Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
In New York, New York, East End Yovth is a Video Marketing company. Launched in 2019, the team focuses on Video Marketing and Branding.
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$50,000+$150 - $199 / hr10 - 49
Services provided
Linx Digital is a media planning & buying company. They focus on Media Planning & Buying and Social Media Marketing and are headquartered in Sheridan, Wyoming.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$1,000+< $25 / hr10 - 49
Services provided
ShootPro24 is an Other Design company. Their team is located in Glenview, Illinois and specializes in Other Design and Video Production.
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$1,000+$25 - $49 / hr10 - 49Pearland, TX
Services provided
One Design Pro is a SEO services firm. The Pearland, Texas-based team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Bangkok, Thailand
Services provided
Launched in 2018, Triumph Digital is a small Bangkok, Thailand-based web design company. Their services include Web Design and UX/UI Design.
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$1,000+$50 - $99 / hr10 - 49Orlando, FL
Services provided
TenFold Group Inc is a SEO agency founded in 2014. The company offers Search Engine Optimization and Pay Per Click, and is small.
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
Metre is an Advertising company headquartered in Minneapolis, Minnesota and La Crosse, Wisconsin. Founded in 2013, the team offers Advertising and Market Research.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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Undisclosed$50 - $99 / hr10 - 49Peoria, IL
Services provided
X1 Marketing Inc. Is a social media marketing company. They are based in Peoria, Illinois, and their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Investment Services is a Digital Strategy company founded in 2020. The small team provides Digital Strategy and Product Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+UndisclosedFreelancer
Services provided
Architectural Design company Kordela VIZ is based in Thornton, Colorado and Marina del Rey, California. Launched in 2003, the team provides Architectural Design and Video Production.
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Undisclosed$100 - $149 / hr2 - 9Burnaby, Canada
Services provided
Digital Strategy company Kinetix Media Communications Ltd. Is in Burnaby, Canada. Their services include Digital Strategy and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
Gossip Genie is a Content Marketing company. Founded in 2010, the firm is headquartered in Chicago, Illinois. Their services include Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Virginia Beach, VA
Services provided
Small graphic design agency Rubin Communications Group, is based in Virginia Beach, Virginia. Their services include Graphic Design and Video Production.
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$5,000+$50 - $99 / hr2 - 9cowes, England
Services provided
Based in cowes, England, Greenfield Marketing is a Business Consulting company. They provide Business Consulting and Digital Strategy and were founded in 1993.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
CreativeNerds is a branding agency headquartered in London, England. Launched in 2008, the team focuses on Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
Services provided
Brandamos is a Digital Strategy company established in 2010. Their team focuses on Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
Services provided
Social media marketing firm Cryah Agência Digital is in São Paulo, Brazil. Founded in 2010, the team offers Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9
Services provided
Digital Strategy company The Vida Agency is based in. They provide Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Norcross, GA
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Frenik Marketing Group is a Marketing Strategy company. The Norcross, Georgia-based company was established in 2013. Their team focuses on Marketing Strategy and Graphic Design.
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$25,000+$150 - $199 / hr2 - 9
Services provided
Justin McClure Creative is a Broadcast Video company. They focus on Broadcast Video and Video Production and are headquartered in Wichita, Kansas.
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$1,000+$100 - $149 / hrFreelancerFalmouth, England
Services provided
Anthonyis Limited is an user experience company. The Falmouth, England-based team specializes in UX/UI Design and Web Design.
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$1,000+$50 - $99 / hr2 - 9Budapest, Hungary
Services provided
See all 1 projectsSherpa Communications offers communication strategy planning and project implementation services. Their reviews highlight a well-rounded approach to digital marketing, significantly contributing to clients' online growth and brand visibility. Clients commend their creative planning, flexibility, and timely delivery, with no noted areas for improvement, suggesting a strong alignment with client objectives and values.
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$1,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
Video production agency Brhyt™ was established in 2020. Located in Chicago, Illinois, the team focuses on Video Production and Branding.
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$5,000+$100 - $149 / hr50 - 249Monrovia, CA
Services provided
Based in Monrovia, California, Salted Stone is a Digital Strategy company. Their services include Digital Strategy and Web Design.
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$5,000+$50 - $99 / hr50 - 249Seattle, WA
Services provided
GreenRubino is an Advertising company launched in 1977. Their team specializes in Advertising and Branding.
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$250,000+Undisclosed50 - 249Columbus, OH
Services provided
The Shipyard is an Advertising company. The team focuses on Advertising and Media Planning & Buying, and the firm is located in Columbus, Ohio and Newport Beach, California.
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$10,000+$150 - $199 / hr50 - 249Cypress, TX
Services provided
Established in 2010, Malone Media Group is a media planning and buying agency. Their services include Media Planning & Buying and Pay Per Click.
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$1,000+$50 - $99 / hr50 - 249Marina del Rey, CA
Services provided
AUDIENCEX, an Advertising company, is in Marina del Rey, California and Dallas, Texas. The team specializes in Advertising and Media Planning & Buying.
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$10,000+$100 - $149 / hr50 - 249Orlando, FL
Services provided
&Barr is an Advertising company. The Orlando, Florida-based firm focuses on Advertising and Market Research.
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$10,000+$150 - $199 / hr50 - 249Newcastle, Northern Ireland
Services provided
Based in Newcastle, Northern Ireland and Toronto, Canada, ramarketing is a midsize PR company. The team focuses on Public Relations and Web Design.
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$50,000+$100 - $149 / hr50 - 249Montreal, Canada
Services provided
Located in Montreal, Canada and Quebec City, Canada, Tink is a midsize user experience agency. The team provides UX/UI Design and Mobile App Development.
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$5,000+$100 - $149 / hr50 - 249Tulsa, OK
Services provided
Spherexx, a branding firm, was launched in 2000. The midsize team specializes in Branding and Public Relations.
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$5,000+$100 - $149 / hr50 - 249Austin, TX
Services provided
TSEG is a SEO services firm. Headquartered in Austin, Texas, the company was launched in 2007. Their team provides Search Engine Optimization and Pay Per Click.
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$25,000+$100 - $149 / hr50 - 249Toledo, OH
Services provided
Launched in 1965, Hart Associates is a midsize Marketing Strategy company located in Toledo, Ohio and Grandview Heights, Ohio. Their team focuses on Marketing Strategy and Digital Strategy.
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$5,000+$100 - $149 / hr50 - 249St. Louis, MO
Services provided
Branding agency Drive Social Media is headquartered in St. Louis, Missouri and Nashville, Tennessee. The team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249San Diego, CA
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Marketing Strategy company Rescue offers Marketing Strategy and Market Research. They are located in San Diego, California and.
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UndisclosedUndisclosed50 - 249Peristeri, Greece
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Launched in 2010, Sleed is a midsize Digital Strategy company. Their team offers Digital Strategy and Pay Per Click.
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$1,000+Undisclosed50 - 249Lake Forest, CA
Services provided
Incredible Marketing is an user experience agency. They are in Lake Forest, California and Las Vegas, Nevada and have midsize team. Their team focuses on UX/UI Design and Content Marketing.
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UndisclosedUndisclosed50 - 249Hanoi, Vietnam
Services provided
In Hanoi, Vietnam, Viewzz is an Architectural Design company. Their services include Architectural Design and Interior Design.
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$10,000+< $25 / hr2 - 9
Services provided
See all 1 projectsThe Web Hustle offers web development services, with a focus on making contact forms functional. Reviews consistently highlight their professional, fast, and highly reliable service. Clients appreciate the good value for cost, timely delivery, and recommend them as a great choice for web development needs.
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$1,000+< $25 / hr250 - 999Regina, Canada
Services provided
See all 2 projectsNextechBS IT Solution & Digital Marketing Agency in Canada provides web and mobile application development services, specializing in website design, mobile app development, and SEO services. Client reviews highlight their commitment to delivering projects on time, exceptional creativity, and cooperative teamwork, making them a reliable partner for digital solutions.
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$1,000+$200 - $300 / hr250 - 999Amman, Jordan
Services provided
Established in 2012, Digital Image is a midsize social media marketing company headquartered in Amman, Jordan. Their team specializes in Social Media Marketing and Video Production.
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$5,000+$25 - $49 / hr250 - 999Los Angeles, CA
Services provided
Logo Services 24/7 is a midsize branding firm established in 2012. Their services include Branding and Web Design.
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$1,000+$50 - $99 / hr250 - 999brooklyn, NY
Services provided
Located in brooklyn, New York, Artistic Web Services is a social media marketing firm. The team offers Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr250 - 999
Services provided
Established in 2010, The Custom Logos is a branding company. The team specializes in Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr250 - 999
Services provided
Midsize branding firm Swyft Applications, is headquartered in Sugar Land, Texas. The team offers Branding and Social Media Marketing.
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$10,000+$50 - $99 / hr250 - 999Dehiwala-Mount Lavinia, Sri Lanka
Services provided
Samsul is a branding company. They are located in Dehiwala-Mount Lavinia, Sri Lanka and have midsize team. They offer Branding and Social Media Marketing.
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$1,000+< $25 / hr250 - 999Mandaue, Philippines
Services provided
HomeSourced Inc is a Market Research company. They are in Mandaue, Philippines and have midsize team of experts. Their services include Market Research and Product Design.
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$10,000+$100 - $149 / hr10 - 49Lynchburg, VA
Services provided
Content Marketing company 434 Marketing is in Lynchburg, Virginia. Their services include Content Marketing and Graphic Design.
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$1,000+$25 - $49 / hr10 - 49Ahmedabad, India
Services provided
Founded in 2018, MediaF5 Digital Marketing Agency, a small SEO company, is in Ahmedabad, India. Their team focuses on Search Engine Optimization and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.