Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed50 - 249San Francisco, CA
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Midsize Advertising company EVB, is located in San Francisco, California. Their services include Advertising and Mobile App Development.
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Undisclosed$150 - $199 / hr50 - 249Atlanta, GA
Services provided
Branding agency Fitzgerald & CO was launched in 1983. The agency focuses on Branding and Public Relations, and is midsize.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$10,000+$150 - $199 / hr50 - 249Boise, ID
Services provided
Drake Cooper is an Advertising company. Launched in 1978, their team focuses on Advertising and Branding.
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$10,000+$150 - $199 / hr50 - 249Houston, TX
Services provided
Advertising company Lopez Negrete is in Houston, Texas. They specialize in Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249Orlando, FL
Services provided
Founded in 1996, Push., a midsize branding firm, is in Orlando, Florida. Their services include Branding and Digital Strategy.
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$50,000+$200 - $300 / hr50 - 249Los Angeles, CA
Services provided
Launched in 2000, HYFN is an Advertising company. Headquartered in Los Angeles, California and New York, New York, the team offers Advertising and Graphic Design.
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$10,000+$150 - $199 / hr50 - 249Nottingham, England
Services provided
Adtrak, an Advertising company, was launched in 1997. Based in Nottingham, England, the team specializes in Advertising and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$5,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Brand Connections is an Advertising company founded in 2001. The team offers Advertising and Event Marketing.
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$10,000+$100 - $149 / hr50 - 249Athina, Greece
Services provided
Mozaik is an Advertising company. Located in Athina, Greece and Genève, Switzerland, their team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$10,000+$150 - $199 / hr50 - 249London, England
Services provided
Established in 2006, D is a branding company. The team provides Branding and Public Relations.
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$1,000+$25 - $49 / hr10 - 49Tapachula de Córdova y Ordoñez, Mexico
Services provided
Volcana Agencia Digital, a Digital Strategy company, was founded in 2017. They focuses on Digital Strategy and Advertising.
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Undisclosed$150 - $199 / hrFreelancerLong Island City, NY
Services provided
Astoria Headshot is a Corporate Photography company. Located in Long Island City, New York, the company was founded in 2020. Their team specializes in Corporate Photography and Other Design.
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$1,000+$50 - $99 / hrFreelancerWarkworth, New Zealand
Services provided
Bondsfield Marketing is a Marketing Strategy company. Their team is located in Warkworth, New Zealand and focuses on Marketing Strategy and Video Production.
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$250,000+$100 - $149 / hr10 - 49Kuala Lumpur, Malaysia
Services provided
See all 1 projectsZieel provides comprehensive branding services, including project management and marketing strategy consultations. The reviews highlight their effective communication, timely deliverables, and exceptional flexibility in handling client requests. Clients appreciate their proactive approach and the added value they bring by going beyond initial project scopes.
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$1,000+$50 - $99 / hr2 - 9Aarhus, Denmark
Services provided
Doozy Studio is a branding agency launched in 2022. The team provides Branding and Web Design and is based in Aarhus, Denmark.
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Undisclosed$25 - $49 / hr2 - 9Kington, England
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Mini Easel Ltd is a social media marketing agency. They are in Kington, England and have small team of experts. Their services include Social Media Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Casper, WY
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The American Logo, a branding firm, was established in 2016. The agency provides Branding and Web Design.
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$1,000+$50 - $99 / hrFreelancerArnold, England
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SEO agency Personalised Photo Gifts was established in 2011. The company offers Search Engine Optimization and Digital Strategy, and is small.
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$5,000+$100 - $149 / hr10 - 49Fort Worth, TX
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Small branding company LIFT - The Marketing Agency, is based in Fort Worth, Texas. The team provides Branding and Web Design.
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$1,000+< $25 / hr10 - 49Dubai, United Arab Emirates
Services provided
Legend1st Marketing & Mobile Apps is a website development firm in Dubai, United Arab Emirates and London, England. Their services include Web Development and Mobile App Development.
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$1,000+$50 - $99 / hr10 - 49
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Headquartered in Laguna Niguel, California, House of Pix is a Video Marketing company. Their services include Video Marketing and UX/UI Design.
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$1,000+Undisclosed10 - 49
Services provided
Frankie Creations is a web development company that has received negative feedback for its project management and communication. With 100% of reviewers expressing dissatisfaction, clients have reported delays, poor quality of code, and unresponsiveness. The company is noted for its appealing website, but this did not translate into successful project outcomes.
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Undisclosed$50 - $99 / hr10 - 49Johannesburg, South Africa
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Oxigen Communications is a branding agency. Their small team is headquartered in Johannesburg, South Africa. Their services include Branding and Social Media Marketing.
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Undisclosed$150 - $199 / hr10 - 49Seattle, WA
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Bullseye Creative is an Advertising company. The team is based in Seattle, Washington, and their services include Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsRamikar Enterprise provides services in web design, digital marketing, and social media management. The reviews indicate that clients are satisfied with their work, highlighting a fast turnaround and competitive pricing as standout qualities. Overall, Ramikar Enterprise is praised for effectively delivering marketing strategies tailored to client needs.
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$5,000+$100 - $149 / hr2 - 9Budapest, Hungary
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Contented Marketing Ügynökség is a social media marketing agency founded in 2017. The team specializes in Social Media Marketing and Content Marketing and is located in Budapest, Hungary.
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Undisclosed$200 - $300 / hr2 - 9Smithtown, NY
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Podcast Launch Pro's is a social media marketing agency. The Smithtown, New York-based company was launched in 2014. Their team focuses on Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
Services provided
Einhorn Media Group is a Pittsburgh, Pennsylvania-based print design company. They focus on Print Design and Branding.
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$1,000+$50 - $99 / hr2 - 9Newnan, GA
Services provided
Crezent Interactive Marketing is a small social media marketing firm based in Newnan, Georgia. The team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Dehradun, India
Services provided
See all 1 projectsSAAR Advertising and Marketing is a leading digital marketing agency in Dehradun, dedicated to helping businesses thrive in the competitive online world. We specialize in a wide range of services
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UndisclosedUndisclosed10 - 49Miami, FL
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Headquartered in Miami, Florida, Rock Group is an Advertising company. They offer Advertising and Branding and were launched in 2004.
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$50,000+$100 - $149 / hr10 - 49Kowloon Tong, Hong Kong
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Launched in 2006, Monimedia is a website development firm. The team provides Web Development and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Chicago, IL
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Launched in 1988, CIVILIAN Agency, a small Marketing Strategy company, is headquartered in Chicago, Illinois. Their team focuses on Marketing Strategy and Advertising.
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$1,000+$100 - $149 / hr10 - 49
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Small SEO company Spark Factory, is in Philadelphia, Pennsylvania. The team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
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Colourcake is a branding agency. The agency is based in Amsterdam, Netherlands. Their team specializes in Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Cape Town, South Africa
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In Cape Town, South Africa, Turn Left is a Marketing Strategy company. Established in 2016, the team focuses on Marketing Strategy and Digital Strategy.
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$10,000+$150 - $199 / hr10 - 49Anchorage, AK
Services provided
Innovate is a Marketing Strategy company. The Anchorage, Alaska-based firm provides Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Istanbul, Türkiye
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Wordsmith Advertising / AMIN Turkey is an Advertising company. Launched in 1996, the agency offers Advertising and Graphic Design.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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Founded in 2007, Srishti is a small graphic design company. Their team specializes in Graphic Design and Logo.
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UndisclosedUndisclosed10 - 49Irvington, NY
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FAI Design Group is a Packaging Design company. They offer Packaging Design and Branding and were launched in 1998. The company is located in Irvington, New York.
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$5,000+Undisclosed10 - 49مدينة الكويت, Kuwait
Services provided
Pencilvent is an Event Marketing company. Based in مدينة الكويت, Kuwait and Doha, Qatar, the firm was established in 2013. Their services include Event Marketing and Graphic Design.
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$25,000+$150 - $199 / hr10 - 49Toronto, Canada
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Titan ONE Inc. Is a branding firm. Their team is located in Toronto, Canada. The firm provides Branding and Marketing Strategy.
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$10,000+Undisclosed10 - 49Detroit, MI
Services provided
D/CAL is an Advertising company. Their small team is located in Detroit, Michigan and Vista, California. Their team provides Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Manhattan, KS
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Middle, a branding company, was launched in 2008. They provides Branding and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49
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ZJ Enterprises is a web development company. Their small team of employees is located in Karachi, Pakistan. Their team focuses on Web Development and E-Commerce Development.
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Undisclosed$150 - $199 / hr10 - 49Dallas, TX
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Cactex Media, a video production company, is in Dallas, Texas. The team focuses on Video Production and Content Marketing.
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UndisclosedUndisclosed10 - 49Temple Bar, Ireland
Services provided
Web design agency BankHouse Media is headquartered in Temple Bar, Ireland. Founded in 2010, the team focuses on Web Design and Graphic Design.
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$1,000+Undisclosed10 - 49Prague, Czech Republic
Services provided
Monolot studio is an Architectural Design company. Their small team is based in Prague, Czech Republic and provides Architectural Design and Video Production. The firm was launched in 2020.
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UndisclosedUndisclosed10 - 49Singapore, Singapore
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Standard Digital is a video production company launched in 2014. The company offers Video Production and Custom Software Development, and is small.
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$1,000+$100 - $149 / hr10 - 49Hamilton, NY
Services provided
The Design Paradox is a social media marketing firm launched in 2016. Their services include Social Media Marketing and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.