Nowspeed Marketing

BACKGROUND

Please describe your company and position.

I am the President of Provision Ministry

Describe what your company does in a single sentence.

Provision Ministry is a nonprofit organization that sources and provides food, new clothing and footwear, and other essential items to nonprofit organizations serving those in need in our communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nowspeed Marketing to accomplish?

• Website Redesign to Better Communicate Provision's Mission
• Improve Website Content for Stronger SEO

SOLUTION

How did you find Nowspeed Marketing?

Personal Network

Why did you select Nowspeed Marketing over others?

Great culture fit

How many teammates from Nowspeed Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our project with Nowspeed involved a complete update and restructuring of our website:

• Nowspeed evaluated websites in the nonprofit sector for key features 
• Nowspeed facilitated detailed discussions about Provision's Mission and Operations 
• Nowspeed restructured site navigation and developed a new wireframe and content plan 
• Nowspeed provided a new site design and copywriting based on SEO keyword research 
• Nowspeed developed and launched the new SEO-optimized website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Nowspeed delivered an updated website design with SEO optimized content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management was excellent. Nowspeed kept us informed through email and Asana. Nowspeed listened to our feedback throughout the project and responded with professional advice and appropriate changes in direction and design.

What was your primary form of communication with Nowspeed Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nowspeed's knowledge of website structure and design really made this project run smoothy. Nowspeed's design, content, and online marketing expertise is impressive.

Are there any areas for improvement or something Nowspeed Marketing could have done differently?

Overall, we were extremely pleased with our new website and our experience working with the Nowspeed team.

BACKGROUND

Please describe your company and position.

I am the Media Supervisor/Digital Lead of an advertising agency.

Describe what your company does in a single sentence.

Full service advertising agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nowspeed Marketing to accomplish?

• Work collaboratively with our clients to provide high impact paid search campaigns

SOLUTION

How did you find Nowspeed Marketing?

Referral

Why did you select Nowspeed Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Nowspeed Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have engaged with Nowspeed to work very closely with a live entertainment client for all our Google buys. This includes paid search, display and video advertising in multiple markets across Canada. We are working with the team as a branch of our own team having a very close working relationship between Nowspeed, our agency and the client. 

A client focused on sales, we look to our campaigns to build awareness in the market while also focusing on conversions. Our display and video campaigns are designed to deliver high volume of impressions while ensuring we're reaching our correct demographic to ensure it is known our event is going to be in their local city. To reach our conversion goals, we have a strong PPC campaign using strategic keywords and text ads to drive traffic to site and gain sales/conversions. 

To continue to drive traffic and sales, we've additionally built remarketing lists to utilize in our display and video campaigns to maintain a strong presence in the market to continuously drive website traffic and conversions. Working with Nowspeed has allowed us to deliver a full funnel digital media strategy to reach our clients goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Depending on the goal of our strategy, we were looking at CPMs or conversions as our main KPIs. When looking at the awareness portion of our campaign, we managed to keep our CPMs low with a targeted campaign to deliver high volume of impressions. For our conversion campaigns, we are seeing our strongest ROAS through our PPC campaigns when comparing against all our digital initiatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Nowspeed Marketing feels like working with a coworker who works in the office with me. Their response time is impeccable and I trust in the work they are doing. They are efficient in managing timelines and budgets and have never missed a campaign launch date. 

They are consistent in our weekly meetings, bringing forward campaign results and optimization recommendations and always available via email or messaging app. I never doubt that they aren't constantly engaged with our accounts to deliver the best results possible.

What was your primary form of communication with Nowspeed Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

You really feel like the team integrates with your team. It's a collaborative effort and they are equally invested in the clients success as you are.

Are there any areas for improvement or something Nowspeed Marketing could have done differently?

Nothing to add here at this time.

BACKGROUND

Please describe your company and position.

I am the Global Marketing Manager of a healthcare company

Describe what your company does in a single sentence.

Manufacture Orthopedic medical devices for children

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Nowspeed Marketing to accomplish?

• grow product awareness and reach amongst patients and families
• grow product awareness and reach amongst surgeons
• grow our number of procedures for device

SOLUTION

How did you find Nowspeed Marketing?

Referral

Why did you select Nowspeed Marketing over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

What was the size of Nowspeed Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

our campaign is 2 pronged: organic social media posts and advertising AND google text and visual ads and optimization. the team has also helped us develop a conversion tool with a downloadable ebook for educational purposes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• KPI's from all social media accounts and google. Increased followers, increased reach and engagement, website traffic increase.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Generally on time with some usually reasonable exceptions (i.e. vacations) we do need to maintain regularly scheduled meetings to ensure timeliness

What was your primary form of communication with Nowspeed Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think the work they've done to continually optimize our google text and visual ads and thinking about other ways to enhance our spend has been awesome. Reneir is very proactive and always tries to make things better, which I greatly appreciate. The ebook conversion he helped us develop and implement was very effective in helping us increase our traffic.

Are there any areas for improvement or something Nowspeed Marketing could have done differently?

I struggle with the social media side still somewhat after a year. It feels like the effort to improve or continue to be creative is a lot less on this side of the business. I have to remind the team to send us draft posts sometimes they are behind or they lack the initiative to maintain the same level of performance.

BACKGROUND

Please describe your company and your position there.

Quaker Special Risk is a Surplus Lines Insurance brokerage firm, located in Worcester, MA. The MA office has about 50 employees. We serve New England-based Insurance Agencies, who write business along the East Coast. I am the Director of Personal Lines and I also oversee Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nowspeed Marketing?

Our company website was created over 15 years ago and had not been updated very much since. We had recently moved into a trendy new office space. It became obvious to us that our website did not reflect the young, vibrant company that we are. A website face lift was the first place that we invested to make our brand reflect who we are.

What were your goals for this project?

We wanted to help our clients efficiently navigate our website to find what they needed fast. It had to be simple and user-friendly. We also wanted to drive more traffic to our website so our clients could obtain their own applications, submit requests for quotes, and even increase the amount of products that they could quote themselves instantly online.

SOLUTION

How did you select this vendor?

We selected Nowspeed to do our website design because we had worked with them before. We trusted the folks there and felt comfortable that they knew us and understood our business. Because of our prior relationship, we were able to save time and dig right in to the project. In addition, their pricing was fair.

Describe the project in detail.

Once we selected Nowspeed to do our website design, we had a couple of kick-off meetings to discuss overall goals. Initially, they worked with us to establish clear expectations on both sides.

From there, most of the approvals were done via email. They gave us directions on what we could and could not change. They stayed on task, their timelines were accurate, and they completed to project exactly when they said that they would be done. There were absolutely no surprises.

What was the team composition?

We were assigned a project manager, who served as the main point of contact for the project. There was also a developer and a designer on the team as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As soon as the project was completed, we were quick to steer our clients to the website. We received positive feedback on the “look” and saw an uptick in new clients visiting the site.

How effective was the workflow between your team and theirs?

The workflow between our team and theirs was pretty seamless. The project manager is an excellent communicator. The timeline was well-managed. It was an easy project to oversee.

What did you find most impressive about this company?

Since we had worked with Nowspeed in the past, we already came into this project with the understanding that they were good. Every time we have used them, they start by educating us, which makes the next steps that much easier to follow. They collaborate with you and build out an affordable solution to meet your needs.

Are there any areas for improvement?

There is always room for improvement. With that said, these guys are professionals. They do the job quickly, without taking shortcuts. That explains why we have partnered with them repeatedly on different projects over the years.

BACKGROUND

Please describe your company and your position there.

Alanda Software provides technology solutions to the Life Sciences Industry. My position is the VP of Worldwide Sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nowspeed Marketing?

Alanda hired Nowspeed to help us accelerate our timelines in development of our web content for a new solution release.

What were your goals for this project?

Our goals were to have new digital assets and content created for a new solution that we are releasing into the market. Our timelines were to start and complete the project during the month of March.

SOLUTION

How did you select this vendor?

We had previously worked with Nowspeed on an SEO project during the past year. Alanda was very pleased with the work that they had completed on project. Therefore, it made selecting a vendor for Web Development very easy since we had project success in the past.

Describe the project and the services they provided in detail.

They designed and developed digital assets and web content that coincided with the launch of a new software solution. Alanda handed a rough concept over to Nowspeed and they provided us with multiple options four our new web page.

It was a complete turn key project in which Nowspeed handled the development of the new web pages, placement into our staging site, and successful deployment to our product website environment.

What was the team composition?

I believe that there 3-4 people from the Nowspeed side that included graphics and web development individuals. The project team from the Alanda side consisted of only one individual.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The main impact this will have on our business is it will allow us a place for new prospect companies to learn about our new software solution. Our company is planning a press release on the 1st of April, so having a new web page to drive potential customers to is key to the sales process.

How was project management arranged and how effective was it?

The project management was structured as a single point of contact. We have worked well in this manner with Nowspeed on this and previous projects.

What did you find most impressive about this company?

The ability to deliver results in the allotted time. Our project experience with Nowspeed Marketing has been excellent.

Are there any areas for improvement?

None that I can think of at this time.

BACKGROUND

Please describe your company and your position there.

Founder & CEO of Torchlight, a caregiver support solution for employee families.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nowspeed Marketing?

We needed to be both agile and expansive in our digital marketing reach.

What were your goals for this project?

Build brand and productive lead-to-opportunity flow; engage meaningfully with our audience(s).

SOLUTION

How did you select this vendor?

We researched several referrals, Nowspeed rose to the top!

Describe the scope of their work in detail.

Full suite of digital marketing solutions.

What was the team composition?

Multiple capabilities supporting our engagement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Nowspeed has been a true partner to our business, collaborating closely on ongoing and spot promotional/engagement initiatives. We have boosted all traffic and engagement metrics, marketing fueling sales productively.

How effective was the workflow between your team and theirs?

Fluid communications and tracking mechanisms; regular cadence of reporting and updates, agile/iterative execution... great rhythm established and maintained.

What did you find most impressive about this company?

Very strong, capable functional support; consistent, process-driven execution; high responsiveness; creative and collaborative work-style, the full package!

Are there any areas for improvement?

We're very pleased with all facets of our partnership with Nowspeed, no major areas for improvement at this time, although we know they would be receptive to feedback at any time.

BACKGROUND

Please describe your company and your position there.

Outside GC is a provider of on-demand, general counsel legal services. I am responsible for the firm's marketing and communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nowspeed Marketing?

We hired Nowspeed to support our digital marketing efforts, tapping their expertise in social media marketing and SEO program management.

What were your goals for this project?

Our goals were and continue to be driving traffic to our website and generating new business leads.

SOLUTION

How did you select this vendor?

Our managing partner chose Nowspeed.

Describe the scope of their work in detail.

On the SMM side, Nowspeed developed a strategy for our social media posts, including content types and frequency. They developed KPIs, setup tracking, and provide regular reporting.

They also assist with content suggestions, with particular focus on our monthly LinkedIn ads. For SEO, Nowspeed provides monthly analysis and reporting, page optimization recommendations, regular review of keywords.

What was the team composition?

Now that we are 4 years into our work with Nowspeed, I have regular contact with 2 employees - one for each aspect of our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most notably, our website traffic continues to increase year over year, as does our follower base on LinkedIn. Also, a significant portion of our new business leads are coming from inbound marketing.

How effective was the workflow between your team and theirs?

Communication is well established. We have bi-weekly meetings to report on KPIs. For day to day needs, my emails are always answered within hours of sending them.

What did you find most impressive about this company?

Their knowledge of digital marketing best practices impressed us!

Are there any areas for improvement?

Although there have been a number of staffing changes on our account, Nowspeed has managed to bring new employees up to speed quickly by supervising their work at the outset.

BACKGROUND

Please describe your company and your position there.

VP Marketing at a SaaS technology company in the Data Analytics space

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nowspeed Marketing?

SEO and paid advertising

What were your goals for this project?

To increase brand awareness and generate leads by improving our SEO as well as through paid advertising campaigns.

SOLUTION

How did you select this vendor?

I was not involved in vendor selection (prior to my hire).

Describe the project in detail.

We use NowSpeed for:

• SEO
• Paid google advertising/remarketing
• Social media
• Paid social advertising (LinkedIn, Twitter)

What was the team composition?

We have 2 main contacts at the account - 1 for SEO/google and 1 for social (organic and paid). They are both very responsive and I feel that they are part of our team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Early this year, we achieved the #1 google page rank for our main topic area. I attribute much of this success to the advice, guidance, and hard work from NowSpeed.

How effective was the workflow between your team and theirs?

We have an extremely small marketing team, so I appreciate how our contacts at NowSpeed are regularly available via phone or email (in addition to our regular calls). They are proactive about watching our programs and making new suggestions for improvements.

What did you find most impressive about this company?

They know their stuff. We do not have digital expertise on our team so it is great to have their deep knowledge available to us. Also, they appear to really care about us as an account. For example, when we had trouble with disapproved google ads, they stayed on top of it with google until the issue was resolved. It was great that I could count on them to handle it.

Are there any areas for improvement?

None really.

BACKGROUND

Please describe your company and your position there.

Desalitech: Our Closed Circuit Reverse Osmosis (CCRO™) systems are rapidly replacing traditional water purification methods, including reverse osmosis — the decades-old standard solution for industrial water purification, reuse and desalination.

Reverse Osmosis is a mature technology that is sensitive, limited in its efficiency and has reached its limits. Now, Fortune 500 companies around the globe are relying on our robust and adaptive systems to streamline their operations while saving significant costs through maximum water recovery rates, lower energy consumption and lower maintenance requirements.

Director of Lead Generation: I am responsible for the daily sales and prospecting efforts of our Inside Sales Team. I also oversee the overall positioning of our digital marketing efforts, development of key accounts along with our sales operations CRM environments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nowspeed Marketing?

Projects: * Digital Marketing efforts * Social Media Marketing Efforts * Website enhancements * Design work (Marketing collateral/Rebranding)

What were your goals for this project?

We have trusted NowSpeed with assisting our digital marketing efforts over the past 5 years. The team at NowSpeed has been instrumental in our continued growth. Over the past two years, we have seen an increase in form submissions leading to over 75+ Million dollars in pipeline contribution.

SOLUTION

How did you select this vendor?

Our previous Director of Marketing selected NowSpeed.

Describe the scope of their work in detail.

The scope of NowSpeed work includes but is not limited to SEO, SEM Social Ad copy and website design, UX & UI improvements. NowSpeed has been instrumental in getting our website UX & UI up to 2020 standards. This includes design work, page optimizations, and rebranding marketing collateral.

What was the team composition?

I've been working with our Account manager and a few other folks at the firm that specialize in social media marketing. Each member brings a different set of skills that contributes to our our companies needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the past two years, we have seen an increase in Marketing based opportunities (89% YoY) 75 Million in funnel contribution 3.5 Million in closed won deals 3125% ROI

How effective was the workflow between your team and theirs?

The team at NowSpeed is responsive, professional and extremely talented. There has not been an instance in which we have tasked them with unique projects in which they could not handle.

What did you find most impressive about this company?

The team at NowSpeed is timely and most importantly patient. Our company has gone through many peaks, valleys and most recently had been acquired. They not only have continued to help us grow our marketing efforts but also have understood that projects may be delayed or have to pivot last minute due to changes in our company's short term vision/go to market strategy.

Are there any areas for improvement?

The team at NowSpeed has continued to answer the bell. At this time I do not see any areas of improvement that I could outline.

BACKGROUND

Please describe your company and your position there.

I co-founded and run Outside GC, the largest provider of on-demand general counsel in the US, made up entirely of seasoned former in-house general counsel lawyers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Nowspeed Marketing?

We hired Nowspeed to run our SEO program and to help us with digital marketing.

What were your goals for this project?

To create a robust inbound marketing program.

SOLUTION

How did you select this vendor?

We interviewed several vendors and settled on Nowspeed due to their expertise, approach and reasonable cost.

Describe the scope of their work in detail.

They evaluated our website for SEO then made a number of recommendations and implemented them. They also continue to provide an ongoing SEO program, as well as run all our digital marketing.

What was the team composition?

We worked with the CEO, senior project managers and hands-on technical and marketing people on an integrated team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has been and continues to be a huge success. We rank #1 on google search for over 50 relevant search terms; we went from basically no in-bound leads to several qualified leads per week representing 7 figures of new business.

How effective was the workflow between your team and theirs?

Nowspeed makes project management and working with our team transparent and seamless. They are excellent to collaborate with.

What did you find most impressive about this company?

They are experts at what they do, and they are transparent in their process. they pivot quickly; they are creative; and they deliver value.

Are there any areas for improvement?

We've been fully satisfied with Nowspeed every step of the way.