Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$100 - $149 / hr50 - 249Allen, TX
Services provided
See all 3 projectsBMyBrand offers a range of services, including website design and development, with a strong emphasis on creativity and attention to detail. Clients commend their professionalism and expertise, particularly highlighting the company's ability to transform client visions into effective digital solutions. BMyBrand is consistently praised for their dedication and proactive problem-solving approach.
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$1,000+Undisclosed50 - 249Minato City, Japan
Services provided
See all 20 projectsURALA International is a multimedia production company specializing in corporate video production and multimedia campaigns. Across reviews, clients commend their professionalism, responsiveness, and effective project management, with 100% expressing satisfaction. Their work in video editing, post-production, and creating impactful narratives is highly valued, with 100% highlighting their ability to convey key messages and enhance brand image.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$1,000+$50 - $99 / hr50 - 249Culver City, CA
Services provided
Kovel/Fuller is a media planning and buying agency. The Culver City, California-based company was founded in 1999. Their team focuses on Media Planning & Buying and Social Media Marketing.
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
Services provided
Factory 360, a midsize Advertising company, is based in San Francisco, California and Los Angeles, California. Their services include Advertising and Direct Marketing.
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$10,000+$150 - $199 / hr50 - 249Boston, MA
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PGR Media is a social media marketing firm. In Boston, Massachusetts and , their team focuses on Social Media Marketing and Out of Home Design.
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$10,000+$150 - $199 / hr50 - 249New York, NY
Services provided
Sky Advertising is an Advertising company located in New York, New York and Philadelphia, Pennsylvania. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Duluth, GA
Services provided
Shepherd is a midsize Duluth, Georgia-based Advertising company. The team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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$5,000+$50 - $99 / hr50 - 249Paris, France
Services provided
Mazarine is an Advertising company. The team offers Advertising and E-Commerce Development and is located in Paris, France and Xuhui District, China.
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$5,000+$50 - $99 / hr50 - 249Paris, France
Services provided
PéoLéo is a branding firm. The team focuses on Branding and Public Relations, and the agency is located in Paris, France and Roubaix, France.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+$50 - $99 / hr50 - 249Paris, France
Services provided
MNSTR, a Digital Strategy company, is based in Paris, France and Chambéry, France. The team specializes in Digital Strategy and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Paris, France
Services provided
Rosapark, an Advertising company, is located in Paris, France. Founded in 2012, the team provides Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Berlin, Germany
Services provided
Heimat Werbeagentur GmbH, an Advertising company, is headquartered in Berlin, Germany and Hamburg, Germany. Their services include Advertising and Marketing Strategy.
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$5,000+$50 - $99 / hr50 - 249Paris, France
Services provided
WNP, an Advertising company, was founded in 2010. The team offers Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr50 - 249Austin, TX
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PREACHER is a branding company. Their midsize team is located in Austin, Texas and and provides Branding and Marketing Strategy. The firm was founded in 2014.
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$5,000+$50 - $99 / hr50 - 249Portland, OR
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Pollinate is an Advertising company. They are headquartered in Portland, Oregon, and their services include Advertising and Branding.
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$5,000+$50 - $99 / hr50 - 249Salt Lake City, UT
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WELD is an UX agency based in Salt Lake City, Utah and Portland, Oregon. Launched in 2008, the team specializes in UX/UI Design and Branding.
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$10,000+$100 - $149 / hr50 - 249Santa Ana, CA
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Truth., an Advertising company, is based in Santa Ana, California and England. They focus on Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Sausalito, CA
Services provided
Butler, Shine, Stern & Partners is a branding firm. Based in Sausalito, California and Los Angeles, California, their team specializes in Branding and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249Kansas City, MO
Services provided
Established in 1993, Meers, a midsize Advertising company, is based in Kansas City, Missouri. Their team focuses on Advertising and Marketing Strategy.
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$10,000+$100 - $149 / hr50 - 249Indianapolis, IN
Services provided
Bradley and Montgomery is an Advertising company launched in 1999. Their team offers Advertising and Branding.
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$10,000+$100 - $149 / hr50 - 249Portland, OR
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In Portland, Oregon and London, England, Prospect is a branding agency. Launched in 2013, the team offers Branding and Public Relations.
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$5,000+$100 - $149 / hr50 - 249Minneapolis, MN
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StoneArch is an Advertising company. In Minneapolis, Minnesota, the firm was launched in 1984. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hrFreelancer
Services provided
Graphics Monkey is a web design agency. They are headquartered in San Francisco, California and have small team. Their team focuses on Web Design and Logo.
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$5,000+$100 - $149 / hrFreelancerEl Paso, TX
Services provided
SEN3 Marketing Agency is a web design agency. The El Paso, Texas-based firm was founded in 2016. Their team offers Web Design and Video Production.
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$10,000+$100 - $149 / hr50 - 249Los Angeles, CA
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MOcean is a branding agency. The Los Angeles, California-based company was founded in 2000. Their team specializes in Branding and Market Research.
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$1,000+< $25 / hrFreelancerBristol, England
Services provided
Mediaventure, a small SEO company, is headquartered in Bristol, England. Their services include Search Engine Optimization and Social Media Marketing.
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$10,000+$100 - $149 / hrFreelancer
Services provided
Josue Zapata is a small branding firm in San Antonio, Texas. Their services include Branding and Advertising.
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$5,000+$100 - $149 / hr50 - 249Tampa, FL
Services provided
PP+K, a branding agency, was established in 2004. They offers Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr50 - 249Austin, TX
Services provided
SandersWingo, a midsize Advertising company, is in Austin, Texas and El Paso, Texas. The team provides Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Wolverhampton , England
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Connect Group is a branding firm launched in 1993. The team specializes in Branding and Market Research.
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$10,000+$150 - $199 / hr50 - 249London, England
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August Media is a Digital Strategy company founded in 2005. Headquartered in London, England, the team offers Digital Strategy and Web Design.
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$10,000+$150 - $199 / hr50 - 249Bushby, England
Services provided
Mynt Design is a branding agency. The Bushby, England-based team provides Branding and Graphic Design.
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$10,000+$150 - $199 / hr50 - 249London, England
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We are Vista is a branding agency. Their team is in London, England and Leeds, England and focuses on Branding and Graphic Design.
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$10,000+$150 - $199 / hr50 - 249Bournemouth, England
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Bright Blue Day is an user experience design agency. In Bournemouth, England, their midsize team specializes in UX/UI Design and Web Design. The agency was launched in 1961.
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$10,000+$150 - $199 / hrFreelancerSheffield, England
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Studio Binky is an user experience agency. Their team is located in Sheffield, England and provides UX/UI Design and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249Seattle, WA
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PRR is a web design company. Established in 1981, the team provides Web Design and Advertising. The company is based in Seattle, Washington and Washington, District of Columbia.
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$5,000+$100 - $149 / hrFreelancerSeattle, WA
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Established in 2009, Tim Lorang Consulting is a Content Marketing company. The team focuses on Content Marketing and E-Commerce Development and is in Seattle, Washington.
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$5,000+$100 - $149 / hr50 - 249Chicago, IL
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Midan Marketing is a Market Research company. Founded in 2004, the team provides Market Research and Advertising. The agency is based in Chicago, Illinois and.
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$5,000+$100 - $149 / hr50 - 249San Francisco, CA
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Bite Communications is a branding firm. They are in San Francisco, California and London, England and have midsize team. Their team specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hrFreelancerBoston, MA
Services provided
Michael Indresano Photography is a graphic design company. The Boston, Massachusetts-based agency was established in 1992. Their team offers Graphic Design and Corporate Photography.
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$5,000+$100 - $149 / hrFreelancerDenver, CO
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Based in Denver, Colorado, Davies Media Design is an e-commerce development company. Their services include E-Commerce Development and Marketing Strategy.
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$5,000+$100 - $149 / hr50 - 249San Diego, CA
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Einstein Industries is a midsize San Diego, California-based social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr50 - 249Manchester, England
Services provided
I-COM is a Content Marketing company located in Manchester, England. The team specializes in Content Marketing and Email Marketing.
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$10,000+$150 - $199 / hrFreelancer
Services provided
MK Associates is a branding firm. Their small team is in Southport, England. Their services include Branding and Video Production.
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$10,000+$150 - $199 / hr50 - 249Twickenham, England
Services provided
Haymarket Network is a branding firm. They were launched in 1997 and offer Branding and Content Marketing.
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$5,000+$100 - $149 / hr50 - 249Dearborn, MI
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Based in Dearborn, Michigan, Campbell Marketing is a Marketing Strategy company. They offer Marketing Strategy and Event Management and were launched in 1982.
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$10,000+$150 - $199 / hr50 - 249Los Angeles, CA
Services provided
Advertise.com, an Advertising company, was established in 2001. The team provides Advertising and Search Engine Optimization and is headquartered in Los Angeles, California and India.
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$5,000+$100 - $149 / hr50 - 249Cleveland, OH
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Brokaw is an Advertising company launched in 1992. The midsize team specializes in Advertising and Content Marketing.
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$5,000+$100 - $149 / hrFreelancerDenver, CO
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EnZed Design is a Content Marketing company. The team is located in Denver, Colorado, and their services include Content Marketing and Graphic Design.
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$10,000+$100 - $149 / hr50 - 249Kansas City, KS
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Branding firm Sullivan Higdon & Sink is headquartered in Kansas City, Kansas and Wichita, Kansas. They specialize in Branding and Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.3/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.