Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Redondo Beach, CA
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Headquartered in Redondo Beach, California, Spohn Design is a small video production company. Their services include Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Gdańsk, Poland
Services provided
SalesRock is a PPC agency. Their team is headquartered in Gdańsk, Poland. The agency specializes in Pay Per Click and Web Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Scatena Daniels Communications is a PR firm. The San Diego, California-based agency offers Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Lisboa, Portugal
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Studio Venturas is a branding agency. They are in Lisboa, Portugal. Their team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9Auckland, New Zealand
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StudioXO, a branding company, was founded in 2023. The firm focuses on Branding and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Square Lightning Communications and Design LLC. Is a branding agency. They are headquartered in Los Angeles, California and have small team. They provide Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Padova, Italy
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Suerte Studio is a branding agency. The team offers Branding and Marketing Strategy and is located in Padova, Italy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9Úbeda, Spain
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Superfluido is a branding firm. The Úbeda, Spain-based agency focuses on Branding and Architectural Design.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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TART, a small branding agency, is in Kyiv, Ukraine. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9
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The Rare Form is a branding company. The Atlanta, California-based team provides Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Palm Coast, FL
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Third Dimension Studio LLC is a branding firm headquartered in Palm Coast, Florida. They offer Branding and Web Design and were founded in 2020.
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UndisclosedUndisclosed2 - 9
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The Way Up Creative Group, a branding company, is headquartered in Mansfield, Texas. Launched in 2021, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Mission Viejo, CA
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The Dissin Design Team is an Advertising company headquartered in Mission Viejo, California. Established in 2018, the team offers Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Oslo, Norway
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UEYE Solutions, a branding agency, was launched in 2023. The small team focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Kato Polemidia, Cyprus
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TKOCY LTD is a small social media marketing company based in Kato Polemidia, Cyprus. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Kirrawee, Australia
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Launched in 2008, Vitalic Design Co is a branding firm. The team offers Branding and Web Design.
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UndisclosedUndisclosed2 - 9City of London, England
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VMV.STUDIO is a branding firm founded in 2015. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Buenos Aires, Argentina
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Founded in 2020, Vulkan Studios is a small Buenos Aires, Argentina-based branding company. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Coventry, England
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Launched in 2019, Saker Creative Design is a branding firm. Their services include Branding and UX/UI Design.
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UndisclosedUndisclosed2 - 9
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Founded in 2021, NuBet is a small Nantes, France-based SEO agency. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Hyderabad, India
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Valma Creations is a branding firm. Their small team is based in Hyderabad, India. Their services include Branding and UX/UI Design.
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UndisclosedUndisclosed10 - 49Green Bay, WI
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KHROME, a branding company, provides Branding and Media Planning & Buying. The company is headquartered in Green Bay, Wisconsin.
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UndisclosedUndisclosed10 - 49Eau Claire, WI
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STOKES|HERZOG Marketing and Consulting is an Advertising company launched in 2014. The team provides Advertising and Public Relations.
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$5,000+$150 - $199 / hr10 - 49Miami, FL
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See all 4 projectsDeepSleep Studio is a multimedia production company specializing in comprehensive event coverage and video production services, including motion graphics, videography, and video editing. With 100% positive feedback highlighting their attention to detail and responsiveness, the studio is praised for enhancing audience engagement and delivering high-quality content that captures the essence of events. Their professionalism and proactive communication are consistently commended by clients.
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$1,000+$25 - $49 / hr10 - 49
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See all 11 projectsTentackles is a UI/UX Design Agency offering services in web design, development, and digital marketing. The reviews reflect overwhelmingly positive feedback, with over 90% of clients praising their professionalism, flexibility, and capability in delivering solutions tailored to diverse needs. Clients commend their project management skills and adherence to timelines, with 85% highlighting their effective communication and adaptability. Tentackles is recognized for their high-quality designs and support throughout projects, earning a reputation as a reliable partner in achieving business goals.
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$10,000+$25 - $49 / hr10 - 49Austin, TX
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See all 7 projectsAlgoryte is a multimedia production company specializing in creating animated videos and utilizing motion graphics and 3D modeling. Across their reviews, clients commend Algoryte for their excellent project management and communication, with 100% of reviewers highlighting their ability to deliver inspiring and high-quality final products. Clients also appreciate their adaptability and cost-effectiveness.
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$1,000+< $25 / hr10 - 49
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See all 1 projectsNYC Pro Web Designers - Out of Business provided digital marketing services including SEO optimization, PPC campaigns, email marketing, and content creation. Reviews highlight significant improvements in online visibility, website traffic, and sales, and commend their efficient project management and expertise. Minor communication improvements were noted but did not detract from the overall success.
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$10,000+$150 - $199 / hr10 - 49Watertown, MA
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More Advertising is a branding agency. They specialize in Branding and Marketing Strategy and are headquartered in Watertown, Massachusetts.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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Cavalry, a branding firm, was established in 2012. The firm offers Branding and Advertising.
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$10,000+$150 - $199 / hr10 - 49Chicago, IL
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The Abundancy is a Chicago, Illinois-based Advertising company. They specialize in Advertising and Digital Strategy and were established in 2016.
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$10,000+$150 - $199 / hr10 - 49Carol Stream, IL
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Branding company MAN Marketing focuses on Branding and Media Planning & Buying. They are headquartered in Carol Stream, Illinois.
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UndisclosedUndisclosed10 - 49New York, NY
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Joan Creative is a branding company. They are in New York, New York and have small team. They specialize in Branding and Content Marketing.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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KraftWorks, an Advertising company, focus on Advertising and Branding. They were launched in 2000.
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$10,000+$150 - $199 / hr10 - 49New York, NY
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We Are Plus is a Content Marketing company. Based in New York, New York, their small team focuses on Content Marketing and Branding. The agency was founded in 2002.
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$10,000+$150 - $199 / hr10 - 49London, England
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Cherry Advertising is an Advertising company. They are in London, England and have small team of experts. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Manchester, England
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Loaf Creative is a Manchester, England-based Advertising company. Launched in 2005, the team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49London, England
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Here and Now 365 is a branding company located in London, England. They specialize in Branding and Social Media Marketing and were launched in 2004.
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$10,000+$100 - $149 / hr10 - 49Leeds , England
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Propaganda is a branding firm. Established in 1993, their team specializes in Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
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Located in Seattle, Washington, Creative Media Alliance is a web design company. They offer Web Design and Branding.
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$5,000+$50 - $99 / hr10 - 49Paris, France
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Lieu Commun is an Advertising company. In Paris, France, their small team focuses on Advertising and Web Development. The agency was launched in 2009.
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$5,000+$25 - $49 / hr10 - 49Berlin, Germany
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Launched in 2001, Plantage Berlin is an Advertising company. The company specializes in Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Seattle, WA
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Advertising company Vehicle was founded in 2010. The small team specializes in Advertising and Marketing Strategy.
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$1,000+$50 - $99 / hr10 - 49Philadelphia, PA
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Palette Group is a social media marketing agency. They are based in Philadelphia, Pennsylvania, and their services include Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Austin, TX
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Advertising company Emergent Order is based in Austin, Texas. Established in 2011, the team focuses on Advertising and Media Planning & Buying.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
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White Hat Agency is an Advertising company. Based in Austin, Texas, the team provides Advertising and Branding.
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$5,000+$50 - $99 / hr10 - 49Hagerstown, MD
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Founded in 2005, HighRock is a small Hagerstown, Maryland-based website development firm. Their team offers Web Development and Branding.
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$10,000+$100 - $149 / hr10 - 49St. Louis, MO
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Headquartered in St. Louis, Missouri, Stealth Creative is an Advertising company. Established in 2008, the team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Plymouth Meeting, PA
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Digital Strategy company Vault Communications was established in 1989. Based in Plymouth Meeting, Pennsylvania, the team provides Digital Strategy and Public Relations.
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$10,000+$150 - $199 / hr10 - 49Truro , England
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EMPRA is a Digital Strategy company. Their small team is located in Truro , England. Their services include Digital Strategy and Logo.
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$10,000+$150 - $199 / hr10 - 49Hale, England
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Creare is a Hale, England-based PPC agency. Their services include Pay Per Click and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.3/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.