Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Portland, OR
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Skysill Agency is a Portland, Oregon-based Email Marketing company. They provide Email Marketing and Conversion Optimization.
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UndisclosedUndisclosed2 - 9Rocky Hill, CT
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In Rocky Hill, Connecticut, The Ripple Effect Group is a small Advertising company. The team offers Advertising and Pay Per Click.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Cincinnati, OH
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Zoozler LLC, a web development firm, was founded in 2014. The small team specializes in Web Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9
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OnDemand Marketing is an Advertising company established in 2021. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Clemente, CA
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Unsung Studio, a branding firm, provides Branding and Web Design. The company is located in San Clemente, California.
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UndisclosedUndisclosed2 - 9
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SEO Be Found Local LLC is a SEO company. Their small team is located in Normal, Illinois. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Digital Hype Media, an Email Marketing company, is located in San Diego, California. They focus on Email Marketing and Video Production and were founded in 2020.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9Reno, NV
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Small video production agency Media Spotlight Marketing, is located in Reno, Nevada. Their services include Video Production and Video Marketing.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Top Flight Computers is a software development company. They focus on Custom Software Development and Content Marketing and were established in 2015.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Norfolk, VA
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Ikon XR LLC is a Marketing Strategy company. Their team is headquartered in Norfolk, Virginia and offers Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Huntsville, TX
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Integrated Marketing of Texas is a web design company. Their team is located in Huntsville, Texas and provides Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Fort Worth, TX
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Established in 2014, Motive Marketing is a small Fort Worth, Texas-based web design company. Their services include Web Design and Video Production.
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UndisclosedUndisclosed2 - 9Grossa, Italy
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Social media marketing agency Ven Digital Srls was established in 2017. The company provides Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Hagerstown, MD
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Medina Media Productions, a social media marketing agency, is headquartered in Hagerstown, Maryland. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9St. Louis, MO
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Social media marketing agency imagineSTL is located in St. Louis, Missouri. They focus on Social Media Marketing and Video Production and were launched in 2021.
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UndisclosedUndisclosed2 - 9Peoria, IL
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X1 Marketing Inc. Is a Peoria, Illinois-based social media marketing agency. They specialize in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Indiana, PA
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Voyage Media Works is an Email Marketing company. Located in Indiana, Pennsylvania, their team offers Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Issaquah, WA
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Fervorfish Digital Media is a web design company. Founded in 2021, the agency offers Web Design and Video Production.
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UndisclosedUndisclosed2 - 9Salem, OR
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365 CREATIVE CO., a web design company, was founded in 2022. The company offers Web Design and Video Production.
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UndisclosedUndisclosed2 - 9Bradenton, FL
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Rooks Advertising Agency is a Direct Marketing company. They are located in Bradenton, Florida, and their services include Direct Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Telford, England
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Social media marketing company Hearne Creative Ltd. Was launched in 2017. The small team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Clarksburg, WV
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WV Digital, a small Advertising company, is located in Clarksburg, West Virginia. Their services include Advertising and Video Production.
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UndisclosedUndisclosed2 - 9Morgantown, WV
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Sparks Media Agency is a branding firm. Based in Morgantown, West Virginia, their team focuses on Branding and Event Marketing.
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UndisclosedUndisclosed2 - 9Morgantown, WV
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Apis Creative is a branding company established in 2018. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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Established in 2002, Forge Media is a SEO agency. The team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Small Advertising company Diseñamente, is headquartered in Ciudad de México, Mexico. The team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Do It All Events is an Event Management company. The Canada-based team specializes in Event Management and Public Relations.
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UndisclosedUndisclosed2 - 9Biel, Switzerland
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Small social media marketing company Artworth, is located in Biel, Switzerland. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Raritan, NJ
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Aardvark Brigade is a branding company. Their small team of employees is in Raritan, New Jersey. Their team focuses on Branding and Web Design.
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UndisclosedUndisclosed2 - 9
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Cultigraphy is a web design agency. The Auckland, New Zealand-based company was launched in 2022. Their team offers Web Design and Print Design.
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UndisclosedUndisclosed2 - 9Medley, FL
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Elite X Media is a public relations firm. They are headquartered in Medley, Florida and have small team. They specialize in Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Equity Web Solutions, a social media marketing company, is headquartered in San Diego, California. Launched in 2000, the team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Birmingham, England
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FK Creative LTD is a small branding agency. They offer Branding and Search Engine Optimization and were founded in 2022.
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UndisclosedUndisclosed2 - 9Hudson, MA
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Gauntlet Creative is an Audio Production company. Their team is located in Hudson, Massachusetts. The firm specializes in Audio Production and Web Design.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Golden Medina Services (GMS) is a branding firm. Established in 2017, the team specializes in Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Frascati, Italy
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Small Advertising company the network, is in Frascati, Italy. Their services include Advertising and Content Marketing.
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UndisclosedUndisclosed2 - 9Goshen, IN
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LightBox is a Goshen, Indiana-based branding company. The team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
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In San Francisco, California, Rita Baixas is a small branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Mechanicsburg, PA
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Round4, LLC is a web design agency. They provide Web Design and Web Development and are located in Mechanicsburg, Pennsylvania.
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UndisclosedUndisclosed2 - 9
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Headquartered in Cleveland, Ohio, Roweme Design is a web design company. They focus on Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Located in Irvine, California, Venture Podcasting is a small branding firm. The team specializes in Branding and Digital Strategy.
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$1,000+< $25 / hr2 - 9Chittagong, Bangladesh
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Small Digital Strategy company BeeBangla, is headquartered in Chittagong, Bangladesh. The team specializes in Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Jennings Social Media Marketing is a Marketing Strategy company. They were founded in 2003, and their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Madison, WI
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Revelation PR, Advertising & Social Media is an Other Marketing company. The Madison, Wisconsin-based company offers Other Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Madison, WI
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The Creative Company, Inc. Is a public relations company. They are headquartered in Madison, Wisconsin and have small team of experts. Their services include Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Pewaukee, WI
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Marketing Metrics Corp is a web design company. They are located in Pewaukee, Wisconsin. Their team focuses on Web Design and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49Vancouver, Canada
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Established in 1994, IRIX Design is a branding agency. The team offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Rochester, NY
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NEXT! Ad Agency is an Advertising company. Founded in 2010, the team provides Advertising and Social Media Marketing. The firm is in Rochester, New York and Chicago, Illinois.
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$5,000+$100 - $149 / hr10 - 49Haysville, KS
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Armstrong Chamberlin Strategic Marketing is an Advertising company. Launched in 1981, the agency provides Advertising and Branding.
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UndisclosedUndisclosed10 - 49London, England
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Perception Live, an Event Marketing company, is located in London, England. They specialize in Event Marketing and Event Management and were founded in 2007.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.3/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.