Empiric Marketing

BACKGROUND

Please describe your company and position.

I was the Director of Marketing Operations and Engagement of an advertising company

Describe what your company does in a single sentence.

Helps business owners, marketers, and agencies all over the world use paid search and social to turn clicks into paying customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Empiric Marketing to accomplish?

• Paid Media Marketing

SOLUTION

How did you find Empiric Marketing?

Referral

Why did you select Empiric Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Empiric Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Empiric Marketing was contracted to manage our  paid media marketing efforts, including PPC and social media. The team at Empiric Marketing delivered exceptional results and met all of their key deliverables in: 

1. Campaign strategy development and implementation 
2. Ad creative development and optimization 
3. Audience targeting and segmentation
4. Budget management and optimization
5. Performance tracking and reporting 

Their expertise in PPC and social media marketing helped us increase their online visibility and reach a wider audience. Empiric Marketing's team was highly professional, responsive, and easy to work with. They provided regular updates and reports to ensure that we were always informed about the progress of their campaigns. Overall, we had a great experience and would highly recommend their services to anyone looking for a reliable and effective marketing partner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased website traffic from paid media sources.
2. Improved click-through rates (CTRs). 
3. Higher conversion rates.
4. Lower cost per acquisition (CPA).
5. Improved return on ad spend (ROAS).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Empiric Marketing demonstrated A+ project management skills. All work was delivered on time. We experienced clear communication, defined goals and objectives, proper planning, as well as effective team collaboration.

What was your primary form of communication with Empiric Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive things about working with Empiric Marketing was the level of expertise and specialized knowledge they brought to the project. They had a proven track record of success and a portfolio of previous work that demonstrated their capabilities. We felt confident that we were bringing on a marketing partner that had the skills and experience necessary to complete the project successfully.

Are there any areas for improvement or something Empiric Marketing could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Founder of an advertising & marketing company

Describe what your company does in a single sentence.

Boutique digital marketing ad agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Empiric Marketing to accomplish?

• Drive pipeline with Facebook/Meta Ads

SOLUTION

How did you find Empiric Marketing?

• Referral
• Other

Why did you select Empiric Marketing over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Empiric Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I recommended Brett at Empiric to takeover managing Facebook/Meta Ads on a long time client of mine. He has absolutely crushed the assignment. He’s grown their FB strategy 10X I’ve this time. He’s taken from a pilot program to a relied upon pipeline driving channel for this client. A true professional.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Driving sales ready leads is the first measure of success. After that when we started see pipeline being added regularly, we knew we were seeing real progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brett is very prompt. Never late with deliverables and always goes the extra mile.

What was your primary form of communication with Empiric Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

We're impressed with their vast knowledge of paid media and how to customize a strategy to our demand-gen needs.

Are there any areas for improvement or something Empiric Marketing could have done differently?

No