Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Medellin, Colombia
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Agencia Makemark is a small branding company headquartered in Medellin, Colombia. The team offers Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Envigado, Colombia
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Branding firm Intuitivaco is located in Envigado, Colombia. They offer Branding and Graphic Design and were founded in 2011.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Naranja Marketing & Soluciones is a Digital Strategy company. Their small team is located in Medellín, Colombia. Their team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Branding firm BED Group Agencia is in Medellín, Colombia. They provide Branding and Digital Strategy and were established in 2015.
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UndisclosedUndisclosed2 - 9Medford, OR
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Badger & Pen is a Digital Strategy company. They specialize in Digital Strategy and Search Engine Optimization and were launched in 2019. The company is located in Medford, Oregon.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Enmente Agencia de Marketing is an Advertising company. They are in Medellín, Colombia and have small team. They specialize in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Miami, FL
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Axford Creative is a web design agency. They are in Miami, Florida and have small team. Their services include Web Design and Email Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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KV Marketing, a Digital Strategy company, is in Medellín, Colombia. The team offers Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Jerusalem, Israel
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CoolCat Digital is a small pay per click company based in Jerusalem, Israel. The team provides Pay Per Click and Content Marketing.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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RudekWydra Marketing Estratégico is an Advertising company. The São Paulo, Brazil-based company provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Agência Wizer is a small São Paulo, Brazil-based Digital Strategy company. The team focuses on Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Thornton, CO
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Advertising company North Media CO is in Thornton, Colorado. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Thousand Oaks, CA
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Based in Thousand Oaks, California, Pixel Bureau is a web design company. Launched in 2013, the team specializes in Web Design and Content Marketing.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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Content Marketing company Arte da Criação was established in 2007. Located in São Paulo, Brazil, the team offers Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Hakaza Advertising is an Advertising company. Their small team is located in Ramallah, Palestine, State of. Their services include Advertising and Corporate Photography.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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AJung Soluções Corporativas LTDA is a branding company. Their small team is headquartered in São Paulo, Brazil. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
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DnA - DESIGN 'N' ANIMATION is a branding agency. Headquartered in São Paulo, Brazil, the agency was established in 2012. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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WAW Digital Marketing is a web design company. They are headquartered in and have small team. Their team provides Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Wollongong, Australia
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Etoiles Agency is a web design company. Headquartered in Wollongong, Australia, the agency specializes in Web Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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My Web Agent is a social media marketing agency. The team offers Social Media Marketing and Branding and is in Melbourne, Australia.
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UndisclosedUndisclosed2 - 9
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SEO company BeachCity SEO is located in Torrance, California. They provide Search Engine Optimization and Graphic Design.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Onze Vinteum is an Advertising company. Their small team is in Rio de Janeiro, Brazil. Their team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Perth, Australia
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Summit Web is a small PPC agency headquartered in Perth, Australia. The team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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HS2 Comunicação e Design, an Advertising company, was established in 2000. The team specializes in Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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MWK Agência Digital is a branding company founded in 2016. Their team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Agência 4tuna is a branding agency. The team specializes in Branding and Digital Strategy and is based in Rio de Janeiro, Brazil.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Agência Lente is a branding company. Their small team of employees is in Rio de Janeiro, Brazil. Their team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Humans Creative Group is a branding company. They were launched in 2013 and focus on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Trenton, NJ
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Small SEO company Powered By Reese, is in Trenton, New Jersey. The team focuses on Search Engine Optimization and Logo.
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UndisclosedUndisclosed2 - 9Guildford, Australia
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Launched in 2007, Pixel Whip is a branding agency. Based in Guildford, Australia, the team offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9Hull, MA
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SCREECH Marketing is a graphic design company based in Hull, Massachusetts. They specialize in Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Market House, a Digital Strategy company, is based in Loganville, Georgia. They offer Digital Strategy and Graphic Design and were established in 2013.
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UndisclosedUndisclosed2 - 9Troy, MI
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Branding firm Merit Marketing & Communications was launched in 2003. Headquartered in Troy, Michigan, the team provides Branding and Logo.
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UndisclosedUndisclosed2 - 9Belo Horizonte, Brazil
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LC PROMO is an Advertising company. In Belo Horizonte, Brazil, the agency was established in 2011. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Montréal, Canada
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Branding agency Agence Green Star offers Branding and Pay Per Click. They were established in 2007.
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UndisclosedUndisclosed2 - 9Cairns City, Australia
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Realised Technologies is an IT managed services company. Their small team is based in Cairns City, Australia. Their team offers IT managed services and Web Design.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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The O'Kelly Consulting Group is an Advertising company based in Atlanta, Georgia. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Riverside, CA
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Established in 2017, Tiny Provider, LLC is a small Riverside, California-based e-commerce development company. Their services include E-Commerce Development and Web Development.
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UndisclosedUndisclosed2 - 9Hobart, Australia
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BROKENIMAGE Creative is a social media marketing company. Their team is based in Hobart, Australia and focuses on Social Media Marketing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Easthampton, MA
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CustomWebCare is an Email Marketing company. Their small team is located in Easthampton, Massachusetts. Their services include Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Berlin, Germany
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Small branding firm Black Paint Agency, is located in Berlin, Germany. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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Ennovative Solutions Incorporated, a Logo company, was established in 2007. Located in Houston, Texas, the team focuses on Logo and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Smlednik, Slovenia
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Headquartered in Smlednik, Slovenia, PIKA. Digital is a small social media marketing firm. The team offers Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Providencia, Chile
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Custom software development firm UpCompany was established in 2016. The team offers Custom Software Development and Digital Strategy and is in Providencia, Chile.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Founded in 2012, L creativa is a Marketing Strategy company. The team offers Marketing Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Saint Croix, Virgin Islands (U.S.)
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Small graphic design agency NTMEDIA PRO, is based in Saint Croix, Virgin Islands (U.S.). The team offers Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Mokena, IL
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Avidity Technologies, Inc. Is a small Mokena, Illinois-based branding agency. The team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Buffalo, NY
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Located in Buffalo, New York, Crews Control Media is a small public relations company. The team specializes in Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9
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Established in 2011, DIGINOVA DESIGN is a small Mexico-based Advertising company. Their team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Maastricht, Netherlands
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Viastory is a small Maastricht, Netherlands-based branding agency. The team offers Branding and Public Relations.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.3/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.