Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Yakima, WA
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King’s Money is a small Yakima, Washington-based Advertising company. Their services include Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Yakima, WA
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Web design agency Site Savvy was founded in 2015. The small team offers Web Design and Web Development.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Small app development company Rhesus Media Group, is in Stockton, California. Their services include Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Providencia, Chile
Services provided
Advertising company Agencia Orbita provides Advertising and Digital Strategy. They are located in Providencia, Chile.
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UndisclosedUndisclosed2 - 9Las Condes, Chile
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Agencia Bromberg is a small Las Condes, Chile-based Digital Strategy company. The team offers Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Las Condes, Chile
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Grupolink is a Digital Strategy company. Their small team is located in Las Condes, Chile. Their services include Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
In Ciudad de México, Mexico, LiderPreneurs - marketing online is a Digital Strategy company. They provide Digital Strategy and Email Marketing and were established in 2016.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9
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Based in Madrid, Spain, Octavo Circulo is an Advertising company. They specialize in Advertising and Graphic Design and were launched in 2011.
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UndisclosedUndisclosed2 - 9München, Germany
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Fruehling is an Advertising company. They are based in München, Germany and have small team. Their services include Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Based in Madrid, Spain, Zama Marketing y Comunicación is a small Advertising company. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Liderep Marketing Digital, a small Digital Strategy company, is based in Ciudad de México, Mexico. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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Eurovisual is a Heroica Puebla de Zaragoza, Mexico-based branding company. Founded in 1996, the team provides Branding and Product Design.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Branding firm Salve Creative Media was established in 2018. The team specializes in Branding and Advertising.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Graphic design company Sensation Enterprises Inc. Is located in Fort Lauderdale, Florida. They specialize in Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Content Marketing company DoT Contenidos Digitales was founded in 2011. Headquartered in Ciudad de México, Mexico, the team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Small Digital Strategy company As Digital Agencia de Marketing Digital CDMX, is headquartered in Ciudad de México, Mexico. Their services include Digital Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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LMH Digital is a branding agency. Headquartered in Ciudad de México, Mexico, the firm provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Located in Ciudad de México, Mexico, OCTO Marketing Digital is a branding firm. They offer Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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WP Marketing Digital is a small Ciudad de México, Mexico-based e-commerce development firm. Their services include E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Small branding company Fluo Mx, is based in Ciudad de México, Mexico. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Based in Ciudad de México, Mexico, Cluster is a small Digital Strategy company. The team offers Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tlalnepantla de Baz, Mexico
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Sk3 Estudio creativo is an Advertising company established in 2008. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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P&P Papierpixel is a Ciudad de México, Mexico-based Digital Strategy company. The team specializes in Digital Strategy and Web Design.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Roma Design is a graphic design agency. They are headquartered in Roma, Italy and have small team. Their services include Graphic Design and Video Production.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Nuance Agency is an Advertising company. Their small team is located in Tallahassee, Florida. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Cuadrante Estrategia y Comunicación, S.C. Is a Digital Strategy company established in 2012. Located in Ciudad de México, Mexico, the team focuses on Digital Strategy and Branding.
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UndisclosedUndisclosed2 - 9Chapinero, Colombia
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Estudio Codesign Diseño is an user experience design company based in Chapinero, Colombia. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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In Monterrey, Mexico, design/works is a branding company. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Sublime Medios Audiovisuales is a branding firm. Their small team is headquartered in Monterrey, Mexico. Their team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Lubbock, TX
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Branding agency Stallings Design is based in Lubbock, Texas. They specialize in Branding and Logo and were founded in 2005.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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TAOmkt is an Advertising company. Launched in 2016, the team provides Advertising and CRM consulting and SI.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Founded in 2008, Koliber Agencia Publicitaria, a small Advertising company, is located in Guadalajara, Mexico. Their services include Advertising and Corporate Photography.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Media Tools is a small branding agency headquartered in Guadalajara, Mexico. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Agencia Clikk is a Guadalajara, Mexico-based branding company. They specialize in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Vultur Agencia is a branding agency. Their small team is headquartered in Guadalajara, Mexico and offers Branding and Digital Strategy. The company was launched in 2018.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Based in Ciudad de México, Mexico, Koala Fingerprint Branding is a small Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Litsor Publicidad is a branding firm. They are headquartered in Bogotá, Colombia and have small team. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Guerrero&Doncel Company is a small Bogotá, Colombia-based branding agency. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Digital Strategy company DaVinci Publicidad y Medios was launched in 2001. The team provides Digital Strategy and Web Design and is headquartered in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Código Creativo is a branding agency launched in 2002. In Bogotá, Colombia, the team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Pixel DC, a branding agency, is located in Bogotá, Colombia. Established in 2009, the team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Why Creative Solutions S.A.S. Is an Advertising company. In Bogotá, Colombia, their small team focuses on Advertising and Branding. The firm was founded in 2014.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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El Búnker is an e-commerce development company. They provide E-Commerce Development and Email Marketing and are headquartered in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Located in Bogotá, Colombia, IT Studio is a small web design company. Their services include Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Radikal Agency is an Advertising company. The Bogotá, Colombia-based firm was established in 2015. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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OAM STUDIO is a small branding agency in Bogotá, Colombia. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Nube Tecnológica is a Digital Strategy company. Founded in 2011, their team provides Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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La Quinta Agencia is an Advertising company. Their team is in Medellín, Colombia and offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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Metanol Tv is a branding firm. They are headquartered in Medellín, Colombia and have small team. Their team specializes in Branding and Broadcast Video.
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UndisclosedUndisclosed2 - 9Medellin, Colombia
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Agencia Makemark is a small branding company headquartered in Medellin, Colombia. The team offers Branding and Corporate Photography.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.3/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.