Top PPC Agencies in Boston
Boston’s blend of world-class universities, venture-backed startups, and Fortune 500 stalwarts makes it a competitive playground for paid search. Whether you’re a fintech firm in the Financial District or a biotech startup near Kendall Square, partnering with the right Boston PPC agency can turn ad spend into measurable growth.
Clutch simplifies your search: we verify client reviews, case studies, and service specialties so you can shortlist dependable partners. Use our filters for hourly rate, platform expertise (Google Ads, Microsoft Advertising, Amazon), and industry focus to find a pay-per-click team that meets your goals and budget.
Explore the broader market on the Top PPC Companies list
Need another metro option? Check out PPC agencies in New York City
For niche needs, browse healthcare-focused PPC firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Serves Boston, MAServices provided
See all 27 projectsOnya is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and other paid media services. The company consistently receives positive feedback for its commitment to client success, proactive communication, and effective campaign management. Clients appreciate their project management skills and timely delivery, with 100% noting improvements in Cost Per Click and lead generation metrics.
$5,000+$100 - $149 / hr50 - 249Serves Boston, MAServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Serves Boston, MAServices provided
See all 45 projectsATRA, a digital advertising agency specializing in Pay-Per-Click (PPC) and search engine marketing, consistently receives positive feedback from clients, with over 90% expressing satisfaction. Clients commend ATRA for significantly increasing leads and conversions while maintaining cost efficiency, with reports of a 49% increase in leads at only a 5% rise in cost per lead. Notable strengths include excellent client communication and strategic adaptability.
$1,000+$100 - $149 / hr50 - 249Serves Boston, MAServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Local CEO is a small social media marketing firm in Boston, Massachusetts. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+$200 - $300 / hr2 - 9Walpole, MA
Services provided
SEODriver is a SEO services firm. The team specializes in Search Engine Optimization and Social Media Marketing, and the agency is located in Walpole, Massachusetts.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves Boston, MAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$5,000+$50 - $99 / hr2 - 9Serves Boston, MAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49Serves Boston, MAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosed2 - 9Bedford, MA
Services provided
Digital Marketing All, a social media marketing company, was launched in 2019. The firm focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
Services provided
Polar Design is a SEO agency launched in 1999. Their team specializes in Search Engine Optimization and Web Development.
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$5,000+$100 - $149 / hr10 - 49Danvers, MA
Services provided
McDougall Interactive is a social media marketing company. The firm is in Danvers, Massachusetts. Their team specializes in Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9North Attleborough, MA
Services provided
See all 2 projectsEmpiric Marketing is a specialist in Pay-Per-Click Advertising and digital advertising, offering expertise in PPC, paid search, and social media marketing. Reviews highlight their professionalism and effective project management, with 100% of feedback being positive about their ability to increase online visibility and drive pipeline successfully. Clients commend their promptness and tailored strategies, often noting their exceptional communication and deliverables.
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$1,000+$100 - $149 / hrFreelancerWeymouth, MA
Services provided
Roaring Fork Marketing LLC is a small SEO agency launched in 2023. Their services include Search Engine Optimization and Fractional CMO Services.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves Boston, MAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$10,000+$150 - $199 / hr10 - 49Serves Boston, MAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
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$1,000+$50 - $99 / hr10 - 49Wellesley, MA
Services provided
Bardorf Legal Marketing is a Marketing Strategy company launched in 2008. Their team specializes in Marketing Strategy and Web Design.
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$1,000+$50 - $99 / hrFreelancerMedford, MA
Services provided
GEBO Marketing is a Marketing Strategy company. Launched in 2023, the agency specializes in Marketing Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Marlborough, MA
Services provided
See all 1 projectsScopic Studios is a digital marketing agency offering services like social media management, website management, and reputation management. The company is praised for its professional project management and creativity, with 100% positive feedback highlighting their competence and worldwide presence. Some reviewers noted a desire for more local presence and on-site interactions.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Small Content Marketing company Bari Media, is headquartered in Boston, Massachusetts. Their services include Content Marketing and Social Media Marketing.
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$10,000+$150 - $199 / hr50 - 249Boston, MA
Services provided
PGR Media is a social media marketing firm. In Boston, Massachusetts and , their team focuses on Social Media Marketing and Out of Home Design.
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$5,000+$100 - $149 / hrFreelancerNewton, MA
Services provided
Native Gains is a small Digital Strategy company located in Newton, Massachusetts. Their services include Digital Strategy and Pay Per Click.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
Appcues is a midsize branding company in Boston, Massachusetts. The team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed50 - 249Boston, MA
Services provided
VizSense is a social media marketing firm. Based in Boston, Massachusetts and Dallas, Texas, their team specializes in Social Media Marketing and Back Office Outsourcing.
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$5,000+Undisclosed2 - 9Swampscott, MA
Services provided
BonBonica Digital Marketing Agency LLC Boston is an Advertising company. Established in 2023, the team focuses on Advertising and Media Planning & Buying.
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$1,000+$100 - $149 / hrFreelancerBeverly, MA
Services provided
LDX Marketing is a Marketing Strategy company. They offer Marketing Strategy and Email Marketing and were founded in 2019.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
Email Marketing company Mule Media offers Email Marketing and Pay Per Click. They were launched in 2016.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
Kingsbury Web is a small Boston, Massachusetts-based web design company. The team focuses on Web Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9Boston, MA
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Based in Boston, Massachusetts, Seo Company IN-NET is a small SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Stoughton, MA
Services provided
Strategis is a small Digital Strategy company. They offer Digital Strategy and Market Research and were established in 1999.
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$5,000+$100 - $149 / hr10 - 49Wilmington, MA
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Launched in 1989, Media Results, a small branding agency, is based in Wilmington, Massachusetts. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Brookline, MA
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Transmyt Marketing is a branding company. Located in Brookline, Massachusetts, the firm focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Cambridge, MA
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Unimprobable Solutions is a small Cambridge, Massachusetts-based Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Boston, MA
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Ormi Media, a Conversion Optimization company, is headquartered in Boston, Massachusetts. The team provides Conversion Optimization and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9Bellingham, MA
Services provided
See all 1 projectsBack Bay Digital is a web development company specializing in creating custom, responsive websites with high-quality visuals and SEO optimization. According to their reviews, 100% of clients praise their attention to detail and effective communication, resulting in increased customer engagement. Their project management skills are also frequently highlighted as efficient and timely.
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$5,000+$150 - $199 / hr10 - 49Worcester, MA
Services provided
See all 10 projectsNew Perspective Marketing is a digital advertising agency specializing in Pay-Per-Click advertising, Google Ads, and online ad campaigns. Across the reviews, 100% of clients praised their project management and responsiveness, while 67% highlighted their knowledgeable team. The company is commended for creative problem-solving and aligning with clients' values, with no major areas for improvement noted.
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$10,000+Undisclosed10 - 49Cohasset, MA
Services provided
See all 2 projectsCompound Growth Marketing is a digital advertising agency specializing in Pay-Per-Click advertising and SEO services. Reviews highlight their effective management of PPC campaigns, achieving efficient cost per click and maintaining CPL and ROAS targets. Clients appreciate their expertise and organizational skills, with 100% positive feedback regarding their proactive and responsive project management.
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$100,000+Undisclosed10 - 49Shirley, MA
Services provided
See all 4 projectsJXM is a digital advertising agency that excels in Pay-Per-Click Advertising, SEO, and social media marketing. Their clients praise their strategic and data-driven approach, with 100% of reviewers highlighting their creative expertise and project management skills. JXM's ability to adapt strategies and deliver high-impact results is consistently commended, with no significant areas for improvement noted by clients.
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UndisclosedUndisclosed10 - 49North Attleborough, MA
Services provided
See all 1 projectsCorpzone Services Pvt Ltd specializes in digital marketing solutions, including social media management, SEO, and PPC services. Reviews highlight their effective and quick results, professional team, and excellent communication, resulting in increased business visibility and customer engagement. Clients appreciate their reasonable pricing and effective strategies, though some suggest minor improvements in timeliness.
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$5,000+$100 - $149 / hr2 - 9Cambridge, MA
Services provided
Fired Up Digital is a Digital Strategy company. Launched in 2012, the firm is based in Cambridge, Massachusetts. Their services include Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Channel Instinct is an e-commerce development company. Founded in 2017, the agency is based in Boston, Massachusetts. Their services include E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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BC Media Group is a social media marketing agency founded in 2009. The small team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lynnfield, MA
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Located in Lynnfield, Massachusetts, Local Digital Design is a small social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Revere, MA
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Based in Revere, Massachusetts, Dr. SEO is a SEO services firm. They focus on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Brand Elevate Marketing Solutions is a small PR firm located in Boston, Massachusetts and Chicago, Illinois. Their services include Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Boston, MA
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Launched in 2015, Anagram Agency is a small Affiliate Marketing company headquartered in Boston, Massachusetts. Their team offers Affiliate Marketing and Advertising.
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$10,000+$150 - $199 / hr50 - 249Amesbury, MA
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See all 1 projectsIntegrated Digital Strategies is an SEO and digital marketing agency noted for its ability to manage complex enterprise-level projects, providing SEO, content creation, and social media management services. Reviews highlight their responsiveness and customization capabilities, with clients appreciating their educational approach. Although lacking specific metrics, feedback is predominantly positive, suggesting high client satisfaction and adaptability to diverse market needs.
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$1,000+$100 - $149 / hr10 - 49Westford, MA
Services provided
190west is a pay per click company. In Westford, Massachusetts, the company was founded in 2007. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Amesbury, MA
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See all 3 projectsSpokes Digital is a multifaceted digital solutions provider, specializing in SEO, software development, and digital marketing services. The company receives consistently positive feedback, with clients praising their responsiveness, professionalism, and effectiveness in enhancing business growth. Notably, 100% of reviewers highlight their excellent communication and project management skills, contributing to successful project outcomes and ongoing support.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
Services provided
Web design agency Vizion SEO is based in Boston, Massachusetts. The team offers Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Framingham, MA
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Stone Temple Consulting is a web design company. They are headquartered in Framingham, Massachusetts, and their services include Web Design and Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49Acton, MA
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RF Studio is a SEO company. Located in Acton, Massachusetts and Islamabad, Pakistan, the company was established in 2011. Their team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Canton, MA
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O'Mara Marketing & Media, a social media marketing firm, is based in Canton, Massachusetts. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Medfield, MA
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Number One On The List is a web design company. The agency is in Medfield, Massachusetts. Their services include Web Design and Conversion Optimization.
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$1,000+$50 - $99 / hrFreelancerBoston, MA
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Pro144, a small Business Consulting company, is headquartered in Boston, Massachusetts. The team offers Business Consulting and Search Engine Optimization.
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$1,000+$150 - $199 / hr2 - 9Groton, MA
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PPC agency Market Vantage is headquartered in Groton, Massachusetts. They specialize in Pay Per Click and Search Engine Optimization and were founded in 2002.
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$1,000+Undisclosed2 - 9Marlborough, MA
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Alphar Marketing, a web design company, was founded in 2021. They provides Web Design and Web Development.
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$1,000+$100 - $149 / hr2 - 9Westford, MA
Services provided
Aveli By WSI, a small Digital Strategy company, is based in Westford, Massachusetts. Their services include Digital Strategy and Pay Per Click.
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$1,000+UndisclosedFreelancerE BRIDGEWTR, MA
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South Shore Digital Marketing, a Digital Strategy company, was founded in 2020. They focuses on Digital Strategy and Pay Per Click.
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List of the Top 15 Boston PPC Companies
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$5,000+Undisclosed250 - 999Burlington, MA
Ability to deliver
35.5/40.016.6/20 Reviews8.9/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$10,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
33.5/40.017.8/20 Reviews8.3/10 Clients & Experience7.4/10 Market PresenceService focus
38% Pay Per Click62% Other -
$5,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
34.5/40.015.8/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Boca Raton, FL
Ability to deliver
39.3/40.019.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
10% Pay Per Click90% Other -
$1,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
33.8/40.018.4/20 Reviews9.4/10 Clients & Experience6/10 Market PresenceService focus
25% Pay Per Click75% Other -
UndisclosedUndisclosed50 - 249Chicago, IL
Ability to deliver
34.6/40.015.6/20 Reviews9.4/10 Clients & Experience9.6/10 Market PresenceService focus
15% Pay Per Click85% Other -
Undisclosed$100 - $149 / hr2 - 9Boston, MA
Ability to deliver
30.9/40.016.2/20 Reviews8.2/10 Clients & Experience6.5/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
31.8/40.016.4/20 Reviews8.1/10 Clients & Experience7.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
10% Pay Per Click90% Other -
$10,000+Undisclosed10 - 49Needham, MA
Ability to deliver
34.3/40.017/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
15% Pay Per Click85% Other -
$50,000+$150 - $199 / hr50 - 249Boston, MA
Ability to deliver
29.3/40.015.2/20 Reviews7.9/10 Clients & Experience6.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
31.5/40.016/20 Reviews10/10 Clients & Experience5.5/10 Market PresenceService focus
25% Pay Per Click75% Other -
Undisclosed$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
29.7/40.016.2/20 Reviews7.5/10 Clients & Experience6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$10,000+$100 - $149 / hr10 - 49Newton, MA
Ability to deliver
30.8/40.015.4/20 Reviews9.7/10 Clients & Experience5.7/10 Market PresenceService focus
25% Pay Per Click75% Other -
$50,000+$100 - $149 / hr10 - 49Boston, MA
Ability to deliver
32.5/40.016.4/20 Reviews8.7/10 Clients & Experience7.4/10 Market PresenceService focus
15% Pay Per Click85% Other -
$75,000+$150 - $199 / hr50 - 249Somerville, MA
Ability to deliver
31.8/40.016.2/20 Reviews8.2/10 Clients & Experience7.3/10 Market PresenceService focus
15% Pay Per Click85% Other -
$1,000+Undisclosed10 - 49Boston, MA
Ability to deliver
32.1/40.017.4/20 Reviews7.7/10 Clients & Experience6.9/10 Market PresenceService focus
15% Pay Per Click85% Other -
$75,000+$150 - $199 / hr10 - 49Lynnfield, MA
Ability to deliver
29.3/40.018/20 Reviews5.9/10 Clients & Experience5.4/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Needham, MA
Ability to deliver
31.7/40.016/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
10% Pay Per Click90% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
30.9/40.016.2/20 Reviews7.2/10 Clients & Experience7.4/10 Market PresenceService focus
10% Pay Per Click90% Other -
$5,000+$150 - $199 / hr2 - 9Boston, MA
Ability to deliver
30.9/40.016.2/20 Reviews9.1/10 Clients & Experience5.6/10 Market PresenceService focus
10% Pay Per Click90% Other -
$5,000+$100 - $149 / hr10 - 49Boston, MA
Ability to deliver
30.5/40.015.6/20 Reviews8.4/10 Clients & Experience6.5/10 Market PresenceService focus
10% Pay Per Click90% Other -
$5,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
29.2/40.016.8/20 Reviews6.4/10 Clients & Experience6/10 Market PresenceService focus
15% Pay Per Click85% Other -
$1,000+$50 - $99 / hr10 - 49Boston, MA
Ability to deliver
27.8/40.015.6/20 Reviews7.3/10 Clients & Experience5/10 Market PresenceService focus
20% Pay Per Click80% Other -
$1,000+$50 - $99 / hr2 - 9Quincy, MA
Ability to deliver
27.4/40.016.2/20 Reviews6/10 Clients & Experience5.2/10 Market PresenceService focus
25% Pay Per Click75% Other -
Undisclosed$100 - $149 / hr2 - 9Boston, MA
Ability to deliver
30/40.015/20 Reviews8/10 Clients & Experience7.1/10 Market PresenceService focus
10% Pay Per Click90% Other -
$5,000+$100 - $149 / hr2 - 9Concord, MA
Ability to deliver
30/40.016.2/20 Reviews7.4/10 Clients & Experience6.5/10 Market PresenceService focus
10% Pay Per Click90% Other -
$10,000+$100 - $149 / hr2 - 9Boston, MA
Ability to deliver
28.7/40.016.2/20 Reviews6.3/10 Clients & Experience6.1/10 Market PresenceService focus
15% Pay Per Click85% Other -
$1,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
26.5/40.017.6/20 Reviews4/10 Clients & Experience4.9/10 Market PresenceService focus
20% Pay Per Click80% Other -
$1,000+$100 - $149 / hr2 - 9Boston, MA
Ability to deliver
25.9/40.016.2/20 Reviews4.2/10 Clients & Experience5.4/10 Market PresenceService focus
10% Pay Per Click90% Other
Boston PPC Agency FAQs
Local expertise matters. A Boston-based PPC partner understands seasonal demand around key events like the Boston Marathon, regional slang (“T-fare,” “The T”), and ad regulations for Massachusetts-based healthcare and financial services. Proximity also enables in-person strategy sessions at Seaport co-working spaces or on-site audits in Back Bay, leading to faster iterations and stronger collaboration than a remote-only arrangement.
According to Clutch pricing data, most Boston-based PPC agencies charge:
- Hourly: $125 – $200 per hour
- Monthly retainer: $3,000 – $10,000+
- Percentage of ad spend: 10% – 20%
Startups often begin with pilot projects around $2,500, while enterprise accounts in the Route 128 corridor may exceed $50,000 in monthly spend.
Thanks to Boston’s diverse economy, most PPC agencies frequently support a variety of clients, including those from markets such as:
- Healthcare and life sciences (Longwood Medical Area)
- Higher education and edtech (MIT, Harvard, Northeastern)
- Fintech and asset management (State Street, Fidelity)
- SaaS and cybersecurity (Downtown Crossing, Cambridge)
- E-commerce and consumer brands targeting New England shoppers
- Define the specific KPIs and objectives of your (ROAS, CPL, pipeline).
- Review their case studies and reviews on Clutch to find projects within similar industries.
- Ask about their platform certifications and local references.
- Confirm transparency—ownership of ad accounts, data access, and monthly reporting cadence.
- Align on communication rhythm—weekly stand-ups or Slack updates work well across time zones.
Shortlist two to three firms and request a paid account audit before committing to a long-term contract. If you’re having trouble narrowing down your options, leverage Clutch’s resources and filters to streamline your search.
- Guarantees of page-one placement or fixed ROAS within weeks
- Refusal to grant admin access to Google Ads accounts
- Pushy upsells into unrelated services without proven PPC success
- One-size-fits-all landing pages that ignore Massachusetts consumer privacy laws
- Lack of clarity on fee structure (hidden platform mark-ups or vendor kickbacks)
If you encounter any of these, keep searching. Remember, it’s much better to be assured and secured with a capable partner rather than be paired with an unfit team.