Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$100 - $149 / hr2 - 9El Paso, TX
Services provided
Small SEO agency The Payne Company, is located in El Paso, Texas. The team provides Search Engine Optimization and Web Design.
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$5,000+Undisclosed2 - 9Houston, TX
Services provided
ClientBridge is a SEO services firm in Houston, Texas. They offer Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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$10,000+$150 - $199 / hr2 - 9Cardiff, Wales
Services provided
Burningred, a branding company, was established in 2003. Based in Cardiff, Wales, the team provides Branding and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Stance., a branding firm, was founded in 2014. They specializes in Branding and Other Design.
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$1,000+$25 - $49 / hr2 - 9Syracuse, NY
Services provided
Zoey Advertising is an Advertising company. The Syracuse, New York-based team offers Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Oakbrook Terrace, IL
Services provided
Crest Communications Inc., a print design company, is headquartered in Oakbrook Terrace, Illinois. Established in 1978, the team focuses on Print Design and Advertising.
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$10,000+$150 - $199 / hr2 - 9Bournemouth , England
Services provided
Orbital is a Bournemouth , England-based branding company. Their services include Branding and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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$10,000+$150 - $199 / hr2 - 9Essex, England
Services provided
HBT Media is a Content Marketing company in Essex, England. Established in 2014, the team offers Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Seattle, WA
Services provided
Madrona Marketing is a branding agency. They are headquartered in Seattle, Washington and have small team. Their services include Branding and Media Planning & Buying.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Branding company SimpleFly Creative is located in Miami, Florida. Their services include Branding and Video Production.
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$10,000+$150 - $199 / hr2 - 9Llangyfelach, Wales
Services provided
Plum Design & Advertising Ltd, a small branding company, is located in Llangyfelach, Wales. Their services include Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9Bristol, England
Services provided
Launched in 2013, otrovez, a small branding agency, is located in Bristol, England. Their services include Branding and Mobile App Development.
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$10,000+$150 - $199 / hr2 - 9Cambridge, England
Services provided
Matt Willatt Design Ltd is a branding agency located in Cambridge, England. Established in 2014, the team focuses on Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9
Services provided
Lyons Communications is a branding agency. The firm is based in Beaconsfiled, England. Their team specializes in Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Scholes, England
Services provided
We Are Circle is an Advertising company launched in 2009. The team provides Advertising and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Bletchley, England
Services provided
Create Convo is a Digital Strategy company. They offer Digital Strategy and Market Research and were established in 2014.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Market Reactive is a branding company established in 2014. The small team focuses on Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9Newton-le-Willows, England
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Fogg is an Advertising company. Based in Newton-le-Willows, England, their team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Established in 2013, MD Internet Marketing Solutions is a small SEO services firm. Their services include Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Saint Neots , England
Services provided
Pix and Mix Digital Media, a branding agency, is based in Saint Neots , England. They specialize in Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Soho, England
Services provided
Prism Media Production is a mobile application development firm. The Soho, England-based firm was founded in 2011. Their services include Mobile App Development and Web Design.
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$10,000+$150 - $199 / hr2 - 9Bath, England
Services provided
Flipside Studio is a branding agency. They were established in 2009, and their services include Branding and Graphic Design.
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$10,000+$150 - $199 / hr2 - 9Portishead, England
Services provided
Launched in 2017, Santus Media Ltd is a small branding company. Their team provides Branding and CRM consulting and SI.
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$5,000+$100 - $149 / hr2 - 9Karlín, Czech Republic
Services provided
Charta Bureau, a branding firm, is headquartered in Karlín, Czech Republic. They offer Branding and Advertising and were launched in 2004.
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$5,000+$100 - $149 / hr2 - 9Shanghai, China
Services provided
Pixolabs, a small AR/VR development company, is located in Shanghai, China. Their services include AR/VR development and IT strategy consulting.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Alessandro Maola Comunicazione is an Advertising company founded in 2015. The small team offers Advertising and Web Design.
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$10,000+$100 - $149 / hr2 - 9Roma, Italy
Services provided
Vinci&Partners is a branding agency. The Roma, Italy-based firm was launched in 2004. Their team focuses on Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9Roma, Italy
Services provided
Founded in 2016, Branding Addicted is a branding company. The company specializes in Branding and Advertising, and is small.
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$10,000+$100 - $149 / hr2 - 9Roma, Italy
Services provided
Headquartered in Roma, Italy, Media Tools S.r.l. Is an Advertising company. Launched in 1998, the team offers Advertising and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Balgowlah, Australia
Services provided
Saltwater Collective, a branding company, was launched in 2014. They offers Branding and UX/UI Design.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
360 Agency Berlin is a Berlin, Germany-based Advertising company. The team provides Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2004, Freedom Studios CC is a web design agency. Their team focuses on Web Design and UX/UI Design.
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$5,000+$100 - $149 / hr2 - 9München, Germany
Services provided
Social Media Piraten Agentur is a social media marketing company. Their small team is located in München, Germany. Their services include Social Media Marketing and Advertising.
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$5,000+$100 - $149 / hr2 - 9Pueblo Libre, Peru
Services provided
TRESMEDIA is a SEO agency. Established in 2011, the agency is in Pueblo Libre, Peru. Their services include Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Asunción, Paraguay
Services provided
Social PY - Marketing Digital is a small branding firm in Asunción, Paraguay. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Lima, Peru
Services provided
Crearperu.com is a branding firm. The small Lima, Peru-based team provides Branding and Web Design. The agency was founded in 2002.
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$5,000+$100 - $149 / hr2 - 9Matosinhos, Portugal
Services provided
Mobile app development company Ideias com Pernas is in Matosinhos, Portugal. Established in 2008, the team provides Mobile App Development and Web Development.
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$5,000+$100 - $149 / hr2 - 9São Domingos de Rana, Portugal
Services provided
A & L Criativity And Communication is a small web design agency in São Domingos de Rana, Portugal. Their services include Web Design and Branding.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
Services provided
InterUP is a Content Marketing company launched in 2011. Their services include Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Asunción, Paraguay
Services provided
Estación digital is a small Asunción, Paraguay-based web design company. The team specializes in Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
Services provided
HutzPe creative studio , a branding agency, was established in 2012. The agency specializes in Branding and Advertising.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Located in Ciudad de México, Mexico, Gruposmart Agencia Creativa is a graphic design company. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Taytay, Philippines
Services provided
Dynasoft Technologies, Inc. Is a SEO services firm. Headquartered in Taytay, Philippines, their small team offers Search Engine Optimization and Web Design. The firm was founded in 2003.
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UndisclosedUndisclosed2 - 9Taguig, Philippines
Services provided
ECOMM Global Technologies, Inc. Is an e-commerce development firm. They are headquartered in Taguig, Philippines and have small team. Their team offers E-Commerce Development and Web Design.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Headquartered in Ciudad de México, Mexico, Hunt Publicidad is an Advertising company. Their services include Advertising and Mobile App Development.
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UndisclosedUndisclosed2 - 9Lagos, Nigeria
Services provided
Prime Media Tech Solutions and Services is a Lagos, Nigeria-based IT strategy consulting company. The team specializes in IT strategy consulting and Web Development.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
Services provided
Maus Casa Creativa is a graphic design agency. Based in Guadalajara, Mexico, their team provides Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
Engage Brandcraft is a branding company founded in 2007. The team focuses on Branding and Digital Strategy and is headquartered in Cape Town, South Africa.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
Services provided
Ferall Comunicación is an Advertising company. Founded in 2003, the firm is headquartered in Guadalajara, Mexico. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
Services provided
Founded in 1990, 90 Noventa Grados is a graphic design company. The firm focuses on Graphic Design and Web Design, and is small.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.2/40.017.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.