Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in corporate video production, video editing, and post-production services. Their reviews highlight exceptional project management and communication skills, with 100% of clients noting their responsiveness and professionalism. Approximately 90% of clients appreciate their ability to deliver high-quality, cinematic results on time and within budget, making Sparkhouse a trusted partner in film production.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, cinematography, and post-production services, including video editing and motion graphics. Their clientele praises them for their adaptability, professionalism, and timely delivery of high-quality visual content. With 100% positive feedback, clients consistently highlight their exceptional project management and ability to meet client needs effectively.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Small software development company Lead Solutions, is headquartered in São Paulo, Brazil and São José do Rio Preto, Brazil. The team offers Custom Software Development and IT strategy consulting.
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UndisclosedUndisclosed2 - 9Pasadena, CA
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Founded in 2003, WYNK Marketing is an Email Marketing company. The small team specializes in Email Marketing and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company specializing in multimedia production, including videography, film production, and video editing. Across their reviews, 100% of clients praise their creativity and project management, with many highlighting their ability to deliver high-quality videos on time and within budget. Their collaborative approach and impressive cinematography skills are frequently noted, with several reviewers mentioning their willingness to go above and beyond project expectations.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 62 projectsCasual is a distinguished video production company specializing in services such as documentary creation, motion graphics, and multimedia production. With over 90% positive feedback from clients, reviews highlight their exceptional project management, creativity, and adaptability. Approximately 80% of reviewers emphasize their impressive professionalism and ability to deliver high-quality video products efficiently, with many commending their seamless communication and alignment with client visions.
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UndisclosedUndisclosed2 - 9Whittier, CA
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562CREATIVES Design Firm is a small Advertising company. Founded in 2013, the team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Belfast, Northern Ireland
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Lanyon Group, a public relations company, is in Belfast, Northern Ireland. The team provides Public Relations and Graphic Design.
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UndisclosedUndisclosed2 - 9Yakima, WA
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Enigma Marketing, Inc. Is a branding agency. They are located in Yakima, Washington. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Yakima Branding is a small branding firm in Yakima, Washington. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Yakima, WA
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Web design agency Site Savvy was founded in 2015. The small team offers Web Design and Web Development.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in various video production services, including videography, film production, video editing, and post-production services. Across their reviews, clients consistently praise their creativity, high production quality, and efficient project management. Approximately 90% of reviewers highlight their ability to effectively communicate and collaborate, ensuring that projects align with client visions and objectives. They are highly regarded for their adaptability and innovative approach in delivering engaging content.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in services such as videography, cinematography, and video post-production. Reviews indicate an impressive 100% satisfaction rate with their project management and collaborative approach, highlighting their effective communication and high standards. Clients appreciated their creativity, culture fit, and ability to deliver compelling videos on time and within budget.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Small app development company Rhesus Media Group, is in Stockton, California. Their services include Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Providencia, Chile
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Advertising company Agencia Orbita provides Advertising and Digital Strategy. They are located in Providencia, Chile.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a multimedia production company offering comprehensive video production services, including motion graphics, videography, and post-production services. Across numerous client reviews, Brandefy is praised for its strong project management, timely delivery, and high-quality output, with 100% of reviews highlighting effective collaboration and professionalism. Clients consistently commend their ability to bring brand visions to life through compelling video content and creative expertise.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as Videography, Film Production, and Corporate Video Production. With approximately 95% positive feedback, clients commend their collaborative approach and high-quality Cinematography. Notably, 80% of reviewers highlight their project management skills, emphasizing responsiveness and flexibility. Zero One Digital Media is recognized for exceeding client expectations and cultivating successful partnerships.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 37 projectsFeel Right Inc. is a leading video production company specializing in high-quality film production, videography, and post-production services. They receive overwhelmingly positive feedback, with approximately 100% of reviews praising their professionalism, creative storytelling, and exceptional project management. Notably, 75% of reviewers highlight their ability to align with brand vision and deliver impressive, tailored video content.
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UndisclosedUndisclosed2 - 9Las Condes, Chile
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Agencia Bromberg is a small Las Condes, Chile-based Digital Strategy company. The team offers Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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In Ciudad de México, Mexico, LiderPreneurs - marketing online is a Digital Strategy company. They provide Digital Strategy and Email Marketing and were established in 2016.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Toronto, CanadaServices provided
See all 15 projectsMinifridge Media is a video production company specializing in services such as cinematography, video editing, and corporate video production. Across their reviews, clients consistently praise their professionalism, creativity, and ability to manage projects efficiently. Notably, 100% of the reviews highlight strong project management and effective communication, and there are no negative feedbacks reported.
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UndisclosedUndisclosed2 - 9
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Based in Madrid, Spain, Octavo Circulo is an Advertising company. They specialize in Advertising and Graphic Design and were launched in 2011.
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UndisclosedUndisclosed2 - 9München, Germany
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Fruehling is an Advertising company. They are based in München, Germany and have small team. Their services include Advertising and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Based in Madrid, Spain, Zama Marketing y Comunicación is a small Advertising company. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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Eurovisual is a Heroica Puebla de Zaragoza, Mexico-based branding company. Founded in 1996, the team provides Branding and Product Design.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Graphic design company Sensation Enterprises Inc. Is located in Fort Lauderdale, Florida. They specialize in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Content Marketing company DoT Contenidos Digitales was founded in 2011. Headquartered in Ciudad de México, Mexico, the team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Small Digital Strategy company As Digital Agencia de Marketing Digital CDMX, is headquartered in Ciudad de México, Mexico. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Located in Ciudad de México, Mexico, OCTO Marketing Digital is a branding firm. They offer Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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WP Marketing Digital is a small Ciudad de México, Mexico-based e-commerce development firm. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Small branding company Fluo Mx, is based in Ciudad de México, Mexico. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Tlalnepantla de Baz, Mexico
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Sk3 Estudio creativo is an Advertising company established in 2008. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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P&P Papierpixel is a Ciudad de México, Mexico-based Digital Strategy company. The team specializes in Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Roma Design is a graphic design agency. They are headquartered in Roma, Italy and have small team. Their services include Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Nuance Agency is an Advertising company. Their small team is located in Tallahassee, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Cuadrante Estrategia y Comunicación, S.C. Is a Digital Strategy company established in 2012. Located in Ciudad de México, Mexico, the team focuses on Digital Strategy and Branding.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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In Monterrey, Mexico, design/works is a branding company. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Branding agency Stallings Design is based in Lubbock, Texas. They specialize in Branding and Logo and were founded in 2005.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Founded in 2008, Koliber Agencia Publicitaria, a small Advertising company, is located in Guadalajara, Mexico. Their services include Advertising and Corporate Photography.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Media Tools is a small branding agency headquartered in Guadalajara, Mexico. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Agencia Clikk is a Guadalajara, Mexico-based branding company. They specialize in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Vultur Agencia is a branding agency. Their small team is headquartered in Guadalajara, Mexico and offers Branding and Digital Strategy. The company was launched in 2018.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Based in Ciudad de México, Mexico, Koala Fingerprint Branding is a small Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Litsor Publicidad is a branding firm. They are headquartered in Bogotá, Colombia and have small team. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Guerrero&Doncel Company is a small Bogotá, Colombia-based branding agency. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Digital Strategy company DaVinci Publicidad y Medios was launched in 2001. The team provides Digital Strategy and Web Design and is headquartered in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Código Creativo is a branding agency launched in 2002. In Bogotá, Colombia, the team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Pixel DC, a branding agency, is located in Bogotá, Colombia. Established in 2009, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Why Creative Solutions S.A.S. Is an Advertising company. In Bogotá, Colombia, their small team focuses on Advertising and Branding. The firm was founded in 2014.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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El Búnker is an e-commerce development company. They provide E-Commerce Development and Email Marketing and are headquartered in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Radikal Agency is an Advertising company. The Bogotá, Colombia-based firm was established in 2015. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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OAM STUDIO is a small branding agency in Bogotá, Colombia. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Nube Tecnológica is a Digital Strategy company. Founded in 2011, their team provides Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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La Quinta Agencia is an Advertising company. Their team is in Medellín, Colombia and offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Metanol Tv is a branding firm. They are headquartered in Medellín, Colombia and have small team. Their team specializes in Branding and Broadcast Video.
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UndisclosedUndisclosed2 - 9Medellin, Colombia
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Agencia Makemark is a small branding company headquartered in Medellin, Colombia. The team offers Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Envigado, Colombia
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Branding firm Intuitivaco is located in Envigado, Colombia. They offer Branding and Graphic Design and were founded in 2011.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Naranja Marketing & Soluciones is a Digital Strategy company. Their small team is located in Medellín, Colombia. Their team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Enmente Agencia de Marketing is an Advertising company. They are in Medellín, Colombia and have small team. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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KV Marketing, a Digital Strategy company, is in Medellín, Colombia. The team offers Digital Strategy and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.3/40.018.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$1,000+$25 - $49 / hr50 - 249San Francisco, CA
Ability to deliver
37/40.018.6/20 Reviews8.4/10 Clients & Experience10/10 Market PresenceService focus
75% Video Production25% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.017.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.7/40.016/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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How UGC Video Ads Outperform Traditional Creative in Paid Social Campaigns (With Real Examples)
Learn why UGC video ads outperform traditional creative in paid social, with real examples, best practices, and proven strategies.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.