Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$50 - $99 / hr50 - 249Newtown Square, PA
Services provided
Logomization is a Logo company. The Newtown Square, Pennsylvania-based company was founded in 2012. Their services include Logo and UX/UI Design.
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UndisclosedUndisclosed50 - 249New Delhi, India
Services provided
EWandzDigital Services Pvt Ltd is a midsize New Delhi, India-based graphic design company. Their services include Graphic Design and IT staff augmentation.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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$1,000+$25 - $49 / hr50 - 249Campbell, CA
Services provided
Creative Logo Agency is a Logo company. The firm is located in Campbell, California. Their team provides Logo and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Cheshire, CT
Services provided
Established in 2013, Rebellion Group is a midsize Advertising company. Their services include Advertising and Public Relations.
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$5,000+$300+ / hrFreelancer
Services provided
Patrick Fore Photography is a Corporate Photography company. In San Diego, California, the firm was founded in 2021. Their team specializes in Corporate Photography and Video Production.
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Undisclosed$25 - $49 / hrFreelancer
Services provided
TK Digital Studio, a Content Marketing company, was founded in 2016. In Birkenhead, England, the team specializes in Content Marketing and Graphic Design.
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$50,000+< $25 / hr2 - 9Angeles, Philippines
Services provided
BB 88 Advertising and Digital Solutions Inc. Is an Advertising company. The team provides Advertising and Graphic Design and is headquartered in Angeles, Philippines.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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$1,000+< $25 / hr2 - 9Bangkok, Thailand
Services provided
Advertising company The Spidery was established in 2020. The small team focuses on Advertising and Branding.
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$5,000+$150 - $199 / hr10 - 49Maplewood, MO
Services provided
OBATA is a Maplewood, Missouri-based branding firm. They focus on Branding and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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Undisclosed< $25 / hr2 - 9Karachi, Pakistan
Services provided
See all 1 projectsThe Remote Nest provides services in social media advertising, community management, and branding, demonstrating exceptional creativity and strategic marketing approaches. Clients commend their communication and project management, highlighting their ability to build strong brand communities and optimize marketing efforts. The Remote Nest is praised for its consumer psychology-driven campaigns, though expansion into Twitter marketing is suggested.
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UndisclosedUndisclosed2 - 9
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Media Mantra Group is a branding company established in 2012. The team offers Branding and Public Relations.
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UndisclosedUndisclosed10 - 49Zirakpur, India
Services provided
See all 1 projectsNISHVIKA COMMUNICATIONS PRIVATE LIMITED offers a wide range of advertising and marketing services, including newspaper ads, radio ads, TVCs, hoardings, wall art, social media ads, and video productions. Reviews highlight their excellent team collaboration, timely project delivery, and budget-friendly solutions, making them a reliable partner for various advertising needs.
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Undisclosed< $25 / hr10 - 49Dhaka, Bangladesh
Services provided
Fraction Digital - Digital Marketing Agency is a small social media marketing company headquartered in Dhaka, Bangladesh. Their services include Social Media Marketing and Search Engine
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Undisclosed$200 - $300 / hr50 - 249Karachi, Pakistan
Services provided
Ruby Production is a SEO agency headquartered in Karachi, Pakistan. Established in 2022, the team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$25 - $49 / hr2 - 9Paris, France
Services provided
Founded in 2006, LEPRESSING, a small Digital Strategy company, is headquartered in Paris, France. Their team focuses on Digital Strategy and Web Development.
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UndisclosedUndisclosed2 - 9Leeds, England
Services provided
Creative Arthur is a branding agency founded in 2011. The team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9São Paulo, Brazil
Services provided
Virtues Media & Apps is a mobile application development company. Established in 2010, their team specializes in Mobile App Development and Advertising.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
Services provided
ImagineThis is a Digital Strategy company. They provide Digital Strategy and Marketing Strategy and are located in Cape Town, South Africa.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
RMH Marketing & Media is a graphic design agency established in 2005. The team provides Graphic Design and Branding.
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$1,000+$100 - $149 / hr2 - 9Rochester, MN
Services provided
Em en design is a web design agency. Their small team is based in Rochester, Minnesota. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Norcross, GA
Services provided
Founded in 2013, Armanko Photography Studio is a Corporate Photography company. The agency offers Corporate Photography and Video Production.
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$1,000+$25 - $49 / hr2 - 9Thane, India
Services provided
Studio 27 Creative Media Works LLP is a SEO agency. Their small team of employees is based in Thane, India. Their team offers Search Engine Optimization and AR/VR development.
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$1,000+$50 - $99 / hr2 - 9Frankfurt am Main, Germany
Services provided
Bitfuel GmbH is a small web design company located in Frankfurt am Main, Germany. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
Quinta Imagen is a branding agency established in 1985. The team provides Branding and Digital Strategy and is based in Ciudad de México, Mexico.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
Hattenberger partner is a München, Germany-based web design company. They specialize in Web Design and UX/UI Design.
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$1,000+$100 - $149 / hr2 - 9Kalispell, MT
Services provided
Hill Media Group is a web design company. The Kalispell, Montana-based agency was founded in 2010. Their services include Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Patchogue, NY
Services provided
Ampersand Marketing is a small branding company founded in 2018. Their services include Branding and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Hoover, AL
Services provided
Launched in 2014, Reliant Media is an IT managed services company. The small team provides IT managed services and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Located in Toronto, Canada, Fook Communications is a small branding company. Their services include Branding and Web Design.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
Creatica Ltd. Is a web design agency launched in 2003. The team provides Web Design and Web Development and is in Sofia, Bulgaria.
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$5,000+$100 - $149 / hr2 - 9Ann Arbor, MI
Services provided
Launched in 2015, Merithot Creative Marketing is a small branding agency. Their services include Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Białystok, Poland
Services provided
Silver Fox is an Advertising company located in Białystok, Poland. They provide Advertising and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9Pan de Azúcar, Uruguay
Services provided
Info-Bytes is a web design agency. They are based in Pan de Azúcar, Uruguay. Their team focuses on Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9
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SocialBinge is a branding agency established in 2004. The team specializes in Branding and Marketing Strategy and is in New Delhi, India.
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$5,000+$100 - $149 / hr2 - 9München, Germany
Services provided
Who's Mark is a branding firm launched in 2017. The team specializes in Branding and Social Media Marketing and is based in München, Germany.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Almeräng Fotografi AB is a Corporate Photography company. Their team is located in Göteborg, Sweden and offers Corporate Photography and Video Production.
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UndisclosedUndisclosed2 - 9Bristol, England
Services provided
Mocean is a small Event Management company headquartered in Bristol, England. The team offers Event Management and Video Production.
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$5,000+$100 - $149 / hr2 - 9
Services provided
CONFIDENT COMMUNICATIONS is a public relations agency. They were established in 2011 and specialize in Public Relations and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Qonversio is an Advertising company in Tournai, Belgium. The team provides Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Toronto, Canada
Services provided
See all 3 projectsThought Media est in late 2009. We’ve worked with hundreds of clients all over the world from Canada, the United States, Australia, China, Norway, Dubai, and more! Building Website Designs,
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Undisclosed$100 - $149 / hr10 - 49Phoenix, AZ
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New Angle Media is an Advertising company. The Phoenix, Arizona-based company was launched in 2003. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr10 - 49Downingtown, PA
Services provided
Schubert b2b is a Digital Strategy company. They focus on Digital Strategy and Content Marketing and are in Downingtown, Pennsylvania.
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$5,000+$100 - $149 / hr10 - 49Memphis, TN
Services provided
Advertising company Oden: B2B Marketing Agency was launched in 1971. The team provides Advertising and UX/UI Design and is in Memphis, Tennessee.
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UndisclosedUndisclosed10 - 49Dallas, TX
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Frozen Fire is a branding firm based in Dallas, Texas and Denver, Colorado. Their services include Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Yorke Communications, a Content Marketing company, was established in 2008. The team offers Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49Newburyport, MA
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Established in 2004, Shanghai Brandigo Advertising Co., Ltd. Is a branding agency. The agency offers Branding and Market Research.
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$5,000+$100 - $149 / hr10 - 49North Miami Beach, FL
Services provided
Simplio Web Studio is a North Miami Beach, Florida-based e-commerce development firm. Established in 2012, the team specializes in E-Commerce Development and Web Design.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
Social media marketing company Keystone Click is based in Milwaukee, Wisconsin. The team provides Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
SEO agency Marketeering Group was launched in 2011. The team provides Search Engine Optimization and Branding and is in Seattle, Washington.
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$5,000+$100 - $149 / hr10 - 49Austin, TX
Services provided
Content Marketing company Sol Marketing was launched in 2003. The small team offers Content Marketing and Branding.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.4/40.017.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.