks Advertising Agency is a Direct Marketing company. They are located in Bradenton, Florida, and their services include Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Telford, England
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Social media marketing company Hearne Creative Ltd. Was launched in 2017. The small team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Clarksburg, WV
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WV Digital, a small Advertising company, is located in Clarksburg, West Virginia. Their services include Advertising and Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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UndisclosedUndisclosed2 - 9Morgantown, WV
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Sparks Media Agency is a branding firm. Based in Morgantown, West Virginia, their team focuses on Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Morgantown, WV
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Apis Creative is a branding company established in 2018. The team specializes in Branding and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Established in 2002, Forge Media is a SEO agency. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Small Advertising company Diseñamente, is headquartered in Ciudad de México, Mexico. The team offers Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosed2 - 9
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Do It All Events is an Event Management company. The Canada-based team specializes in Event Management and Public Relations.
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UndisclosedUndisclosed2 - 9Biel, Switzerland
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Small social media marketing company Artworth, is located in Biel, Switzerland. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Raritan, NJ
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Aardvark Brigade is a branding company. Their small team of employees is in Raritan, New Jersey. Their team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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Cultigraphy is a web design agency. The Auckland, New Zealand-based company was launched in 2022. Their team offers Web Design and Print Design.
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UndisclosedUndisclosed2 - 9Medley, FL
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Elite X Media is a public relations firm. They are headquartered in Medley, Florida and have small team. They specialize in Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Equity Web Solutions, a social media marketing company, is headquartered in San Diego, California. Launched in 2000, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Birmingham, England
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FK Creative LTD is a small branding agency. They offer Branding and Search Engine Optimization and were founded in 2022.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Golden Medina Services (GMS) is a branding firm. Established in 2017, the team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Frascati, Italy
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Small Advertising company the network, is in Frascati, Italy. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Goshen, IN
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LightBox is a Goshen, Indiana-based branding company. The team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
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In San Francisco, California, Rita Baixas is a small branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Mechanicsburg, PA
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Round4, LLC is a web design agency. They provide Web Design and Web Development and are located in Mechanicsburg, Pennsylvania.
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UndisclosedUndisclosed2 - 9
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Headquartered in Cleveland, Ohio, Roweme Design is a web design company. They focus on Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Located in Irvine, California, Venture Podcasting is a small branding firm. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Jennings Social Media Marketing is a Marketing Strategy company. They were founded in 2003, and their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Madison, WI
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Revelation PR, Advertising & Social Media is an Other Marketing company. The Madison, Wisconsin-based company offers Other Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Madison, WI
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The Creative Company, Inc. Is a public relations company. They are headquartered in Madison, Wisconsin and have small team of experts. Their services include Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Pewaukee, WI
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Marketing Metrics Corp is a web design company. They are located in Pewaukee, Wisconsin. Their team focuses on Web Design and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
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Established in 1994, IRIX Design is a branding agency. The team offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Rochester, NY
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NEXT! Ad Agency is an Advertising company. Founded in 2010, the team provides Advertising and Social Media Marketing. The firm is in Rochester, New York and Chicago, Illinois.
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$5,000+$100 - $149 / hr10 - 49Haysville, KS
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Armstrong Chamberlin Strategic Marketing is an Advertising company. Launched in 1981, the agency provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49London, England
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Perception Live, an Event Marketing company, is located in London, England. They specialize in Event Marketing and Event Management and were founded in 2007.
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$1,000+Undisclosed50 - 249Minato City, Japan
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See all 20 projectsURALA International is a multimedia production company specializing in corporate video production and multimedia campaigns. Across reviews, clients commend their professionalism, responsiveness, and effective project management, with 100% expressing satisfaction. Their work in video editing, post-production, and creating impactful narratives is highly valued, with 100% highlighting their ability to convey key messages and enhance brand image.
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$1,000+$100 - $149 / hr50 - 249Allen, TX
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See all 3 projectsBMyBrand offers a range of services, including website design and development, with a strong emphasis on creativity and attention to detail. Clients commend their professionalism and expertise, particularly highlighting the company's ability to transform client visions into effective digital solutions. BMyBrand is consistently praised for their dedication and proactive problem-solving approach.
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$1,000+$50 - $99 / hr50 - 249Culver City, CA
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Kovel/Fuller is a media planning and buying agency. The Culver City, California-based company was founded in 1999. Their team focuses on Media Planning & Buying and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Factory 360, a midsize Advertising company, is based in San Francisco, California and Los Angeles, California. Their services include Advertising and Direct Marketing.
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$10,000+$150 - $199 / hr50 - 249Boston, MA
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PGR Media is a social media marketing firm. In Boston, Massachusetts and , their team focuses on Social Media Marketing and Out of Home Design.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Sky Advertising is an Advertising company located in New York, New York and Philadelphia, Pennsylvania. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Duluth, GA
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Shepherd is a midsize Duluth, Georgia-based Advertising company. The team focuses on Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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Mazarine is an Advertising company. The team offers Advertising and E-Commerce Development and is located in Paris, France and Xuhui District, China.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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PéoLéo is a branding firm. The team focuses on Branding and Public Relations, and the agency is located in Paris, France and Roubaix, France.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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MNSTR, a Digital Strategy company, is based in Paris, France and Chambéry, France. The team specializes in Digital Strategy and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Paris, France
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Rosapark, an Advertising company, is located in Paris, France. Founded in 2012, the team provides Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Berlin, Germany
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Heimat Werbeagentur GmbH, an Advertising company, is headquartered in Berlin, Germany and Hamburg, Germany. Their services include Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Austin, TX
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PREACHER is a branding company. Their midsize team is located in Austin, Texas and and provides Branding and Marketing Strategy. The firm was founded in 2014.
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$5,000+$50 - $99 / hr50 - 249Salt Lake City, UT
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WELD is an UX agency based in Salt Lake City, Utah and Portland, Oregon. Launched in 2008, the team specializes in UX/UI Design and Branding.
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$10,000+$100 - $149 / hr50 - 249Santa Ana, CA
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Truth., an Advertising company, is based in Santa Ana, California and England. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Sausalito, CA
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Butler, Shine, Stern & Partners is a branding firm. Based in Sausalito, California and Los Angeles, California, their team specializes in Branding and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249Kansas City, MO
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Established in 1993, Meers, a midsize Advertising company, is based in Kansas City, Missouri. Their team focuses on Advertising and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.7/40.016/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.